Printify + your favorite platform = more sales!
Choosing the right platform to sell your print-on-demand (POD) goods can be tricky. Wix and Shopify are among the best options, each with authentic features.
This Wix vs Shopify comparison breaks down ease of use, design, eCommerce tools, SEO, and more – helping you find the best fit for your business.
This post may contain affiliate links, which means we may earn a commission if you make a purchase through those links. This comes at no additional cost to you.
Key takeaways
- Wix is easier to use, but Shopify is more powerful. Wix’s drag-and-drop builder simplifies store setup, while Shopify provides advanced eCommerce tools for scaling your business.
- Shopify is built for selling, while Wix offers more flexibility. Shopify focuses on eCommerce, while Wix is an all-in-one website builder with eCommerce features – great for blogs, portfolios, and small businesses.
- Wix has no extra transaction fees, while Shopify does (unless you use Shopify Payments). Wix only charges standard processing fees, but Shopify adds extra fees if you use third-party payment providers.
- Shopify has more apps, but costs can add up. Shopify’s App Store offers over 4,000 integrations, but many require extra payments. Wix has fewer apps, but most key features are built-in.
- Both have POS systems, but Shopify’s is more advanced. Wix POS is only available in the US and Canada, while Shopify POS works in more locations and offers better hardware options.
Learn more about Print on Demand and starting a print-on-demand business.
Wix vs Shopify: Overview
Wix and Shopify are two of the most popular platforms for building an online store, but they cater to different needs.
Wix is a simple drag-and-drop website builder used by over 200 million people. It’s ideal for small businesses, bloggers, and creators who want an easy way to sell online, offering built-in shopping tools, payment options, and integrations for POD and dropshipping.
Shopify is a dedicated eCommerce platform for businesses of all sizes. Over 875 million people purchased something from Shopify-powered stores in 175 countries in 2024 alone.
Shopify offers powerful tools to help you launch, manage, and grow your business. Even without technical skills, you can create a professional store using its built-in features, automation tools, and vast app marketplace.
Browse our blog for more Shopify store examples and inspiration.
Wix vs Shopify – A detailed comparison
Let’s look at some of the key differences between Wix and Shopify.
| Wix | Shopify | |
|---|---|---|
| Ease of use | Beginner-friendly, doesn’t require tech knowledge. AI tools for design and creation. | Easy-to-use platform in all areas. |
| Store management | Main features for inventory management, cart maintenance, and payment options. | Extra business name generation, stock photos, and more. |
| Pricing | Plans supporting eCommerce start at $36/month. | Plans start from $39/month. |
| Technical features | Supports over 180 languages, has good speed, doesn’t support multiple currencies. | Fast platform with a multicurrency and multilingual feature. |
| Analytics | Basic in-house analytics with reports on traffic, visitor behavior, and sales. Integration with third-party advanced analytics. | In-depth review of store activity, visitors, store speed, transactions, and more. |
| Design features | A selection of beautiful, free, easy-to-customize templates with AI-assisted editors. | Many templates, but only a few free ones. |
| Marketing and sales features | Outstanding email marketing and blogging features, as well as integrations. | Good email marketing and blogging features and integrations, no autosave or categories for blogs. |
| SEO | Advanced built-in SEO features, from canonical tags, site map, and robots.txt to integration with Google Search Console. | Basic SEO functionality, with third-party apps required for advanced optimization. |
| Apps market | Huge app store with over 1,080 apps covering all essential needs. | Excellent app store with over 8,000 apps. |
| Customer support | Great customer support and helpful tutorial videos. | 24/7 excellent customer service with a live chat. |
1. Ease of use
- Wix is an all-in-one website builder with an intuitive interface, great for those with little to no design or coding skills. Its drag-and-drop editor makes customization easy. Click, drag, and place elements where you want.
Wix ADI (Artificial Design Intelligence) can generate a template in seconds, making it perfect for small businesses, bloggers, and creators looking to build multipurpose sites and sell online easily.
