How to Start a Swimwear Line in 2024

How to Start a Swimwear Line in 2024

The beaches are calling, and the swimming pools are inviting. There’s something about the summer season that makes us want to dive into a refreshing lake, ocean, or backyard pool. What better way to enjoy the season than in a stylish swimsuit?

If you’re a fashion enthusiast wondering how to start a swimwear line, you’re in the right place. This fun and exciting venture allows you to combine your creativity with your love for the beach. The swimwear industry is a profitable business with a prominent market size that’s growing by the day.

In this article, we’ll walk you through the steps to start a swimsuit line, covering everything from market research and design to manufacturing process and sales. We’ll also provide tips and tricks to help you stand out in the competitive fashion business. Let’s dive into the world of swimwear manufacturing.

How to Start a Swimwear Line With Print on Demand

People working on some graphs and statistics.

On your journey to build a successful brand, let’s explore how a print-on-demand service can streamline the process of starting your own clothing line and turn your vision into a reality.

Pick a Niche

Establishing a solid and unique brand identity is crucial to standing out in this competitive market. By picking a niche, you can focus on designing swimwear that caters to a specific group of customers. These tips can help you find your niche:

  • Identify your passion. Choose a theme that genuinely interests you to make sure you’ll enjoy the design process and understand your customers’ needs.
  • Assess the competition. Study your competitors and identify gaps in the market that you can fill with your unique designs.
  • Consider trends. Stay updated with consumer trends and emerging swimwear styles to create relevant and appealing products.

Research the Market

Before starting a swimwear brand, it’s essential to understand what you’re getting yourself into. Conduct thorough market research to gather valuable insights, such as:

  • Size and growth. The global swimwear market is expected to grow steadily, reaching $31.1b by 2027. This presents an excellent opportunity for new swimwear lines to establish themselves in the market.
  • Who are the key players? Analyze the strategies and successes of leading swimwear brands to understand the factors driving their growth.
  • Segmentation. Explore various segments, such as age, gender, and swimwear type, to identify potential opportunities.

Pick Your Target Audience

Defining your target audience is crucial to creating swimwear that resonates with potential customers. Identify and understand yours by considering these factors:

  • Demographics. Consider factors such as age, gender, income, and location. 
  • Psychographics. Analyze interests, values, and lifestyles to create swimwear designs that align with their preferences.
  • Purchase behavior. Identify shopping habits, brand loyalty, and preferred channels to optimize your marketing and sales strategies.

Design Your Own Swimwear Line

Green shirts hanging on the hangers on the tray.

Designing captivating and original products for your swimwear company is key to its success. It requires creativity, attention to detail, and an understanding of the market. 

If you’re considering buying a sewing machine and becoming a swimwear manufacturer, we have some good news – you don’t need to. In this digital age, you only need an internet connection and a reliable relationship with a service like Printify. 

So, how do you come up with designs for your swimwear brand?

Do it yourself.

If you have a creative flair, consider designing products for your clothing line yourself. Use various online tools, such as Canva, to create your designs. 

With Canva’s extensive library of templates and design elements, you can easily craft appealing swimwear designs without professional design experience.

Find a designer.

Alternatively, collaborate with a skilled designer to bring your swimwear vision to life. There are several platforms where you can find and hire talented designers, starting from $5, such as Upwork, Fiverr, and 99designs. 

By working with a designer, you can leverage their expertise to create stunning swimwear pieces that reflect your brand’s identity.

Ideas and trends.

Keep an eye on the latest swimwear trends and ideas to stay current and inspire your designs. Resources like Pinterest, Instagram, and fashion blogs can provide a wealth of inspiration.

Remember only to use these sources as a starting point – copying other designers’ work is unethical and can harm your brand’s reputation.

Make It Happen Today!

Choose Swimwear Styles

A woman with green dotted one-piece bikini swimsuit on and “Your Design+” logo.

Our Catalog features two exceptional one-piece swimsuits, perfect additions to your swimwear line. Thanks to our cutting-edge sublimation printing process, personalize these one-pieces with vivid, fade-resistant colors. 

