Printify + your favorite platform = more sales!
Find out how to increase sales on Amazon and make your products stand out. Whether you’re struggling with visibility, pricing, or marketing, we’ve got the perfect game plan to help you sell more.
This guide breaks down everything from optimizing listings to leveraging Print on Demand for hands-off fulfillment. No guesswork – just proven tactics to help you dominate the marketplace.
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Key takeaways
- Optimization drives sales. Using keywords in the product title, description, and images improves search rankings for better conversions.
- Use Printify to simplify selling on Amazon. No inventory or fulfillment issues – just high-quality custom products ready to sell.
- Amazon Analytics unlocks growth. Use real data on customer behavior, search trends, and inventory to refine your strategy and maximize sales.
- Automate inventory management for steady sales. Printify’s automatic product substitution option and FBA integration mean you never have to worry about stockouts.
Optimize your product listings
Want more sales on your Amazon store? Start with better listings. A compelling product detail page with the right keywords, an engaging title, and top-notch images helps you rank higher and turn browsers into buyers.
Conduct keyword research
Get your products in front of customers on Amazon’s search results page with relevant keywords. Amazon SEO is the best way to improve your product listings.
Find out what shoppers are searching for
Tools like Amazon Brand Analytics, Jungle Scout, and Semrush reveal popular customer searches, buying trends, and competitor performance. Use them to refine your keyword strategy and prioritize terms with decent volume but lower competition to enhance visibility.
Use Amazon’s search bar suggestions
Start typing your product name and let auto-fill show you what customers search for. The results page is a goldmine for finding profitable search terms or keywords that can be valuable additions to your listing.
Analyze top-performing listings
Look at competitor pages ranking high in your category. Spot recurring keywords in their titles and descriptions – then refine your strategy to stand out.
Optimize back-end search terms
Amazon lets you add hidden search terms for your product listings. Use this space to insert alternative spellings, synonyms, and secondary keywords with a lower search volume without cluttering your title or description.
Create good product titles
Your product title is the first thing customers see, and Amazon’s search algorithm takes it seriously. A clear, keyword-rich title helps your product rank higher and encourages more clicks.
- Include key details. Begin with the main product name and add descriptors like color, size, or material so shoppers immediately know what you’re selling.
- Incorporate keywords naturally. Use high-impact search terms, but avoid keyword stuffing. For example, “Stainless Steel Water Bottle – Insulated, 20 oz” is clear and optimized.
- Check the limits. Titles should be between 80-200 characters. Always prioritize clarity and readability over excessive keyword use.
- Follow Amazon’s guidelines. Stick to proper capitalization, avoid symbols, and use Amazon’s formatting standards.
A well-crafted title increases visibility, attracts customers, and improves conversions, so make every character count.
Use high-quality images and descriptions
Great visuals and compelling descriptions make your product more appealing. Build buyer trust with crisp and beautiful images, and highlight key benefits with engaging and informative descriptions.
Use multiple, high-resolution images
Amazon recommends at least 1000×1000 pixels for zoom clarity. Show different angles, close-ups, and real-life applications to help customers visualize the product.
Write benefit-driven descriptions
Go beyond specs – explain how your product enhances the customer’s life. Instead of just saying “cotton hoodie,” highlight its “soft fabric and breathable feel, perfect for cozy nights or everyday style.”
Incorporate keywords naturally
Place relevant keywords in descriptions and bullet points to improve search visibility while keeping the text engaging and readable.
Follow Amazon’s image guidelines
The main image must have a white background, and text overlays are not allowed. Comply with these rules to maintain a professional and polished listing.
Need profitable product ideas that’ll fly off your shelves? Read our article on how to find items to sell on Amazon.
Manage your reviews and ratings
Customer feedback can make or break your Amazon sales. Good ratings mean better credibility, more conversions, and higher search rankings – making them one of the most powerful tools for success.
