How to make money on Facebook: 10 ideas to try in 2025

Looking to learn how to make money on Facebook in 2025? With over 3 billion monthly active users, this social media powerhouse offers endless opportunities for monetization, from hosting exclusive events to running a print-on-demand business.

Whether you’re a creator, entrepreneur, or just starting out, this guide gives you ten ideas to kickstart your success.

1. Open a Facebook shop

Facebook Shops provides a streamlined shopping environment where people browse and buy without leaving the platform. It gives sellers an incredible opportunity to offer their products to the massive Facebook audience. 

Customers either check out your shop directly on Facebook or are redirected to your website. 

How do you set up a Facebook shop?

1. Create a Facebook business account through the Meta Business Suite.
   
2. Go to the Commerce Manager through your business account.
   
3. Set up your shop. Select a checkout method: Facebook in-app checkout, your website, or via messages.
   
4. Upload products. Add photos, detailed descriptions, and pricing for each product.
   
5. Organize collections. Create themed product collections, such as Bestsellers or Holiday Specials, for easier navigation.
   
6. Customize your shop. Adjust your store’s layout to match your branding.
   
7. Advertise your shop. Create text posts, stories, and targeted ads. For advertising, set up a Facebook ad account to run targeted campaigns through Ads Manager.

2. Monetize a Facebook page

Facebook pages that meet eligibility requirements can earn revenue through ads, branded content, and subscriptions. 

To monetize your Facebook page, create valuable content and posts to engage with your followers consistently.

How do you monetize your Facebook page?

1. Switch your account to Professional mode. Access advanced tools like the Monetization tab, which helps you track revenue and performance metrics.
   
2. Meet monetization requirements. Have at least 10,000 followers and comply with Facebook’s partner monetization policies. 
   
3. Activate ad breaks. Create video content to include ads and earn revenue.
   
4. Partner with brands. Collaborate with businesses to create sponsored posts that align with your page’s target group.
   
5. Offer subscriptions. Offer exclusive content to paying subscribers.

3. Offer paid subscriptions

Subscriptions allow your followers to access exclusive content for a monthly fee. This works well if you are a creator, an educator, or someone with unique expertise.

Set up subscriptions on your Facebook, providing paying members with special perks such as premium content, discounts, or behind-the-scenes access. 

How do you offer subscriptions? 

1. Activate subscriptions. Switch your account to Professional mode. Go to your page settings and activate the subscriptions tool.
   
2. Meet the requirements. Verify that your page meets the eligibility requirements for Facebook subscriptions.
   
3. Define benefits. Decide what content or perks your subscribers will love.
   
4. Set pricing. Select a subscription price that meets your followers’ expectations.
   
5. Market your subscription. Announce your subscription program and emphasize its value in posts and live videos.
   
6. Engage subscribers. Interact with your subscribers regularly to build a loyal community.
   
7. Monitor your progress. Use the Professional dashboard to maintain subscriptions, monitor your progress, and track earnings.

4. Affiliate marketing

Promoting products or services and earning a commission for each sale made through your unique affiliate link is one of the most popular ways to make money on Facebook.

Share affiliate links on your page, posts, or stories. When your followers click the link and make a purchase, you earn a percentage of the sale.

1. Select your segment. Choose products or services that align with your expertise and audience interests. Use tools like Semrush to research high-volume keywords and make data-driven decisions.
   
2. Join affiliate programs. Sign up for affiliate programs such as the Printify Affiliate Program to earn commissions by promoting high-quality print-on-demand products.

3. Create engaging content. Share tutorials, reviews, or recommendations featuring affiliate product links.
   
4. Add affiliate links. Include them in posts, captions, or stories.
   
5. Comply with ad standards. Align your promotions with Meta’s advertising standards by disclosing affiliate partnerships to maintain transparency and build trust with your following.
   
6. Monitor performance. Use the analytics tools provided by your affiliate programs to track clicks and conversions.

5. Sell on Facebook Marketplace

Facebook Marketplace is a platform where you can sell products directly to your local community or nationwide.

List items, communicate with buyers, and arrange transactions directly on Facebook. The marketplace works well for selling both new and used items.

1. Create a new listing. Add photos, write a detailed description of your product and provide key details like pricing and category.
   
2. Set a competitive price. Research similar listings to determine a fair price.
   
3. Engage with buyers. Respond promptly to inquiries and negotiate terms.
   
4. Advertise your listings. Share your Facebook Marketplace posts on your personal or business page.
   
5. Finalize transactions safely. Use secure payment methods and meet in public places if needed.

6. Manage Facebook pages for others

Managing pages for businesses or individuals involves creating and curating content and engaging with their followers.

Social media managers earn by maintaining and growing a client’s page. The position also includes tasks like running Facebook advertisements and analyzing performance. 

1. Build a portfolio. Start by managing your own page or working on a page for free or at a small fee to demonstrate your skills. Create a professional page to highlight your expertise.
   
