Create what’s trending. Sell what’s hot
If you’re an Amazon seller or a new entrepreneur looking to offer the most profitable and high-demand products, staying ahead of trends is how you stay competitive.
In this article, we’ll explore the top-selling items on Amazon in 2025, covering everything from wardrobe staples to best-selling home decor. These are the products shoppers love most on the world’s largest online marketplace.
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1. Crewneck t-shirts
The classic crewneck t-shirt is a fan favorite on Amazon, driven by its versatility and comfort. It’s perfect for casual outings or layering under jackets and sweaters.
Add your custom designs and bring these t-shirts to life for yourself, your family, or your Amazon business. With the right design, a simple tee can stand out, spark conversations, or even become a customer’s new favorite go-to.
2. Men’s boxer briefs
Men’s boxer briefs are a rising Amazon bestseller in the apparel category, thanks to their comfort, fit, and year-round demand.
They’re ideal for personalized gifts, special occasions, or branded merch. Plus, matching women’s briefs allows you to provide coordinated sets, making them a great option for couples, holiday bundles, or themed collections.
3. Women’s tank tops
Tank tops are among the top-selling categories on Amazon, offering flexibility across fashion, fitness, and loungewear categories.
As one of the most popular seasonal products, people love them because they’re comfy and stylish at the same time. Use Printify to create custom tanks that stand out – whether for summer drops, layered looks, or activewear collections.
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4. Yoga pants
Yoga pants are among the most trending products all year round, popular across fitness, fashion, and loungewear categories.
Their broad appeal and year-round demand make them a reliable product idea for sellers looking to drive repeat sales. With Printify, you can create custom leggings that blend comfort with unique design – ideal for yoga studios, online fitness brands, or niche apparel stores.
5. Duvet covers and pillowcases
Duvet covers and pillowcases are top-selling products in Amazon’s Home and Kitchen category – an ideal step beyond apparel for expanding your store.
With customization, you can cater to niches like minimalist decor, bold patterns, or seasonal themes, giving shoppers more reason to choose your private label over others.
6. Framed posters
Framed posters rank among the most sold items in Amazon’s Home and Kitchen category.
They’re popular across niches – pop culture, quotes, or minimalist art – and perform well as decor and gifts. Create custom designs through Printify to match trending aesthetics or seasonal styles, giving your store a high-demand, design-forward product line.
7. Throw pillows
If you’re trying to find products popular among Amazon interior customers, throw pillows are a must-have.
These best-selling products are soft, stylish, and versatile, perfect for any couch or event.
Customize pillows with unique designs for holidays, gifts, or home upgrades. Design, order, and sell with Printify.
8. Towels
Towels are consistently high-demand products on Amazon, especially microfiber ones.
They’re best-selling items across home and cleaning categories – valued for being reusable, durable, and easy to customize. Use Printify to create branded kitchen towels, stylish household sets, or niche gifts that stand out from mass-produced options.
9. Playing cards
Whether you’re hosting a game night, practicing magic tricks, or selling products online, playing cards are a timeless source of entertainment and revenue.
Create personalized cards with your designs and pack your home or store with endless fun and excitement. They also make thoughtful, low-cost gifts for birthdays, housewarming, or themed party favors.
10. Garden signs and banners
Made from waterproof materials that withstand extreme weather conditions, they’re a great addition to any garden and front porch.
Customize with inspirational quotes, personalized messages, and vivid designs. They’re especially popular during holidays and seasonal events, making them a smart pick for sellers targeting seasonal buyers and gift-giving occasions.
11. Scented candles
With rising interest in self-care and interior ambiance, scented candles are among the fastest-growing health and wellness products. Buyers seek them for stress relief, decor, and gifts.
Their consistent demand makes them one of the top-selling products on Amazon, and they’re also great for personalization. With Printify, you can create candles with calming scents, themed labels, or seasonal messages that turn everyday items into giftable best sellers.
12. Pet bandanas and accessories
Pet-related products continue to sell well on Amazon, with pet owners constantly looking for fun and personalized gear for their furry companions. These items fall into one of the fastest-growing product categories, offering sellers a good starting point for entering a passionate and loyal market.
With rising demand and customization opportunities, pet accessories are ideal for sellers looking to create unique listings in high-converting niche markets.
13. Tote bags
Eco-conscious and functional, tote bags are a great entry product for any Amazon seller. Customers use them for groceries, books, work, and travel.
They’re a good entry point for new sellers – eco-friendly, versatile, and easy to customize with niche messaging or branded designs. Use Printify to create tote bags for daily use, events, or seasonal drops that drive consistent total sales.
14. Mugs
Mugs remain as one of the top-selling products on Amazon, especially customized ones with funny quotes, niche references, or seasonal themes. They’re affordable, easy to gift, and perfect for personal use and corporate gifting.
With countless design possibilities and year-round relevance, mugs are a reliable choice for sellers looking to offer a low-cost product that still feels personal and thoughtful. They’re great for bundling or repeat purchases.
