The best 28 Shopify apps for 2025: Supercharge your store’s growth and increase sales

1. Customize your store’s capabilities

Every store owner has unique needs, and Shopify apps offer tailored solutions to customize your store’s functionality and appearance. 

Whether you want to add a user-friendly page builder or a loyalty program to reward customers, specific Shopify apps let you do so seamlessly.

2. Save time through automation

Shopify applications automate repetitive tasks, letting you focus on strategic activities that grow your business. 

Apps like PushOwl for push notifications and SMS marketing tools help you consistently engage with your customers automatically, making it easier to drive conversions efficiently.

3. Improve customer engagement and retention

Tools like live chat apps and customer review platforms help keep customers engaged, address their questions, and collect video reviews.

Additionally, integrating email or SMS marketing apps allows store owners to communicate with their existing customer base, conduct post-purchase surveys, and promote repeat purchases.

4. Increase sales with conversion optimization

From pop-up ads and smart shopping campaigns to upselling and cross-selling tools, these apps help you drive conversions, raise your average order value, and reduce cart abandonment. 

Apps like Justuno can help with conversion rate optimization, while ReConvert focuses on post-purchase upsells to maximize customer lifetime value.

5. Gain insights through advanced analytics

Shopify has all the tools to help you track customer behavior, monitor business analytics, and investigate their ad spending effectively. 

Apps like Lucky Orange and Google Analytics enable you to make data-driven decisions to improve customer engagement, store performance, and attract more customers.

Now, let’s dive into our curated list of the top apps for 2025. Whether you’re just getting started or want to expand internationally, we’ll help you find the best Shopify app for your store.

1. Privy

Privy is a popular Shopify app for creating pop-ups and email marketing campaigns.

• Key features:
  • Customizable pop-up templates
  • Email and SMS marketing integration
  • Cart abandonment notifications
• Best for: Lead generation and increasing client engagement.
• Pricing: Free plan available; paid plans start at $15/month.

2. OptiMonk

This app specializes in exit intent pop-ups to help retain visitors and recover abandoned carts.

• Key features:
  • Advanced targeting and segmentation
  • A/B testing for optimized pop-ups
  • Integrations with email apps
• Best for: Reducing cart abandonment and converting customers.
• Pricing: Free, paid plans start at $29/month.

3. Klaviyo

Klaviyo offers powerful email and SMS marketing tools, helping merchants build lasting relationships with their loyal customers.

• Key features:
  • Automated workflows and targeted messaging
  • Personalization features based on customer data
  • Integration with various Shopify tools
• Best for: Building loyal customers through email marketing and SMS campaigns.
• Pricing: Free plan for up to 250 profiles; paid plans start at $20/month for email only and $35/month for email + SMS.

4. Omnisend

Omnisend allows for multichannel marketing campaigns, combining email, SMS, and push notifications.

• Key features:
  • Easy-to-use email and SMS editor
  • Segmentation and targeting tools
  • Automated features like cart recovery, re-engagement, and welcome messages
• Best for: Engaging with customers through multichannel marketing.
• Pricing: Try for free; ​​paid plans start at $16/month.

5. Gorgias

Gorgias integrates with social channels, enabling customer service automation directly from your Shopify dashboard.

• Key features:
  • Centralized customer support platform
  • Social media and email integration
  • Automated responses and ticket management
• Best for: Increasing client engagement through efficient support.
• Pricing: Free trial; paid plans start at $10/month, with additional costs based on ticket volume.

6. Tidio

Tidio is a live chat app with AI-driven customer support, designed to engage and assist your customers in real time.

• Key features:
  • Live chat with a customizable chatbot
  • Integration with email marketing and customer data tracking
  • Analytics to monitor chat performance and customer interactions
  • Automated workflows to streamline customer service tasks
• Best for: Real-time client engagement and support.
• Pricing: Free plan available; paid plans start at $18/month.

7. ShipStation

ShipStation streamlines shipping management, integrating multiple carriers for faster fulfillment and offering automation features for efficient order processing.

• Key features:
  • Support for multiple carriers
  • Batch printing and custom shipping labels
  • Branded tracking page
  • Automation tools for workflow management
• Best for: Simplifying shipping and fulfillment across multiple channels.
• Pricing: Free trial available; paid plans start at $9/month.

8. AfterShip

AfterShip is an order-tracking Shopify app with branded tracking pages and proactive delivery updates.

• Key features:
  • Branded tracking pages
  • Delivery notifications
  • Integration with over 1,200 carriers
  • Product recommendations included in higher plans
• Best for: Improving customer experience with detailed tracking and post-purchase engagement.
• Pricing: Free plan available; paid plans start at $9/month.

