Sell custom products with Printify
Make 2025 your most profitable year yet with white-label products. Skip the hassle of production – sell high-quality third-party products customized with your artwork or branding.
From apparel and accessories to coffee and supplements, here are the top white-label products to help you build a thriving business.
Key takeaways
- The best white-label examples include apparel, water bottles, home decor, and beauty products.
- White labeling offers lower costs, better quality control, and higher profits.
- Printify provides countless print-on-demand products, easy eCommerce integration, and free design tools to start a business within hours.
- You can even sell coffee and supplements as your own branded products.
- White-label products are sold under multiple brands, while private-label products are exclusive to one brand.
What are white-label products?
White-labeling means one company manufactures a blank product, while another adds its own branding and sells it as its own. It’s a win-win: manufacturers handle production, while businesses get high-quality products to sell without worrying about logistics, storage, or equipment.
So, what is a white-label product? Simply put, it’s a ready-made item that you customize with your branding and sell for profit.
Examples of white labeling
1. Product manufacturing
- TeeShirts – a white-label manufacturer – produces blank t-shirts.
- They sell these blank t-shirts to BigPrinter – a print fulfillment company.
2. Print provider services
- The print provider BigPrinter keeps the t-shirts in their storage.
- They offer printing services to online retailers like YourStore.
3. Retailer customization
- YourStore – an online clothing brand – partners with BigPrinter.
- They select TeeShirts’ white-label product and request a design print.
4. Sales and distribution
- YourStore sells these custom-designed t-shirts as part of a clothing line.
- It operates without the need to manufacture or store any inventory.
5. Product fulfillment
- BigPrinter waits for an order from YourStore’s customers to begin printing.
- Once requested, they produce and ship the finished product directly to the customer.
Remember that these items include just about anything – from t-shirts and socks to white-label tote bags, shower curtains, and pet items.
The common factor among these products is that none of them are unique. Brands need to partner with a print provider to create one-of-a-kind designs and finish the custom product.
Industries that use white-label products
![18 Best white label products to sell in [bp_year] 1](https://printify.com/wp-content/uploads/2024/09/Industries-That-Use-White-Label-Products.jpg "Industries That Use White Label Products")
White-label products are popular for their convenience and for helping brands expand their offerings without the complexities of manufacturing.
Several industries effectively using white-label products include:
Apparel and accessories
- Boutique clothing stores: Small retailers offer trendy, seasonal fashion items without investing in manufacturing.
- Fitness brands: Companies like Gymshark expand product lines with minimal overhead, focusing on branding and marketing.
Beauty and skincare
- Emerging beauty brands: Startups can quickly enter the market with white-labeled skincare products, avoiding high development costs.
- Salons and spas: Offer exclusive skincare and haircare items sourced from white-label manufacturers.
Household and personal care
- eCommerce platforms: Retailers like Wayfair provide many branded home goods.
- Pharmacies: Established brands and chains like CVS offer affordable white-labeled personal care items, from vitamins to hygiene products.
Advantages and disadvantages of white labeling
Pros of white-label production
- Lower costs – White-labeling is more cost-effective than manufacturing your own products, as it eliminates the need for equipment, inventory, salaries, and other expenses.
- Assured quality – Brands can use other companies’ quality assurance and expertise to guarantee they’re offering only the best to their consumers.
- Flexibility – With easy customization, white-label brands can quickly adapt their merchandise to growing trends, changing market demands, and customer needs.
- Higher profits – White labeling requires no upfront investment or risk and offers competitive pricing, leading to higher profit margins.
- Branding opportunities – Companies can expand their offerings with new and unique branded products, reaching new audiences.
- Speedy processes – White labeling lets brands release new products quickly, as they don’t have to make them from scratch.
Cons of white-label production
- Potential legal issues – White-label suppliers and brands need to carefully monitor trademark infringement, copyright, and licensing to avoid potential intellectual property issues.
- Limited control – Since white-label suppliers fulfill all orders, sellers lack control over quality, pricing, stock, and customer support. They have to trust their Print Providers fully.
- Limited branding – Apart from your design, white-label branding is limited, with only a few options, like custom neck labels or packaging. This can slow down brand recognition and business growth.
