In eCommerce, the importance of SEO is undeniable. Shopify search engine optimization (SEO) apps are vital for enhancing a store’s visibility, driving more organic traffic, and increasing profit.
While there are plenty of Shopify SEO apps, each varies in features, functionality, and pricing, so it’s essential to carefully consider which ones are the best fit for your online store.
In this article, we take a look at the best Shopify SEO apps of 2025, exploring their features, pros, and cons.
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TinyIMG
TinyIMG is one of the best SEO apps for Shopify, providing speed, metadata, and image optimization, among other useful features. Merchants praise its user-friendly interface, easy setup, and automation settings.
The pros of TinyIMG:
- One-click image SEO, image compression, image resize, file, and alt-text generator.
- Generates SEO-friendly product metadata.
- Provides page audit and SEO data reports for quick problem resolution.
- Improves site speed by reducing JavaScript.
- Auto page speed optimizer.
- Fixes broken links.
- SEO audit reports identify strengths and weaknesses, pinpointing the SEO issues that need to be addressed.
The cons of TinyIMG:
- In the Shopify app store, some users report poor image quality after compression.
- The free version optimizes up to 50 monthly images but doesn’t fix broken links. Additional optimizations cost extra.
- When launched, the image optimization won’t stop until all images in the store are optimized, even after you reach your free image limit.
Pricing:
- Pay as you go: free to install, billed for extra optimizations
- Beginner: $14/mo
- Advanced: $24/mo
- Enterprise: $79/mo
Avada SEO
Avada SEO suite is a game-changer in the world of eCommerce. The user-friendly app allows you to improve your search ranking and drive organic traffic to your online store easily with various SEO features.
The pros of Avada:
- Smart SEO analysis, reports, and audit.
- Broken link detection and page redirection.
- Optimization of images, meta tags, and Google structured data.
- Integration with ChatGPT to improve loading speed and ranking.
- Seamless integration with Google Search Console to easily monitor search traffic and performance.
- Automated email notifications.
- Improvement of loading speed and image size compression.
The cons of Avada:
- Some users say that Avada slows down their store’s loading time.
- Sometimes, the quality of images after compression is reduced, resulting in a decrease in visual appeal.
- Some users believe that the app broke their sitemap.
Pricing:
- Free: $0/mo
- Pro: $34.95/mo
- Advanced: $99/mo
Tapita SEO and Speed Optimizer
Tapita is a versatile SEO app that provides a wide variety of features to optimize a Shopify store with ease. The app is easy to use for merchants of all skill levels.
The pros of Tapita:
- Ability to fix SEO errors using SEO Audit.
- Easily increase page speed scores and reduce loading time.
- Create multi-language meta tag templates.
- Capability to optimize image alt texts in bulk.
- Optimize images without losing display quality.
- Tool for keyword research, providing keyword suggestions.
- One-click speed optimization.
The cons of Tapita:
- Complicated pricing structure that may confuse some users.
- Keyword research allowance is limited in all plans except for ‘Advanced’.
Pricing:
- Free: $0/mo
- Basic: $9.99/mo
- Standard: $29.99/mo
- Advanced: $49.99/mo
Booster SEO
Booster SEO and Image Optimizer is an all-in-one tool crafted by a professional team dedicated to upholding strict quality standards. This means that merchants get a Shopify SEO app worth every dollar.
The app can optimize a store for faster loading speed, improved customer experience, and higher positions in search engine results pages.
The pros of Booster SEO:
- Improves site loading speed through a bulk image compression engine.
- Optimizes meta tags.
- Automatically generates SEO-friendly alt tags.
- AutoPilot feature to find and fix SEO issues.
- Monitors and automatically redirects broken links.
- Offers 24/7 chat support.
The cons of Booster SEO:
- The free version has limited SEO features.
- Some merchants express concern that issue resolution takes a long time.
