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TikTok has the power to turn new products into overnight sensations through viewer hype, reviews, and endless shares. For businesses, this is a golden opportunity to capitalize on trending, high-demand items that TikTok users already love.
We’ve rounded up the top-selling TikTok trending products of 2025. If you’re ready to make some serious cash and get your brand in front of engaged consumers, these are the items to sell.
50 Trendy products in the TikTok Shop
TikTok is the platform for viral product trends, turning everyday items into must-haves overnight. Whether it’s a beauty essential, a trending fashion piece, or an innovative gadget, TikTok’s influence on eCommerce is undeniable.
The numbers prove it:
- Beauty is the #1 best-selling category, with over 370 million items sold in TikTok Shop in 2024 – skincare, makeup tools, and viral hair treatments generating millions in sales.
- Fashion follows closely, with over 285 million products sold.
- Home and lifestyle products thrive thanks to aesthetic trends and TikTok’s obsession with organization hacks under the #CleanTok hashtag.
For sellers, this is prime time to tap into high-demand products that TikTokers love. If you’re looking to increase sales, here’s your data-driven guide to the top-selling TikTok products in 2025.
Fashion and accessories – Welcome to #FashionTok
TikTok drives fashion trends like no other platform. Whether it’s streetwear staples, Y2K nostalgia, or minimalist essentials, TikTok’s fashion creators influence what millions of shoppers buy.
With over 320 billion views and over 79 million posts on #Fashion, TikTokers are all about trends, new styles, and self-expression. This makes fashion a top-selling category, from custom tees to matching loungewear. Here’s what’s trending and how to cash in.
1. Casual dresses
Casual dresses dominate clothing hauls, styling tutorials, and seasonal trend cycles. People love versatile pieces that transition across seasons, from breezy summer dresses to effortless day-to-night looks.
How to sell them:
- Offer fun prints, trending colors, and influencer collaborations
- Use TikTok styling hacks and transformation videos to showcase the product
- Target #Fashion, #GRWM (Get Ready With Me), and #OOTD content
2. Hoodies and jumpers
TikTok has cemented oversized hoodies as a must-have, fueled by streetwear trends, stylish layering, and Y2K nostalgia. Embroidered logos, bold prints, and minimalist designs keep engagement high and sales strong.
Why they sell:
- TikTokers love cozy, oversized fits with viral slogans
- Y2K, skatewear, and soft-girl aesthetics push hoodie trends year-round
- Streetwear brands and creators showcase custom hoodies, making them a top-selling product
3. Bodysuits
Sleek, fitted bodysuits are blowing up on TikTok thanks to minimalist fashion trends, layering hacks, and influencer endorsements. They’re a staple in #FashionTok, featured in capsule wardrobes, body-sculpting outfits, and seamless styling.
How sellers can win:
- Offer neutral tones, sculpting fits, and high-quality fabrics
- Market them as everyday essentials for mix-and-match styling
- Promote them in #GRWM and #StyleHacks videos
4. T-shirts
A TikTok classic, t-shirts thrive in graphic trends, fan merch, and personalized prints. Oversized tees are aesthetic must-haves, often featuring bold slogans, vintage prints, and retro pop culture references.
What makes them sell:
- Custom prints inspired by viral memes, TV shows, and TikTok slang
- Nostalgia-driven designs tapping into Y2K, vintage, and anime aesthetics
- Bundle deals, limited-edition drops, and influencer collabs to create hype
Customization is a huge selling point, so capitalize on trends by launching limited drops and exclusive prints.
5. Jackets and coats
TikTok loves layering pieces, making jackets and coats a seasonal best-seller. Whether it’s oversized blazers, varsity jackets, or vintage trench coats, layering transformations fuel massive engagement.
Why sellers should stock them:
- Jackets thrive in seasonal outfit transitions and TikTok styling tutorials
- Trendy prints, bold colors, and statement silhouettes perform best
- Hashtags like #LayeringHacks and #WinterFashion keep engagement high
6. Jeans
Denim never goes out of style, but TikTok makes it cooler than ever. #DenimOnDenim trends, vintage Levi’s, and high-waisted straight-leg jeans are huge on TikTok.