9. Stocky

The Stocky Shopify app offers advanced stock management tools for Shopify POS users.

• Key features:
  • Real-time inventory tracking
  • Demand forecasting and analytics
  • Supplier management
• Best for: Managing inventory and keeping products in stock.
• Pricing: Free for POS Pro users; otherwise, $89/month.

10. Katana

Katana is designed for stores with manufacturing needs, helping streamline production planning and inventory tracking.

• Key features:
  • Real-time production tracking
  • Order fulfillment and stock management
  • Integrations with accounting tools
• Best for: Small to medium-sized businesses with custom manufacturing processes or complex production needs.
• Pricing: Paid plans start at $99/month.

11. Plug-in SEO

This tool helps Shopify store owners enhance their stores’ search engine optimization.

• Key features:
  • SEO audits and insights
  • Real-time SEO suggestions
  • Automated SEO updates
• Best for: Improving SEO and search visibility.
• Pricing: Free plan available; paid plans start at $29.99/month.

12. Google Analytics

Google Analytics is essential for tracking visitor behavior and measuring the impact of marketing efforts.

• Key features:
  • Real-time data and analytics
  • Integration with eCommerce platforms
  • Customizable reports
• Best for: Gaining insights into website visitors and behavior.
• Pricing: Free.

13. Smile.io

Smile.io allows you to create loyalty programs that encourage customers to keep coming back.

• Key features:
  • Customizable reward programs
  • Integrations with email marketing tools like Klaviyo
  • Points, VIP, and referral program options
  • Redeem points for free shipping and products
• Best for: Strengthening customer loyalty and retention.
• Pricing: Free plan available; paid plans start at $49/month.

14. Yotpo

Yotpo provides tools to display customer reviews and increase social proof.

• Key features:
  • Review collection and display
  • Visual user-generated content (photos and videos)
  • Integrations with Google, Instagram, and Facebook
  • Video review support
• Best for: Displaying customer reviews to encourage purchases.
• Pricing: Free plan available; paid plans start at $15/month.

15. Infinite Options

Perfect for stores that require customizations, Infinite Options enables product personalization.

• Key features:
  • Unlimited product variants
  • Custom fields for products
  • Swatches, text inputs, and more
• Best for: Product customization and personalization.
• Pricing: Free plan available; paid plans start at $9.99/month.

16. Bold Pricing

Bold Pricing allows you to create custom pricing strategies, including volume discounts and tiered pricing.

• Key features:
  • Dynamic pricing adjustments
  • Volume-based pricing
  • Integrations with other apps
• Best for: Flexible pricing options to increase average order value.
• Pricing: Free trial available; paid plans start at $19.99/month.

17. PageFly

PageFly is a drag-and-drop page builder for customizing your store’s layout without coding.

• Key features:
  • Customizable landing page templates
  • Drag-and-drop interface
  • Mobile optimization
• Best for: Building custom store pages and layouts.
• Pricing: Free; paid plans start at $24/month.

18. Shogun

Shogun offers a page builder with advanced features for larger stores and teams, focusing on high-quality design and customization options.

• Key features:
  • Landing page templates
  • Drag-and-drop functionality
  • Mobile-friendly layouts
• Best for: Creating high-conversion landing pages.
• Pricing: Free trial available; paid plans start at $39/month.

19. AdRoll

AdRoll helps with retargeting campaigns, allowing merchants to reach potential customers across platforms.

• Key features:
  • Cross-platform ad campaigns
  • Retargeting options
  • Ad insights and analytics
• Best for: Retargeting to increase conversions.
• Pricing: Free trial available; paid plans start at $40/month plus ad spend.

20. Facebook Ads

The Facebook Ads integration with Shopify allows merchants to create ads across Facebook and Instagram directly from their Shopify dashboard, offering seamless ad creation, audience targeting, and performance analytics.

• Key features:
  • Simple ad creation interface
  • Broad audience reach on social media
  • Budget flexibility and control
• Best for: Social media advertising on Facebook and Instagram.
• Pricing: Paid per ad spend.

21. Loox

Loox helps showcase visual customer reviews, including photo and video reviews, to build trust.

• Key features:
  • Visual reviews with photos and videos
  • Customizable review widgets
  • Email reminders for reviews
• Best for: Visual social proof to increase conversions.
• Pricing: Paid plans start at $9.99/month.

22. PushOwl

PushOwl sends push notifications to store visitors – perfect for abandoned cart reminders.

• Key features:
  • Automated push notifications
  • Cart recovery campaigns
  • Customizable templates
• Best for: Engaging customers through automated messages.
• Pricing: Free plan available; paid plans from $19/month.

