The 15 most successful Etsy shops: How do they do it?

1. CaitlynMinimalist

CaitlynMinimalist shines on Etsy with dainty jewelry. This Etsy store has the most sales and stands as a beacon for those who seek timeless elegance with a touch of personalization.

With a monumental 3,269,372 sales and counting, this top seller is beloved for:

• Thoughtful gestures – Turning cherished handwritten notes into sterling silver keepsakes.
• Effective marketing – CaitlynMinimalist leverages the power of social media platforms, particularly Instagram and Pinterest, to showcase their jewelry pieces through compelling visuals that strike a chord with their audience.
• Personal touch – Offering personalized jewelry allows customers to craft pieces that hold sentimental value.
• Niche specialization – By focusing solely on personalized jewelry, they cater to a specific audience and position themselves as an expert in the niche.

2. BeadBoat1

BeadBoat is a shining example of how to run a successful Etsy shop, with 2,074,575 sales to date. They’ve nailed the essentials – great craft supplies, excellent customer service, strong branding – and they’re constantly adding that special touch that gets shoppers excited. 

If you’re an aspiring Etsy merchant, take notes on what they’re doing right:

• Fantastic visual – High-quality photos and videos showcase each product in its best light. It’s like window-shopping for jewelry supplies, but better.
• Customer focus – Shipping is lightning-fast, and their descriptions are super detailed, including bead size, material, and hole threading info – no guesswork for the buyer. 
• Expansive product range – Their staggering list of over 7,600 products, including all kinds of jewelry supplies, ensures that jewelry makers can source almost any item they desire in one place.
• Niche specialization – By focusing solely on jewelry and its associated tools and supplies, this Etsy shop has firmly established its expertise in this segment, making it the go-to store for jewelry makers.

3. PlannerKate1

Planner Kate has become synonymous with organization and creativity and is one of the top sellers on Etsy, with a staggering 2,018,776 sales. With a wide variety of planner stickers, accessories, and organizational items, Planner Kate has made her mark on Etsy, ensuring that scheduling has never looked so vibrant and engaging. 

What’s her secret to close to two million sales?

• Personal passion – Kate’s love for planners inspired the shop’s foundation, highlighting the joy of a well-organized life.
• Visual appeal – This seller emphasizes the importance of aesthetics in planning through colorful, cute stickers and paper products.
• Customer incentives – Kate advertises in her Etsy shop description that she includes freebies in every order, adding value and encouraging purchases.
• Exceptional service – This shop is known for smooth shipping and rave reviews, ensuring a trustworthy shopping experience.

4. ModParty

This top seller is a one-stop destination for party supplies. While the shop primarily caters to weddings, pregnancy announcements, and baby showers, the shop owner, Hina, also expands her scope to cover other special occasions. 

Aside from having over 1.9 million sales, what makes this business so successful? 

• Broad yet specialized inventory – ModParty’s diverse product range ensures customers find party favors for most special events while retaining their specialization in weddings and baby showers.
• Exclusive discounts – The added incentive of special discounts for signing up for their newsletter creates a rewarding experience for loyal customers.
• Personalization –  One of their best-selling products is a Custom Bride Robe, which speaks volumes about the popularity of personalized products.
• Shipping policy – They offer free shipping within the US on all orders $100 and above.

5. Yakutum

Yakutum, based in Istanbul, Turkey, is a distinguished Etsy shop specializing in jewelry-making supplies. With over 1.2 million sales, this Star Seller offers a vast array of items, including raw brass charms, beads, and earring components.

• Diverse plating options – Customers can choose from rose gold, gold, silver, oxidized black, and antique silver finishes for many items, allowing for personalized creations.
• Generous discounts – Yakutum provides tiered discounts, incentivizing bulk orders.
• Efficient shipping policies – Orders exceeding $100 (excluding shipping fees) are shipped via UPS or FedEx, and those over $150 via DHL Express, ensuring prompt and reliable delivery.
• Active social media presence – Engaging with customers on Instagram (@yakutumjewelrysupply) enhances their community reach and showcases their latest offerings.

Yakutum’s dedication to providing high-quality jewelry supplies and exceptional customer service has solidified its reputation as a successful Etsy seller in the handmade jewelry segment.

