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Creating an online store with Woo? Choosing the right theme is one of the most important steps. It affects your store’s design, speed, and functionality – and can even impact your sales.
Just starting out or ready for an upgrade? We’ve rounded up the best WooCommerce themes for 2025. From budget-friendly free options to feature-packed premium themes, we’ve got you covered.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Key takeaways
- Freemium themes like Blocksy and GeneratePress are great for beginners, offering speed, simplicity, and essential eCommerce features without upfront costs.
- Paid options such as Shoptimizer and XStore offer advanced customization, performance optimizations, and dedicated support, making them ideal for scaling businesses.
- Speed, responsiveness, and customization options are top priorities when selecting a theme.
- Integrating WooCommerce with Printify lets you create a print-on-demand store with ease.
10 Free WooCommerce themes
Starting with a free theme is a cost-effective way to launch your online store. Here are ten great free WooCommerce themes to consider:
1. Astra
Astra is a lightweight, fast, and highly customizable WordPress theme with over one million active installations and over 5,700 five-star reviews. It integrates seamlessly with WooCommerce, Spectra, Elementor, and Beaver Builder – perfect for eCommerce, small businesses, and membership sites.
Built-in schema markup, mobile-first design, and clean code raise SEO performance.
Pros:
- Fast and lightweight.
- Extensive template library for various website types.
- Seamless WooCommerce integration.
- SEO-optimized with clean code and mobile-first design.
- Free expert support for all users.
Cons:
- Some advanced features require the premium version.
Who is it for? Businesses, solopreneurs, and web designers needing a fast, SEO-ready structure and highly customizable option.
2. OceanWP
OceanWP is a feature-rich and highly customizable WooCommerce theme. Unlike other lightweight options, OceanWP offers built-in WooCommerce enhancements, multi-step checkout, and deep integration with Elementor, Beaver Builder, and WPBakery.
It also supports RTL languages and translation plugins – ideal for global stores.
Pros:
- Strong WooCommerce support, including custom product pages and multi-step checkout.
- Extensive compatibility with premium and free extensions.
- Easily create multilingual websites with RTL support.
- Built-in SEO optimizations for better search result visibility.
Cons:
- The number of settings may overwhelm beginners.
- Some WooCommerce extensions require premium upgrades.
Who is it for? Businesses that need advanced WooCommerce features, multilingual support, and deep customization options.
3. Neve
Neve is a lightweight, fully optimized, and responsive theme with a minimalist design. It’s built for speed and works seamlessly with WooCommerce.
Pros:
- Fast loading times.
- Easy customization with live preview.
- SEO-optimized structure.
Cons:
- Key features, such as Otter Blocks, Gutenberg blocks, header and footer builders, and enhanced WooCommerce functionality, require the pro plan.
Who is it for? Individuals looking for a simple, fast, and SEO-friendly theme with potential for expansion.
4. Storefront
Storefront is the official WooCommerce theme, built for reliability, speed, and seamless integration with WooCommerce plugins.
As a minimalist foundation, this clean, functional theme provides maximum compatibility while keeping your site super fast and efficient.
Pros:
- Official Woo support.
- Lightweight and fast, built with minimal code.
- Highly extendable with Storefront child themes and plugins.
Cons:
- Basic design – requires extra plugins or custom CSS for a unique look.
- Limited built-in customization options.
Who is it for? Store owners who want a stable, WooCommerce-optimized option and are comfortable adding plugins for additional styling.
5. Zakra
Zakra is a flexible and lightweight theme offering over 40 starter sites, including designs tailored for WooCommerce stores.
It provides a responsive design and compatibility with major page builders.
Pros:
- Multiple pre-built demo sites.
- Fast performance.
- Easy customization with page builders.
Cons:
- Some features require premium add-ons.
Who is it for? Users who want a lightweight option with different starter sites.
6. Hestia
Hestia is a modern, one-page WordPress theme for small businesses, startups, freelancers, and creative agencies. It offers a clean and stylish design with a widgetized footer, blog and news page, and seamless WooCommerce integration for online stores.
