As eCommerce becomes more automated, customer service and personal interactions often fall through the cracks, making online shopping experiences less personal. Adding thoughtful touches, like “thank you for supporting my small business” notes, can make a real difference for your brand.
We made a list of simple ways to personalize your customer service and 25 ready-to-use thank-you message templates to help you get started.
25 Thank-you message examples
Here are some “thank you for supporting my small business” quotes that can help you draft your own tailored to your brand and customer base.
General thank-you messages
- “We’re incredibly grateful for your purchase – every single order helps us grow as a small business. Thank you for your unwavering support!”
- “Choosing us makes a world of difference! Thank you for supporting our small business and helping us pursue our passion.”
- “Thanks to you, our vision becomes reality, one order at a time. We appreciate your trust in our small business.”
- “Your support means so much – thank you for being part of our journey as a growing small business!”
- “Thank you for shopping with us! We’re thrilled to have customers who appreciate what we do and believe in our small business.”
Personalized thank-you messages
- “Hi [Customer’s Name], your recent purchase of [Product] brings us one step closer to our dreams. Thank you for supporting us!”
- “Dear [Customer’s Name], we’re honored to have you in our community. Thank you for trusting [Company Name]!”
- “Hey [Customer’s Name], finding customers like you makes our journey worthwhile. Thanks for supporting us!”
- “Dear [Customer’s Name], your trust in [Company Name] means everything. Thank you for choosing us!”
- “Hi [Customer’s Name], your order made our team smile. Thank you for supporting our small business!”
Holiday thank-you messages
- “Happy Holidays, [Customer’s Name]! Your support to our small business adds warmth to our season. Thank you!”
- “We’re grateful to be part of your holiday season, [Customer’s Name]. Thanks for choosing us!”
- “Wishing you joy this season, [Customer’s Name]! Your support helps our small business thrive – thank you!”
- “Season’s Greetings, [Customer’s Name]! Your order is the gift that keeps on giving to us. Thank you for your support!”
- “Happy Holidays, [Customer’s Name]! Thank you for being part of our story. Your support is everything.”
Messages after a big purchase
- “Wow, [Customer’s Name]! Your big order is truly appreciated. Thanks for believing in us!”
- “Dear [Customer’s Name], thank you for placing such a meaningful order with us. We’re grateful for your trust.”
- “Your generous order positively impacts our small business. Thank you for supporting us!”
- “Hey [Customer’s Name], your recent purchase means the world to us. Thank you for being a valued customer!”
- “Dear [Customer’s Name], your large order keeps us going strong. Thanks for choosing our small business!”
Messages to thank returning customers
- “Welcome back, [Customer’s Name]! Your continued support makes us smile every time. Thank you for being part of our journey.”
- “Hi again, [Customer’s Name]! Knowing you’re a loyal customer keeps us motivated to do our best. Thanks so much!”
- “Dear [Customer’s Name], thank you for returning! Our small business family truly appreciates your loyalty.”
- “Thank you for coming back, [Customer’s Name]! Customers like you make our journey worthwhile.”
- “Welcome back, [Customer’s Name]! Your ongoing support fuels our growth. Thank you for placing your trust in us.”
Make it happen today!
Why thank-you notes matter
Thank-you notes create a positive touchpoint with your customers, meaningfully reinforcing brand loyalty. 64% of small businesses use after-purchase email marketing. Personalized messaging increases open rates by 26%, making it a powerful tool for customer retention.
For many customers, personalization is a requirement. 71% of consumers expect personalized communication, and companies that meet these expectations see a 40% increase in revenue.
Why thank-you notes make a difference:
- Relatability
A thank-you note makes your business feel personal, letting customers know they’re valued and reminding them you’re more than just another store. - Cost-effective marketing
Keeping a customer costs a lot less than constantly attracting new ones. A simple thank-you note can set the foundation for repeat business and brand loyalty. - Subtle product promotion
A thank-you note can also suggest other products that might suit the customer’s taste, gently opening the door for future purchases without being overly promotional.
The dos and don’ts of writing thank-you messages
When crafting a thank-you message, striking the right balance between friendly and professional is key. Here are some dos and don’ts to help you create notes your customers will love, building stronger connections without becoming too formal or sales-driven.
Thank-you message dos:
- Address your customer by name
Using the customer’s first name adds a personal touch. Basic greetings like “Hi Sarah” work, but if your brand’s tone allows, consider a fun twist, like “To the incredible Sarah,” while keeping it genuine and fitting your brand voice. - Add a human touch
Skip formal business language in favor of warmth and sincerity. Instead of “Thank you for your recent purchase,” try, “I’m super excited you decided to order from us.” This small change helps your message feel personal. - Keep it short and sweet
Thank-you messages don’t need to be lengthy. Keep them concise, with a few lines expressing sincere appreciation. Long paragraphs can risk losing attention and diluting the message. Snappy sentences will capture more attention than a love letter.
Thank-you message don’ts:
- Don’t overdo the formality
While respect is important, overly formal language can feel cold or impersonal. Avoid phrases like “Dear Valued Customer” and opt for more genuine expressions that show you value each individual. - Don’t shorten a customer’s name
Shortening a name, like turning “David” into “Dave,” might seem friendly but can feel overly familiar, especially if they haven’t given permission. Respect their chosen name to establish boundaries in the company/customer relationship. - Don’t try to sell things
While thank-you notes are great for customer engagement, avoid overt promotions for first-time buyers. Pushy selling in a thank-you note can feel insincere, so reserve marketing offers for later connections.