2. Offer content creation. Create engaging posts, graphics, and videos for your clients.
   
3. Run ad campaigns. Use Facebook ads to help clients reach a wider audience. This requires specific skills, such as writing compelling ad copy, targeting the right audience, and setting budgets.
   
4. Analyze and report. Track performance metrics and provide regular updates to clients. Use the Professional dashboard to access detailed insights and streamline reporting.
   
5. Market your offerings. Advertise your expertise on freelance platforms such as Fiverr, or through word of mouth.

7. Promote sponsored content

The most effective strategies for learning how to earn on Facebook include sponsored content. It involves brand collaborations to create posts featuring their products or services.

Brands pay influencers or page owners to share content like images, videos, or stories highlighting their offerings.

1. Grow your audience. Build a following by sharing consistent, quality content and responding to comments and questions.
   
2. Find partnerships. Connect with brands that align with your niche, or wait for suitable companies to approach you. 
   
3. Negotiate terms. Agree on deliverables, timelines, and compensation. Understand the brand’s requirements, goals, and messaging.
   
4. Create authentic content. Create engaging posts, images, or videos that naturally highlight the brand’s products or services.
   
5. Disclose the sponsorship. Adhere to Branded Content Policies by clearly disclosing that the content is sponsored.

8. Drive traffic to your business with ads and collaborations

Facebook ads and collaborations help drive traffic to your business or website by leveraging promotions and strategic partnerships with influencers or other businesses.

Create highly targeted ad campaigns using Facebook’s tools to reach specific demographics, interests, or behaviors.

1. Set up. Open the Ads Manager.
   
2. Meet the policies. Align your ads with Meta’s advertising standards on content, targeting, and transparency to avoid rejections and maintain quality.
   
3. Define your objective. Choose your campaign goal – traffic, conversions, or brand awareness.
   
4. Target your audience. Use filters like location, age, interests, and purchase behavior to define your ideal customer.
   
5. Design high-quality ads. Use attractive visuals, persuasive ad copy, and clear calls-to-action (CTAs).
   
6. Track and optimize campaigns. Monitor performance metrics such as click-through rates and conversions, then tweak your strategy for better results.
   
7. Collaborate for greater reach. Partner with influencers or brands to co-promote products or services through shared content.

9. Host paid events with Facebook Live

Engaging live sessions encourage return viewers, building loyalty and increasing the likelihood of attendees purchasing future events.

Facebook Live allows you to monetize your expertise by charging a fee for access to webinars, workshops, or Q&A sessions.

1. Plan your event. Choose a topic that resonates with your followers and aligns with your expertise. 
   
2. Set up access. Use Facebook’s paid online events feature to configure ticket prices and access permissions.
   
3. Meet the standards. Check if you meet the Facebook policies for pages, groups, and events.
   
4. Advertise the event. Share details through posts, ads, and stories to ensure maximum reach.
   
5. Engage. Interact with attendees during the live event through comments and polls.
   
6. Provide follow-up content. Share recordings or supplementary resources to maintain engagement.

10. Create and monetize niche groups

Earn money on Facebook by focusing on specific interests. Offer exclusive content and build your community in a Facebook group.

Create a dedicated community to build a loyal, paying audience and generate consistent revenue. Monetization is possible through subscriptions, resource sales, or exclusive events.

1. Define your niche. Choose a topic that aligns with your skills and appeals to a specific group of people.
   
2. Create the group. Set up a Facebook group with clear rules. 
   
3. Stay compliant. Verify that you adhere to Facebook policies for pages, groups, and events.
   
4. Engage members. Share valuable content, ask questions, and encourage member interaction.
   
5. Offer perks. Introduce unique content or resources for paid members.
   
6. Grow the community. Showcase the group on your page, website, or other social platforms.

Partner with Printify and earn money on Facebook

Print on Demand (POD) lets you turn your creativity into extra income without the hassle of managing inventory or production. It’s ideal for a creator looking to simplify monetization on platforms like Facebook.

Henry’s inspiring story shows how you can use Printify and Facebook ads to grow a thriving business!

Ready to start your journey? Follow these simple steps to launch your own Facebook POD business with Printify!

1. Sign up

Register for a free Printify account.

2. Choose products

Browse our Product Catalog with over 1,000 items and choose products that align with your niche.

3. Apply your designs

Upload your artwork to our Product Creator and customize your selected products. Download professional mockups and order samples to see your products in real life before adding them to your Facebook shop.

4. Integrate

Connect your Printify account with your Facebook business account to sync products and orders.

5. Sell while we do the rest

Once a customer makes a purchase from your Facebook shop, we will take care of production, packaging, and shipping.

FAQ

To summarize

Facebook offers endless opportunities for monetization, whether you’re selling through a shop, earning with reels, or engaging your followers with subscriptions, branded content, and Facebook groups. 

By leveraging tools like Printify for POD or collaborating with brands, creators and businesses maximize their income while focusing on creativity and engagement.

Make it happen today!

Start selling