Encourage happy customers to leave more reviews by delivering great products and services. Use Amazon’s Request a Review button and respond to both positive and negative feedback to show professionalism.
Set a competitive pricing strategy
Product prices directly impact the profitability of your Amazon store. The right pricing strategy helps you attract customers, stay ahead of competitors, and maximize your revenue.
Whether you sell affordable consumer goods or premium products, adjusting your pricing effectively gives you an edge on the Amazon marketplace.
Dynamic pricing
Stay competitive by automatically adjusting your prices based on demand, competitor pricing, and market trends. This keeps your listings attractive to buyers while protecting your profit margins.
Set pricing rules by establishing minimum and maximum limits so your products remain profitable, even when the market shifts. Use Amazon’s Automate Pricing tool to adjust rates in real time without manual effort.
Use tools like AMZScout to track top sellers in your category. Monitoring pricing trends helps you make strategic adjustments that keep your products competitive.
Offer discounts and promotions
Amazon provides various promotional tools to help you boost sales, attract new customers, and clear out inventory. It’s easy to manage your store’s discounts and offers – just head to the Advertising tab on Amazon Seller Central.
Set up Amazon coupons to offer instant savings that appear directly on your product listing, improving click-through rates.
Or, run Lightning Deals to create urgency and drive quick sales. These limited-time promotions appear on Amazon’s Deals page, perfect for attracting impulse buyers. Depending on your needs and sales goals, set up Lightning Deals or 7-Day Deals.
Don’t overlook promotional codes to target specific audiences. Share discounts through social media channels, email marketing, or influencer partnerships.
Check out our comprehensive guide on Amazon promotions.
Amazon Prime: Sell faster with fast and free shipping
Over 200 million Amazon Prime members expect quick, hassle-free shipping, making Prime-listed products more attractive. This can increase conversions and improve your visibility in Amazon search results.
Join Fulfillment by Amazon (FBA) to offer Prime shipping without handling logistics. Amazon stores, packs, and ships your products, making sure they meet Prime’s fast delivery standards.
Alternatively, use Seller-Fulfilled Prime (SFP) to manage your own inventory while still offering Prime benefits. Store owners decide on shipping methods but must comply with strict delivery requirements to maintain Prime status.
Don’t forget to highlight Prime benefits on your product page. Prime members actively search for fast and free shipping, so emphasizing this makes your product more appealing to drive higher sales.
Promote your product
Amazon gives sellers plenty of ways to improve visibility and drive conversions, from targeted ads to enhanced content. The key is leveraging Amazon’s built-in marketing tools to stay competitive.
Here’s how to get more sales on Amazon.
Use sponsored ads
Amazon sponsored ads place your products in prime positions for better visibility. These paid ads target shoppers actively looking for items like yours, making them a powerful addition to your marketing strategy.
Sponsored Products ads
Sponsored Products appear in Amazon search results and on the product details page. They promote individual product listings to reach more potential buyers. These ads are perfect for driving sales for new or underperforming products.
It’s possible to start with a lower budget. Monitor your ads’ performance and adjust based on results.
Sponsored Brands ads
These ads feature your brand logo, a custom headline, and multiple products, making them ideal for raising brand awareness. They often appear at the top of search results, but placement depends on bid competition and relevance.
Sponsored Brands work best for sellers with a larger product catalog looking to establish brand recognition.
Sponsored Display ads
These ads appear both on and off Amazon, reaching external traffic and existing shoppers based on their browsing behavior.
They’re designed for retargeting, meaning they reach customers who have viewed your product or searched for similar items. Sponsored Display ads help keep your offerings top-of-mind, encouraging buyers to return and complete their purchase.
Publish Amazon A+ Content
Amazon A+ Content lets you enhance Amazon listings with rich media – quality images, videos, and comparison charts that make your product more compelling. These premium features improve conversion rates by giving shoppers a more engaging buying experience.