- Increased competition – White labeling makes it harder for merchants to differentiate from competitors, as many use the same products, services, and print-on-demand companies.
18 Best white-label products that give your brand a competitive edge
Inspired by top sellers and Pinterest’s trend predictions, take a look at what many retailers are adding to their product lines today.
1. T-shirts, tank tops, and long sleeves
![18 Best white label products to sell in [bp_year] 2](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-T-Shirts-Tank-Tops-and-Long-Sleeves.jpg "Best White Label Products T Shirts Tank Tops and Long Sleeves")
Apparel is a leading category in the white-label business model. The timeless appeal of t-shirts, tanks, and long sleeves makes them ideal for private-label brands. Customize these items and sell them year-round for any occasion and style, offering a blank canvas and efficient white-label branding for any business.
2. Stainless steel water bottles
![18 Best white label products to sell in [bp_year] 3](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Stainless-Steel-Water-Bottles.jpg "Best White Label Products Stainless Steel Water Bottles")
Custom water bottles are in high demand, driven by the rise of functional training and other outdoor fitness trends. White-label products like stainless steel water bottles appeal to a wide demographic and offer extensive customization.
This is a safe and profitable choice for white-label goods, especially when paired with fitness clothing and other consumer products.
3. Hoodies and sweatshirts
![18 Best white label products to sell in [bp_year] 4](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Hoodies-and-Sweatshirts.jpg "Best White Label Products Hoodies and Sweatshirts")
Comfort wear like hoodies and sweatshirts are versatile and practical. These items are perfect for quickly introducing private-label branding that customers are already familiar with in merch.
By adding unique designs, you compete with well-known labels and establish your own branded products – all you need is a great idea and reliable suppliers.
4. Mugs
![18 Best white label products to sell in [bp_year] 5](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Mugs.jpg "Best White Label Products Mugs")
Mugs are practical products – ideal for white labeling. They can be customized with company logos, for unique occasions, or with personalized options. With appealing packaging design, mugs make great gifts and everyday essentials, enhancing brand recognition and providing excellent profit margins.
5. Shower curtains and mats
![18 Best white label products to sell in [bp_year] 6](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Shower-Curtains-and-Mats.jpg "Best White Label Products Shower Curtains and Mats")
Enhance your product lineup with custom shower curtains and mats. These items are in demand as people look to improve their bathroom aesthetics. Unique designs can help you stand out from other brands in a fairly niche category. If you want a quick entry into new markets, this is a good option for the white-label business model.
6. Posters
![18 Best white label products to sell in [bp_year] 7](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Posters.jpg "Best White Label Products Posters")
Posters are scalable, low-cost, white-label products that cater to a broad audience. They’re easy to produce with reputable manufacturers, turning low investments into high profits.
With the right designs, posters can be a valuable addition to your store, offering an efficient white-label solution for artists. Plus, by following the ever-changing market trends and adding new designs regularly, you can increase your brand’s reputation and sales.
7. Baby and toddler clothing
![18 Best white label products to sell in [bp_year] 8](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Baby-and-Toddler-Clothing.jpg "Best White Label Products Baby and Toddler Clothing")
White-labeling baby and toddler clothing is a must for any family brand. Parents adore custom, fun, and cute designs that reflect personality and care. This category offers strong profit margins and charming customization options, making it one of the best white-label choices, alongside household products and food items for kids.
8. Candles
![18 Best white label products to sell in [bp_year] 9](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Candles.jpg "Best White Label Products Candles")
Custom candles are a unique addition to white-label services. With cozy aesthetics and delightful scents, they make the perfect addition to home decor. Our white-label print-on-demand platform offers eco-friendly soy candles that combine soothing aromas with environmentally conscious appeal and healthy wax solutions.
9. Tote bags
![18 Best white label products to sell in [bp_year] 10](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Tote-Bags.jpg "Best White Label Products Tote Bags")
A reusable bag is a great white-label product idea for merchants looking to offer eco-friendly items in their shops. Custom tote bags, in particular, are taking the fashion world by storm, becoming a popular and affordable accessory. From trips to the grocery store to a shopping spree or daily commitments, a custom tote fits them all.
