Sell custom products with Printify
Selling on Amazon? Let’s talk strategy. The right product can mean the difference between a side hustle and a six-figure business. The secret? A good choice – products with high demand, low competition, and solid profit margins.
This guide explains what to sell on Amazon to make money, the best-selling categories, smart research methods, and insider tips to help you build a strong reputation and maximize your profits.
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Key takeaways
- Best-selling categories drive success – Top Amazon categories include clothing, home and kitchen, beauty, electronics, and pet supplies.
- Hot-selling products stand out – Popular items like water bottles, phone cases, t-shirts, planners, and pet accessories consistently perform well.
- Print on Demand makes selling easy – Platforms like Printify let you design and sell custom products on Amazon without handling inventory.
- Winning strategies matter – Great product listings, optimized keywords, and competitive pricing can significantly increase sales.
- Branding builds trust – Establishing a strong reputation through excellent customer service and consistent quality leads to repeat buyers.
- Success requires adaptability – Stay ahead by analyzing trends, testing new products, and improving based on customer feedback.
What to sell on Amazon: Best-selling products and categories
Carefully research products and categories to find the most profitable opportunities.
We’ve prepared a list of the best items to sell on Amazon in 2025.
Clothing, shoes, and jewelry
Online fashion is booming, making apparel one of the most high-demand products to sell on Amazon. With lightning-fast shipping and budget-friendly prices, Amazon has turned couch shopping into the new dressing room. Why battle fitting room lines when you can get trendy outfits delivered to your door?
Top-selling items in the Clothing, Shoes, and Jewelry category:
- Cotton t-shirts
- Pants
- Yoga leggings
- Bodysuits
- Underwear
- Socks
- Crocs
- Shoes
Home and kitchen
Home and kitchen products are always in demand, making them a great choice to sell on Amazon. These are often popular gifts for weddings, birthdays, gift-related holidays, and housewarming parties.
A few best-selling product ideas from the Home and Kitchen category:
- Vacuum-insulated tumblers
- Stainless-steel water bottles
- Bed sheet sets
- Scented candles
- Photo frames
- Shower curtains
- Throw pillows
- Bathroom rugs
- Fleece blankets
Beauty and personal care
Looking for new products to sell on Amazon? How about making money while promoting self-care? People purchase beauty and hygiene products frequently, making them a safe bet if you’re interested in an industry with longevity.
Here are some of the best-selling products in the Beauty and Personal Care category:
- Hair strengthening oils
- Snail mucins
- Makeup removal wipes
- Pimple patches
- Shampoos
- Cotton swabs
- Moisturizers
- Skin cleansers
- Makeup
Selling these goods with Print on Demand (POD) is a cost-effective way to enter the market. With POD, add customized labels to various skin and haircare consumer products and gain a competitive edge.
Toys and games
The worldwide toy and game market is set to generate a revenue of $132.86 billion in 2025. The industry constantly evolves with new trends, ensuring there’s always something new for everyone to enjoy.
Here are the Toys and Games best sellers:
- LEGO sets
- Sidewalk chalks
- Pencil and crayon sets
- Rubik’s cubes
- Card games
- Modeling clay and dough
Parents constantly search Amazon for toys and games to aid their kids’ development, making these items some of the site’s bestsellers.
Electronics
Electronics have become essential to our daily lives and will remain in high demand. Take advantage of this need by selling customized electronics on your Amazon store.
Here are the most popular products in the Electronics category:
- Apple AirPods
- Apple AirTags
- Apple iPads
- Chargers
- Wireless earbuds
- Amazon Kindles
- Bluetooth speakers
- Power strips
Be sure to vet your suppliers, order samples, and test everything before selling.
Sports and outdoors
The fitness and outdoorsy crowds need a lot of gear, from resistance bands and water bottles to tents and hiking backpacks. This demand makes sports and outdoor products a favorite among Amazon sellers.
Here are a few products people buy most from the Sports and Outdoors category:
- Weights
- Exercise bands
- Foam rollers
- Yoga mats
- Water bottles
- Jump ropes
- Backpacks
If your customers enjoy an active lifestyle, this will be a profitable niche for your Amazon store.
Office products
Office supplies are frequently bought items, generating $174.4 billion in 2024. You don’t need a business plan to know this is a top category filled with best-sellers for your Amazon shop.
Top-selling items in the Office Products category:
- Printer paper
- Notepads
- File folders
- Permanent markers
- Packaging tapes
- Self-sealing envelopes
- Sticky notes
- Ballpoint pens
Design and sell custom office supplies to stand out from other sellers on Amazon.