- Shopify, on the other hand, is made for eCommerce. It’s better for larger stores that focus on product management and sales. While it offers blogging and content tools, selling is the priority.
Shopify offers a user-friendly interface, but its dashboard and editor are separate. The platform provides plenty of free templates to help with customization, but most are paid.
Which is better?
Wix takes the lead for ease of use. While its commerce features are more basic than Shopify’s, it allows you to launch a store quickly without the complexity of advanced eCommerce tools. Plus, Wix offers more creative freedom.
2. Store management: eCommerce tools
The two website builders provide essential eCommerce tools, but their approaches differ:
Wix
Wix offers Wix stores, with modular built-in solutions for selling online starting from the Core plan.
- Cart and checkout – Secure checkout, abandoned cart recovery, and express payments.
- Inventory management – Automatically updates stock after every sale, keeping listings accurate.
- Payment options – Supports multiple payment gateways (over 50), including Wix Payments (built-in), PayPal, Stripe, and Square.
- Wix mobile app – Manage orders, track analytics, and edit your store from anywhere.
- Transaction fees – Wix doesn’t charge additional fees beyond the standard payment processing fees, which vary by region. For example, in the United States, the fee is 2.9% + $0.30 per transaction.
Shopify
Shopify is built specifically for eCommerce, offering built-in features, AI tools, and third-party integrations to help businesses grow:
- Inventory management – Automatically tracks stock levels like Wix but with more customization.
- Burst by Shopify – Access free stock photos to enhance product listings.
- Business Name Generator – Enter keywords and get instant business name ideas.
- Shopify’s AI tools focused on eCommerce, such as Shopify Magic and Sidekick.
- Finance calculators – Easily plan your budget, ad spend, and profit margins.
- Shopify mobile app – Manage your store, orders, and sales on the go.
- Transaction fees – Shopify’s fees vary depending on your subscription plan. For instance, the Basic Shopify plan charges 2.9% + $0.30 per online transaction. If you use a third-party payment provider instead of Shopify Payments, extra fees apply, ranging from 0.6% to 2% per transaction, based on your plan.
Which is better?
While both platforms provide essential eCommerce tools, Shopify’s additional features and advanced customization options provide a more comprehensive suite for managing and building a scalable online store.
3. Pricing
Wix and Shopify offer different pricing plans based on what you need. Here’s a breakdown:
Wix pricing
Wix has three eCommerce-friendly business plans designed for entrepreneurs who want an easy way to sell online while also having access to advanced website-building features.
| Plan | Price (paid monthly) | Features |
|---|---|---|
| Core | $36/month | Free custom domain for a year, secure payments, 50 GB storage, unlimited bandwidth. |
| Business | $43/month | All Core features plus 100 GB storage, tax calculator, and multiple currencies. |
| Business Elite | $172/month | Unlimited storage and video hours, priority customer support. |
For larger businesses, Wix Enterprise offers custom pricing with tailored solutions.
Shopify pricing
Shopify plans focus entirely on eCommerce, offering plans that cater to businesses of all sizes, from startups to global brands.
| Plan | Price (paid monthly) | Features |
|---|---|---|
| Basic Shopify | $39/month | Online store, two staff accounts, unlimited listings, abandoned cart recovery. |
| Shopify | $105/month | All Basic features, five staff accounts, pro sales reports, global selling support, and lower transaction fees. |
| Advanced Shopify | $399/month | Advanced reporting, 15 staff accounts, lower credit card rates, custom market pricing. |
Which is better?
Wix is a great choice if you need an easy way to sell online while also running a blog, portfolio, or content-heavy website. Choose Shopify if you want a dedicated online store with advanced eCommerce capabilities, unlimited products, scalability, and lower fees on higher-tier plans.
4. Technical features
| Wix | Shopify | |
|---|---|---|
| Currencies | No option to offer multiple currencies on your Wix store page. | Set up Shopify Payment for the multicurrency feature and offer prices in different currencies worldwide. |
| Multilingual capabilities | Wix supports over 180 languages. | Every Shopify standard plan comes with a multilingual selling option. Display your Shopify store in up to five different languages on separate URLs. |
| Loading speed | The average Wix website load time ranges from 0.8 to 3.5 seconds. | A Shopify website has an average site speed of 1.2 seconds. |
Which is better?
