How 4th of July campaigns boost revenue

How 4th of July campaigns boost revenue

We all know America’s favorite holiday is the 4th of July. But what do barbecues and fireworks have to do with e-commerce?

Sure, you’re not selling hotdogs or bottle rockets*, so what can you sell and how can you promote it? Below you’ll find a few ideas to inspire you to raise your sales this June. Find out how some of the biggest retailers use patriotism to boost sales. Also, find some merchandise designs that revolve around the 4th of July. Independence Day is coming quick, so it’s time to publish and market some great products asap to get orders sent out in time for the big day. Read some actionable sales tactics below.

4th of july spending by the numbers

The amount Americans spend in the weeks leading up to Independence Day is especially relevant. In fact, the 4th of July is one of the top 10 holidays when it comes to big spending. According to the National Retail Federation, almost 30% of Americans plan to purchase patriotic merchandise for the 4th of July and another 34% of consumers are still unsure, so hurry up and add those designs to products and publish them. And don’t forget to take production and shipping into account. Read our recommendations for the cut-off date below.

The amount Americans spend in the weeks leading up to Independence Day is especially relevant. In fact, the 4th of July is one of the top 10 holidays when it comes to big spending. According to the National Retail Federation, almost 30% of Americans plan to purchase patriotic merchandise for the 4th of July and another 34% of consumers are still unsure, so hurry up and add those designs to products and publish them. And don’t forget to take production and shipping into account. Read our recommendations for the cut-off date below.

*Bottle rockets are illegal in many US states.

The Declaration of Independence is about Freedom

So, what are you doing to help Americans show their love for freedom and for their country this 4th of July? Remember, the most popular activities are barbecues, picnics, and public fireworks displays, according to a poll by the National Retail Federation. Help your customers show off symbols of freedom with your artwork on merchandise when they meet up with family and friends at these events. Here are a few product ideas to give you some inspiration. Also, below we’ll give you 6 marketing tips to boost sales and engagement.

How 4th of July campaigns boost revenue 1
Source: Printify
Great for cold beverages:

Don’t forget that everybody loves going to see the fireworks wearing stylish t-shirts. Speaking of fireworks, one of the biggest retailers, Macy’s puts on the biggest fireworks display in the nation. You don’t need to shoot off thousands of shells to wow your customers, but you can have explosive sales with the right artwork and passion. You can even add a bit of humor to your designs. Just about everyone loves a funny pic on a t-shirt. These stylish tank tops and this t-shirt are great for attending public fireworks displays, parades or just about any event:

How 4th of July campaigns boost revenue 2
Source: Printify
You can find these three best-sellers here:

As you can see, there are many ways to show off your artwork. Don’t forget that 4th of July is a hot time of the year. When the sun is scorching down, everybody wants to go swimming. People will love to show off their patriotism with these swimsuits:

How 4th of July campaigns boost revenue 3
Source: Printify
You can find our newest Swimwear with a customizable border here:

And speaking of the beach, there’s a lot more apparel that you could be selling. Add summer merch to your collection with 4th of July themes on it. Your patriotic artwork will really stand out on a Beach Towel, our Flip Flops or other accessories.Our Tote Bags and the new Weekender Bag are great for carrying stylish apparel, accessories, food, and drinks to the beach, to a barbecue or to a picnic.And because it’s summer time, the Women’s Cut & Sew Racerback Dress, the Women’s Pencil Skirt, and the Women’s Skater Skirt will be really popular too.Now that you have an idea which merchandise to add, check out some examples from big retail companies for marketing inspiration.

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What are the Retail Giants doing for Independence Day?

All the biggest retail chains in the USA have 4th of July campaigns, from Target to Costco and Old Navy. They’re offering sales, promoting Independence-Day-related products and generally positioning their brands with patriotic campaigns.

If you search for 4th of July coupons on GroupOn, you’ll find Levi’s, Gap, Target, Kohl’s and other top retailers listed as “Star Spangled Merchants”. They know what works and keep killing it in revenue holiday after holiday. Here are some inspirational examples of how some big retailers promote merchandise for Independence Day.See here how Kohl’s evokes an association with barbecues with this ad in Red, White, and Blue:

How 4th of July campaigns boost revenue 4

And here’s Old Navy’s example of how you can slash prices and evoke a feeling of urgency and scarcity with the words “Today Only”. It also shows a great example, not only of the American Flag but also apparel with subtle Red, White and Blue designs that remind us of that Grand Ol’ Flag and our national colors:

How 4th of July campaigns boost revenue 5

Those are just a couple examples of how the retail giants are evoking that Red, White and Blue sentiment every year. There’s no reason you can’t promote your apparel with similar patriotic feelings and imagery. Think of the Great Bald Eagle, the Statue of Liberty and more. 

Actionable Sales Tactics: The 4th of July is More than Merch

Independence Day is about love for your country, but it can also be about love for your brand. You’ll want to promote more than just specific merchandise. Here are 6 simple marketing tips:

1. Show your patriotism on social media.  Make it personal. Tell your audience your 4th of July plans. Or change your cover photo to a patriotic theme. Be sure to include a call to action.

2. Use patriotic hashtags like #July4th, #4thofJuly, #IndependenceDay, #redwhiteandblue, #America, #starsandstripes, #fireworks and more.

3. Run a contest or a giveaway on Instagram asking for personal photos to encourage engagement.

4. Reciprocity: Send out a newsletter with a 4th of July theme, such as, “The best places to watch the fireworks”, “Best 4th of July picnic spots”, etc. Giving real value creates a desire to give back.

5. Run offers with a deadline to take advantage of the Scarcity Trigger or FOMO (aka Fear Of Missing Out) to ensure merch gets to your customers on time. (See the Production and Shipping Cut-Off Date Suggestion below). Consider slashing prices on products with a high margin or offer free shipping where you can afford it.

6. And finally, how about adding a funny gif to your campaigns. On sites like Giphy, there are so many Gifs available. Facebook Ads with Gifs have a much higher Click-Through Rate (CTR) because they’re fun and can show so much more in very little time.

independence day summer GIF

There are many ways to promote your brand and your products, with humor, with passion, and with Stars and Stripes, find some slogans below and don’t forget to read the production and shipping cut-off date suggestion below. 

SLOGANS: Life, Liberty and the Pursuit of Happiness

Independence Day really is a time to celebrate America and the fundamental philosophy behind the founding of this country.And what better way to do it, than with a great fashion statement worn with pride.And speaking of statements, there are many great slogans that can be used in your marketing campaigns or printed on all that merchandise or used in your campaigns.

Consider these popular slogans:

  • “Liberty, Justice and Savings for All”.
  • “United We Stand”
  • “Sweet Land of Liberty”
  • “You’re a Grand Ol’ Flag”
  • “Proud to be an American”
  • “Life, Liberty and the Pursuit of Pineapple on Pizza”
  • “We hold these truths to be self-evident…”

These are only a few famous examples. And consider adding a funny twist. We’re sure you can come up with even better slogans, quotes and artwork for your products. 

Production and Shipping Deadline?

One more thing. It’s important to set a cut-off date and not leave your marketing to the last minute. We recommend the 18th of June as a deadline for your customers in order to ensure merchandise gets there before the 4th of July.That’s taking quality control, average production time and average shipping time into consideration and adding a few days to be careful.Remember, scarcity is one of the 7 psychological triggers that motivate people to act. In other words, a deadline will increase sales.

You can find the Average Production Times under each product in the “Shipping and More Information” section. For average shipping times see our Shipping Rates page. Have fun creating great designs and inspiring your customers to celebrate Independence Day this year. And let freedom ring!

Make it happen right now.

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