The colors you choose for your apparel can make or break your product’s appeal, especially in the competitive T-shirt business. As the T-shirt market is projected to reach over $25 billion in 2027, selecting the right colors can help your business stand out.
The Comfort Colors color chart has beautiful, vintage-looking tones. This cozy aesthetic makes these t-shirts and other apparel a favorite for those who value style and comfort.
In this color guide, we’ll cover Comfort Colors, choosing the right tones for your apparel brand, and how using this palette can benefit your print-on-demand business.
What is Comfort Colors?
Comfort Colors, a leading garment-dyed apparel brand, built its reputation on creating soft clothing with vibrant yet soothing colors and eco-friendly dyeing techniques. Their commitment to sustainable production makes them a brand that environmentally-conscious consumers love.
Known for their garment-dyed process, Comfort Colors t-shirts and other apparel resist fading over time and through many washes. During the dyeing process, the garments undergo pre-washing, resulting in a signature worn-in feel and rich color depth.
Comfort Colors color chart
Let’s check out some of the most popular options featured in the Comfort Colors shirt color chart below.
Violet
This bright purple adds a pop of color without being overwhelming. Violet balances boldness with a sense of serenity, making it ideal for adding a fresh, uplifting feel without competing with the design.
HEX: #7474C1
RGB: 116, 116, 193
CMYK: 61, 56, 0, 0
Pantone: 272
Berry
The deep hues of ripe fruits like blackberries or raspberries have a cozy yet luxurious vibe. This color is excellent as a statement piece in any outfit.
HEX: #7E4966
RGB: 126, 73, 102
CMYK: 47, 74, 34, 23
Pantone: 2056C
Watermelon
As the name suggests, Watermelon is a bright, cheerful, pinkish-red that instantly grabs attention and adds a fun, energetic vibe to any product.
HEX: #F4364C
RGB: 244, 54, 76
CMYK: 0, 78, 69, 4
Pantone: 1787
Bay
This refreshing blue-green color has a very coastal vibe. It’s an excellent choice for brands looking to evoke tranquility and relaxation.
HEX: #94A596
RGB: 148, 165, 150
CMYK: 34, 10, 33, 20
Pantone: 5635C
Denim
Denim is a timeless classic. The muted blue is reminiscent of iconic blue jeans. It’s a staple for creating casual, everyday looks that appeal to a broad audience.
HEX: #425563
RGB: 66, 85, 99
CMYK: 58, 32, 18, 54
Pantone: 7545
Khaki
This earthy, muted tone from the Comfort Colors 1717 color chart is ideal for those who love a natural, understated look and a subtle, outdoorsy vibe. Khaki is a versatile color that works across various niches, from outdoor and adventure brands to minimalist fashion.
HEX: #A09074
RGB: 160, 144, 116
CMYK: 36, 36, 56, 6
Pantone: 2325
Grape
A deep, rich shade of purple for those seeking something bold yet classic, grape offers a sophisticated look that stands out without being too loud. Grape pairs well with neutral tones, like ivory and khaki.
HEX: #211551
RGB: 33, 21, 81
CMYK: 100, 100, 7, 38
Pantone: 274
Ivory
Ivory is a clean, neutral tone that complements almost any other color, making it a versatile choice for a wide range of designs. Ivory’s timeless appeal makes it a staple in any wardrobe, and it’s trendy for products aimed at eco-conscious or luxury markets.
HEX: #E7CEB5
RGB: 231, 206, 181
CMYK: 0, 15, 29, 0
Pantone: 2309
Sandstone
This warm, neutral color evokes the calm and simplicity of nature. It’s perfect for businesses creating products with a natural, minimalist vibe or eco-friendly messaging.
HEX: #A69F88
RGB: 166, 159, 136
CMYK: 11, 13, 30, 32
Pantone: 7536
Explore the complete Comfort Colors palette.
How to choose Comfort Colors for your brand
Choosing the right colors for your products will make them appealing to an even wider audience, ultimately increasing your profits and improving your brand image. Let’s look at how to choose the best colors for your business.
Color trends
Incorporating color trends into your product offerings can give you a competitive edge.
Color trends change regularly, so keeping updated is essential for your products to stay relevant:
- Research current color trends. Look at Google Trends, Pantone, and fashion magazines like Vogue to see what shades people are looking for.
- Incorporate trending shades into your designs and product range.
Seasonal Comfort Colors
Seasonality plays a huge role in color choice. Align your product colors with seasonal preferences to cater to the right market at the right time.
Select fresh pastels like watermelon, bay, and violet for spring and summer.
In autumn and winter, customers prefer richer tones like grape, denim, and khaki. Check out the Comfort Colors sweatshirt color chart to find light green and crimson shades that’ll keep your customers toasty in the chilly months.
Comfort Colors like ivory, sandstone, and pepper trend all year round and are great backgrounds for season-themed designs like Valentine’s Day drawings or Christmassy slogans.
Niche-based colors
Your target niche should also guide your choices from the
The Comfort Colors color chart includes a range of tones that work well for casual, fashion-forward items:
- Opt for deep, trendy shades like berry, grape, or violet for the fashion niche.
- For casual wear or eco-friendly niches, stick with neutrals like ivory, sandstone, or khaki.
- Select brighter tones like watermelon or violet for the trendy, younger audiences.
Popular Comfort Colors products from our Catalog
Printify offers a wide range of high-demand Comfort Colors products to customize and sell online using Print on Demand (POD). With high-quality materials, trendy colors, and eco-friendly dyeing methods, these 100% ring-spun cotton t-shirts and poly-cotton blended sweatshirts stand out in the crowded market.
Choose a product and design it with Printify
Starting your print-on-demand business with Printify is simple, especially when you choose Comfort Colors as your go-to brand.
Sign up
First, sign up for a free Printify account to access our range of Comfort Colors, other products, and free design tools.
Select a Comfort Colors product
Browse our extensive Product Catalog and select the Comfort Colors item that best suits your brand and customer base. Check out trendy colors like grape, denim, berry, sandstone, and ivory.
Add your design
Use our beginner-friendly Product Creator to upload your designs and customize your chosen product. Take advantage of our text editor, pattern tool, and AI Image Generator to get the full Printify design experience.
Decide where to sell or order for yourself
Order a Comfort Colors t-shirt for yourself or integrate your Printify account with leading eCommerce platforms like Shopify, Etsy, or WooCommerce to start selling online.
Market your Comfort Colors products
Once someone orders one of your custom Comfort Colors shirts, our Print Providers will produce and ship it right to your customer. You’ll never have to worry about managing inventory or order fulfillment. Just focus on marketing your online store, creating new designs, and building your business.
Make it happen today!
Closing thoughts on Comfort Colors
Using the insights will help you choose Comfort Colors shades your customer base won’t be able to resist.
From the playful brightness of watermelon to the calm bay shade, the Comfort Colors t-shirt color chart offers vibrant options for every mood and occasion.
Printify makes it easier than ever to start a business selling customized Comfort Colors products without upfront costs. Sign up and start earning today!