Built with Material Kit, it delivers a polished look while remaining responsive, Retina-ready, and SEO-friendly. It also works smoothly with Elementor, WPML, and popular plugins like Flat Parallax Slider and Travel Map.
Pros:
- Sleek, modern design suitable for various niches.
- Easy setup with a companion plugin for homepage sections.
- Fully compatible with Elementor and other major WordPress plugins.
- Responsive, Retina-ready, and SEO-friendly.
Cons:
- Limited design options in the free version.
Who is it for? Ideal for small businesses, startups, freelancers, and agencies looking for a modern, one-page design with flexible customization options.
7. Rishi
Rishi is a lightweight and highly customizable WooCommerce theme designed for speed and flexibility. It offers over 90 ready-to-import starter sites, helping users build their shops in minutes – no coding required.
Pros:
- Highly customizable.
- Lightweight and fast.
- Responsive design.
Cons:
- Not as widely supported as other themes.
Who is it for? Users looking for a fast, customizable theme with easy setup and pre-built design templates.
8. Blocksy
Blocksy is a highly customizable WordPress theme that offers a range of design options and features – such as header and footer customization – typically available only in paid plans.
It provides a lightweight and flexible foundation for your online store.
Pros:
- Highly customizable with advanced styling controls.
- Seamless integration with popular page builders and WooCommerce.
- Regular updates and dedicated support.
Cons:
- Some advanced features require the premium version.
- May have a learning curve for users new to WordPress.
Who is it for? Those seeking a lightweight and highly customizable option with advanced features.
9. Boutique
Boutique is a Storefront child theme designed for small shops, boutiques, and niche stores. It keeps the reliable foundation of Storefront but adds a more stylish layout tailored for fashion, accessories, and small businesses.
Perfect for elegant stores that want a simple yet professional look.
Pros:
- Deep WooCommerce integration.
- Lightweight and fast, ensuring a smooth shopping experience.
- Built on Storefront, meaning high compatibility with WooCommerce plugins.
Cons:
- Limited customization without additional plugins or custom styling.
- Not ideal for large, complex stores.
Who is it for? Small businesses and fashion retailers who want a simple yet stylish WooCommerce store.
10. GeneratePress
GeneratePress is a lightweight and developer-friendly WordPress theme that prioritizes speed and stability. With a fresh install adding less than 10kb to your site, it’s one of the fastest WooCommerce themes available.
Built for performance-focused users, it includes over 60 customization controls, dynamic typography, and deep compatibility with Gutenberg and page builders.
Pros:
- Ultra-lightweight, ensuring lighting-fast page speeds.
- Highly customizable with dynamic typography and layout controls.
- Full WooCommerce integration with minimal bloat.
- Developer-friendly, built with clean and extendable code.
Cons:
- Minimalist by default, requiring extra customization for unique branding.
- Some premium features require the paid version.
Who is it for? Developers, bloggers, and performance-conscious store owners looking for a stable, highly customizable, and fast option.
15 Paid WooCommerce themes
Investing in a premium theme offers added features, dedicated support, detailed documentation, and authentic designs to advance your WordPress site. Here are 15 top-rated paid WooCommerce themes for 2025:
1. Shoptimizer
Shoptimizer is a fast WooCommerce theme packed with features designed to help you convert more visitors into customers. Built on research and best practices, it focuses on speed, design, and conversions.
Pros:
- Optimized for speed, ensuring quick load times.
- Features designed to enhance conversion rates.
- Translation and multilingual support – create a site in your own language while still reaching customers globally.
- Regular updates and dedicated support.
Cons:
- Customization options may be limited compared to other themes.
- Some users may find the design less flexible without additional customization.
Who is it for? Store owners focused on performance and conversion optimization.
Pricing:$99, with frequent discounts.
2. Astra Pro
Astra Pro builds on the freemium Astra theme, adding powerful customization options, enhanced WooCommerce functionalities, and advanced performance settings.
