Etsy is one of the most popular online marketplaces, with over 96 million active buyers worldwide. Whether you’re an experienced crafter or a new entrepreneur, mastering how to sell products on Etsy can significantly elevate your success.
This guide explores the 17 best things to sell on Etsy and provides practical tips to improve your Etsy strategy.
Key takeaways
- Some of the best items to sell on Etsy are t-shirts, artwork, craft supplies, custom mugs, handmade items, and eco-friendly products.
- The success of your products depends on their quality and how they’re presented online.
- Etsy sellers should use the Etsy search bar to stay on top of best-selling products.
- Optimize listings to improve your product visibility on Etsy.
- Use print-on-demand (POD) platforms like Printify to streamline production and minimize overhead costs.
What to sell on Etsy – 17 Bestsellers in 2025
1. Custom t-shirts
Custom t-shirts are a wardrobe staple – making them a consistent bestseller on Etsy.
And with the global apparel market projected to reach $1.84 trillion in 2025, there’s no sign of this demand slowing down.
Tees speak to people of all ages and interests. From witty slogans to bold graphics, a well-designed t-shirt can connect with your audience on a personal level.
Consider adding custom-printed hoodies to your collection – they’re year-round bestsellers worldwide.
2. Artwork and prints
The global wall art market is projected to reach $66.89 billion in 2025. From digital art pieces and classic posters to framed prints, edgy acrylics, and textured canvas, wall art is a proven winner for online sellers.
It’s one of the easiest products to sell on Etsy, especially when you partner with Printify. We handle printing, fulfillment, and shipping, allowing you to focus on creating awesome art and raking in the profits.
3. Handmade jewelry
Handmade jewelry marks milestones, expresses love, and adds a touch of sparkle to our everyday lives. That’s why it’s no surprise that it’s a bestseller on the Etsy marketplace.
With the global jewelry market shimmering its way to $446.33 billion by 2029, selling handmade jewelry (and craft supply items) is profitable. For example, top Etsy seller Caitlyn Minimalist has earned over $68 million in revenue from her product listings.
4. Home decor
Home decor is one of the hottest niches on Etsy. Just look at the numbers: in January 2025, “wall art” and “wall decor” were among the top 20 most searched keywords on the Etsy marketplace.
Customers love putting their own spin on their homes, so offering customizable products can be a major sales booster.
Think personalized throw pillows, unique wall clocks, and custom candles – items that people cherish and come back for.
5. Digital downloads
Digital downloads have become a hot commodity. Think about it – no shipping hassles, no inventory headaches, and instant gratification for your customers. On the most successful Etsy shops list, PlannerKate ranks among the top Etsy sellers for digital planners, with an estimated lifetime revenue exceeding $8 million.
Etsy is a fantastic platform for showcasing your digital creations, whether printable wall art, handy planners, or eye-catching social media templates. With no physical production costs, your profit margins can soar, giving you more freedom to experiment and expand your product listings.
6. Wedding supplies and accessories
Etsy’s wedding section caters to every detail of a couple’s special day, from charming bridesmaid gifts to wedding invitations and one-of-a-kind party supplies.
The wedding industry global market is projected to reach $646.65 billion by 2032. Etsy is at the heart of this trend, offering couples a platform to discover and purchase handcrafted, personalized items that reflect their love story.
7. Personalized candles
The global candle market is a glowing opportunity, reaching $11.51 billion in 2025. And on Etsy, personalized candles are especially hot, adding a warm touch of individuality to any space.
Customers love candles that feel unique and special, which is why they’re among the best things to sell on Etsy to make money. By offering custom scents, labels, or messages, you can create one-of-a-kind gifts perfect for birthdays, anniversaries, holidays, or just because.
8. Vintage items
Etsy is one of the few online marketplaces that truly embraces vintage. It’s a goldmine for shoppers seeking unique finds and a chance for sellers to give new life to old items.
Etsy’s vintage collection spans home decor, craft supplies, clothing, jewelry, and collectibles. If you’re looking for a way to monetize your passion for vintage, this could be the perfect avenue for your Etsy store.
Remember, quality matters. Buyers are looking for well-preserved items made from high-quality materials.
Make it happen today!
9. Handmade soaps
The demand for handmade crafts, including soaps, is on the rise.
The market is projected to reach a bubbly $224.45 billion by 2031. With unique scents, natural ingredients, and artisanal craftsmanship, handmade soaps are a popular choice in the handmade category.
With so many customization options and a focus on high-quality ingredients, handmade soaps are perfect for selling online. Just remember to add compelling descriptions to highlight their properties and scents.
Add print-on-demand beauty products to your store to appeal to various niches and categories.
10. Pet accessories
Handmade items such as bandanas, custom clothes, custom-engraved tags, and other unique accessories are all the rage with pet parents on Etsy.
If you have a knack for creating cute and practical pet products, this could be your golden ticket to a successful Etsy business. Think stylish collars for new pups, engaging toys for curious cats, or even personalized accessories that showcase each pet’s unique personality.
11. Children’s clothing
Whether it’s for everyday wear or special occasions, baby and children’s clothing is a constant bestseller on the marketplace. Adorable baby clothing options, from witty onesies to matching sibling sets, make great personalized gifts and wardrobe must-haves.
Tap into this demand by offering custom designs, allowing parents to add their baby’s name, photos, or cute sayings to their clothing. The possibilities are endless, and the demand is there – you’ll be surprised how quickly those personalized baby tees fly off your virtual shelves.
12. Leather goods
The global leather goods market is set to reach $855.36 billion by 2032. Shoppers are drawn to the luxurious feel, durability, and classic appeal of leather products, making this category a prime opportunity for skilled artisans and designers.
