Custom products, global reach
Standing out on Amazon can be tough, but the Amazon Best Seller Badge makes all the difference. This orange ribbon shows shoppers that a product is a top seller in its category, increasing visibility, trust, and sales. For sellers, it’s a valuable achievement that can drive business growth.
But how do you earn this badge? This guide covers everything you need to know and shares tips to help you secure the badge and take your Amazon business to the next level.
Key takeaways
- The Amazon Best Seller Badge is awarded to top-selling products in a specific category, updating hourly to reflect real-time sales performance.
- Having the badge improves search visibility, driving more organic traffic and increasing sales.
- Repeatedly earning the badge strengthens brand recognition, establishing your brand as a leader in your niche.
What is the Amazon Best Seller Badge?
The Amazon Best Seller Badge is given to products with the highest sales in a specific category or subcategory over a set period. Updated every hour, this badge shows how well a product is selling in real-time.
This bright orange ribbon appears next to a product’s title, helping it stand out. Many shoppers view it as a sign of quality and trust, increasing the likelihood of a purchase.
How it differs from other badges:
- Amazon’s Choice Badge: Based on customer satisfaction, delivery speed, and pricing.
- New Release Badge: Highlights trending products in their first 90 days.
The Best Seller Badge is purely sales driven.
What are the benefits of having the badge?
Higher visibility in search results
One of the most valuable perks of having the Best Seller Badge is improved search ranking. Products with the badge rank higher in search results, increasing visibility and clicks. Since most shoppers don’t browse past the first few listings, this placement increases organic traffic and higher sales volume.
For example, a small t-shirt seller specializing in eco-friendly designs saw a significant increase in visibility after earning the Best Seller Badge in the “Graphic T-Shirts” category. Their product ranked in the top three search results, attracting more buyers and allowing them to expand their collection with new designs.
Increased credibility and trust
This seller label acts as a mark of endorsement. Shoppers trust the badge as a symbol of popularity and reliability, making them more likely to buy.
Higher sales potential
The Amazon Best Seller Badge creates a self-sustaining sales cycle – higher visibility leads to more sales, reinforcing your ranking and maintaining momentum.
Stronger competitive advantage
During peak shopping seasons, products with the best seller rank stand out against competitors, increasing conversions. For example, shoppers searching for holiday gift items or gift ideas are more likely to choose a product with the best seller rank.
Greater brand recognition
Repeatedly earning the Best Seller Badge helps establish your brand as a trusted name in your niche, reinforcing your reputation as a successful business.
How does Amazon determine best sellers?
Amazon awards the Best Seller Badge based on:
Sales velocity: Fast-selling products rank higher.
Sales history: Consistent sales over time help maintain the best seller status.
Relevant category: Placing your item in the wrong product category reduces your chances. For example, listing a hanging wooden shelf under “Office Supplies” instead of “Home Storage Solutions” can harm your product’s ranking.
Amazon updates rankings hourly to ensure badges reflect real-time sales performance.
6 Tips to get the Amazon Best Seller Badge
1. Choose the right category
- Selecting a specific, relevant product category increases your chances.
- Example: Listing holiday gift items under “Seasonal Home Decor” instead of “General Home Accessories” improves visibility.
2. Optimize product listings
Your product listing is your sales pitch – make it compelling.
- Use Google Keyword Planner and other free keyword tools to find keywords with high search volume to use in titles and descriptions.
- Provide clear, concise product descriptions covering size, materials, and benefits.
- Include high-quality images emphasizing quality and usability.
3. Increase sales with marketing
Higher traffic often translates to more sales, improving your seller ranking and chances of earning the badge. Drive traffic through:
- Amazon ads: Leverage Amazon’s advertising tools to reach relevant audiences within the platform.
- Social channels: Use Instagram, TikTok, and Facebook to direct traffic to your Amazon page.
- External advertising: Explore paid ads on Google or collaborations with influencers to drive traffic.
4. Score positive reviews
Products with high ratings and glowing reviews tend to rank higher.
- Provide excellent customer service to encourage positive feedback.
- Address negative reviews promptly to protect your account.
5. Set competitive pricing
While setting your price, consider:
- Profit margins: Ensure your pricing covers costs without discouraging buyers.
- Market trends: Adjust pricing based on market trends and demand.
6. Drive traffic to your listings
- Use Google Ads or Facebook Ads to send buyers to your Amazon listing.
- Leverage Amazon’s internal sponsored listings for increased exposure.
There are millions of ideas for what to sell on Amazon. You just need to find your niche and focus on products that align with your expertise and audience.
Combining these strategies increases your product’s visibility and sales, helping you reach the Best Seller status.
Start a print-on-demand business with Amazon
Want to expand your product line without the hassle of inventory? Print-on-demand (POD) is the perfect solution. Platforms like Printify let you design and sell custom products – t-shirts, mugs, tote bags, and more – without upfront costs or storage concerns. Simply create your designs, sync them with Amazon, and start selling.
With seamless Amazon integration, POD allows you to tap into a massive customer base while testing new niches and scaling at your own pace. Whether you’re building a brand or adding new revenue streams, this model makes it easy to grow your business with minimal financial risk.
Amazon Best Seller Badge FAQ
The Amazon Best Seller Badge is an orange ribbon-like icon that appears on a product detail page. The badge is awarded to top sellers in a specific category or subcategory based on sales velocity, meaning the product has achieved the highest number of sales in a specific category within a particular timeframe. This badge signals trust and quality, making it a valuable achievement for Amazon sellers.
For sellers, the Best Seller Badge significantly boosts brand recognition and attracts more customers by enhancing trust and credibility. Products with this badge typically achieve higher visibility in search results, leading to increased sales volume.
For buyers, the badge is a shortcut to finding high-quality, popular products in a specific category. The Best Seller Badge also gives sellers a competitive edge, helping their products stand out in crowded markets.
Amazon awards the Best Seller Badge based on sales velocity and sales history within the same category. The algorithm analyzes sales volume, recent performance, and competition.
Since the badge updates hourly, rankings fluctuate based on customer searches, demand, trends, and seasonal spikes, ensuring it reflects real-time sales data. To maintain or earn the badge, sellers must focus on optimized product listings, competitive pricing, and ensuring positive customer reviews.
Conclusion
The Amazon Best Seller Badge isn’t just a label – it’s a game-changer for visibility, credibility, and sales.
Whether you’re an established Amazon seller or just starting, these strategies can position your product for long-term success. By choosing the right category, optimizing your listings with highly relevant keywords, and driving traffic, you can increase your chances of earning this powerful badge. Start implementing these strategies today and watch your sales soar!
