Can you have more than one Etsy shop: Full guide (2025)

How many Etsy shops can you have?

Create as many Etsy stores as you wish. However, consider if you have the extra time to face multiple shop management. 

That includes creating new storefront designs, a shop name and store descriptions, more listings, as well as managing new customer inquiries and advertising. 

When should you create a second Etsy shop?

Exploring other niches

Selling to new audiences is the most common reason for running multiple Etsy stores.

In fact, defining a niche is crucial to achieving success in Etsy. If your store is trying to reach everyone and missing a unique value proposition, it may be the time to find a niche and distribute your products in different stores.

You have too many products

You may not want to target different audiences, but feel like your store has too many products.

In that case, one of the options is to create another store to help organize your product line. 

For example, open a second Etsy shop selling only t-shirts, mugs, and tote bags.

Pros and cons of having multiple Etsy stores

Check out this short list of pros and cons before opening a second Etsy store to see if it’s a profitable opportunity for your online business.

How to open a second Etsy shop

When opening a second store on Etsy, the seller registration process is pretty much the same as when you created the first one. 

The main roadblock is that you have to register the new account with another email address.

Step 1: Register for a new Etsy account

• Create a new email address  
• Go to Etsy, sign out of your current store, or open the page in a different browser. For instance, if you’re using Safari, open Chrome or Edge.
• Click Sign in, then Register.

• Create a new Etsy account with your new email address.
• Fill in your personal information in Your Account settings, or complete that section after you open a second shop.

Step 3: Create an Etsy seller account

• You’ve created a buyer Etsy account. Now, you have to make it a seller account. 
• Go to the Your Account menu in the upper right corner, then click Sell on Etsy.

• Follow the steps you did when creating your first shop, from adjusting preferences and inserting a new name to listing products and adjusting your Etsy payments.
• You can use the same bank account and credit card for all your shops when setting up your billing options.

Pro tip

Refresh your memory and check our detailed guide on how to start an Etsy shop.

Sell on Etsy with Printify

Did you know you can have up to five free stores with Printify? Open your second Etsy shop and sell cool custom merch for any audience.

Start selling

How to manage multiple Etsy shops with ease

You need to be smart about managing your time when running multiple Etsy shops. 

Unfortunately, you can’t manage multiple Etsy accounts in the Shop Manager. You’ll have to log off from one shop and log in to another whenever you need to edit listings or your shop.

Here are some tips to make multiple-store management easier.

Use the Etsy Seller App

The Etsy Seller App (former Sell on Etsy) lets you receive notifications and messages from multiple accounts without logging in and out every single time. 

It’s also possible to manage orders and edit listings within the app. However, it has limited possibilities compared to the desktop version, like changing your Etsy shop name. 

The app is available on Apple and Google app stores.

Automate tasks with third-party solutions

Perhaps it is fundamental for you to have all products in the same place or to analyze the performance of all the stores with the same software. 

Check out the following tools and third-party apps that will help you promote and manage multiple Etsy shops.

1. Printify

Create up to five free stores with Printify or up to ten with our Premium plan. In both cases, you can create unlimited product designs and access a catalog of over 1,000 customizable products.

With Printify, it’s easy to manage more than one Etsy shop. Simply copy products from one store to another and edit the designs and mockups (including adapting them for another language) while keeping descriptions, size charts, or shipping profiles.

Our policies also help sellers complement their own Etsy policies, protecting them from possible issues, and our Merchant Support will assist in cases not covered by either Etsy or Printify’s policies.

Pricing

• Free – Up to five stores
• Premium – Up to ten stores ($29 per month).

2. Nembol

Nembol is a multichannel management tool. The solution integrates with various platforms, including Amazon, eBay, Etsy, Shopify, and WoCommerce. 

Merchants can sync inventory, import and export products, or edit listings, variations, and orders across multiple channels. 

Pricing – From $39 per month

3. Etsy Integration & Sync ‑ DPL

The app offers bulk uploads and syncing products in Shopify and Etsy, but it doesn’t work with digital products. There are helpful features like separating taxes from products sold on each platform.

Pricing

• Seven-day free trial
• From $19.99 per month

4. Etsy Integration for WooCommerce

Etsy Integration for WooCommerce is a five-star rated plugin providing automated orders, product syncing, and shipping profiles. The app assigns a dedicated account manager, and merchants can access their 24/7 customer support. 

Pricing – From $20.75 per month

5. Vela

Vel offers multiple-listing management for Etsy and Shopify. The solution allows editing many listings simultaneously, optimizing pictures, adding tags, and creating variations. Use Vela to merge products across various shops and manage them in a single place. 

Pricing – From $5 per month

6. Putler

This analytics tool lets you monitor numerous data sources, including multiple Etsy shops. 

Pricing – From $20 per month.

7. Backsty

Backsty is a cloud-based backup tool exclusive to Etsy shops. The solution has automatic and manual backup options and safeguards against store suspension. 

Pricing – From $4.50.

Tips to successfully run an Etsy store

• Refine your niches and target audiences. With more than one Etsy shop, you can precisely target your audiences. 
• Discover what your customers want. Research what other shops are doing on Etsy by checking their products and reviews – both the good and bad.  
• Keep an eye on the best-selling products on Etsy. Just type your product names in the Etsy search bar and add best-selling. For example, search for best-selling tote bags and check what’s popular and how your store can improve.
• Prepare your product line. Add best-sellers you’ve selected in the previous step and adapt them to your niche.

• Review your shipping profiles. Sellers in the US may benefit from a search boost by offering free shipping guarantees for products over $35. Include the fees in the product price to keep your profits.
• Calculate your prices. Factor in all the costs involved in selling on Etsy – from production to shipping and taxes, and add a profit margin of 30-45%. Stick within the higher margin if your audience valorizes quality over price, but lower it as much as possible if you sell to people looking for affordability above anything else.  
• Invest time in Etsy Marketing. Refine your process, from researching keywords to optimizing listings and omnichannel marketing. Use various channels, like social media and emails, to expand your reach. Try out Etsy advertising for that extra boost.  
• Analyze and adjust the course. Observe Etsy and Google Analytics. Which keywords and products attracted more customers and clicks? Which products sell better? Repeat and improve what is working, and change or remove what isn’t. 
• Always focus on your customer. Be responsive and attentive, define a clear Etsy seller policy, and contact our Merchant Support if you need assistance.

FAQ

To summarize

Opening multiple Etsy stores can bring many benefits, like expanding your audience and reaching other niches. However, the task can be laborious, requiring good planning, research, and continual performance analysis. You can also benefit from third-party solutions.

Make the most of the benefits Printify gives you to create profitable Etsy stores filled with custom products. Always count on us on your eCommerce journey.