6. SpoonFlower

Spoonflower offers custom-made fabrics and wallpapers tailored to individual desires. As pioneers in the textile industry, they stand out by using the print-on-demand business model and eco-conscious manufacturing processes. 

This Star Seller has 1,156,832 sales and counting. So, why are they so good at selling? 

• Plenty of variety – Shoppers can either choose from the vast array of designs and fabric types available or showcase their artistic flair.
• Innovative collaborations – Through strategic partnerships with other business owners, Spoonflower amplifies its reach, fostering a symbiotic relationship within the Etsy community.
• SEO – Each product listing provides clear information about the product, following Etsy’s search engine optimization (SEO) guidelines.

7. SeedGeeks

Sowing the seeds of success, the Etsy shop SeedGeeks offers botanical products that have racked up over 894,158 sales. Their family-operated shop offers a diverse range of non-GMO heirloom seeds, lip balms, soaps, and honey, appealing to the eco-friendly gardener niche. 

Here’s why SeedGeeks has blossomed into a Star Seller:

• Beyond seeds – SeedGeeks expanded beyond seeds to adjacent products, like homemade soaps, broadening its appeal to those who prefer an organic lifestyle.
• Trusted brand – Commitment to education and the preservation of seed diversity reinforces their reputable standing in the Etsy marketplace.
• Community roots – Active social engagement and educational efforts via newsletters and social media keep their green-thumbed followers well-informed and connected.
• Eco-conscious packaging – SeedGeeks embraces environmental responsibility with compostable seed packets, recycled materials, and vegetable-based inks with no plastic in sight. 
• Efficient shipping – Orders are typically dispatched the same or the next business day, showing SeedGeeks’ commitment to prompt service, even during the busiest seasons.

8. Worldincensestore

Worldincensestore is a shining example of how anyone can transform their lives and build a successful business with passion and determination. 

Founded by Brian, Jane, and Sam – a husband, wife, and son team – the shop has achieved over 1,037,676 sales by creating a thriving shop dedicated to crystals, incense, and jewelry supplies.

• Inspiring journey – After leaving corporate life in rural England, they relocated to sunny Fort Myers, Florida, seeking a new reality centered around family, freedom, and fulfillment. This is something customers can connect with. 
• Passion-driven business – Their love for crystals and the metaphysical world became the heart of their shop. From smudging kits to gemstones, their extensive inventory offers a wide selection of items.
• Customer-focused – With free shipping, quick 24-to-48-hour order turnaround, easy returns, and top-quality products, they’ve built a loyal customer base that values their attention to detail and service.
• A family business with heart – By operating as a family, they’ve crafted a lifestyle that blends work and passion seamlessly, proving that anyone can start fresh and succeed.

Worldincensestore’s story encourages aspiring entrepreneurs to take the leap, pursue their passions, and transform their lives through Etsy.

9. HappyKawaiiSupplies

Established in 2014, HappyKawaiiSupplies is a vibrant Etsy shop dedicated to all things colorful, cute, sugary, and sweet. With over 1,014,994 sales, this shop has become a go-to destination for enthusiasts of kawaii crafts. 

Here’s why they’re so popular:

• Diverse inventory – They offer an extensive collection of charms, cabochons, and party supplies, ensuring shoppers feel like kids in a candy store.
• Global marketplace presence – Serves a large audience, providing unique art supplies and party favors that cater to the Kawaii aesthetic.
• Brand loyalty – Maintains a strong following by adhering to the motto: “If it’s not cute, we won’t sell it!”
• Engaging social media – Active on Instagram, sharing new products, and engaging with the community.

10. PeggySueAlso

PeggySueAlso is a Star Seller on Etsy with an impressive 993,518 sales, making it one of the global marketplace’s largest and most trusted shops. They specialize in high-quality leather and have become a go-to destination for crafty folks. 

Here’s how they’ve reached success:

• Innovative offerings – PeggySueAlso revolutionized the leather supply industry by being the first to offer custom sizes, cork-backed leather, and digitally printed leather.
• Exceptional quality – Known for sourcing leather from some of the largest and best tanneries globally, PeggySueAlso stands behind its products, inspecting each piece twice to guarantee top-notch quality.
• Customer-first approach – Operating under the motto “orders come first,” the shop prides itself on next-day or even same-day shipping and provides reliable and efficient service.
• Global appeal – The shop serves a diverse clientele, including shoe, earring, and bag makers.