6 Tips for writing the perfect note to your valued customer
Some store owners include handwritten thank-you notes in their packages to improve the customer experience. With Print on Demand, handling these details independently can be challenging, but Printify offers the option to include custom-branded inserts in packaging.
For additional personalization in your email thank-yous, here are a few ideas to get started.
Include a signature
Complimenting your thank-you notes with an actual signature adds a human touch that makes your message feel more genuine. If you don’t have time to create handwritten notes, you can also do it online.
Many email marketing tools let you add images, so consider taking a clear photo of your signature on a white background, cropping it, and uploading it as part of each email template. This helps show that there’s a real person behind the business, helping build a connection.
Use a photo or video
Much like adding a signature, including a photo in your thank-you notes can help customers connect more deeply with you and your brand.
When we interviewed successful Etsy seller Chris Sattes, we learned he even includes a comedy animated video in his thank-you emails, which is a fantastic fit for his brand style.
Offer a discount
While we don’t recommend pushing special offers and sale items on your customers in your thank-you emails, we recommend adding a discount code that turns first-time buyers into returning customers. Combined with a heartfelt thank you, this tactic can be incredibly effective.
Ask for a favor
The Ben Franklin effect is a psychological phenomenon where a person who has already performed a favor is more likely to serve further favors than if they had received one themselves.
The idea is that asking a customer for a small favor, such as leaving a positive review or asking for a social media like or follow, will make the customer more inclined to keep interacting.
Start a chat
Many people start a print-on-demand store because of the appeal of an automated business. While that can absolutely work, you need to pay close attention to customer service and get as much feedback about your store and brand as possible to improve over time.
Asking customers to get in touch to provide feedback on their shopping experience helps convey that you’re focused on delivering the best experience possible, with the added benefit of making customers feel appreciated and finding out what the business means to them.
Set up automated thank-you notes
If managing individual thank-you emails becomes challenging, consider automating the process to send customers a personalized, albeit more generic, message. Integrate software like Mailchimp to create, send, and track customized emails to engage customers.
Many eCommerce platforms like Etsy and Shopify make it easy to add automated thank-you messages within the website:
- Etsy: Navigate to Shop Manager > Settings > Info and Appearance, and scroll to Message to Buyers. Add your thank-you note there, which will be displayed in the customers’ receipt email and page.
- Shopify: Install Klaviyo, Thank You Email Marketing Tool, or other software for automated thank-you messages. Customize thank-you templates, schedule messages, and notify customers about successful deliveries.
FAQ
When thanking customers for supporting your small business, make each message genuine and specific. Saying something like, “Thank you for choosing us – your support means the world to small business owners like us” can leave a lasting impression after the first purchase.
Adding a coupon code for their next purchase can be a thoughtful touch for repeat customers. Showing customer loyalty is greatly appreciated.
Expressing gratitude through notes can foster customer relationships beyond a single transaction, helping create a positive experience and reinforcing customer satisfaction.
Expressing gratitude to customers can be as simple as sending a message thanking them for their purchase or a follow-up direct message for a first purchase. You can also deepen customer appreciation by acknowledging their support with a handwritten note or a personalized email.
Beyond sending thank-you messages, there are several ways to express gratitude to customers and build strong relationships. A personalized gift with a customer’s first purchase or a discount for their next order adds a memorable and meaningful personal touch.
Sharing exclusive content or early access to new products also shows customers their continued support is greatly appreciated and valued, fostering loyalty and lasting relationships.
To send great thank-you cards for your small business, keep it personal, direct, and sincere. Start by addressing the customer by name to create a warm, personal touch that shows your gratitude directly. Keep your message brief yet heartfelt.
Mention specific details, like their first purchase or the product they ordered, to show you pay attention. This makes the card more memorable and reinforces that your appreciation is genuine. If appropriate, offer a small incentive, like a discount code for their next purchase, as a gesture of thanks and to encourage future business.
To say “Thank you for supporting my small business,” keep the message genuine and tailored to reflect their unique value to your brand. Acknowledge their specific contributions, whether it’s choosing your brand for the first time, returning as a loyal customer, or spreading the word to others.
Phrases like “Your support means the world to us” or “We couldn’t do this without you” convey sincere appreciation. If appropriate, add a personal touch, like a handwritten note or a custom discount, as a small token of gratitude.
This doesn’t have to be time-consuming. Once your business grows, have a team member send direct messages through social media or use email automation services.
Final thoughts
Building strong customer relationships as a small shop or online store goes beyond the initial sale. Consistently expressing appreciation for each purchase can transform your business messages into opportunities for loyalty and customer satisfaction.
Handwritten notes or heartfelt thank-you messages in a customer’s inbox demonstrate how greatly appreciated they are and enhance the positive experience of shopping with you.
For any successful business, nurturing loyal customers with continued support and personalized touches is the key to sustained growth. By crafting a meaningful “Thank you for your purchase” note, you’re not just delivering a product or service – you’re building a professional, lasting connection that inspires customers to return, feel appreciated, and spread the word about your company.