Pricing:
- Free: $0/mo
- Basic: $39/mo
- Standard: $69/mo
Smart SEO
Smart SEO is an app developed by Sherpas Design to save time and money by automating Shopify on-page SEO. A great tool for improving rankings, simplifying, and automating SEO tasks.
The pros of Smart SEO:
- Automates on-site SEO.
- Optimizes your store images and page speed to enhance user experience.
- Automatically generates meta tags and alt tags.
- Detects and fixes broken links.
- Adds JSON-LD structured data to improve Google’s understanding of your store.
- Provides detailed backlink reports and improves your link-building strategy.
The cons of Smart SEO:
- The free app version has limited features and optimization limits.
- Complicated subscription plan structure.
Pricing:
- Free: $0/mo
- Pro: $9.99/mo
- Business: $19.99/mo
- Premium: 29.99/mo
SearchPie
SearchPie is one of the best SEO apps for Shopify. The interface is intuitive and beginner-friendly. The SEO features are easy to use – even newcomers can master them quickly.
The pros of SearchPie:
- Detects issues via SEO data reports.
- Optimizes the performance of your Shopify website on mobile devices.
- Compresses images without affecting their quality.
- Generates original product descriptions using AI.
- Automatically detects and fixes long and 404 URLs.
- Provides a keyword research tool.
- Offers 24/7 real-time support.
The cons of SearchPie:
- The starter plan has limited features.
- Some users have experienced unexpected data overwrites.
- Paid plans are expensive, which might be a problem for small stores.
Pricing:
- Starter: $0/mo
- Premium: $39/mo
- Enterprise: $99/mo
SEOAnt
SEOAnt is a feature-packed AI SEO app and a smart SEO tool. It’s useful for on-page optimizations, helping to quickly identify and resolve errors and make your store shine in Google search results.
The pros of SEOAnt:
- Scans your Shopify website for SEO issues, including indexing, blog post content, tag errors, and broken links.
- Includes a page speed optimizer and image compression feature.
- Automatically detects 404 errors.
- Offers bulk editing of alt text.
- Generates creative and compelling product descriptions.
- Provides keyword research and configuration capabilities.
- Measures store traffic and performance, identifying and resolving issues.
- Includes 24/7 live chat support.
The cons of SEOAnt:
- Limited features on a free plan.
- Some users report occasional glitches and claim that some features don’t work.
Pricing:
- Free: $0/mo
- Pro: $29.99/mo
- Premium: $59.99/mo
Crush
Crush is an intuitive Shopify SEO app that optimizes images with industry-leading algorithms to deliver SEO improvements. Smaller images mean faster page speed. The app renames images and alt tags to describe the product so that the search engines can categorize images more effectively.
The pros of Crush:
- SEO optimizer – speeds up a store and boosts image SEO.
- Renames image files and alt tags to improve discovery in search.
- Flexible SEO settings – adjustable compression and renaming options.
- Manually add and compress images.
- In-app compression preview feature.
- Offers different types of image compression algorithms.
The cons of Crush:
- Some users complain that the app slowed down their store.
- In some cases, after compression, images become too pixelated.
- The free plan only supports manual optimization.
Pricing:
- Free: $0/mo
- Micro: $4.99/mo
- Pro: $9.99/mo
- Advanced: $19.99/mo
SEO King
SEO King is one of the most powerful and comprehensive Shopify apps for scanning and optimizing a store. It takes the heavy lifting out of organic traffic generation. It provides customizable tools to optimize SEO, photos, and product descriptions.
The pros of SEO King:
- Uses AI to generate content optimized for SEO.
- Scans for various SEO issues, including 404 errors or ineffective metadata.
- Offers image compression and alt text optimization.
- Allows bulk editing of alt texts, meta titles, meta descriptions, and URLs.
- Optimizes and backs up unlimited images.
- Translates text on the Shopify website.
- Provides extensive documentation to encourage self-service.
- Offers live chat support.
