We live in a price-conscious world, where the difference between a few dollars can mean converting a sale or not. Adding some of our cheapest print on demand products to your store will help you hook potential customers with an offer they can’t ignore – but just because of product is cheap, doesn’t mean your quality should suffer.
Let’s be honest, cheap doesn’t always mean nasty. This is certainly the case with some of the cheapest print on demand products that you can offer your customers. In fact, consumers in the age range 22-36 will purchase a product based on price over a recommendation from friends and family – Forbes.
Cheap does not mean poor quality
There is a stigma that the word cheap means poor quality. However, it’s more often about customer expectations, if you decide to sell your $8 t-shirt for $45, you’re going to get some bad feedback. Price your products right, do your research and even when you sell a product that is considered cheap, there won’t be a question about the quality.
Using cheaper print-on-demand products to increase sales
So how does offering the cheapest print on demand products in your store potentially earn you more money in the long run? Based on what we know about buying habits, you can entice customers to your store with some amazing offers on cheaper products. Once the client is in your store, you can offer related products at a slightly higher price point.
5 of our cheapest print-on-demand products ⬇️
T-shirts are one of the cheapest print on demand products, they are also one of the most popular. If you get your low price T-shirt game on point, your customers are more likely to stick around and browse other items in your store – increasing the potential to sell a higher margin product.
Hoodies are the one item of clothing that people get attached to. A good hoodie will see people through university, break-ups, and make-ups, sports days and more – this product could easily be one of your cheapest print on demand best sellers.
Kids grow fast, really fast. With that in mind, parents are often on the look-out for the best value clothing around. Parents also love to choose fun, colorful clothing for their children, in fact, 54% of childrenswear is patterned, compared to 36% of adult clothing. – Edited
Our cheapest print on demand products sits in this category, however, their potential to help you get a sale should not be underestimated. Remember that customers love freebies, consider giving away a free pin badge with every sale over $10 to help spread your brand.
Almost 6million homes were either sold or built in the USA last year. The first thing that most people want to do after buying a new house is to put their stamp on it, turning it into a home. It’s these new homeowners that might also be on the search for a bargain, turning their blank walls into pieces of art with the cheapest print on demand products like canvas prints.
Choosing your products over others in the low price market
You should always keep in mind that your customers are buying into your brand. While the price point may have an impact, it’s your designs that will ultimately get the sale. Customers won’t buy a product just because it’s cheap, they still need an emotional connection to your product.
Don’t design products with a price point in mind. Choosing the cheapest print on demand products for your store should be done with the same thought process as choosing the most expensive. If a customer can see that you have put the same effort into designing your whole range of products, your more likely to get higher value sales.
What to take away
It’s a case of changing mindset, don’t think cheap, but think value. How can you use your cheaper products to add value to your store, to your customer’s buying experience or to potentially convert a browse into a sale?
If you want to gain a further edge on the market, you might also consider our Printify Premium plan, which gives you a further 20% off prices. You can always pass this saving on to your customers, or offer this as a bonus as part of a social campaign.
Make it happen right now.
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