Popular TikTok products in denim:
- Feature different fits – relaxed, baggy, mom jeans, and cargos are hot
- Use before-and-after fit guides to highlight waist-snatching effects
- Showcase thrift-flip trends to attract eco-conscious shoppers
7. Sets
Matching sets are an instant outfit hack, making them viral-worthy products. From loungewear and activewear to party co-ords, TikTok’s obsession with put-together, stylish looks drives high demand.
Best-selling styles:
- Neutral loungewear for soft-girl and minimal aesthetics
- Bold streetwear-inspired sets for urban fashion lovers
- Activewear sets promoted by fitness influencers and athleisure lovers
8. Trousers
Trousers and men’s shorts dominate TikTok fashion trends, with wide-leg, cargo, and tailored fits becoming wardrobe essentials for Gen Z and millennial shoppers.
Whether styled for streetwear, business casual looks, or Y2K-inspired outfits, trousers are a go-to fashion piece featured in countless outfit hauls and styling videos.
Why people love them:
- Perfect for casual, workwear, and street-style outfits
- Creators showcase mix-and-match guides and outfit transformations
- Available in unisex styles, making them even more versatile
9. Leggings
TikTok made leggings viral with scrunch-butt designs, squat-proof materials, and buttery-soft fabric reviews. They consistently rank among the top-selling fitness products.
How to sell them:
- Promote unique features – high-waisted, seamless, and body-smoothing designs
- Market them as everyday athleisure (not just for workouts)
- Pair them with matching tops for easy upselling
10. Pajamas
TikTok loves sleepwear, making silk sets, fleece loungewear, and fluffy robes a fashion staple. Viral trends like “self-care night routines” and “cozy aesthetics” make pajamas a year-round best-seller.
Why they’re hot:
- Seasonal collections (holiday PJs, summer silk sets, winter fleece)
- Pastel colors, cute prints, and luxury fabrics dominate sales
- Influencers showcase them in night routines and haul videos
11. Underwear
Underwear isn’t just about comfort – TikTok loves bold, fun designs. From meme-inspired prints to personalized boxers and bralettes, customization makes these essentials viral.
Why people purchase it on TikTok:
- Endless design potential – memes, slogans, and niche humor thrive
- Highly giftable – perfect for personalized presents
- Trending in fashion hauls – influencers showcase unique, funny, or stylish pieces
12. Tote bags
Tote bags align perfectly with TikTok’s eco-conscious and aesthetic-driven shoppers. Whether it’s a bold graphic print or a minimalist neutral tone, tote bags sell fast in fashion hauls, student vlogs, and daily essentials videos.
Why TikTokers love them:
- Trendy yet practical – great for students, travelers, and shoppers
- Eco-friendly appeal – fits sustainable shopping trends
- Customized tote bags – endless design opportunities for sellers
13. Travel Bags
With #PackingHacks, #TravelMustHaves, and #AirportOutfit racking up millions of views, travel bags fly off TikTok Shop shelves.
What’s trending:
- Compact carry-ons, sleek duffels, and matching travel sets
- Packing organizers and aesthetic toiletry bags
- Influencers showcase their “what’s in my bag” setups
Users often pair travel bags with makeup organizers and jewelry boxes in their videos, making them highly sought-after products on TikTok for fashion-forward travelers.
Home and lifestyle
From #CleanTok hacks to home makeovers, TikTok has turned household essentials into social media sensations. With over 137 million home supplies sold on TikTok Shop, it’s clear that Gen Z and millennial shoppers are actively searching for products that combine style, functionality, and sustainability.
From seasonal decor and self-care essentials to viral cleaning products and home fragrances, these top-selling TikTok products are redefining how users shop for their spaces.
14. Festive decorations
From DIY holiday kits to statement decor pieces, seasonal decorations gain massive traction during key shopping periods. Home makeovers and holiday styling content fuel demand for trendy, limited-edition decor.