Designed for serious online store owners, Astra Pro enables a fully tailored shopping experience without compromising speed.
Pros:
- Advanced header and footer design.
- Infinite scroll and grid layouts.
- Lots of pre-built starter templates for quick store setup.
- Extensive typography and design controls.
Cons:
- The freemium version already offers a lot, making some users hesitant to upgrade.
- Premium features require some setup to be fully utilized.
Who is it for? Businesses, agencies, and power users that need full design flexibility, premium layouts, and advanced WooCommerce enhancements.
Pricing: From $49 per month (annual subscription) or a one-time payment of $199.
3. Avada
Avada is a versatile and feature-rich multipurpose WooCommerce theme that offers a range of design options and customization features, including over 109 prebuilt websites, over 120 design elements, plus dynamic content functions.
Pros:
- Extensive library of pre-built demos and design elements.
- Advanced customization options with a built-in page builder.
- Regular updates and dedicated support.
Cons:
- Can be resource-intensive, potentially affecting performance.
- May have a steeper learning curve for beginners.
Who is it for? Users looking for a comprehensive and feature-rich theme with extensive design options.
Pricing: From $69.
4. Blocksy Pro
Blocksy Pro is a lightweight, highly customizable WooCommerce theme packed with advanced design options and premium features.
It includes starter sites for multiple niches, including business, eCommerce, portfolio, blogs, news, nonprofits, and travel – a versatile choice for any website.
The professional typography options (Adobe Typekit, custom, and Google fonts), advanced and Mega menu options, header, and footer customization offer complete design control.
Pros:
- Wide range of starter sites for different industries.
- Advanced typography and styling controls.
- Seamless integration with popular page builders and WooCommerce.
- Regular updates and dedicated customer support.
Cons:
- The numerous options may present a slight learning curve for beginners.
- Some users may question whether upgrading to Pro is worth it, as the freemium version already offers extensive customization.
Who is it for? Businesses, online stores, and content creators needing a flexible, professional-looking, highly customizable theme.
Pricing: From $69.
5. Bridge
Bridge is a creative multipurpose WordPress theme that offers deep integration with WooCommerce. It comes with over 630 pre-made demos, letting users create different websites, including online stores, portfolios, and blogs.
The theme is compatible with both Elementor and WPBakery page builders, providing flexibility in design and customization and astonishing visuals.
Pros:
- Extensive collection of demos catering to various industries.
- Highly customizable with numerous options for colors, fonts, and layouts.
- Includes premium plugins like Slider Revolution and LayerSlider.
- Modern, visually appealing layouts.
Cons:
- Its various features may pose a steeper learning curve for beginners.
- Some users have reported slower performance.
Who is it for? Entrepreneurs seeking a versatile theme capable of creating different types of websites, from eCommerce stores to portfolios and blogs.
Pricing:$69
6. Flatsome
Flatsome is one of the most popular WooCommerce themes, known for its responsiveness, sleek design, and robust functionality. It features the UX Builder, a drag-and-drop page editor that lets users create custom layouts without coding.
Flatsome also offers a vast library of pre-designed elements and sections, making designing a professional-looking online store easy.
Pros:
- Extra-light, with a 56kB core code (the rest is lazy-loaded).
- User-friendly UX builder for easy page customization.
- Regular updates ensure compatibility with the latest WordPress and WooCommerce versions.
- Optimized for speed and performance, providing a smooth user experience.
Cons:
- Limited number of pre-made demo sites compared to some competitors.
- Some advanced features may require additional learning for new users.
Who is it for? Online store owners who prioritize design flexibility and performance.
Pricing:$59
7. Porto
![25 Best WooCommerce themes (free and paid) for [bp_year] 1](https://printify.com/wp-content/uploads/2025/03/Porto-theme-1024x1024.png "Porto theme")
Porto is a versatile and highly customizable multipurpose WordPress theme with deep integration with WooCommerce.