The cons of SEO King:
- Some users indicated that the app caused issues with the theme code.
- The free version of SEO King has limited features and only a seven-day trial on some bulk tools.
Pricing:
- Free: $0/mo
- Small Shops: $9.99/mo
- Medium Shops: $13.99/mo
- Large Shops: $16.99/mo
SEO Image Optimizer Wizard
SEO Image Optimizer Wizard guides users through actionable items per segment so they can easily improve their store’s performance. This Shopify SEO app provides insightful reports, so you can identify and resolve issues quickly.
The pros of SEO Image Optimizer Wizard:
- Competitive benchmarking to measure your store against others.
- Site audit and ranking.
- One-click image optimization feature.
- Completely free.
The cons of SEO Image Optimizer Wizard:
- Some users report image optimization problems, leaving the images pixelated.
Pricing:
- Free: $0/mo
Yoast SEO
Yoast SEO has over ten years of experience helping users with their SEO. This Shopify SEO tool has a wealth of features, so you can enhance your store to technical SEO excellence and rank higher in Google and other search engines.
The pros of Yoast SEO:
- Automatically handles technical SEO.
- Generates structured data/schema output for rich results.
- Allows control and optimization of search result appearance.
- Provides content optimization features.
- Improves the readability of your product pages.
- Offers six free academy courses and actionable guidance.
- 24/7 live chat and email support.
- Creates high-quality content that ranks well in search engines.
The cons of Yoast SEO:
- Some find the interface of this Shopify app confusing and overwhelming, making navigation difficult.
- The app can impact a website’s performance, just like any other SEO app, by adding scripts that may slow down the performance if not properly optimized.
- Some users report having to reinstall it several times until it worked properly.
Pricing:
- Yoast SEO Premium: 14-day free trial, afterward – $19/mo
StoreSEO
StoreSEO is a feature-rich Shopify app and a smart SEO optimizer. It has everything an eCommerce business owner needs to rank higher in search engines and increase sales.
The pros of StoreSEO:
- Provides keyword suggestions and organic traffic analytics.
- Features a powerful SEO booster and scanner to improve Google ranking.
- Optimizes images for SEO with alt text and bulk editing.
- Allows connecting Google Analytics and Google Search Console for sitemap submission and improved search engine ranking.
- Enables management of meta titles and descriptions.
The cons of StoreSEO:
- The free plan has limited features.
- If you exceed the image optimizing monthly limit, you have to pay for an add-on, which is only available on Basic, Premium, and Enterprise plans.
Pricing:
- Free: $0/mo
- Visionary: $2.99/mo
- Basic: $9.99/mo
- Premium: $39.99/mo
- Enterprise: $199.99/mo
Make it happen today!
5 Shopify SEO tips to elevate your Shopify store
In eCommerce, SEO matters as much as the products you sell. Increase the likelihood of success by considering these five aspects.
1. Optimize product titles and descriptions
Whatever your Shopify store sells, product pages are vital for driving traffic, sales, and building trust. They attract visitors and spark their interest in your business.
Here’s what you should keep in mind when optimizing your listings.
- Add informative and clear descriptions. Titles and descriptions are the first things visitors see. Write them in a way that’s easy to read and understand, providing all the information about the product.
Pay close attention to grammar, as typos can make a store look unprofessional and unreliable.
- Incorporate keywords naturally. Appear higher in search results by using relevant keywords.
Use tools like Semrush or Ahrefs for keyword research. Then, incorporate the popular ones in the title and descriptions.
2. Keep URLs simple and SEO-friendly
A Uniform Resource Locator, or URL, is the web address we enter in the browser’s search bar to access a website. It’s the organization of your website’s content.
URL structure matters for two main reasons:
- User experience. Improve the user experience by using a logical URL structure with page hierarchies, so it’s easier to navigate.
- PageRank. PageRank is an algorithm that Google Search uses to rank pages in their search engine results.