From handcrafted wallets and belts to stylish bags and personalized journals, leather goods are among the top-selling items on Etsy. By creating unique and high-quality leather pieces, you can tap into this growing market and attract customers who appreciate the craftsmanship and longevity of leather products.
13. Eco-friendly products
Shoppers are increasingly looking for sustainable alternatives, making eco-conscious products more profitable – the global sustainability market is projected to grow to $134.9 billion by 2030.
From custom-printed tote bags and biodegradable phone cases to organic clothing, there’s a growing interest for products that are kind to the planet. Offer eco-friendly alternatives to tap into this flourishing market and attract customers who prioritize sustainability.
14. Knitted and crocheted items
Etsy shoppers love the charm and character of handmade products and knitted and crocheted items are a prime example. From snuggly scarves and hats to adorable amigurumi creations and intricate blankets, these handcrafted treasures add warmth and personality to any home.
With the growing demand for unique and sustainable fashion, handmade clothes are also gaining traction on Etsy. Show off your knitting and crocheting skills by creating one-of-a-kind sweaters, cardigans, and accessories that stand out from mass-produced items.
15. Phone cases
Smartphones are a daily essential, so create your own phone case designs to tap into this profitable niche on Etsy.
Custom cases offer protection, style, and a canvas for individuality, allowing customers to express their unique personalities while keeping their devices safe.
16. Stationery and greeting cards
Etsy shop owners can use POD to easily create and sell personalized products without the hassle of inventory management.
The possibilities are endless, from whimsical birthday cards and handmade invitations to charming thank-you notes, personalized stationery sets, and artistic journals.
Promoting your stationery creations on social media platforms like Pinterest and Instagram can help you reach a wider audience and showcase the beauty and craftsmanship of your products. By tapping into the emotional connection that greeting cards and stationery evoke, you can build a loyal following of customers who return to your shop repeatedly for their paper needs.
17. Personalized gifts and stickers
Personalized gifts are among the best-selling items on Etsy, offering a unique and thoughtful touch for every occasion. From custom-engraved jewelry and monogrammed mugs to personalized stickers, Etsy shoppers love one-of-a-kind products.
Personalized stickers, in particular, are a low-cost, high-margin product that appeals to a wide audience. Whether for scrapbooking, branding, party favors, or journaling, these stickers let customers add a personal touch to their belongings.
Using print-on-demand platforms like Printify, Etsy sellers can easily design and sell custom-printed stickers, gifts, and accessories without inventory management or upfront costs. The ability to offer unique, made-to-order items gives your Etsy shop a competitive edge and keeps customers coming back for more.
How to find best-selling items on Etsy
1. Check Etsy’s “Trending Now” section
Etsy’s Trends section showcases the hottest products and styles across various categories that are worth selling.
2. Review Etsy’s Seller Handbook
Etsy’s Seller Handbook is packed with tips, tricks, and insights on everything from product photography to pricing strategies. Take some time to explore the handbook and learn from Etsy’s experts.
3. Research trends
Don’t just rely on Etsy – explore other platforms like Google Trends, Pinterest, and even social media to see what’s buzzing. Pay attention to popular hashtags, trending topics, and seasonal interests to uncover potential product ideas.
4. Explore the competition
Take a peek at what other sellers are doing. See what products are selling well in your niche, analyze their pricing and marketing strategies, and look for opportunities to differentiate yourself and offer something unique. Check out other marketplaces like eBay for more inspiration.
4 Tips to run a successful Etsy shop
1. Sell amazing products
Offer high-quality products that are unique, creative, and well-made. Consider what makes your products special and what sets them apart from the competition.
2. Sell various items
Provide different products to appeal to a wide range of customers and increase your chances of making sales. Try diverse styles, colors, or even product categories within your niche.
3. Make your pictures stand out
Invest in high-quality images that showcase your top-selling items in the best way. Use good lighting, clear backgrounds, and multiple angles to give customers a complete view of what they’re buying. Check out our blog on how to take product photos for more tips.
4. Use Etsy SEO
Etsy SEO (search engine optimization) is the secret to getting your products seen by more shoppers. Optimize your product titles, descriptions, and tags with relevant keywords that your target audience is searching for.
Sell on Etsy with Printify
Team up with Printify and start creating Etsy listings with POD products!
FAQ
Create an account, set up your Etsy shop, list your products with catchy descriptions and high-quality photos, and start promoting your store. We have a handy guide on how to sell on Etsy to help you get started.
Etsy charges listing, transaction fee, and payment processing fees. For the latest details, visit Etsy’s Help Center.
The best-selling items on Etsy can vary depending on trends and seasons. Still, some recurring favorites include handcrafted jewelry and other handmade products, personalized items, beauty products, home decor, craft supplies, and vintage items.
If you’re looking for easy-to-make items, consider print-on-demand products like t-shirts, mugs, tote bags, or phone cases. Create unique designs and let Printify handle the production and shipping.
Caitlyn Minimalist is the top Etsy seller, offering handmade jewelry and craft supplies. However, most top sellers on Etsy and other marketplaces often sell high-demand products with low production costs, like digital downloads (PlannerKate1) or personalized items (ModParty).
The key to success lies in finding a niche you’re passionate about and creating products that stand out from the crowd.
Things to make and sell on Etsy: Conclusion
Etsy is full of opportunities for creative entrepreneurs. By focusing on high-demand, customizable, and unique products, you can start selling items that cater to the diverse interests of millions of shoppers. From personalized shirts and jewelry items to wall stickers, party decorations, and eco-conscious home decor, the possibilities for what to sell on Etsy are endless.
Remember to research trends, optimize your product listings, and use social media to reach your target audience. Now, open your Etsy account, start designing unique products, and let your creativity soar!
