The Best Place to Sell T-Shirts Online: A Quick Guide for 2024

The Best Place to Sell T-Shirts Online: A Quick Guide for 2024

Industry experts forecast that the worldwide customized t-shirt printing market will reach 3.1 billion by 2025, proving that selling t-shirts online is a great way to make money.

Selecting the best place to sell t-shirts online is essential to make a profit. A sales channel that’s a good fit for your eCommerce business will make reaching your target audience easier.

In this article, we explore some of the best platforms and marketplaces for an online t-shirt business, evaluating their pros and cons so that you can make an informed decision.

Disclaimer: This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.

How to Select the Right Sales Channel?

When choosing a sales channel, carefully evaluate your business goals, technical expertise, and the type of audience you want to reach. What is effective for one business might deliver different results for another.

With these considerations in mind, you can evaluate the following key aspects to determine the best sales channel for your specific needs.

  • Ease of use. Assess how intuitive and user-friendly the sales channel is. Is it easy to set up, navigate, and maintain? How steep is the learning curve? A sales channel with a user-friendly interface can streamline your business operations.
  • Design flexibility. Examine the customization options for storefronts, branding, and content. While eCommerce platforms offer the freedom to design an original online store, marketplaces often have a predefined structure, limiting customization possibilities.
  • Fees. Evaluate the cost structure, including subscription costs, fees, and transaction processing charges. Considering these costs is important to ensure your t-shirt business remains profitable and competitive.
  • Tools and features. Explore each channel’s payment gateways, marketing and analytics tools. Check which ones are built-in and which ones require a subscription. Tools and features increase efficiency, analyze customer data, implement effective marketing strategies, and enhance the customer experience, which drive sales and foster long-term business success.
  • Support. Consider the quality and accessibility of customer support, including availability, response times, and support channels. 

If you carefully evaluate your goals and the advantages and limitations of each sales channel, choosing the right one will be much easier.

The 10 Best Places to Sell T-Shirts Online


Screenshot of the Etsy homepage.

Etsy is one of the largest eCommerce marketplaces in the world. It boasts over 92 million active buyers worldwide, highlighting a significant customer base for unique products. It’s a great starting point for anyone looking to make money selling t-shirts.



In conclusion, Etsy is one of the best places to sell custom t-shirts online for entrepreneurs who are just starting out.

Quick Tip

Learn how to start an Etsy shop from our quick guide.


eBay homepage screenshot.

eBay, one of the oldest online marketplaces, continues to draw a massive audience with 1.2 billion monthly visits and boasts 132 million active buyers.

eBay has a great reputation and a wide reach. The marketplace allows people and businesses to buy and sell various products worldwide.



If eBay seems like a good home for your t-shirt brand, watch our webinar on how to sell on eBay in 2024 to learn tips and tricks for increasing your sales. Or, if you prefer reading, here’s a list of essential tips for selling on eBay.

Walmart Marketplace

Walmart Marketplace homepage screenshot.

Walmart Marketplace allows third-party sellers to offer their products alongside Walmart’s own inventory. This has helped it expand its online presence and compete more effectively with other eCommerce giants.



If small challenges and strict policies don’t scare you and you’re ready to expand your business on this popular marketplace – learn how to set up a store on Walmart from our quick guide.


Screenshot of the Shopify homepage hero section.

Shopify is a great eCommerce platform for building an original store and selling t-shirts online. If you want to start your own brand and have control over your store’s design, functionality, and customer experience, it’s an excellent option.



If you’re ready to start a Shopify t-shirt business, our step-by-step guide provides all the information aspiring entrepreneurs need to sell custom t-shirts successfully.

Quick Tip

Try Shopify’s free trial to see if it’s a good fit for your business.


WooCommerce homepage hero section screenshot.

WooCommerce is a free, open-source plugin designed for WordPress websites that can transform them into fully functional stores.



If you already have a WordPress website, WooCommerce is an excellent option. However, it’s important to note that it involves a notably steeper learning curve, so it may require more time and effort to set up.


Wix homepage hero section screenshot.

Wix is a cloud-based platform that allows people to create a beautiful store using drag-and-drop tools, templates, and various features without any coding skills.