23. Justuno

Justuno offers pop-ups, banners, and promotional tools to help increase conversions.

• Key features:
  • Advanced targeting rules
  • A/B testing for campaigns
  • Cart abandonment recovery
• Best for: Conversion optimization and growing sales.
• Pricing: Free plan available; paid plans start at $59/month.

24. Fera

Fera enables you to increase credibility by showing social proof through real-time customer actions, such as purchases and views.

• Key features:
  • Real-time social proof notifications
  • Customizable review widgets
  • Seamless integration with Shopify themes
• Best for: Building trust and increasing user engagement.
• Pricing: Free trial available; paid plans start at $9/month.

25. PayWhirl

PayWhirl simplifies the setup of subscription payments, ideal for stores offering recurring billing options.

• Key features:
  • Flexible subscription options
  • Recurring billing and subscription management
  • Customer self-management
• Best for: Offering subscription-based products or services.
• Pricing: Free trial available; paid plans start at $9/month.

26. Lucky Orange

Lucky Orange provides in-depth analytics by recording visitor behavior and generating heatmaps for user insights.

• Key features:
  • Visitor session recordings
  • Real-time analytics and heatmaps
  • Polls and surveys to collect feedback
• Best for: Gaining insights on store visitor behavior and improving UX.
• Pricing: Free trial available; paid plans start at $19/month.

27. Weglot

Weglot allows store owners to translate their Shopify stores to accommodate international customers.

• Key features:
  • Simple, user-friendly translation interface
  • Supports multiple languages
  • Automatic language redirection
• Best for: Reaching a global audience with multilingual support.
• Pricing: Free trial available; paid plans start at $17/month.

28. ReConvert

ReConvert helps recover abandoned carts and increase average order value with post-purchase upsells and custom thank-you pages.

• Key features:
  • Custom thank-you page design
  • Upsell and cross-sell options
  • Customer survey integration
• Best for: Maximizing value through post-purchase engagement.
• Pricing: Free plan available; paid plans start at $4.99/month.

Step-by-step guide to installing a Shopify app

1. Go to Shopify app store: In the Shopify App Store, use the search bar to find the app you want to install or browse through categories like sales optimization or customer engagement.
2. Choose your app and click Add App: Select the app that meets your needs and click its listing to learn more. When ready, click Add App.
3. Authorize the app: You’ll be directed to an authorization screen where Shopify will ask for your permission to install the app. When you’re comfortable with the permissions, click Install App to continue.
4. Configure app settings: After installation, you’ll be redirected to the app’s dashboard or setup page. Here, you can customize the settings according to your store’s needs. For example, push notification apps like PushOwl may prompt you to set up abandoned cart notifications, while email marketing apps like Klaviyo will guide you through connecting to your email list.
5. Test the app’s functionality: Before fully launching all of the app’s features, test it to ensure everything works as expected. For example, if it’s a Shopify app designed to display customer reviews, try adding a test review to see how it appears on your product pages.

Setup and configuration tips

Here are some tips to get the most from your apps:

• Customize visual elements: If your app includes visual components such as pop-ups or banners, ensure they match your store’s branding. Use colors, fonts, and images that are consistent with your overall design to provide visitors with a seamless experience.
• Segment customers for targeted campaigns: Apps like Klaviyo and Omnisend allow you to segment customers based on their purchase history, behavior, and preferences. Use segmentation to create more personalized campaigns, increasing conversion rates and customer loyalty.
• Enable analytics and tracking: Many apps, particularly those focused on conversion rate optimization or user engagement, provide analytics for tracking performance. Enabling these metrics will help you understand how the Shopify app is contributing to your store’s objectives, such as increasing average order value or encouraging repeat purchases.
• Automate repetitive tasks: Use automation features when available. For example, use email apps to send automated follow-ups or set up automated messages to remind customers about abandoned carts. Automation saves time and ensures consistent customer outreach.

Maximizing app effectiveness for your Shopify store

After installation, ongoing management of your apps can help you extract the most value. Here are some best practices:

• Regularly review app performance: If an app isn’t performing as expected or is slowing down your store, consider optimizing its settings or replacing it with a different option.
• Stay up to date on new features: Many Shopify applications are updated with new features that allow you to get even more out of the app. Most Shopify app developers send update notifications.
• Limit the number of apps installed: Keep in mind that each Shopify app can impact your store’s loading speed. Focus on apps that directly support your objectives, such as increasing customer loyalty, improving store analytics, or SEO optimization.
• Seek help from customer support: If you have any problems, don’t hesitate to contact the app’s support team. Many apps offer responsive customer support via chat, email, or phone. Timely help can prevent issues from impacting the customer experience of your online store.