Shopify offers more currency features and faster website pages, but Wix has better multilingual capabilities.
5. Analytics
Tracking your store’s performance helps you make smarter business decisions, and both Wix and Shopify offer solid analytics tools.
Wix analytics
Wix has built-in analytics to monitor traffic, sales, and visitor behavior. Customize reports to track key data like:
- Traffic reports – See where visitors come from, what devices they use, and how they navigate your site.
- Sales reports – Track revenue, top-selling products, and overall sales trends.
- Behavior reports – Find out which pages get the most views and where visitors drop off.
Wix also integrates with Google Analytics and offers third-party analytics apps for deeper insights. Check Wix apps.
Shopify analytics
Shopify provides real-time data and detailed reports, depending on your plan. Key features include:
- Overview dashboard – Track sales, orders, and visitors in one place.
- Product analytics – See which products perform best and track inventory.
- Customer reports – Understand purchasing behavior and lifetime value.
For advanced insights, Shopify has an extensive App Store with analytics tools. Explore Shopify apps.
Which is better?
Both platforms offer great insights, but Shopify’s analytics are more advanced, especially for growing eCommerce stores. If you need detailed eCommerce reporting and sales tracking, Shopify wins.
6. Design features
Wix and Shopify offer various themes to help you build a professional-looking store.
- Wix provides over 1,150 free mobile-responsive templates designed with beginners in mind. Easily customize them using the Wix Editor, or let Wix ADI (Artificial Design Intelligence) create a template for you in seconds. Drag, drop, and tweak elements to match your brand without design skills.
- Shopify offers 228 professionally designed eCommerce templates, with 13 free options and premium themes priced between $100-500. While the paid themes are an investment, they’re modern, fully customizable, and optimized for desktops, tablets, and phones. Unlike Wix, Shopify allows you to switch themes anytime, making refreshing your store’s look easier without starting over.
Filter Shopify themes by industry – like Clothing and Accessories, Pet Supplies – to find the perfect fit faster.
Which is better?
It’s a draw. Both Wix and Shopify offer quality themes. Wix’s templates are free and have an edge, but you can’t change them later. Shopify is more pricey and limited but flexible.
7. Marketing and sales features
| Wix | Shopify | |
|---|---|---|
| Email campaigns | Wix has a built-in email marketing tool that lets you create and send campaigns straight from your dashboard. The free plan includes a limited number of monthly emails, with premium plans offering more sends and advanced features. | Shopify Email makes it easy to send promotions, product updates, and newsletters from your Shopify admin. You get 10,000 emails per month for free; if you need more, additional emails come at a small cost. |
| Integrations | Wix connects with multiple sales channels and major social media platforms like Facebook and Instagram. For even more automation, use third-party tools like Zapier. | Shopify allows for multi-channel selling, connecting with Facebook, Instagram, Amazon, eBay, Messenger, and Handshake, making it easy to sell across multiple platforms. |
| Content marketing | Blogging is an easy option for Wix users. Wix also has the upper hand with the autosave feature that prevents you from losing content if something goes wrong. | Shopify also offers blogging, but there’s no autosave, so you’ll need to be careful not to lose your work. It also only supports tags, not categories, making organizing content tricky. |
Which is better?
Wix takes the lead with content and email marketing.
8. SEO
Wix has worked hard to improve its SEO. A Wix site easily ranks at the top of search engine results.
- Meta title
- Meta description
- AI meta tag creator
- Custom URLs
- Headings
- Image alt text
- Page layout optimization for mobile use
- Sitemap
- Google Analytics
- Google Search Console
- Canonical tags and more.
Shopify SEO has some limitations regarding customization and duplicate product pages, but it offers most of the same features and solutions as Wix.