10. Canvases
![18 Best white label products to sell in [bp_year] 11](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Canvas.jpg "Best White Label Products Canvas")
Canvas prints are a premium white-label product ideal for home decor and commercial displays. Like posters, their straightforward production processes make them a profitable choice for online sales, artistic expression, and strong branding opportunities throughout digital marketing.
11. Balloons and greeting cards
![18 Best white label products to sell in [bp_year] 12](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Balloons-and-Greeting-Cards.jpg "Best White Label Products Balloons and Greeting Cards")
Party supplies like balloons and greeting cards are always in demand for celebrations. Custom designs for these quality products can cater to different occasions, from birthdays to anniversaries to holidays, helping you tap into the festive market.
12. Notebooks and journals
![18 Best white label products to sell in [bp_year] 13](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Notebooks-and-Journals.jpg "Best White Label Products Notebooks and Journals")
Notebooks and journals are fun and highly customizable products. They’re perfect for personal use, gifts, or company branding. Design them for birthdays, weddings, or company promotions – they’re practical products guaranteed to sell.
13. Phone accessories
Phone cases, grips, and magnetic clear covers are some of the most in-demand white-label tech accessories – a smart addition to any private-label business. These everyday essentials appeal to a broad audience, from tech enthusiasts to fashion-conscious shoppers.
They can easily be customized with unique branding, patterns, or logos. With durable materials and universal fit, white-label phone accessories have low production costs but high-profit margins for online stores and influencer merch.
14. Pet products
The pet industry is your purrrfect chance to tackle new markets that ooze with opportunity. Pet accessories like custom bandanas, engraved ID tags, and bowls with white-label branding are perfect for owners who love stylish, personalized goods.
We’re talking about dog lovers, cat owners, or specialty pet markets. Ideal for boutique pet brands, online stores, and specialty gift shops, these products tap into a high-demand market.
15. Coffee beans
If there’s one thing people will always buy, it’s coffee. White-label coffee beans let you tap into a massive, high-loyalty market without sourcing or roasting beans yourself – a third-party manufacturer will brand the white-label packaging for you.
Whether you’re building a coffee brand, selling subscription boxes, or adding a signature roast to your merch store, private-label coffee is an easy way to stand out.
16. Beach towels
Summer never goes out of style, and neither do custom beach towels. Target travel lovers, resort shops, or fitness brands – white-label towels offer huge branding potential.
Think bold prints, tropical patterns, or minimalist aesthetics – whatever fits your niche. Soft, fast-drying, and durable, these are easy to sell year-round to customers dreaming of their next getaway.
17. Water bottles and tumblers
Reusable bottles aren’t just a trend – they’re a lifestyle. White-label water bottles and tumblers are easy to customize and sell, making them a smart addition for fitness brands, eco-conscious shops, or influencer merch lines.
Whether it’s a sleek stainless steel tumbler for coffee lovers or a BPA-free sports bottle for gym-goers, these high-demand products give you a profitable, eco-friendly way to grow your brand.
18. Fitness clothing
The athleisure boom isn’t slowing down, and white-label fitness wear is your chance to get in on the action. Think high-waisted leggings for yoga brands, custom sweatshirts for gym merch, or breathable sports bras for activewear collections.
Customers want stylish, functional gear – and you can sell it without handling production, inventory, or shipping. If you’re launching a fitness brand or expanding your online store, white-label activewear is a no-brainer.
Choosing your products
When doing market research and examining white-label product fulfillment, you may come across terms that describe different aspects of white labeling.
Be careful because the following terms mean very different things.
Let’s take a closer look.
White-label products vs private-label products vs wholesale products
- White-label products. Companies produce unbranded products for multiple businesses. Retailers can add their own designs to display brand identity with these products.
Check out the Printify Product Catalog for great examples of white-label products.
- Private-label products. Private-label manufacturers develop white-label products for a specific retailer, which are then sold exclusively under their brand.
Generic product shelves, available only at certain big box retailers and grocery chains, are an excellent real-world example of private-label products.