It provides many pre-designed demos and layouts for several business types. Porto emphasizes performance and SEO, ensuring fast load times and a responsive WooCommerce website.
Pros:
- Over 120 pre-built demos for different industries.
- Advanced theme options panel for extensive customization.
- Optimized for speed and WooCommerce SEO, enhancing search engine rankings.
Cons:
- The abundance of features may pose a learning curve for beginners.
Who is it for? Businesses seeking a flexible and performance-optimized theme that can be tailored to different industries.
Pricing:$59
8. WoodMart
WoodMart is a premium WooCommerce theme designed for all types of online stores. It features over 70 pre-built store demos, a fast interface, and deep personalization options.
WoodMart is compatible with popular page builders like Elementor and WPBakery.
Pros:
- AJAX-powered shopping for seamless UX.
- Advanced variable product options with swatches.
- Regular updates and dedicated support.
Cons:
- Some advanced eCommerce functionalities might require additional learning.
Who is it for? Store owners looking for an eCommerce-focused, feature-rich theme with good user experience.
Pricing:$59
9. XStore
XStore is a multipurpose WooCommerce theme that creates responsive and customizable online shops.
It offers over 140 pre-built demos, seamless integration with Elementor and WPBakery page builders, and a range of features aimed at enhancing the eCommerce experience – both for entrepreneurs and customers.
Pros:
- Extensive library of pre-built demos useful for various niches.
- Advanced customization options with built-in header and footer builders and mega menu support for featured products.
- Optimized code for speed and performance.
Cons:
- Some users might find the various options overwhelming.
Who is it for? Businesses seeking a flexible, performance-focused theme that can be tailored to various industries.
Pricing:$49
10. The Retailer
The Retailer is a premium WooCommerce theme known for its classic, responsive design, similar to Shopify layouts. It offers deep integration with WooCommerce – suitable for building online stores, portfolios, and personal or corporate websites.
The theme includes pre-built page layouts, an intuitive theme options panel, and compatibility with popular page builders.
Pros:
- A fully responsive and retina-ready design ensures optimal display on all devices.
- Comes with pre-built page layouts for quick setup.
- Regular updates and dedicated customer support.
Cons:
- Some users may find the design less flexible without additional customization and too similar to some Shopify common themes.
Who is it for? Users seeking a straightforward and reliable theme for their online store or portfolio.
Pricing:$59
11. Shopkeeper
Shopkeeper is an established WooCommerce theme, trusted by over 34,000 active stores and known for its eCommerce-first approach.
It’s ideal for sellers who want a reliable and modern online store.
Pros:
- Specifically built for eCommerce.
- Pre-designed templates make store setup quick and easy.
- Regular updates ensure security and compatibility.
Cons:
- Limited flexibility for blogs or portfolios – best suited for pure eCommerce.
- Some advanced features require extra plugins.
Who is it for? Store owners who want a proven, reliable, and eCommerce-focused theme.
Pricing:$59
12. Savoy
Savoy is a minimalist AJAX WooCommerce theme that focuses on providing a seamless user experience. Its modern design puts products at the forefront, so customers can easily browse and purchase items.
The built-in AJAX plug-in improves the shopping experience with quick product searches and page transitions.
Pros:
- Modern and clean design that highlights products effectively.
- The responsive and mobile-ready layout ensures compatibility across devices.
Cons:
- The minimalist design may not appeal to stores seeking a more elaborate aesthetic.
- Limited built-in customization options might require additional CSS for extensive modifications.
Who is it for? Online retailers who prefer a clean and straightforward design emphasizing product display and providing a smooth shopping experience.
Pricing:$59
13. Betheme
Betheme is a multi-purpose WooCommerce theme featuring over 700 pre-built websites, including extensive eCommerce layouts. With BeBuilder, an intuitive drag-and-drop editor, and more than 80 built-in elements, it offers deep customization without coding.
The theme also supports conditional display settings, allowing users to assign unique templates to specific pages, categories, or tags – ideal for customizing shop archives or product pages.
