T-shirt pricing calculator
See how much money you can earn with Print on Demand
Use our t-shirt pricing calculator to estimate your earnings and determine how many t-shirts you need to sell to reach your business goals.
Accurate pricing · Various pricing strategies · Easy to use
Know your t-shirt price
A great t-shirt needs a price that’s attractive, covers all your costs, and leaves plenty of room for profit. Use our calculator as your custom t-shirt pricing guide and make informed decisions that align with your business goals and maximize how much money you take home.
Want to know more about t-shirt pricing?
Master the art of t-shirt pricing with Printify’s step-by-step video, designed specifically for selling on Etsy. Uncover advanced strategies, including psychological pricing, effective shipping models, and proven methods to attract traffic.
The guide provides a comprehensive overview of key cost factors and actionable insights to help refine your pricing strategy.
The math is done –
time to start earning!
Design and sell custom t-shirts in four simple steps.
Start sellingSign up for a free Printify account.
Browse our Product Catalog and find the t-shirt and brand that matches your customers’ needs.
Upload your design to the Product Creator and get a realistic mockup of your final product.
Order a sample for yourself and connect your store with Printify to start selling t-shirts online.
Choose from hundreds of
quality products
Tips for pricing your t-shirt
Here’s how to maximize your profits while keeping prices competitive, covering all necessary costs, and staying ahead in the t-shirt market.
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Identify your target market
and their purchasing power. If necessary, adjust your pricing.
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Consider extra design areas
such as sleeve prints or neck labels, as they increase production costs and should be reflected in your pricing.
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Charge shipping costs separately
or include them in the product price to offer free shipping and maintain profitability.
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Aim for a profit margin that sustains your business growth
A common target is around 40%.
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Apply pricing formulas to achieve desired profit margins
Price = t-shirt cost ÷ (100 – profit margin) x 100
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Regularly adjust prices
according to market trends, costs, and customer feedback.
FAQ
Calculate production, shipping, and operating expenses to determine your shirt’s price, then add a profit margin. Research and compare your prices with competitor pricing to ensure they are competitive and aligned with market expectations.
A reasonable price for a shirt varies based on quality, design, and target market. Generally, prices range from $20 to $40, balancing what customers are willing to pay with your need for profitability.
Usually between 40% and 50%. This range covers costs and provides a sustainable profit, allowing for reinvestment and business growth.
The cost depends on the specific product and Print Provider. Prices generally range from $7 to $27 per shirt, excluding shipping and additional customization options.
Master Print on Demand with Printify
Explore our blog, Help Center, and YouTube channel for expert tips and guidance on growing your custom t-shirt business.
Launch your t-shirt business with Printify today
Take your t-shirt sales to the next level with Printify! Design, sell, and grow your business with ease.