TikTok tools – Get the most out of your audience
We’ll walk through a stack of TikTok tools for planning, creating, and boosting your TikTok posts.
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TikTok hashtags can make the difference between a video getting lost in the feed or reaching thousands of new viewers through the For You Page (FYP). But with trends changing daily, how do you know which tags actually work?
Hashtags like #fyp and #tiktokmademebuyit may be popular, but they work best when combined with more specific tags related to your niche.
In this guide, you’ll learn how TikTok hashtags work and how to use them strategically to reach the right audience.
How do TikTok hashtags work?
TikTok uses automated recommendation systems that analyze, categorize, and match your TikTok content with viewers who interact with similar posts.
The system evaluates several signals:
- User interactions – Watch time, likes, shares, comments, and saves
- Content information – Hashtags, captions, sounds, and keywords
- User information – Location, language, and device settings
When you add hashtags to a TikTok caption, they help the TikTok algorithm identify what your post is about and who might be interested in it.
Hashtags also help your posts appear when TikTok users use thesearch bar or explore topicson the Discover page. For example, if someone searches for small business tips or print-on-demand business ideas, videos using those hashtags are more likely to appear in the results.
Top 10 most popular TikTok hashtags to use in 2026
This list of trending TikTok hashtags combines broad discovery tags with niche ones used by specific communities across the platform.
Note
Post counts were collected based on data from the TikTok platform at the time of writing and may change as TikTok content trends evolve.
1. #fyp
One of the most trending TikTok hashtags to go viral, #fyp signals that your video is meant for the FYP. It won’t guarantee your video lands on that page, but it can help TikTok show your content to more viewers when paired with niche hashtags.
Number of posts: 8.5 billion+
2. #trending
Creators use #trending to connect their videos to current formats, sounds, and viral challenges circulating on the platform. Because TikTok prioritizes fresh content, this tag can help your videos appear alongside other popular posts gaining momentum.
Number of posts: 1.3 billion+
3. #pov
Short for “point of view,” #pov is widely used for relatable scenarios and funny skits. This type of video content often encourages comments, reactions, and shares, which helps creators gain more engagement on TikTok.
Number of posts: 93.9 million+
4. #ootd
“Outfit of the day” remains one of the strongest fashion hashtags on TikTok. Creators use it to showcase styling inspiration, clothing hauls, and brand collaborations, making it powerful for fashion creators and eCommerce businesses targeting style-focused audiences.
Number of posts: 62 million+
5. #tiktokmademebuyit
This hashtag gained traction as TikTok became a major platform for product discovery. Creators often use #tiktokmademebuyit in product reviews, demonstrations, or recommendations, inspiring viewers to purchase items directly through TikTok Shop.
Number of posts: 31 million+
6. #grwm
Short for “get ready with me,” #grwmis one of the most popular beauty hashtags on TikTok. Creators use it for routines, tutorials, and product demonstrations while casually interacting with their audience, which encourages longer watch times and higher engagement.
Number of posts: 22 million+
7. #gamingontiktok
This fast-growing niche hashtag is widely used among gaming creatorswho share gameplay clips, commentary, and reactions. Because gaming has a massive global audience, this tag helps your videos reach highly engaged communities.
Number of posts: 15 million+
8. #foodtok
A major discovery hub for cooking content, #foodtok gathers recipes, kitchen tips, restaurant reviews, and food experiments. If you sell kitchen gadgets and accessories, this is an effective tag for reaching a food-loving target audience.
Number of posts: 8 million+
9. #cleantok
This hashtag represents a huge community focused on home organization and cleaning transformations. Videos tagged with #cleantok often perform well because satisfying before-and-after visuals keep viewers watching longer on the TikTok app.
Number of posts: 7 million+
10. #hopecore
#hopecore highlights uplifting stories, motivational edits, and positive messages. Its rapid growth reflects TikTok’s evolving culture around emotional storytelling and shareable feel-good content.
Number of posts: 2.3 million+
What are the benefits of using TikTok hashtags?