How to find top-selling items on Amazon
To find high-demand products, visit Amazon’s Best Sellers page. It’s updated hourly with real-time sales data, offering a clear view of the hottest-selling items on Amazon across every category and sub-category.
Use this as your starting point for best-selling product research, then go deeper with third-party tools to validate demand, spot trends, and uncover profitable niches worth targeting.
Product Opportunity Explorer: Use sales data to uncover high-potential products
Amazon’s Product Opportunity Explorer offers sellers valuable sales data, search trends, and demand across different product categories. It’s a powerful resource for evaluating potential top-selling products before investing your time and money.
Use it to analyze trending product ideas, average selling prices, and performance over time. It’s especially helpful for identifying emerging niches and gaps in the market.
Semrush: Find product ideas and optimize for visibility
While initially built for SEO, Semrush is now a core product and competitor research tool. It helps you spot the most sold products on Amazon and other platforms, uncover profitable keywords, and monitor what’s working for other sellers.
It’s ideal for building a smart product strategy, improving your listings, and increasing visibility for your best-selling products.
Pro tip: Enhance your store’s search presence with our Shopify SEO tips.
Google Trends: Discover what’s trending before it peaks
Google Trends offers a broader view of consumer interest online, tracking the popularity of products and keywords over time. It’s a great way to validate whether a product idea is just a momentary hype or has real staying power.
You can also compare related topics or seasonal products to better plan your launch around key buying periods. Pair it with Amazon tools to build a full picture of current and upcoming bestsellers.
Start selling on Amazon with Printify
Follow these steps to start your journey to success by selling on Amazon with Printify:
1. Sign up
Create a free Printify account to access all of our products and eCommerce services.
2. Design custom products
Browse our Product Catalog of over 1,300 custom products to find the best options for your brand.
After your product research, select the winner and click Start designing to access our Product Creator.
Upload or create your design and generate product mockups.
3. Specify product details
Adjust product details, set profit margins, and proceed to Save as draft.
Remember to set shipping costs separately.
4. Connect your store to Amazon
Sign up using our unique link for Printify merchants. You’ll need a valid ID, bank account, credit or debit card, business ID (if applicable), and cellphone number.
Use your existing Amazon account or start a new one and follow the steps to complete your registration.
Once your Amazon Seller account is approved, connect your Printify account with Amazon US. Sync your accounts and request a GTIN/UPC exemption for the Printify products you want to sell on Amazon US – this is mandatory when listing Printify items on Amazon.
Our direct integration with Amazon is available only to US merchants. To sell on other Amazon sites (like Germany or the UK), connect through Shopify Marketplace Connect (formerly known as Codisto) or PrestaShop.
5. Sell while Printify handles fulfillment
We’ll handle everything from production to shipping, ensuring your customers receive high-quality custom items as fast as possible.
With no storage costs or order minimums, you only pay for what you sell, allowing you to focus on marketing strategies to grow your business.
Review these print-on-demand marketing tips shared by other sellers to set your store up for success.
FAQ
Crewneck t-shirts, boxer briefs, and home goods like throw pillows and duvet covers consistently rank as top-selling items on Amazon. These products perform well year-round and are often chosen for personal use and gifting, so they’re reliable options for sellers aiming for steady sales.
High-margin and trending products with low production costs, such as apparel, home accessories, and private-label goods, are among the most profitable. Adding custom designs also helps your listings stand out.
According to a Viral Launch report, categories like Home and Kitchen, Beauty and Personal Care, and Clothing and Jewelry consistently yield net margins above 20%. Home and Kitchen alone often sees monthly revenues between $9K and $260K per niche. This shows just how lucrative high-margin, everyday products can be.
Amazon Best Seller is a product ranked #1 in its category based on real-time sales data. These items earn the orange Best Seller badge, which builds trust and boosts visibility.
Apparel and accessories like t-shirts, tank tops, and tote bags are easy bestsellers to begin with. They’re popular, low-risk, and simple to customize. Plus, with a wide range of styles and suppliers available, you can test different designs quickly without needing a large upfront investment.
High-demand products in 2025 include tech products like the Apple AirPods Pro 2, subscription services, clothing, and wellness items like acne patches. These align with lifestyle trends and shopper intent.
Absolutely! Design various products on Printify, list them on Amazon, and we’ll handle the rest. Selling print-on-demand products is one of the easiest ways to start your eCommerce business and tap into profitable niches, whether you’re selling on Amazon or another platform.
Is Amazon not for you? Check out our integrations to find the best solution for your business.
Ready to cash in on high-demand products?
If you’re exploring what to sell online, knowing the most popular items on Amazon is a great place to start. From custom mugs to home decor, these bestsellers offer real potential, especially when backed by solid product research and smart branding.
With Printify, you can skip the upfront costs and storage stress by launching your own line of high-demand products through Print on Demand. It’s a low-risk and flexible way to test product ideas, grow your store, and build a strong reputation as an Amazon seller.
Ready to start selling? Printify’s here to help you design, customize, and ship with ease.
