How to create an Amazon storefront in 4 quick steps (2025)

What is an Amazon storefront?

An Amazon storefront is a dedicated page on Amazon that allows brands to create a unique shopping experience for their customers. 

It acts as a mini-website within Amazon dedicated entirely to your business. Highlight your brand, showcase a curated selection of products in convenient subcategory pages, and provide detailed information about your offerings in a visually appealing and informative way. 

Storefronts are especially beneficial for sellers looking to build brand recognition and improve engagement.

Amazon storefront requirements

Before you learn how to start an Amazon storefront, you’ll need a few things in place.

1. Get a registered trademark: Your trademark should be a text-based mark or an image-based mark with words, letters, or numbers. Register it in all countries you plan to sell to. 
   
   Make sure you have the following info available to set up a professional seller account: 

• Your Trademark Registration Number.
• High-quality images of your brand’s logo and product packaging.
• Your product categories.
• Essential information on country-specific requirements wherever your brand is registered.

2. Create a professional seller account: This gives you access to advanced selling tools and features, including creating a storefront.

• Navigate to the Amazon Seller Central or Vendor Central and create a new account.

3. Register with Amazon’s Brand Registry: This program helps protect your intellectual property and provides access to enhanced branding options designed to improve your presence on Amazon. 
   
   Here’s how to do it:

• Go to the Amazon Brand Registry page. 
• Click Get Started.
• Sign in with your seller or vendor credentials.
• Enter your brand name, trademark registration number, and the issuing trademark office.
• Upload images of your brand’s logo, product packaging, and other relevant documents.
• Complete the brand registry form by filling in details about your brand, including the product categories and countries where your products are sold.

The verification process can take a few days, and you may receive an email from Amazon asking for more information or requesting you verify your identity and association with the brand.

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1. Create a store

Once you’ve got a Professional Seller profile and access to Brand Registry, head over to your Amazon Seller Central profile and navigate to the Stores section. 

Click Create Store and select your brand from a list of registered brands. 

You’ll then be directed to the Store builder. Name your Amazon store and set up the initial details.

2. Design your homepage

Your homepage is a potential buyer’s first impression of your brand, so don’t rush through this step.

You have two options here: choosing a template or building from scratch.

• Choosing a template: Amazon provides several pre-designed templates to customize with your brand’s logo, colors, images, and text. This option is ideal for those who want a quick and easy setup, especially if you’re new to store design.
• Building from scratch: This is a good option if you want a more personalized, unique look for your homepage. You’ll have complete control over the layout and design elements, letting you create a storefront that truly reflects your brand’s identity.

3. Fill out your storefront

Your storefront isn’t just about the homepage – there are category and subcategory pages, too. 

Set these up to showcase specific product listings, highlight new arrivals, display best-selling products, tell your brand story, or have a dedicated space for customer reviews and testimonials.

Fill in each section with high-quality images and videos, detailed product descriptions, and engaging content that your target audience will love.

4. Submit your storefront for review

Amazon reviews your store to ensure it meets their guidelines and standards. This process can take a few business days. Once approved, your storefront will go live, and you can start driving traffic to it.

Bring your branding A game

Use consistent branding elements such as logos, colors, fonts, and tone of voice throughout your store to create a cohesive and professional look.

You don’t want shoppers to feel like they’re just buying a random product from Amazon – you want them to feel they’re purchasing a branded product from an individual business with its own identity and story.

Take high-quality images and videos

Use high-quality product images, aesthetic videos, and a clean, user-friendly layout to showcase your products and engage customers. 

This enhances the visual appeal of your storefront and builds trust with shoppers. Making a positive first impression is crucial for attracting and retaining customers.

Harness the power of keywords: Optimize titles and descriptions

With millions of sellers on Amazon, competition for customer attention is fierce. The key to rising above the noise lies in optimizing your product titles and descriptions for search engines (SEO). 

Think of titles as headlines that grab potential buyers’ attention and entice them to learn more about your product listings. 

Incorporating relevant keywords increases your Amazon store’s visibility in search results and attracts organic traffic – potential buyers who have yet to stumble upon your brand.

Improve your Amazon business with data-driven insights

Regularly check your performance using Amazon’s analytics tools. Track key metrics such as traffic, click-through rates, conversion rates, and sales to identify areas for improvement. 

But don’t stop there – analyze other successful Amazon stores, too. Research their pages, listings, and bestsellers and see what you could apply to your Amazon store and product listings. 

By learning from other vendors, you can refine your selling strategy for better results.

Keep listings clear and customer-centric

While you learn how to set up an Amazon storefront, remember that your customer’s journey begins with understanding your products. Ensure your product descriptions and titles are clear, concise, and free of complex jargon. 

Amazon has specific requirements for listing information, so ensure your descriptions clearly reflect the inventory you’re offering. 

Here are some key points to keep in mind:

• Accuracy: Your product descriptions should accurately represent the item’s features, specifications, and inventory variations (e.g., size and color).
• Completeness: Include all mandatory product information as required by Amazon’s categories. This may include details like dimensions, weight, material composition, and more.
• SEO: Incorporate relevant keywords throughout your descriptions and titles to improve your product’s searchability within Amazon.
• Be honest: Avoid misleading or exaggerated claims. Focus on highlighting the genuine benefits your product offers.

Add calls to action

We recommend creating Calls to Action (CTAs) throughout your Amazon stores. 

These are prompts or buttons that tell visitors what to do next, whether it’s browsing a specific product category, subscribing to your email list, or making a purchase. 

Clear and compelling CTAs strategically placed throughout your stores can significantly impact your conversion rate.

Use Amazon advertising tools

Amazon offers many tools for promoting your store and all your products. 

Sponsored Products, Sponsored Brands, and Sponsored Display ads are effective ways to reach a larger audience and drive targeted traffic to your store.

Drive traffic with social media

Promote your stores across your social media channels. Share links to your Amazon store, post captivating product images and videos, highlight new arrivals, and make engaging content that drives viewers to your Amazon space. 

Paid advertising, such as Facebook ads, will help you reach a wider audience. However, they’re not a must-have for your marketing strategy if you want to keep costs low.

Collaborate with influencers

Partner with relevant influencers in your niche to promote your products through reviews, sponsored posts, or giveaways. This way you’ll reach new audiences, build credibility for your brand, and establish yourself as a trustworthy seller.

Turn browsers into buyers with email marketing

Email marketing is a super powerful tool for connecting with your customers and converting them into loyal fans.

• Build an opt-in email list by offering valuable incentives like discounts or early access to new products in exchange for subscribers. 
• Create targeted campaigns that promote your Amazon store as a one-stop shop for your brand’s products. 
• Highlight new product pages, exclusive promotions, and valuable content to keep your audience interested and coming back for more.