Pros:
- Extensive pre-built demos with a constantly growing library.
- BeBuilder provides easy drag-and-drop customization.
- Over 80 design elements and a built-in icon library.
- Free lifetime updates.
Cons:
- The feature-rich setup has a learning curve.
Who is it for? eCommerce website owners, agencies, and businesses needing deep customization and a wide selection of pre-designed templates.
Pricing: $60
14. Electro
A powerful and flexible option designed specifically for stores selling electronics and tech accessories. It offers deep integration with WooCommerce and includes features like advanced live search, product comparison, and vendor management – suitable for affiliate, dropshipping, and multi-vendor eCommerce sites.
Pros:
- Tools like live search and product comparison enhance UX.
- Fully compatible with popular multi-vendor plugins.
Cons:
- The specialized design may not be suitable for non-electronics stores.
- Some users have reported challenges in making the theme mobile-friendly.
Who is it for? Owners aiming to design an electronics site or a multi-vendor marketplace.
Pricing: $59
15. Basel
Basel is a minimalist AJAX responsive theme built to design modern and powerful eCommerce sites.
With its drag-and-drop page builder, extensive theme settings, premium sliders, and WooCommerce integration, you can create an online store that looks flawless on any screen resolution.
The theme suits all types of shops, including clothing, electronics, furniture, accessories, florists, and more.
Pros:
- Minimalist design focusing on product presentation.
- AJAX functionality for seamless user experience.
- Multiple header variations and extensive customization options.
Cons:
- Its minimalist design may not appeal to those seeking a more intricate aesthetic.
Who is it for? Store owners who prefer a clean and minimalist design with advanced AJAX features to enhance user experience.
Pricing: $48
Start an online store with WooCommerce and Printify
Launching an online store has never been easier with Woo and Printify. Here’s how to get started:
- Sign up – Create accounts on Woo and Printify. The WooCommerce plugin powers your store, while Printify lets you design and sell custom products without handling inventory or shipping.
- Pick and design your products – Choose from our over 1,300 products, including apparel, accessories, and home decor. Use the Product Creator to customize them with your logos, artwork, or branding.
- Integrate with Woo – Connect Printify to your store using the Printify for WooCommerce plugin. Your products, variants, and pricing sync automatically, making setup seamless. Customize your store with one of the best Woo themes.
- Sell while Printify handles the rest – Focus on marketing and growing your business while our printing network manages production and shipping directly to your customers. No inventory, no hassle.
FAQ
The best WordPress/WooCommerce theme depends on your specific needs, such as design preferences, required features, and budget. Themes like Astra, Flatsome, and Shopkeeper are known for their seamless WooCommerce integration and customization options.
Some of the best free WooCommerce templates and themes include Astra, Blocksy, OceanWP, Neve, Storefront, Zakra, and GeneratePress. These themes offer excellent performance, WooCommerce integration, and customization options without requiring a premium upgrade.
They’re ideal for small business owners, startups, and entrepreneurs who want to set up an online shop without upfront costs.
Several WooCommerce themes are optimized for speed and performance, but some of the fastest include:
- Astra – Known for its lightweight structure and minimal load time.
- GeneratePress – Adds less than 10kb to your website size.
- Shoptimizer – Designed for high performance and fast load times.
- Neve – A fully optimized theme built for speed.
WooCommerce is the most popular eCommerce solution for WordPress, but there are other alternatives:
- Shopify – A standalone eCommerce platform with built-in hosting and easy setup.
- BigCommerce – Suitable for businesses wanting a hosted solution with scalability.
However, WooCommerce remains the top choice for WordPress users due to its flexibility, affordability, and vast ecosystem of plugins and themes.
To summarize
The right WordPress theme enhances your store’s speed, design, and sales potential. Freemium themes like Astra work well for beginners, while paid options like Flatsome offer advanced features.
Prioritize speed, mobile responsiveness, and WooCommerce compatibility to optimize performance. Once your theme is set, customize, integrate essential plugins, and start selling.