Why TikTokers buy products in this category:
- Limited-time hype – urgency drives impulse purchases
- Highly giftable – perfect for seasonal trends and home styling
- DIY-friendly – unboxings and transformation videos boost engagement
15. Candles
Candles remain a top-selling TikTok product, thriving in mood-lighting trends and relaxation videos. From luxury soy wax candles to personalized jar labels, custom designs sell best.
Why they trend:
- Perfect for gifting – high demand year-round
- Easy to customize – unique scents, branding, and labels elevate appeal
- Influencer-approved – self-care routines and cozy home setups drive sales
With Printify, customize jar labels with branded, niche-specific designs. Merchants who tap into this trend can discover an engaged audience eager to purchase beautiful, eco-friendly candles.
16. Household cleaning products
From deep-cleaning sprays to viral upholstery cleaners, TikTok has transformed the way people approach cleaning. Satisfying scrubbing videos and before-and-after clips create high engagement, turning practical products like The Pink Stuff into must-haves.
Why they’re a hit:
- Highly visual – transformation videos drive massive engagement
- Eco-friendly demand – sustainable cleaning options are trending
- Proven effectiveness – real-time results make shoppers trust the product
Even car seats shine through #CleanTok content with upholstery cleaners that have reached virality. Target home organization enthusiasts looking for the latest cleaning solutions.
17. Bedding sets
Bedding is booming on the platform, with Gen Z and millennial shoppers prioritizing high-quality sleep after hours of doomscrolling. Silk pillowcases, plush duvets, and cozy comforters frequently appear in room makeover videos and self-care night routines.
What sells best:
- Soft, high-quality fabrics – premium materials drive repeat purchases
- Custom color schemes – aesthetic trends influence buying decisions
- Sleep wellness focus – linked to health and self-care trends
18. Air purifiers
With indoor air quality becoming a hot topic, air purifiers and CO2 meters are in demand. Beauty and self-care influencers highlight their benefits, while wellness creators showcase them in relaxation and sleep-enhancing routines.
Why shoppers love them:
- Self-care and wellness – fits into TikTok’s health-conscious trends
- Proven benefits – content featuring air quality transformations builds trust
- Year-round demand – consistently sells in multiple seasons
19. Pillows and covers
From luxury silk pillowcases to custom cushion covers, TikTokers love enhancing their sleep spaces. Influencers drive engagement by showcasing before-and-after transformations, comfort upgrades, and sleep hacks that turn ordinary bedrooms into cozy retreats.
Why these are viral TikTok products:
- Comfort meets design – blends practicality with trending home styles
- Perfect for viral makeovers – featured in room transformation videos
- Great for all seasons and decor trends – merchants can design product lines and capitalize on sales multiple times per year
20. Canvas
TikTok’s creative community thrives on personal expression, making customizable canvas prints a high-demand product.
Why they trend:
- Cost-effective alternative to traditional paintings
- Personal designs resonate with buyers
- Featured in transformation videos
If you’re an artist or photographer, turn your original work into canvas prints – a cost-effective alternative to expensive oil paintings or fine art pieces. This way, buyers can enjoy high-quality reproductions at a lower price, making art more accessible to a broader target audience.
21. Curtains
Room makeovers are a TikTok favorite, and curtains play a major role in quick home transformations. Blackout, sheer, and color-changing LED curtains frequently trend in before-and-after styling videos.
Why they sell well:
- Easy home upgrade – instant transformation with minimal effort
- Trending styles – sheer, printed, and blackout curtains fit multiple design preferences
- Strong engagement – room styling content fuels high-interest
Beauty and skincare – Let’s explore #BeautyTok
With #Beauty content racking up millions of views, beauty and personal care dominate TikTok Shop, generating nearly $2.5 billion in GMV. From viral scalp care hacks to makeup, users rely on trends to discover and buy products.
Influencer reviews, before-and-after transformations, and step-by-step tutorials drive massive engagement, making beauty one of the most profitable product categories.
22. Makeup bags
For beauty lovers, makeup bags are an absolute necessity as influencers showcase organizing hacks, travel essentials, and custom designs.