You need to enroll in the Amazon Brand Registry program and have a Professional selling plan to be eligible for A+ Content.
Use high-quality product images
Strong visuals grab attention and build trust. Upload high-resolution images, lifestyle shots, and close-ups to help shoppers visualize the product in real life. Highlight key details that set your product apart.
Add comparison charts
Side-by-side product comparisons help shoppers make informed decisions. Use this feature to showcase unique selling points, compare features with similar items, and convince buyers to choose yours.
Tell your brand story
A+ Content is great for adding storytelling elements and creating a deeper connection with customers. Share your mission, values, and unique product benefits to foster loyalty and stand out from competitors.
Sell more on Amazon with Print on Demand
Not sure how to sell more on Amazon without dealing with inventory or upfront costs? Print on Demand (POD) lets you create and sell custom products at competitive prices with minimal effort.
What is Print on Demand?
POD is an on-demand and automated fulfillment method for selling custom goods. After a customer orders, a POD service like Printify will print and ship your product worldwide.
This means no bulk inventory, no storage costs, and no wasted stock – perfect for Amazon sellers looking to minimize risk while maximizing profits.
Offer a wide range of customizable products, from apparel and accessories to home decor and gifts, without worrying about production.
It’s a highly scalable business model that lets you start small and expand effortlessly. That leaves you time to focus on branding and marketing while your POD provider handles the rest.
Pick a print-on-demand provider
To succeed with Print on Demand, you need a reliable provider that delivers high-quality products, seamless fulfillment, and solid merchant support.
Compare the top POD companies in terms of product variety, print quality, shipping speed, and Amazon integration to find the best fit for your business.
Why Printify is the best choice?
Printify offers everything you need to sell on Amazon. Sign up for free to start creating and selling custom products in no time. The benefits?
- Massive product Catalog. Over 1,300 customizable items, including apparel, accessories, home decor, stationery, and eco-friendly products.
- Seamless Amazon integration. List your products directly on Amazon with built-in automation.
- Global fulfillment network. Over 140 Print Provider facilities for fast, cost-effective shipping worldwide.
- Scalability. Easily expand your product offerings without worrying about the logistics. Simply select, design, and sell.
Start making sales on Amazon with Printify and reach millions of shoppers!
Create unique designs
Bring your ideas to life with our intuitive Product Creator:
- Easily upload and apply designs. Add your artwork, text, or patterns in seconds with the drag-and-drop functionality.
- Create new designs from scratch. Browse through our free graphics library, put the AI image generator to work, and layer your designs for a stunning custom product.
- Instant high-quality mockups. Automatically generate professional product images for your marketing materials.
- Stay ahead of trends. Update designs quickly based on seasonal demand and customer preferences without worrying about logistics.
Amazon requires real product photos – meaning virtual mockups won’t be accepted as the main image. Order a sample and follow our tips to take beautiful product photos.
Offer personalization on Amazon
Giving buyers the chance to personalize products helps you stand out. While the marketplace isn’t primarily known for custom items, Amazon Custom, Amazon Handmade, and POD services are a few ways to offer tailored products.
Why customization works
- Appeals to a broad audience. Shoppers love items that feel personal, whether it’s monogrammed accessories and apparel or engraved jewelry.
- Ideal for gifts and special occasions. Custom items are in high demand during peak seasons like Christmas, Valentine’s Day, and Mother’s Day.
- Less direct competition. While generic products face intense competition, customized items have a unique value proposition that makes it easier to stand out.
Offer engraving, embroidery, and text or image customization on select products. You must have a Professional seller account to access the Custom feature set.
Sell artisanal and handcrafted products with a personalization option for adding names, dates, or initials. This helps draw potential customers in, especially for categories like home decor, apparel, and accessories.
Want to make your print-on-demand designs even more special for customers? It’s easy with our personalization feature. Here are a few product ideas to help get you started:
- Custom name-based products. Mugs, t-shirts, and tote bags for everyday essentials.