Wix has both free and paid plans for businesses of all sizes. It’s a great solution for those who want to sell online without a complicated website-building process.


Screenshot of the Squarespace homepage hero section.

Squarespace is a powerful website builder for entrepreneurs of all skill levels. This all-in-one platform is a major player in the world of eCommerce and is perfect for selling t-shirts.



All that considered, Squarespace is definitely a convenient platform for a print-on-demand t-shirt business.


BigCommerce homepage hero section screenshot.

BigCommerce is a popular eCommerce platform trusted by small and large businesses worldwide. With BigCommerce, entrepreneurs can quickly create a store and start selling their custom t-shirt designs.



In short, it’s great for beginners and professionals alike, providing everything they need to start, manage, and grow a business.


PrestaShop homepage hero section screenshot.

PrestaShop is an open-source eCommerce solution. With a wide selection of features and customization options, it’s one of the best places to sell t-shirts. However, the platform requires some technical knowledge, so it’s possibly not the best solution for beginners.



While this eCommerce solution is free and a great place to sell t-shirts online, there are other costs associated with starting and managing your own shop, such as domain, hosting, and payment solution expenses.

Printify Pop-Up Store

Printify Pop Up Store landing page hero section screenshot.

The Printify Pop-Up Store is perfect for aspiring entrepreneurs. It’s a hassle-free way to start a t-shirt store or a merch business.


With the Printify Pop-Up Store, you can say goodbye to intricate store setups, expensive domains, listing fees, and other burdens of starting, running, and managing a store.

A Few Other Noteworthy Mentions

T-Shirt and Artwork Marketplaces

Sometimes also referred to as print-on-demand websites, these marketplaces enable you to upload a t-shirt design, create mockups, and sell to a pre-existing audience. A great place for graphic designers and entrepreneurs alike.

Three great examples:


While everyone knows marketplaces like Amazon, Etsy, and eBay that provide an opportunity to reach tens of thousands of potential buyers, there are other marketplaces you might not have heard of.

Two great examples: 

Whichever sales channel you plan on using, carefully study their pricing, fees, and features to avoid any confusion and trouble down the road.

Sell T-Shirts Online Using Printify

A man and a woman wearing custom t-shirts created with print on demand.

With Printify’s print-on-demand service, selling shirts is easy. Anyone can launch their own business and start making money online.

Our beginner-friendly platform is 100% free and available to everyone. With just a few clicks, you can design, create, and sell original print-on-demand t-shirts. Here’s how.

Step 1: Sign Up

After signing up, you can access a large selection of customizable t-shirts, free design tools, and our wide network of carefully vetted Print Providers.

Step 2: Select a Product

In our Catalog, we offer a world of custom t-shirts for every taste. Browse through our selection and pick your favorite. Then, click Start designing to begin creating t-shirts.

Step 3: Apply or Create Your Own Designs

With our Product Creator, creating your own t-shirt designs is easy. Apply a design or use our AI Image Generator, Text Editor, and Graphics Library to create your designs.

Step 4: Select a Sales Channel

We provide seamless integrations with some of the largest players in eCommerce, so you can reach your audience easily.

Step 5: Publish and Sell

Publish products to your online t-shirt store and start marketing. After you make a sale, our Print Providers will print, package, and take care of shipping.

Closing Thoughts

Finding the best site to sell t-shirts on is much easier after you explore their strengths and weaknesses.

When choosing a sales channel, the more you learn about it, the better, so carefully study features and pricing to make the right decision for your online store.

Once you’ve selected your sales platform, the next step is to source the t-shirts to sell. That’s where Printify comes in with its global printing network, extensive range of t-shirts, and free automation tools. 

The best part? Printify seamlessly integrates with all the mentioned sales channels, making it the ultimate solution for your t-shirt selling needs.

Start Your Own T-Shirt Business Today

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  1. James
    June 13

    Great piece, thanks Leon.

    It’s nice to have all this together and in one place for future reference, and it’s so well compiled. I couldn’t help but notice that the Pop-Up Shop has only PRO’s! LOL.

    Anyway, thanks again!

  2. Waseem Akram
    June 12

    Best and nice


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