- Wholesale products. Wholesaling is buying identical products in bulk from a manufacturer at a wholesale price and then selling them to customers or retailers for a higher retail price.
Resellers rarely have a say in the qualities and branding of wholesale products.
What about labels and branding on the product?
![18 Best white label products to sell in [bp_year] 14](https://printify.com/wp-content/uploads/2023/07/Labels-and-Branding-on-the-Product.jpg "Labels and Branding on the Product")
Merchants often ask about garment labels and tags. These are manufacturer labels that sometimes come with white-label clothing products. Let’s look at some label options you’ll come across when using Printify’s Print Providers.
Sewn-in label
A sewn-in label is stitched into the garment like a patch. The Provider’s label is visible and can’t be easily removed, which is common for white-label merchandise.
Tear away label
A tear-away label is a thin, paper-like slip that can be easily removed by the customer without damaging the product. It has no other branding.
Custom neck label
Custom neck labels allow resellers to add their branding, usually printed inside the collar. This premium feature, like Printify’s custom labels, starts at just a few cents.
Tagless
Tagless products have care instructions printed directly on the garment, avoiding traditional labels. They offer a clean look and are shipped without added branding.
Create your own white-label merch for free
Join Printify and design white-label items without minimum order quantities, upfront investments or inventory. Create custom print-on-demand products in minutes and start selling today. Quick, easy, and 100% free.
How to create white-label products with Printify
Step 1: Sign up
Create a Printify account for free. Fill in the information, explore the platform, and consider Printify Premium for up to 20% off white-label costs.
Step 2: Pick your white-label product
Browse our Catalog of over 1,300 white-label items. Choose the best product for your brand, filter by various criteria, including customization options, and start designing.
Step 3: Apply your design
Use our free Product Creator to develop your branding. Add text, images, patterns, and colors to create unique designs for your white-label products.
Step 4: Connect your online store
Integrate with top eCommerce sites. Go to your account, click My stores – Add new store, and connect your sales channel for seamless selling on top platforms.
Step 5: Start selling
Set your prices, create product listings, and start selling. Our Print Providers handle printing, quality control, packaging, and shipping. Customize shipping labels with your store name and address.
FAQ
Sell white-label products in multiple ways:
- Bulk orders for a physical store
- Through an online store on an eCommerce marketplace
- On your own website
Pick the sales channel that fits your needs and white-label services. Open a store with Printify and use our partnered eCommerce integrations, or use our API for a custom connection. Place sample orders of your selected white-label products to check your products in person – your brand’s reputation depends on it.
Yes, white-label products are legal. When doing white-label branding and selling white-label products, ensure compliance with trademark or copyright laws to confirm that your suppliers (white-label manufacturers) and designs adhere to regulations.
White-label products are generic products sold under various brands, with multiple retailers customizing and rebranding the same product. Think white-label phone accessories, tote bags, or fitness clothing – available from different white-label suppliers.
Private-label products are exclusively created for one company. A private-label manufacturer allows more customization options, ensuring the product is unique to a single brand’s reputation and target market.
Find white-label products through platforms like Printify. Browse our product Catalog, from apparel and accessories to dietary supplements and self-care products for cosmetics brands and pet products for our furry friends. Filter by criteria and select items that suit your brand.
OEM (Original Equipment Manufacturer) products are custom-made to meet a single company’s quality standards and specifications. These products are exclusive and not available to other brands or product lines.
White-label products follow market trends and are generic products sold under multiple brands. Businesses can customize and rebrand these items without developing their own manufacturing process, making them a flexible and cost-effective option.
A white-label product is a generic product manufactured by one company and rebranded by multiple retailers to sell as their own branded products. For example, a private label manufacturer might produce stainless steel water bottles. Various white-label companies then customize them with their own branding, colors, or custom artwork, and sell them under their own brand identity. The result? A competitive edge without the production costs.
Start your white-label journey today
Printify has all the tools you need to customize white-label products and add them to your store. From our online tutorials to product mockups – get your store up and running in just a few clicks.
Skip the manufacturing process of a private-label brand and surpass other retailers by selling the same product types with your personal touch. Add custom designs and skyrocket sales with white labeling and no minimum order quantities.