Why these are good TikTok products to sell:
- Perfect for beauty hauls and GRWM (Get Ready With Me) videos
- Customizable options stand out
- Great for bundle deals with skincare sets of makeup brushes
23. Beauty supplements
Custom designed labels will make your brand stand out. Whether it’s collagen boosters, hair vitamins, or skin-enhancing supplements, TikTokers love products that promise visible results.
What makes them sell:
- Perfect for morning routine and transformation videos
- Custom-branded packaging helps brands stand out
- TikTok users love tracking before-and-afters, driving repeat purchases
Pair them with educational content, influencer collaborations, and transformation videos to drive strong sales and build trust with potential buyers.
24. Perfume
TikTokers are hooked on fragrance layering hacks, dupes, and scent reviews. Whether it’s designer-inspired perfumes or custom blends, this category consistently performs well.
Why they’re a hit:
- First-impression “smell test” reviews can go viral
- Budget-conscious shoppers hunt for luxury perfume alternatives
- Pairs well with beauty bundles or seasonal gift sets
25. Shampoo and conditioner
From scalp care to damage-repair routines, TikTok creators showcase shampoos, conditioners, and hair growth oils in hair transformation videos that bring millions of views.
What drives demand:
- Strong engagement from the #HairTok community
- Popular among influencers promoting long, healthy hair trends
- Easy to pair with hair tools and accessories for bundle deals
26. Serums
Hyaluronic acid, retinol, and vitamin C serums are staples in TikTok’s skincare community, frequently featured in “holy grail” beauty lists.
Why they convert:
- Users showcase progress updates and comparison videos
- Pairs perfectly with moisturizers and SPF for layering routines
- Small, lightweight, and easy to ship worldwide
27. Makeup tools
From blending sponges to professional brush sets, makeup tools see constant demand as influencers create tutorials and product comparisons.
What makes them profitable:
- Featured in daily makeup routines and beauty hauls
- Custom branding options increase perceived value
- Complements other beauty products, increasing average order value
28. Lipstick
Whether hydrating glosses or matte liquid lipsticks, lip products are TikTok essentials, often featured in beauty challenges and swatch videos.
Why they’re always in demand:
- Creators test long-wear formulas, trending shades, and viral finishes
- Matches seasonal trends and influencer collaborations
- Ideal for limited-edition drops and brand exclusives
29. Teeth-whitening products
From whitening strips to LED kits, TikTokers love quick fixes that show instant results, making these products prime content for transformation videos.
What keeps them trending:
- Before-and-after visuals drive high engagement
- Perfect for self-care and “glow-up” challenges
- Fits seamlessly into beauty, wellness, and lifestyle content
30. Face masks
Face masks are a go-to for self-care nights, with hydrating, anti-aging, and detoxifying formulas leading the market.
What makes them sell fast:
- Featured in spa day routines and viral beauty hacks
- Lightweight and ideal for multipack sales
- TikTok’s “masking challenge” trends fuel demand
31. Moisturizers and mists
From lightweight gel creams to hydrating face mists, these personal care products dominate morning and nighttime skincare routines.
Why customers love them:
- Pairs with serums, SPF, and layering routines
- Frequently showcased in “glass skin” tutorials
- Staple beauty products that sell consistently year-round
32. Eye treatments
With users focusing on dark circles, puffiness, and fine lines, eye patches and retinol creams are go-to products for anti-aging skincare content.
Why they’re great:
- Highly featured in “how to fix under-eye bags” tutorials
- Works well in product comparison videos
- Complements serums and moisturizers for high-value bundles
Tech gadgets
TikTok’s tech category is fueled by user-generated reviews, unboxings, and trending lists. From content creators to casual shoppers, millions of TikTokers are looking for affordable and innovative gadgets that make life easier.
With high engagement and strong sales on TikTok Shop, selling on #TechTok could be your golden ticket. Custom phone cases and portable speakers are viral TikTok products with strong sales potential.
33. Phone cases
Phone cases are TikTok essentials, constantly featured in “What’s on my phone” videos, daily life vlogs, and unboxings. With bold graphics, sleek designs, and name personalizations, they’re hot across all age groups.