In Google, URLs are a ranking factor. Optimized URLs make it easier for search engine bots to index the website, thus providing relevant information to people.
In short, use SEO-friendly URLs. They should be simple, easy to read, and include relevant keywords describing what the page is about. This way, your Shopify store will perform better and appear more trustworthy.
3. Add image alt text
Your store’s images can be an important source of organic Google search traffic.
If it fails to load, the alt text appears in place of an image. It helps screen-reading tools describe images to the visually impaired and lets search engines crawl and rank the website better.
Image alt texts need to be specific and representative of the products you sell.
A few important keys to writing effective image alt text:
- Describe the image clearly. Use the image’s subject and context.
- Add context relating to what you sell. For example, an alt text for an image of a model wearing a t-shirt you sell could be “A man wearing a black t-shirt.”
- Use niche keywords. While you don’t need to use them in each image’s alt texts, including them in some is useful.
By adding alt text, you help search engines better understand the content of your images and your store.
4. Build an XML sitemap
An XML sitemap acts as a roadmap of your website that leads Google to all your important pages.
XML sitemaps can be good for SEO, allowing Google to find your essential pages quickly, even if the internal linking isn’t perfect.
An XML sitemap is a file that lists a website’s essential pages so Google can find and crawl them. It also helps search engines understand your website structure. You want Google to crawl every important page of your website.
Learn how to build and submit a sitemap from Google.
5. Create a responsive and mobile-friendly website
It’s vital that people can easily view your store on multiple devices.
By making a website responsive and mobile-friendly, you create a more enjoyable experience for customers, increase the time they spend on it, and improve your rankings in search engines.
If your website is not mobile-friendly, it may rank lower in search results – Google prioritizes mobile-optimized websites.
A few tips for creating a mobile-friendly website:
- Choose or create a responsive theme. Use a theme that incorporates responsive design principles so it looks great on all devices.
- Simplify navigation. Streamline mobile users’ navigation using collapsible menus or hamburger icons to conserve screen space. Make sure that important sections (product categories, search, and the shopping cart) are easily accessible on smaller screens.
- Create an easy checkout. Simplify the checkout process – minimize the number of form fields, enable guest checkout, and implement features like autofill and address suggestions.
Start a Shopify store with Printify
With Printify, anyone can easily integrate with Shopify and start selling their own custom products on one of the biggest eCommerce platforms in the world.
Step 1: Sign up
Sign up for a Printify account – it’s a quick and straightforward process. Our service is free, and everyone is welcome on board.
Step 2: Pick a product
Explore our Catalog of more than 900 high-quality products, pick your next bestseller, and click Start designing.
Step 3: Apply a design
Design as many products as you like with our easy-to-use Product Creator (formerly known as the Mockup Generator). Upload images, add text, or use our AI Image Generator to create original artwork.
Step 4: Connect your Shopify store
We provide a seamless Shopify integration, so you can start selling today. Just follow our step-by-step guide to integrate your Shopify store with our platform.
Step 5: Start selling
Add products to your Shopify store and start selling. After you make a sale, our Print Providers will print, package, and ship directly to your customers.
Increase the likelihood of success by taking advantage of Shopify email marketing.
If you can’t decide whether this platform is right for you, consider Shopify alternatives to see which one works best for your business.
Closing thoughts
With SEO apps, Shopify store owners can enhance their businesses’ visibility, drive more traffic, and increase profit.
Here’s a quick recap of the best Shopify SEO apps:
- TinyIMG
- Avada SEO
- Tapita SEO and Speed Optimizer
- Booster SEO
- Smart SEO
- SearchPie
- SEOAnt
- Crush
- SEO King
- SEO Image Optimizer Wizard
- Yoast SEO
- StoreSEO
Which one is the best Shopify SEO app? The winner depends on your needs, goals, and skills.
Each Shopify SEO app has unique features, benefits, and pricing, so carefully compare them to find the one that fits your business the best.