11. AZsupplies

AZsupplies, a seller from Turkey, is proof that anyone can build a thriving business on Etsy with passion and determination. They’ve achieved an incredible 995,551 sales by empowering artisans worldwide with premium jewelry-making supplies and inspiring designs.

• Start with passion – AZsupplies began with a vision to help jewelry makers bring their ideas to life. Their dedication to offering meticulously crafted charms, pendants, beads, and findings highlights the importance of serving a clear niche.
• Prioritize quality and safety – AZsupplies sets an example for building trust and loyalty by ensuring their products are free from harmful materials.
• Constant innovation – By continuously expanding their inventory and maintaining high standards, AZsupplies shows how staying ahead of trends can fuel growth.
• Focus on the customer – Their promise of satisfaction and commitment to excellence demonstrates how prioritizing buyers’ needs leads to long-term success.

Let their success inspire you to take the leap and create your own business on Etsy!

12. DOMEDBAZAAR

Domedbazaar has an impressive 988,054 sales, proving that dedication and expertise can turn any business into a successful Etsy shop. Specializing in craft supplies and jewelry-making materials, Domedbazaar inspires new sellers looking to build a thriving business.

• Extensive catalog – They sell a diverse collection of charms, chains, earring supplies, beads, and pendants from top materials like acetate, acrylic, brass, silver, and stainless steel.
• Commitment to safety – Domedbazaar prioritizes health-conscious crafting by providing materials free from harmful substances. Detailed REACH test reports are available upon request.
• Expertise in trends – 12 years of eCommerce and trading experience makes Domedbazaar an expert in staying ahead of fashion trends, quickly introducing innovative products to meet customer demands.
• Quality and integrity – Their dedication to maintaining high standards and ensuring 100% customer satisfaction is the basis of their success.

13. Nicoledebruin

Nicoledebruin, with 976,937 sales, is proof that adapting your business model can lead to incredible success. Starting with handmade greeting cards, Nicole pivoted to selling charms and craft supplies, becoming a thriving Etsy shop that inspires others to find their specialty.

• Diverse inventory – A wide range of craft supplies, including charms, stickers, gift tags, and even custom-printed baking paper, catering to crafty folks and bakers alike.
• Trending technology – Their laser engraving machine allows custom engraved tags, adding a unique and personalized touch to each product.
• Adapting to new opportunities – Nicole’s ability to pivot and explore new products demonstrates the importance of flexibility and creativity in building a successful Etsy shop.

14. DesignInYourHeart

DesignInYourHeart, based in Seoul, South Korea, is an Etsy Star Seller with 976,145 sales, making it a top jewelry supply shop on Etsy.

Here’s this shop’s recipe for success:

• Large selection – Earrings, pendants, charms, gemstones, opals, pearls, beads, and more for crafters and designers.
• High-quality products – Trend-forward designs with excellent craftsmanship at reasonable prices.
• Customer-first approach – Fast delivery, responsive service, and a seamless shopping experience.
• Creative inspiration – Committed to helping shoppers create designs that reflect their vision and creativity.

DesignInYourHeart showcases how quality, innovation, and customer care can turn a shop into a global success, inspiring others to start their journey on Etsy.

15. Ilovelotus

ilovelotus concludes our list of top-selling shops. It is a destination for those seeking shiny, colorful treasures like crystals, jewelry, and stones.

They’re clearly doing something right with an incredible track record of over 847,000 sales and a Star Seller badge.

• Evocative vibe – The Lotus Prayer in their About section creates an intriguing atmosphere. Shoppers immediately sense this is more than just a crystal shop – it’s a place with heart and soul.
• Diverse and delightful – From gemstones and crystals to jewelry and even crystal balls, ilovelotus appeals to a broad range of spiritual seekers within a single niche.
• Longstanding legacy –Their 24 years in business lets customers know the Etsy shop has an established, reliable presence, increasing their credibility and appeal. 
• Social touch –They’re active on Facebook and Instagram, building relationships with their audience and highlighting all the beautiful things they offer.

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