- Niche items. Fitness hoodies, wellness candles, or pet apparel for the perfect gift.
- Personalized artwork. Think birthday constellation posters, pet portraits, or family name postcards.
Automate inventory management
Keeping your Amazon store running smoothly means making sure products are always available.
Whether you’re using POD, FBA, or both, the right approach to inventory management prevents stockouts, minimizes delays, and keeps customers happy.
Print on Demand
POD is the easiest way to automate stock management. Since we only print products after a customer orders, there’s no need to worry about inventory.
It’s also easy to avoid stock shortages with Printify’s automatic order routing feature. If a Print Provider runs out of a specific item, we find the next closest alternative from another supplier to maintain seamless fulfillment and avoid sales disruptions.
Fulfillment by Amazon
If you’re using Amazon’s fulfillment service, keeping track of stock levels is essential.
The Inventory Dashboard in Seller Central provides insights into product availability, while FBA Inventory Age and Restock Inventory recommendations help you determine when to replenish stock to avoid delays.
Many sellers combine POD with FBA to reduce overhead costs for maximum flexibility and profits. For example, use POD for customizable products while keeping pre-made or best-selling items stocked via FBA to take advantage of Amazon Prime shipping.
Use Amazon Analytics to boost your product sales
Data is your best weapon for boosting sales on Amazon. Track customer behavior, analyze sales trends, and refine your Amazon listings to stay ahead.
Here’s how you can make data-driven adjustments for more sales and maximum profits.
Amazon Seller Central reports
Seller Central compiles various reports to help you optimize your Amazon listings for search results:
- Business reports. Find key insights on sales performance, conversion rates, and traffic trends. Use this data to identify which products drive the most engagement.
- Inventory reports. Avoid stockouts by analyzing demand trends and planning restocks based on historical data trends.
Regularly reviewing these reports helps you manage inventory efficiently and align your pricing, Amazon ads, and keyword research strategy with your target audience’s purchasing behavior.
Customer behavior data
Dive into customer demographics, buying patterns, and search term trends using Amazon’s Business Analytics data. Refine your listings, adjust your Sponsored Products campaign, and improve ad targeting for more sales.
- Discover which keywords your target audience uses in relevant searches to fine-tune your SEO strategy.
- See which categories other sellers are ranking for and offer an improved product to stay competitive.
- Identify seasonal trends to capitalize on high-demand periods and plan promotions in advance.
Use Amazon’s analytics tools to continuously adapt your strategy, refine marketing efforts, and optimize listings. This helps people discover your products, ultimately growing your Amazon sales.
FAQ
To increase sales on Amazon, optimize your product details with high-quality images, compelling descriptions, and keyword-rich titles.
Utilize paid advertising like Sponsored Brands to showcase multiple products and enhance brand awareness. Engaging with customers through reviews and addressing inquiries promptly also builds trust to drive more conversions.
Optimizing your listings, engaging with customers, and aligning with trends are the top ways to drive more sales on Amazon. Remember to market through social media to drive external traffic, and encourage positive reviews to establish credibility on the marketplace.
Make your products impossible to ignore by seamlessly blending high-ranking, targeted keywords into your titles, descriptions, and bullet points. Stand out by optimizing product images and actively responding to reviews.
Want even more visibility to make money on Amazon? Join the Amazon Brand Registry program to unlock A+ Content and advanced branding tools.
How to improve Amazon sales – To recap
Ready to turn clicks into cash? With more customers than you can count and successful eCommerce companies as competitors, standing out takes strategy. But when you play your cards – and keywords – right, the rewards are huge.
To recap what we’ve learned:
- Optimizing product titles and product descriptions is a non-negotiable.
- Use Amazon fulfillment centers to streamline logistics.
- Encourage shoppers to leave reviews because more credibility means more sales.
- Partner with Printify to design and profit from custom products without worrying about inventory or fulfillment.
