The First Walmart Print-On-Demand Integration 1

The First Walmart Print-On-Demand Integration

Selling your products to millions of people across North America has never been easier.

The First Walmart Print-On-Demand Integration 2

Start Selling to 220 Million Potential Customers

Connect your catalog and watch your items get sold on the second-largest online marketplace in North America.

Sell With Ease on One of the Largest US Marketplaces

Say goodbye to third-party services and other workarounds. Professional sellers like you can now save hours of work while boosting your company to new heights.

Our integration lets you edit product listings without the hassle of manually uploading a spreadsheet every time there’s a change in your inventory or pricing. Now, you can update everything straight from your Printify account.

The First Walmart Print-On-Demand Integration 3

Why Choose to Sell on Walmart With Printify?

Simple Setup and Store Management

Professional sellers with a Printify profile can take advantage of our online store management features, which are the easiest way to manage your Walmart store. You can create products, upload listings, and track fulfillment and shipping from one place.

Guaranteed Consumer Trust

Millions of customers already purchase goods from stores on Walmart Marketplace. They know that Walmart Marketplace sellers are a part of a vetted, curated community and offer a wide assortment of high-quality, authentic products.

Quickest Way to Scale Your Business

When you receive a seller account, you instantly gain access to hundreds of millions of loyal shoppers. Channel the energy you would put into marketing efforts into creating even more high-quality products for your customers.

While it ranks as the world’s second-largest marketplace, there’s less competition between merchants than in other sales channels. Therefore, you have a higher chance of capturing the attention of buyers.

No Need for 3rd Party Solutions

Everything from store setup to catalog updates to tracking inventory and shipping happens on your Printify account. Part ways with spreadsheets or third-party services and save precious time by becoming a Walmart Marketplace seller with Printify.

Start Selling on Walmart Marketplace

How to Set up a Walmart Store With Printify

Follow our setup flow to start selling on Walmart.

You need a Printify account and store to get started. Feel free to use an existing one or open a new store.

Remember, your customers will see the Store name you choose on their orders. Change this at any time in your Printify settings.

Walmart has to approve your application before you join their curated community of Marketplace sellers.

Right now, the review might take up to a month, given the high volume of requests from other third-party sellers.

The Printify x Walmart integration method is open to all registered professional sellers currently operating in the United States, Canada, the United Kingdom, Mexico, India, Japan, Hong Kong, and China. We’re working on getting more countries approved for our integration.

After they approve your account, provide your Walmart Client ID and Client Secret.

Here’s how to find them:

  1. Go to the Walmart Developer Portal and navigate to My Account.
  2. Click Marketplace (US & Mexico).
  3. Select Add New Key For A Solution Provider, and choose Printify.
  4. Click Next, give full access to the Key Permissions and Submit.

For the final step, go to the Walmart Seller Center and complete your sales profile. Please check the box in Printify only after you’ve completed this action.

Learn how to do it and see each step in detail by reading our Printify x Walmart setup article.

Congratulations, your setup is complete! Now, sell your products to millions of people and make more money.

How to Set up a Walmart Store - Create a Printify Store
How to Set up a Walmart Store - Request to Sell on Walmart
How to Set up a Walmart Store - Authorization
How to Set up a Walmart Store - Complete Seller Profile
How to Set up a Walmart Store - Create a Printify Store

You need a Printify account and store to get started. Feel free to use an existing one or open a new store.

Remember, your customers will see the Store name you choose on their orders. Change this at any time in your Printify settings.

How to Set up a Walmart Store - Request to Sell on Walmart

Walmart has to approve your application before you join their curated community of Marketplace sellers.

Right now, the review might take up to a month, given the high volume of requests from other third-party sellers.

The Printify x Walmart integration method is open to all registered professional sellers currently operating in the United States, Canada, the United Kingdom, Mexico, India, Japan, Hong Kong, and China. We’re working on getting more countries approved for our integration.

How to Set up a Walmart Store - Authorization

After they approve your account, provide your Walmart Client ID and Client Secret.

Here’s how to find them:

  1. Go to the Walmart Developer Portal and navigate to My Account.
  2. Click Marketplace (US & Mexico).
  3. Select Add New Key For A Solution Provider, and choose Printify.
  4. Click Next, give full access to the Key Permissions and Submit.
How to Set up a Walmart Store - Complete Seller Profile

For the final step, go to the Walmart Seller Center and complete your sales profile. Please check the box in Printify only after you’ve completed this action.

Learn how to do it and see each step in detail by reading our Printify x Walmart setup article.

Congratulations, your setup is complete! Now, sell your products to millions of people and make more money.

Resources to Grow Your Business

While waiting for your application to be approved, check out our resources on making the best out of Walmart Marketplace.

If you’re searching for inspiration, take a look at how April Showers skyrocketed her brand Afro Unicorn to new heights by partnering with Walmart. Now her party supplies are sold in 95% of their stores in the US.

Printify congratulates April Showers, Afro Unicorn, on becoming the first black woman to soon have her products on party supply shelves in 3800 Walmart stores.