Why they sell:
- Personalization power – custom prints, viral memes, and pop culture designs drive sales
- Everyday essential – fits every TikTok user’s lifestyle
- High visibility – frequently showcased in user-generated content
34. Earphones and headphones
Wireless earbuds and over-ear headphones are booming on TikTok, thanks to unboxing videos, tech reviews, and ASMR content. Influencers rave about noise-canceling features, affordability, and sleek designs, making them a must-have product for TikTok shoppers.
Why they perform well:
- Top feature in tech unboxings and reviews
- Ideal for commuters, gym-goers, and content creators
- Customers love affordable alternatives to premium brands
35. Fryers
Air fryers have taken over TikTok – from meal-prep challenges to late-night snack ideas. Creators showcase their best recipes, proving that air fryers are a must-have for fast, easy, and healthy cooking.
Why they keep trending:
- Featured in #FoodTok, #MealPrep, and #CookingHacks
- Aligns with wellness and healthy eating trends
- This generation needs healthy food fast and easy
36. Humidifiers
Humidifiers are super popular, especially LED-lit and essential oil models. Self-care and sleep routine videos push these as must-have home products, making them a perfect fit for TikTok Shop merchants.
Why shoppers love them:
- Self-care essential – popular in wellness and personal care videos
- Smart features – TikTokers highlight LED colors, app control, and mist settings
- Great for nighttime routines – ties into #SleepTok trends
37. Cables, chargers, and adapters
Charging cables, fast-charging adapters, and multi-device hubs are always in demand.
Why they sell out fast:
- Every TikTok user needs a reliable charger
- Tech reviewers frequently compare charging speeds and features
- Affordable price points make them easy impulse buys
38. Powerbanks
TikTokers never want their phone to die, and compact, high-capacity power banks solve that problem.
Why they’re a must-have:
- Content creators need extra battery power on the go
- A favorite in TikTok travel essentials videos
- Consistent demand across all TikTok demographics
39. Selfie accessories
From ring lights to Bluetooth shutter remotes, selfie accessories are trending on TikTok as creators enhance their content setup.
Why they’re trending on TikTok:
- Essential for creators and casual users alike
- Small investment, big impact on video quality
- Strong social proof – creators showcase lighting transformations
40. Keyboards and mice
Mechanical keyboards and wireless mice are still going strong thanks to ASMR typing videos, gaming setups, and remote work hacks. LED lighting, custom switches, and ergonomic designs make these tech must-haves.
Why consumers love ‘em:
- TikTokers love hot-swappable keys and clicky switches
- Gaming-friendly
- Everyday necessity
41. Laptop stands and trays
With remote work becoming the norm, laptop stands and trays are necessary for the home office setup.
Why they’re a top pick:
- Promotes better posture and reduces strain
- Trending in tech spaces – frequently showcased in #WorkFromHome and #DeskSetup videos
- Sought-after by creators – before-and-after workspace transformations drive engagement
42. Speakers
Portable Bluetooth speakers are top products, frequently popping up in travel vlogs, party setups, and music challenges. Capitalize on their custom branding options, sleek designs, and booming sound quality.
Why they’re bestsellers:
- Ideal for outdoor adventures, workouts, and everyday use
- Offer custom logo and design options
- Featured in music, travel, and lifestyle content, keeping them trending
Other unique finds
TikTok isn’t just about fashion and tech – there’s also a ton of quirky, fun, and useful products that grab attention – from stress relief toys to customized yoga mats. Creators showcase them in unboxings, ASMR videos, and product tests.
With TikTok Shop making it easier than ever to sell directly on the platform, capitalize on niche items that cater to TikTokers’ love for novelty and self-care.
43. Puzzles
Think puzzles are old-school? Not on TikTok. From personalized family portraits to wild meme collages, custom puzzles are a hit with DIY lovers and sentimental gift-givers.
Why these are top products:
- Endlessly customizable – pets, faces, inside jokes – turn anything into a puzzle
- Engagement bait – unboxing videos and assembly clips rack up shares
- Built-in gifting appeal – popular for birthdays, anniversaries, and holidays
Sales move: List custom puzzles from Printify’s Catalog and ride the personalization trend straight to checkout.