Our Print Providers ensure brilliant all-over-print designs that make these swimsuits a flawless fusion of style and functionality.

A woman with white bikini swimsuit on with dotted upper part and “Your Design+” logo.

Discover the perfect bikini for your swimwear brand with our two distinct models, ready to showcase your unique designs. Our trusted swimwear manufacturers in the United States and China guarantee vibrant, crisp prints on every piece – from timeless classics to sporty bikini sets that provide extra coverage and support for an active lifestyle.

A woman with green dotted vintage swimsuit on and “Your Design+” logo.

Unleash your creativity with this customizable vintage-inspired one-piece swimsuit, perfect for confident women eager to showcase their individual styles. 

This swimsuit has that extra pizzazz you’ve been searching for, featuring boy-short bottoms for increased activity, vivid colors with sharp printing, a deep u-shaped back neckline, and eye-catching decorative trims.

A man with green dotted swimming briefs on and “Your Design+” logo.

Stand out from the crowd with our custom swim trunks, designed to showcase your exclusive patterns and AOP creations. 

Crafted from 100% durable polyester, these trunks hold their shape and dry quickly for ultimate comfort. Enjoy the perfect fit with an adjustable drawstring waist, and experience enhanced structural support from the reinforced side seams.

Other Options

In the world of swimwear, there are various styles to choose from. Popular favorites to hidden gems, explore our honorable mentions, and discover the perfect fit for your unique taste.

Tankini. A two-piece swimsuit with a longer top that covers the torso. The top is typically a tank top style.

Monokini. One-piece swimsuit that has cutouts on the sides or front, making it look like a bikini from some angles.

Swim dress. A one-piece swimsuit that looks like a dress. The top is similar to a tank top, and the bottom is a skirt.

Board shorts. Designed for surfing and paddleboarding, they’re typically made of quick-drying material and feature a drawstring waistband.

Pick a Platform for Your Swimwear Brand

A human sitting next to the laptop writing.

It’s time to select the ideal sales channels to showcase your swimwear line. Numerous eCommerce platforms cater to various needs, budgets, and skill levels.


This marketplace is perfect for beginners looking to sell unique items. It’s easy to set up a shop and has a large community of buyers. Printify has an Etsy integration, making creating and selling products directly from the platform easy.

Online boutiques.

Starting an online boutique can be a great way to showcase your swimwear line and build a loyal customer base. It requires more effort and investment but can also lead to higher profit margins.


A comprehensive eCommerce platform offering various features for building and managing an online store. It provides a wide range of customizable templates and themes, making creating a unique and professional-looking website for your swimwear line easy.

Wix Stores.

An easy-to-use platform that allows you to create a beautiful and customizable website for your store without any prior coding knowledge. It also offers powerful tools to create a search-engine-optimized eCommerce store. 

By integrating with Printify, you can create and sell your designs while Printify handles the printing and shipping.


This platform is a plugin for WordPress websites and provides a flexible eCommerce solution. It’s great for businesses that want complete control over their store and have some technical expertise.

POD is a sustainable solution, allowing product creation without inventory or a physical store. This is particularly vital in the ever-changing swimwear industry, where trends and styles shift rapidly. 

By partnering with Printify, you can efficiently create and sell high-quality swimwear and grow your business without upfront costs. Relying on industry specialists also ensures consistent sizing and overall quality at every step.

How Much Does It Cost to Start a Swimwear Line?

You can find useful information about budgeting and manufacturing on sites like Bali Summer and Deep Wear. However, choosing Printify as your POD partner can help you keep costs to a minimum. 

Costs can vary depending on several factors, such as production methods, marketing approaches, and sales platforms. Keep these expenses in mind: 

  1. Production.
    Traditional swimwear manufacturing can be expensive with fabric and factory research, pattern making, and labor. Using Printify can significantly reduce these costs, as you won’t need to invest in upfront production expenses.
  2. Design.
    If you create your designs, the costs will be minimal. Hiring a professional designer would be an additional expense, depending on their rates and the complexity of the designs.
  3. Sales platform.
    Selling on a marketplace like Etsy involves minimal fees, while an eCommerce platform like Shopify comes with monthly subscription costs. Consider the most suitable option for your budget and business goals.
  4. Marketing and promotion.
    Organic online marketing methods, such as social media and content marketing, can be relatively cost-effective. Your expenses may increase if you opt for paid advertising or influencer marketing.