Many online sellers with high profit margin products made bank last year. No wonder the king of eCommerce was the richest man in the world.

eCommerce is one of the easiest ways to make money today. Check out our list of the most profitable dropshipping niches to figure out what to sell online

Printify Is Trusted by 2 million+ Merchants Worldwide With More Joining Every Day

Sign Up to Become a Walmart Marketplace Seller

Complete our application form with general details about your business, and we’ll reach out to you with the next steps.

Currently, we’re accepting a limited number of applicants. Only merchants based in the US, Canada, Mexico, the UK, China, Japan and India can receive a seller profile. Sign up and get notified when the Printify x Walmart integration is available to you.

How to Improve Your Walmart SEO

Joining Walmart’s curated community means you’ve unlocked millions of potential customers. At the same time, you’re competing against other vetted, professional sellers.

Improve your product visibility by using Search Engine Optimization (SEO).

What Is Walmart SEO?

In short, you need to adjust product information to match Walmart’s search algorithm. It takes into account three metrics when evaluating stores:
  • Content – product categories, titles, descriptions, images, and other details.
  • Offer – item price, shipping fees and speed, and the in-stock rate. 
  • Performance – Seller Order Defect Rate, any policy violations, how quickly you respond to customer requests.
Walmart SEO

How to Improve Product Listings?

Walmart’s algorithm considers three main components of each product listing: the title, description, and key features. Use the following formula to create a winning title:

Brand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count

Make sure you stay within 75 characters per title.
Follow our approved methods for creating SEO-friendly descriptions and key features:

Walmart Product Listing

Always describe the product in no less than 150 words.

Find relevant keywords for each product, and don't use generic sentences.

Provide up to ten unique features for each product.

Learn more by reading our article on improving your Walmart SEO.

Keep the text concise and easy to read.

Make sure you're grammatically correct.

Frequently Asked Questions

We’re working on it! Our integration method is now available for registered sellers in the United States, Canada, Mexico, India, the United Kingdom, Japan, Hong Kong, and China.

Follow our Printify x Walmart setup flow above to apply for a Marketplace seller profile.

You can also read our step-by-step guide on Walmart integrations to see each step in more detail.

Request a UPC exemption from Walmart Partner Support to start selling Printify products. We suggest you complete this step before or at the same time as applying for their Marketplace seller profile because it’ll take several business days to receive an exemption.

There are two ways to do it:

  1. Open a case through Walmart Partner Support. Select Items and Inventory, then Request exemption and click UPC exemption.
  2. Simply open a conversation with their Support team and request one there.

Note that each product category your business plans to sell on Walmart needs to be approved. To ease the process down the line, we recommend you apply for all those categories in one go.

Walmart may come back to you with additional questions about your brand and services. Learn more by reading our article on requesting UPC exemptions from Walmart.

Marketplace sellers can request a lag time of up to five business days. Request a Lag Time exemption through their Walmart Partner Support website.

Choose Items and Inventory, then Request exemption, and select Lag Time exemption request. Alternatively, you can simply start a chat with their Partner Support team.

Tip: Request all product categories you plan to sell to Walmart customers at once, so you don’t have to do this again later.

Their team might contact you for additional information about your catalog and company operations. See these questions in detail in our article on Walmart Lag Time exemptions.

Choose whether Printify handles your returns, or you’ll do it yourself.

  • If you want Printify to do it, provide our return facility as your Return Center address:

Display name: Your shop’s name

Address line 1: 1968 S. Coast Hwy #3910

Country: The United States

City: Laguna Beach

State: California

Zip: 92651

  • If you’ll do it yourself, provide your home or company address to Walmart and Printify. Please use the same address for both.

Note: When Printify handles returns, we don’t accept returns and exchanges if your customers have ordered the wrong size or color or just changed their minds.

Walmart Marketplace sellers can sell a wide assortment of products to their customers, yet some rules apply.

You can’t sell anything with copyrighted or trademarked material that isn’t yours and counterfeit products and items with offensive content.

Please take the time to review Walmart’s design rules because they’ll remove any listings from your online catalog that don’t abide by them.

Walmart reviews Printify seller applications just like all Walmart Seller applications. Usually, they review applications in a few weeks, depending on the number of applicants.

Walmart will check if your financial, legal, and tax practices comply. They’ll also want to know how many sales you plan to make on Walmart Marketplace.

Note that they have zero tolerance for intellectual property violations and offensive content on their marketplace.

After onboarding, Walmart will evaluate various metrics to check if you meet the Walmart Seller Performance Standards, such as order defect rate, cancellations, returns, shipping times, tracking, and customer reviews.

Having Printify on your side is very handy because we provide fulfillment, delivery, and customer service according to top industry standards.

Our Walmart print-on-demand integration doesn’t require an additional monthly fee. When you sell print on demand on Walmart, the marketplace charges a reasonable referral fee for the items you’ve sold to your customers. These costs are different for each product category.

Our print-on-demand Walmart integration offers you a massive network of hundreds of millions of customers across North America who already trust the brand and its curated community of sellers.

While the retail giant has its own Walmart Fulfillment Services, for Printify merchants, all processes stay the same. You create authentic products, connect the catalog to your store, customers buy them, and we fulfill orders in the same high quality you’re used to.

Start Selling on Walmart Marketplace