1. Reach the right audience through FYP
Using relevant hashtags helps the TikTok algorithm understand what your TikTok videos are about. When your content is categorized correctly, the platform can recommend it to users who already watch or interact with similar posts.
2. Improve discoverability
Adding the right hashtags to your TikTok caption increases the chances that your videos appear in relevant search results or on the Discover page.
This visibility is valuable for creators and brands selling on TikTok, helping your product videos reach users who are searching for related items.
3. Build a community
Businesses on TikTok often create their own hashtags to encourage followers to make videos around a trend or challenge. This helps boost engagement and build community around shared interests.
Trending TikTok hashtags: Do’s and don’ts
The best TikTok hashtag strategy focuses on relevance, search discovery, and community trends.
Follow these TikTok marketing tips to optimize your hashtag use.
Do’s
Use a mix of trending and niche hashtags
A balanced mix of trending, branded, and hyper-specific hashtags helps the platform categorize your TikTok videos more accurately. This allows your content to reach both a broader audience and smaller communities interested in your niche.
Research hashtags before posting
Before publishing, find trending hashtags on TikTok and see what types of videos appear for that topic. This gives you useful insights into what formats, captions, and topics already perform well.
Use a TikTok hashtag generator for ideas
A TikTok hashtag generator can create tags based on your topic, keywords, or niche. These tools can help brainstorm catchy word combinations for hashtag challenges.
Place hashtags at the end of your caption
This keeps your TikTok caption clean while still helping the algorithm categorize your content.
Track hashtag performance metrics
Use tools like the TikTok Creative Center to see which tags are associated with trending topics or emerging content formats.
Quick tip
Want to boost your TikTok growth? Read our success story on Diana True-Knox, who went viral with a pop-culture design and generated thousands of dollars in merch sales using TikTok.
Don’ts
Use irrelevant or random hashtags
Adding unrelated TikTok-viral hashtags just to chase views and promote your business can make your posts look spammy, confuse the algorithm, and attract the wrong audience.
What’s more, TikTok discourages creators from adding too many hashtags to their captions. It’s better to focus on the right tags that clearly match your niche.
Rely only on the most popular hashtags
Generic tags like #fyp are extremely competitive and won’t guarantee viral success. Pair them with more specific hashtags related to your topic so your video has a better chance of reaching viewers.
Use the same hashtags every time
Instead of copying and pasting the same hashtag list, experiment with similar hashtags based on new TikTok trends and your video itself. This helps your profile reach different audience segments over time.
Ignore search-driven discovery
To find the best hashtags for your content, explore related tags in the search bar. This helps you choose keywords connected to topics people are actively searching for.
FAQ
Some of the most popular TikTok hashtags include #fyp, #trending, #pov, #ootd, #tiktokmademebuyit, #grwm, #foodtok, and #cleantok. Popular hashtags change frequently as trends evolve.
If you want to know how to find viral TikTok hashtags in your niche, explore the TikTok Creative Center, which tracks trending hashtags and topics on the platform.
The best hashtags for TikTok views combine broad discovery tags with niche-specific hashtags related to your content.
For example, pairing a high-volume tag like #fyp with niche tags relevant to your topic helps your videos reach both large audiences and viewers already interested in that subject.
Some of the most-liked TikTok hashtags include #fyp, #trending, and #pov. These high-volume tags often generate strong engagement because they reach large audiences. For better results, many creators combine them with niche hashtags related to their content topic.
Top TikTok hashtags change constantly as new formats, sounds, and topics emerge. Examples include #fyp, #trending, #pov, #grwm, and #foodtok. However, the best way to find current trends is by checking the TikTok Creative Center, where you can explore trending hashtags by region, industry, and time period.
Conclusion
TikTok hashtags are one of the most powerful tools to boost visibility, reach the right audience, and tap into trending topics across the platform.
Make sure to mix trending and niche TikTok hashtags to help your videos show up in search and discovery feeds to reach new viewers.
And if you want more TikTok marketing tips, product inspiration, and behind-the-scenes POD content, give PrintifyOfficial a follow on TikTok.
