Individual preferences play a significant role in fashion and clothing color choices, so choosing the best t-shirt colors for your online or physical store can feel like a big task.
We did the market research on this year’s color trends and styles, so you don’t have to. From classic neutrals to trendy pink and pepper grey shades, we’ll reveal the most popular shades for your custom-printed t-shirts in 2024.
Key takeaways
- The most popular t-shirt colors are black, white, and dark gray heather.
- The trending colors in 2024 are shades like light blue, ivory, and dark chocolate.
- Follow our Design Guide to ensure excellent printing results on all t-shirt colors.
- Printify makes it easy to create and sell high-quality, trendy shirts with zero upfront costs.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Top t-shirt colors
We’ve collected data from our merchants’ top-selling shirts over the past year to help you choose t-shirt colors to sell online. Following style trends when choosing shades for your store will increase sales and help you appeal to a broader audience.
Check out our blogs on 2024 color trends and 28 exclusive Printify statistics for more insights and expert tips.
Black
The black tee is a classic color choice for any wardrobe and eCommerce store. This popular shade works perfectly with bright colors like red, teal, or yellow.
If you use the Direct-to-Garment (DTG) printing method, remove all black elements from your designs, as black ink won’t be printed on black garments.
Avoid using gradients and transparencies unless you want your t-shirt to have a low-opacity vintage look.
White
The classic white tee is a wardrobe essential that matches any style.
This popular t-shirt color is like a blank page for printing, letting your designs make an eye-catching statement in vibrant colors, from lighter shades of green and red to darker shades like black and navy.
In DTG printing, white ink is initially applied as an underbase to enhance the design’s vibrancy and opacity. However, like with black ink on black shirts, white ink won’t be printed on white fabric.
Dark gray heather
Dark gray heather is the go-to choice for a comfy look.
Heather t-shirts are made by mixing different solid-colored yarns into one fabric, usually a blend of cotton and polyester.
It looks great with designs in many different colors, such as light blue, pink, orange, and white.
DTG prints on a heather shirt will be less opaque than prints on a 100% ring-spun cotton shirt.
Navy blue
Navy blue is a versatile color that never goes out of style.
It’s a great option if you’re looking for a darker backdrop for designs with intense colors. Certain lighter shades, like white or yellow, will pop on these t-shirts.
Remember that a white underbase will be applied before printing your DTG design on a shirt, making the white ink visible in transparent areas.
Natural
Many people love neutral colors, and a natural-colored t-shirt provides a soft, organic background for your designs. Use muted tones and colors like brown, green, and dark orange in your graphics to achieve an earthy look.
Pepper
This color is a must-have for those looking for something between black and grey. Create unique designs using white, green, or mustard yellow to stay on par with fashion trends.
Experiment with lighter colors, muted tones, and subtle patterns for a stylish finish.
Sport gray
Sport grey is another classic t-shirt color that almost everyone has in their wardrobe.
It’s made from a cotton and polyester blend and has a heathered texture. Use bold graphics and bright colors like blue, orange, and white for maximum impact.
Read our Design Guide to ensure your designs print flawlessly on any t-shirt, and check out our suggestions on the best t-shirt and ink color combinations.
T-shirt color trends in 2024
We analyzed the latest trends from our sellers to find out which t-shirt colors are currently selling like hotcakes.
Based on the weighted average of the past six months of month-over-month (MoM) growth, here are the most popular t-shirt colors for 2024.
Solid black
As mentioned, black is a timeless classic
that never goes out of style.
Solid colors in 100% ring-spun cotton
offer the best DTG print results, ensuring your designs have a crisp, polished look.
Dark heather
Dark heather t-shirts, no matter their color,
have a textured, vintage look. Designs on dark heather garments print with a soft, muted finish perfect for casual yet stylish outfits.
Military green
Dark green tees have a nice earthy vibe
and pair well with ivory, brown, and
yellow designs.
Heather navy
These t-shirts offer a fresh twist on the
traditional navy blue by adding texture and depth to the color. They print with a rich, saturated finish, perfect for making a bold fashion statement.
Heather mauve
This heather blend of soft pink and
muted purple gives any outfit or wardrobe a
stylish touch. White, black, and green
graphics look fantastic when printed on
this t-shirt color.
Light blue
This fresh color brings a gentle vibe to any
outfit and style. It’s an excellent canvas for all your favorite colors, highlighting both bold graphics and subtle pastel tones.
Sand
A sand-colored t-shirt is perfect for creating relaxed and effortless outfits.
This earthy tone adds a soft backdrop
to vibrant designs, letting graphics pop.
Athletic heather
These light grey t-shirts feature a blend of fibers, giving off a casual and sporty vibe that’s perfect for everyday wear.
Pink
These soft, rosy shirts add a cheerful
vibe to any design, from bold colors
to muted floral prints.
Royal blue
This shirt color lets vibrant shades pop while earthy shades like ivory blend nicely.
Charcoal
The smokey charcoal t-shirt is a perfect
canvas for both vibrant and neutral tones.
Ash
Ash-colored t-shirts provide a lovely backdrop for designs in any color.
Use platforms like Canva and Creative Fabrica to create one-of-a-kind designs for all these popular t-shirt colors.
Trendy t-shirts to sell
Printify’s extensive Catalog has the largest selection of customizable t-shirts in Print on Demand.
We offer dozens of popular t-shirt styles, free design tools, and easy integrations with big eCommerce sales channels. Best of all, there are no upfront costs.
Printify makes it easy to choose the best t-shirt colors, create designs, connect a store, and watch the sales roll in. Don’t worry about packaging, shipping, or managing inventory – we’ve got it covered.
Check out our list of the best t-shirts for printing to find the perfect shirt styles for your designs.
FAQ: The most popular t-shirt colors in POD
These are the best-selling t-shirt colors based on data gathered from other businesses using Printify:
- Black
- White
- Dark gray heather
- Navy blue
- Natural
- Pepper
- Sport gray
These t-shirt colors work well with diverse designs and various ink colors.
The most popular colors in fashion for this year are solid black, ivory, dark chocolate, dark heather, military green, heather navy, heather mauve, light blue, sand, athletic heather, pink, royal blue, charcoal, and ash.
These trending shades reflect the current demand and customer preferences. They’re ideal for displaying your t-shirt designs and complimenting different skin tones.
Although this shirt color remains a staple in fashion and color trends, achieving the best quality prints can be a bit tricky.
Black ink will not be printed on a black t-shirt, and gradients and transparencies should be avoided unless you want a vintage look.
For more tips, follow our Design Guide.
Conclusions
Understanding the most popular t-shirt colors and current color trends helps you create shirts that attract attention and drive sales.
Partner with Printify to access excellent tools and resources for creating shirts and starting your t-shirt business!