- XML Sitemap
- 301 redirects
- Mobile-friendly setup
- Image optimization
- Meta tags
- Meta title and description
- Canonical tags
- Google Analytics
- Multilingual URLs and more.
Which is better?
Both platforms are well-equipped with SEO tools and boosters. Wix has an edge with features incorporated from the former Ascend suite, allowing more in-depth customization and better ranking than Shopify SEO features.
9. Apps market
Both Wix and Shopify offer app marketplaces to extend your store’s functionality, but Shopify’s selection is much larger.
Wix App Market
Wix has over 1,080 apps covering key areas like:
- Marketing and SEO – Email campaigns, SEO tools, and analytics.
- eCommerce and payments – Advanced inventory management, payment processors, and shipping tools.
- Design and media – Custom layouts, video, music, and content tools.
- Communication – Live chat, contact forms, and customer reviews.
Some apps are free, while premium options typically range from $5 to $30 monthly.
Shopify offers over 8,000 apps, making it one of the most extensive eCommerce marketplaces. Categories include:
- Product sourcing – Dropshipping, POD, wholesale suppliers.
- Sales and marketing – Email automation, SEO, ads, promotions, discount codes.
- Store management – Order fulfillment, inventory tracking, and reporting.
Which is better?
Wix offers solid options and additional functionality for website building, but Shopify’s App Store is more business-focused, giving merchants more ways to scale and optimize their stores.
10. Customer support
Merchants can submit issue tickets for live support and request a callback on Wix. The support lines are available in English, French, German, and other languages.
Wix provides user-friendly and easy-to-understand instruction videos on various topics. These will provide quick answers to some of the most common FAQs.
Shopify merchants can get help and guidance 24/7 by chat, email, or phone. With the live chat, there’s no need to wait for a callback or email. Another great way to share experiences or get advice is by using the Shopify Forum.
Which is better?
Both platforms provide great customer support for help and problem-solving. Shopify offers faster assistance via live chat and a sense of community through the forum.
11. POS systems
Both Wix and Shopify offer Point-of-Sale (POS) systems, allowing you to sell in person while keeping your online and offline sales in sync. Whether you’re selling at a retail store, pop-up shop, or market, POS systems help manage inventory, process payments, and track sales.
Wix POS is available only in the US and Canada and works exclusively with Wix Payments. It requires acquiring specific Wix hardware, which varies from the Mobile Card Reader + Dock bundle ($99) to the Complete POS Register ($1,699).
You can also connect Square or SumUp as payment providers, but the currency in your Wix store must match your payment processor’s currency.
Shopify includes POS Lite with every plan, covering basic in-person selling. For more features like staff management, in-store pickup, and advanced reporting, you’ll need POS Pro for $89/month per location.
Shopify offers a wider range of hardware, from a $49 Tap & Chip Card Reader to the $459 Countertop kit.
Which is better?
Wix POS is great if you’re already using Wix and based in the US or Canada. At the same time, Shopify POS is more advanced and flexible, making it better for businesses with bigger retail needs or those selling in multiple locations.
FAQ
When comparing Wix vs Shopify for eCommerce, Shopify has the advantage of a dedicated platform. Depending on your online business needs, Wix may be the best choice – the all-in-one platform has better blog, content management, and SEO features than Shopify.
If you need a range of specialized eCommerce features, Shopify is better. Wix is more suitable for content creators, bloggers, and influencers with online stores.
Wix competes with and surpasses Shopify in content management, blogging, SEO, and marketing features.
Even though Wix has solid eCommerce features, there is stiff competition from dedicated platforms like Shopify and BigCommerce.
Wix eCommerce functions are available with the Core plan ($36 monthly).
The verdict: Wix vs Shopify – which platform is better?
Is Wix better than Shopify?
Wix is the best for multipurpose websites, being great for creators, bloggers, and small businesses that need a flexible site with eCommerce features.
Shopify is the better choice for serious online sellers who need powerful tools to scale a business website.
Think about your goals, budget, and needed features – then pick the best platform for you!