44. Water bottles
Stanley Cup, who? TikTok is obsessed with custom water bottles, from pastel hues with time markers to insulated bottles that keep drinks cold for days.
Why TikTokers hoard them:
- They’re in every routine – gym vlogs, work desks, “What’s in my bag” videos
- Personalization sells – names, quotes, or viral catchphrases make them unique
- Sustainability boost – eco-conscious shoppers love reusable over plastic
45. Stress relief toys
From pop-it boards to slow-rise squishies, stress relief gadgets are everywhere on TikTok. These tiny dopamine boosters are a constant sell-out thanks to ASMR, productivity hacks, and self-care content.
Why they trend non-stop:
- Oddly satisfying – ASMR creators showcase textures, colors, and squeezability
- Impulse-buy gold – cheap, fun, and addicting to collect
- Loved by all ages – great for students, remote workers, and sensory-seekers
46. Stuffed toys
What’s better than a teddy bear? A custom teddy bear with a meme, inside joke, or printed name. Plushies dominate TikTok gift guides and unboxing hauls, making them a solid business bet.
Why sellers love them:
- Add text, faces, or TikTok-inspired designs
- Perfect for romantic gestures, birthdays, and self-care buys
- A year-round winner, from Valentine’s to Christmas
Market limited-edition plushies with exclusive drops – this generation loves a sense of urgency.
47. Cat toys
TikTok + cats = unstoppable engagement. Motion-activated lasers, crinkle tunnels, and feather wands sell out fast thanks to hilarious pet reaction videos.
Why cat owners keep buying more:
- Funny, chaotic pet moments go viral instantly
- Cat parents are always buying new toys
- Pet accounts showcase trending toys daily
To increase order size, offer bundled toy sets or a “mystery box” of cat favorites.
48. Dog toys
Chew-proof, treat-dispensing, and squeaky dog toys never go out of style – especially when TikTok dogs go wild over them.
Why dog lovers can’t resist:
- TikTokers showcase training, enrichment, and playtime
- Dogs destroy toys = constant replacements
- Influencers test “indestructible” toys on big chewers
49. Yoga accessories
Yoga mats, resistance bands, and foam rollers are thriving as #WellnessTok takes over. Influencers film morning routines, stretching challenges, and flexibility tests, making these products a hot ticket.
Why they’re great TikTok products to sell:
- Fitness and self-care – merges workout trends and mindfulness content
- Add logos, quotes, or bold colors for niche targeting
- Perfect for beginners and advanced yogis alike
Sell custom yoga mats with motivational quotes or trendy colors – TikTokers love to flex their setups.
50. Coffee and tea
From whipped Dalgona coffee to viral matcha kits, TikTok has turned coffee and tea into content. If it steams, foams, or comes in a cute mug, it sells.
Why TikTokers keep sipping:
- Featured in morning routines and “slow living” trends
- Influencers brand their own coffee and tea collections
- TikTokers love unique brewing methods and aesthetic drink setups
Launch custom coffee blends, branded tea collections, or limited-edition mugs to tap into TikTok’s caffeine-obsessed community.
How do products become viral on TikTok?
It all comes down to trends, the algorithm, and engagement. When a product catches on, TikTok’s algorithm boosts it, exposing it to more users, which leads to even more engagement. This snowball effect turns everyday items into TikTok trending products.
The power of TikTok algorithms
TikTok prioritizes engaging, authentic content that keeps users watching and interacting. Here’s how to make your business and product stand out:
- Use trending sounds and quick edits – Helps your video get picked up by the algorithm.
- Encourage user-generated content (UGC) – Users sharing reviews, unboxings, and reaction videos build trust.
- Giveaways and discounts – More shares = more visibility.
- Post consistently and use relevant hashtags – Keeps your content in front of potential customers.
Why reviews, challenges, and trends matter
- Product reviews = instant credibility – Partner with influencers or encourage buyers to post feedback.
- Interactive challenges = viral potential – Get users involved with fun and shareable content.
- Customer testimonials = strong sales – Highlight real results to drive conversions.