Health, household, and baby care
Amazon has become a popular source for health, household, and baby care supplies as people, particularly parents, seek more convenient ways to shop.
A few best-selling products from the Health, Household, and Baby Care category are:
- Electrolyte powder packets
- Paper towels
- Vitamins
- Stain removers
- Drawstring trash bags
- Washing machine detergent
- Wet wipes
- Air fresheners
- Protein bars
As people pay more attention to their wellness, products that promote health have become popular. Consider selling food, health, and beauty products with Printify to break into this niche.
A few common features of Amazon bestsellers
While Amazon’s best-selling products vary by category, trend, and region, several aspects can help determine which products will sell the best.
- Recurring purchases. Top sellers often have repeat customers, signaling the product’s appeal and quality.
- Many reviews. These show customers’ satisfaction with the product, inspiring confidence in potential buyers.
- Low prices and shipping costs. This makes the product more enticing to budget-conscious consumers.
- No competition. Niche products with low competition from major players have a better chance of winning over customers.
- Significant search volume. Top-searched products indicate strong consumer interest and demand.
- Sales rank. The most popular products will have a favorable Best Sellers Rank. This information is in the product listing’s Product Information section.
How to find what to sell on Amazon: Master product research
Use these strategies to increase the likelihood of your Amazon business’ success.
Browse bestsellers in Amazon’s product categories
Visit the Amazon Best Sellers page, select a product category, and check the current top sellers.
Read the Amazon Movers and Shakers list. It’s updated hourly and shows which products climbed highest in the sales ranks.
Use Chrome extensions for Amazon product research
Use Chrome extensions for quick product research. The Chrome Web Store has many extensions for Amazon sellers, including
Use Google Trends to find trending products
Check Google Trends to evaluate a product’s popularity and see which topics interest people most. It shows search queries over time across regions, categories, and platforms.
Get familiar with your niche market and identify gaps
It’s easier to identify gaps in the market when you’ve selected a specialized niche and understand your target audience.
While you can do product research with the extensions and tools mentioned above, you can also use the Amazon search bar.
For example, “all over print t-shirt” has several thousand search results, but if you narrow the search with more specific features, like “all over print fishing t-shirt,” the results are drastically reduced. Adding specific words helps measure the competition for a particular product and find gaps in the market.
Check what top Amazon sellers offer
Explore the top Amazon marketplace sellers to find profitable products. Sort sellers by country, visit their storefronts, and check which products sell best.
Look at their customer feedback – it may contain valuable insights into consumer preferences.
Pros and cons of selling on Amazon
Here’s a quick overview of Amazon’s pros and cons to help you decide whether this marketplace is right for you.
Pros:
- The largest eCommerce marketplace in the world with the most monthly visits.
- People know and trust the platform. Its reliability can help new sellers establish themselves as trustworthy businesses.
- Thanks to its product-centric approach, you don’t need to spend time building a brand.
- Amazon Brand Analytics provides data on customer searches and purchasing behavior.
Cons:
- Strict return policies – sellers need to add an additional profit margin to account for potential returns and refunds.
- Setting up a seller account takes longer than other marketplaces like Etsy.
- Various fees. Seller Central has detailed information on each.
- To sell items in restricted categories, you need the Professional plan and have to request Amazon’s approval.
Selling on Amazon 101: Tips for success
While anyone can sell on Amazon, not everyone finds success. Increase your chances by following these tips.
Select a niche
A niche is a smaller group of people with unique preferences and needs. For example, fans of a particular band, people who own a specific dog breed, or those who play a certain sport.
Identify profitable niches on Facebook, Instagram, Reddit, and X (formerly Twitter) to gain valuable insights into which subjects are trending.
Market research tools like BuzzSumo or Semrush will also show you what people are searching for.
Optimize your product listings
Search engine optimization (SEO) is essential for all sales channels, and Amazon is no exception. Adding the right keywords and information to your listings will make them easier for potential customers to find.
Here are a few tips for optimizing your listings.
- Use compelling product titles. Use the most popular keywords in your titles to boost listing visibility. Amazon’s product title character limit is 200, but they recommend no more than 60.
- Write informative product descriptions. Use secondary keywords to highlight the product’s features and benefits. Add relevant information like material, color, size, and dimensions.
- Use high-quality images. Include several product images from different angles to highlight their best features. Ensure the images are clear, focused, and fill 85% or more of the frame. Use a plain white background.