If you’re considering the business model of selling your creations in a physical store, bulk production might come in handy for its monetary perks.

Extra Tips for Starting a Swimwear Line

Create a Business and Marketing Plan

A human sitting next to laptop, doing some calculations, with cup of coffee, some notepads and calculator.

Creating a business plan is crucial for success. It helps define your target market, outline your goals, plan strategies and advertising methods.  

Create a marketing strategy by considering how to utilize social media and embrace consumer preferences. If you notice a popular trend, don’t miss out and create a design to quench your audience’s thirst for style.

Consider Different Marketing Types

Expanding your promotional efforts beyond traditional channels can significantly boost your swimwear line’s visibility and reach. From influencer to affiliate marketing, your options are next to limitless.


Harness influencers’ power and social media presence to introduce your swimwear line to a broader audience. Collaboration can drive increased traffic and sales to your business. Start by identifying those in your niche, cultivating relationships, and negotiating mutually beneficial partnerships.


Develop engaging content related to your swimwear line, such as blog posts, how-to guides, and style tips. This approach can help establish your brand as an industry expert and drive organic traffic to your website through SEO.

Social media.

Use platforms like Instagram, Facebook, and Pinterest to run targeted ads to increase brand recognition. These marketing efforts can help you reach specific demographics, efficiently attracting ideal customers.


This strategy allows you to collaborate with partners who promote your swimwear line and earn commissions for driving sales or leads. Expand your reach and tap into new customer segments by building a network of affiliates – such as bloggers or influencers. 

This performance-based marketing model makes sure that you only pay for successful conversions, making it a cost-effective and efficient method for growing your swimwear business.

Collaborations and partnerships.

Partner with complementary brands and local community members to cross-promote each other’s products or services. Collabs can expand your reach and tap into new customer segments.

Analyze Your Competition

Dive into the world of other swimwear lines, their marketing approaches, and customer engagement tactics to gain a competitive edge. 

Check out this starter story article, which highlights successful swimwear companies and brands that have made a splash in the market. Let these examples inspire you as you analyze your competition and start a swimwear brand that will turn some serious heads.

FAQs on How to Start a Swimwear Line

Yes, starting a swimwear brand – especially with Printify, can be profitable as it eliminates the need for high upfront costs associated with traditional manufacturing. 

Printify offers a variety of swimsuit options for merchants to choose from, and you can create designs on-demand as orders come in. 

The sports and swimwear segment is projected to generate $26.44b in 2023, with an expected annual growth rate of 4.25%.

Like any business, it requires a solid plan, research, and hard work. The key to profitability is creating a strong swimwear label and targeting the right market with high-quality, unique designs.

Absolutely! Printify allows you to create your own swimwear designs, which are then printed and shipped to your customers on demand. Use our beginner-friendly Mockup Generator to create product images. There’s no need to invest in inventory or equipment.

Before selling swimwear under your own brand, begin by defining its identity. Conduct thorough research, select your audience, choose a sales platform, and devise a marketing plan. 

Partnering with Printify allows you to bypass upfront inventory and production costs. Explore our extensive catalog featuring over 900 customizable products, including top-quality swimwear fabrics perfect for showcasing your own designs.


Launching a swimwear line is a fantastic business opportunity for fashion and design enthusiasts, whether on a small or large scale. The growth of online marketplaces and POD services like Printify makes it easier than ever to bring your one-of-a-kind designs to life without the stress of inventory or upfront costs. 

Invest time in research, craft a solid business plan, and carefully consider essential factors such as your target audience, marketing strategies, budget, and competition to succeed. 

Follow the tips and steps in this guide, and embark on your exciting journey towards building a thriving and profitable swimwear line.

The pool is your runway – start selling your own swimwear line and make a splash in the fashion industry.

Make It Happen Today!

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