The key? Get users to share, engage, and interact – TikTok will do the rest. To give your TikTok Shop a little boost, try TikTok Ads to find more potential customers.
How to find trending products on TikTok? The early bird gets the worm
The key to selling on TikTok Shop is spotting trends before they explode. Use analytics, hashtags, and influencer activity to stay ahead.
Identify up-and-coming products with the right tools
- TikTok Analytics – See what your audience engages with most.
- TikTok Insights – Analyze demographics, behaviors, and shopping habits.
- Trend tools – Platforms like BuzzSumo and Google Trends help predict demand.
- Influencer activity – Watch what TikTok creators are promoting.
Use TikTok’s For You page and hashtags
The For You page (FYP) and popular hashtags offer valuable insight into trending content and products, helping sellers spot new opportunities.
- Scroll with the purpose of monitoring the For You page for emerging content patterns.
- Engage with trends: Like, comment, and save posts to feed the algorithm insights.
- Search popular hashtags related to your niche to identify trending items regularly. Use TikTok’s Creative Center Hashtag Insights to analyze the data of trending hashtags.
TikTok SEO
Search engine optimization (SEO) is the cornerstone of TikTok marketing. It helps the platform understand your content and who should see it. Just like Google ranks websites, TikTok ranks videos based on keywords, engagement, and relevance.
How does SEO work on TikTok?
When a TikTok user searches for a product (let’s say “trendy tote bags”), the platform scans videos for matching keywords in:
- Captions – What you write under your video
- Hashtags – #TikTokTrends, #TrendingProducts, #ToteBag
- Text overlays – Words that appear on-screen in your video
- Voiceovers – Spoken words detected by TikTok’s AI
If you optimize your content correctly, TikTok will push your videos to users already searching for that type of content, which means more views, more engagement, and more sales.
- Research keywords to identify trending phrases using TikTok’s Creative Center Keyword Insights and Google Trends.
- Optimize captions and tags by placing keywords in captions, hashtags, and video overlays to improve search rankings.
- Use TikTok search data to understand what terms bring traffic to your content.
- Encourage comments as interactions help TikTok algorithms recommend your videos to your target audience.
Create a trending product for TikTok with Printify
Launch your eCommerce business on TikTok Shop with Printify – no inventory, no hassle. Sell unique products while Printify’s partners handle everything from production to shipping. Focus on trends, engagement, and sales – we’ll take care of the rest.
1. Sign up
Register for a free Printify account and start selling popular TikTok products to customers who love independent brands and authentic designs.
2. Select products
Browse our extensive Catalog with over 1,300 items. Discover merch that aligns with your audience and content. Find best-selling shirts, hoodies, accessories, home decor goods, beauty products and so much more.
3. Get creative
Customize your selected products with our easy-to-use Product Creator. Upload your artwork or designs and generate high-quality mockups.
Or design best-selling products from scratch – our set of tools provides everything you need: image background remover, text editor, pattern maker and more.
4. Connect your store and start selling
Integrate with Printify to list and sell products on your TikTok Shop. Once a customer places an order, Printify’s network of Print Providers manages production, packaging, and shipping, so you don’t have to.
5. Market your product
Order fulfillment gives you more time for marketing. Create engaging TikTok content that highlights your product. Use trending hashtags to increase visibility and run targeted ads to grow your business.
FAQ
Hoodies and tote bags, makeup and beauty essentials like serums and lip gloss, tech gadgets such as phone cases and speakers, as well as upholstery cleaners, are currently capturing attention on TikTok.
Viral TikTok products thrive on engaging videos, relatable themes, and algorithm-driven visibility, reaching a massive audience. Think relatable videos, user-generated reviews, or interactive challenges.
Popular TikTok products + Printify = Great business idea
In 2025, TikTok is the go-to platform for discovering and selling trending products. From hair products and makeup brushes to clothing, jewelry, and #CleanTok staples, the opportunities to connect with customers are endless.
With Printify’s TikTok Shop integration, sell customizable top-selling products without worrying about inventory or upfront costs. Uncover the next big trend or create a unique product line – Printify gives you the tools to scale your TikTok eCommerce success.