Here are a few great resources for creating and enhancing product listings on Amazon:
- Amazon SEO
- Product listing guidelines
- Best practices for listing quality
- How to boost listings
- Product detail page rules
Increase your sales potential by qualifying as a Featured Offer (formerly – Amazon Buy Box).
Monitor sales performance
Monitoring performance helps identify strengths, address weaknesses, and improve the overall efficiency of your Amazon business.
Use Amazon Brand Analytics to check your products’ performance. Here’s how to set it up:
- Sign up for a Professional selling plan
- Enroll in the Brand Registry
- Access analytics in the Seller Central dashboard
Try multichannel retailing
Multichannel retailing is selling on several channels. For example, sell private-label products on both online marketplaces and your own online store through Shopify or Squarespace. This diversifies your reach and makes your products accessible to customers wherever they shop.
With Printify’s free plan, you can open up to five stores. The Premium plan ($29 per month) lets you open up to ten.
We also provide seamless integrations with various sales channels, making multichannel retailing much easier.
Set smart profit margins
Understanding the product price and all its aspects is important to determining the final retail price and potential profit margin. A product’s price should cover all expenses, including shipping fees and marketing costs, but it should not be so high that customers lose interest.
Sellers should aim for a minimum profit margin of 40%.
Start by checking the average price for similar products to ensure your pricing aligns with industry standards. Then, use our guide to learn how to price a product and implement the best pricing strategies.
Monitor your Amazon reviews
Check reviews regularly to ensure people are satisfied with your products. Address any negative customer feedback quickly.
Engaging with reviewers builds trust, loyalty, and a positive reputation for your brand. Learn from reviews to improve your products and customer experience.
Provide exceptional customer service
If you deliver great customer service, you’re more likely to receive positive reviews and build a loyal customer base.
Here are a few customer service tips:
- Use a professional and uplifting tone in your communications
- Set realistic expectations and promptly resolve issues
- Clearly outline refund and return policies to avoid misunderstandings
Outstanding customer service has a significant impact and results in repeat purchases.
What to sell on Amazon with Print on Demand
Here’s a list of the most popular categories and products to design and sell on Amazon using Print on Demand. Most of these align with Amazon’s bestsellers, so you can tap into existing demand to reach a broad audience.
Our top-selling products on Amazon
Customize and add these POD products to your store with just a few clicks.
1. Unisex Jersey Short Sleeve Tees
9. Unisex Heavy Blend™ Hooded Sweatshirts
10. Two-Tone Coffee Mugs, 11oz
12. Beefy-T® Short-Sleeve T-Shirts
13. Black Mugs, 11oz
The Printify Catalog offers hundreds of products, whether you want to sell t-shirts on Amazon or other customized items.
Why sell products on Amazon with Printify?
Printify lets you sell on Amazon without all the hassles of running an online store. Once a customer orders, we print and ship everything to their doorsteps, freeing you to spend your time creating designs and marketing your brand.
No inventory storage fees
Say goodbye to inventory management. With POD, you don’t need to stress over unsold stock or having a storage space. Products are only produced when customers order them.
100% Free to use
The Printify platform is 100% free and easy to use. We offer hundreds of products, free design tools, and a network of thoroughly vetted Print Providers.
Design products in minutes
Use our beginner-friendly Product Creator to make or upload designs. Try our AI image generator, pattern creation tool, and text editor to create original designs from scratch.
Perfect for new and experienced sellers
Our platform is perfect for entrepreneurs of all skill levels. There are no minimum order quantities, so people can quickly start a new business or expand their existing one.
Dedicated merchant support
Our Merchant Support Team is available 24/7. Whether you need assistance setting up your account or checking on an order, our team is here to provide quick and reliable assistance.
FAQ: Best items to sell on Amazon
You can sell many products on Amazon, including apparel, electronics, accessories, stationery, home decor, skincare and health products.
The best things to sell on Amazon vary depending on market trends, region, and demand.
However, some products, like t-shirts, hoodies, sweatshirts, shoes, mugs, canvasses, blankets, tapestries, and posters, consistently perform well in the marketplace.
To use this fulfillment method, start an FBA business, create a selling account, and log in to Seller Central. Amazon has a page that explains how to set up FBA easily.
You can also use FBA with Printify to offer faster fulfillment to your customers.
Conclusion
As we conclude our article on what to sell on Amazon, remember that success requires careful research, planning, and ongoing optimization.
If you’re ready to start selling on Amazon, we’re here to help. Printify offers the highest quality products, the best prices, and outstanding customer support.
