Sell custom products with Printify
Launch your white-label business in 2025 without the hassle of production. Sell high-quality white-label products under your own brand name. Skip high production costs while keeping control over your unique brand identity.
Ready to build a loyal customer base and boost profits? Here are the best white-label business opportunities for your fashion brand.
Key takeaways
- The best white-label product examples include apparel, water bottles, home decor, and beauty products.
- White-label solutions offer lower costs, better quality control, and higher profits.
- Printify provides countless print-on-demand products, easy eCommerce integration, and free design tools to start a business within hours.
- White-label products are sold under multiple brands, while private-label products are exclusive to one brand.
What are white-label products?
White-label means one company manufactures a blank product, while another adds its own branding and sells it as its own. It’s a win-win: manufacturers handle production, while businesses get high-quality products to sell without worrying about logistics, storage, or equipment.
So, what is a white-label product? Simply put, it’s a ready-made item that you customize with your branding and sell for profit.
How white labeling works: A step-by-step example
1. Product manufacturing
- TeeShirts – a white-label manufacturer – produces blank t-shirts in various sizes and colors. They focus on quality control and efficient production, ensuring consistent, ready-to-print inventory for partners.
2. Print provider services
- BigPrinter, a print provider, purchases these shirts in bulk and stores them in its warehouses. They invest in high-quality printing equipment and offer on-demand printing services, making it easy for small businesses to scale without upfront costs.
3. Retailer customization
- YourStore – an online clothing brand – partners with BigPrinter to sell branded t-shirts. They upload designs to BigPrinter’s platform, applying unique artwork and logos to reflect their aesthetic and audience.
4. Sales and distribution
- YourStore lists the custom shirts in its eCommerce store, setting its prices and building its marketing around the designs. It doesn’t handle inventory or shipping, focusing fully on growing its brand and engaging customers.
5. Product fulfillment
- When a customer orders, BigPrinter prints the design on the blank t-shirt, packs it with YourStore’s branding, and ships it directly to the customer. This white-label system keeps operations simple while maintaining quality and delivery speed.
Remember, white-label products can be nearly anything – from t-shirts and socks to tote bags, shower curtains, candles, and pet items. The common factor? The products themselves aren’t unique until you add your designs.
Partnering with a print provider allows you to turn these blanks into one-of-a-kind branded products without ever touching inventory.
Industries that use white-label products
![18 Best white-label products to sell in [bp_year] 1](https://printify.com/wp-content/uploads/2024/09/Industries-That-Use-White-Label-Products.jpg "Industries That Use White Label Products")
White-label products are popular for their convenience and ability to help brands expand their offerings without the headaches of manufacturing.
Several industries effectively using white-label products include:
Apparel and accessories
- Boutique clothing stores: Small retailers offer trendy, seasonal fashion items without investing in manufacturing.
- Fitness brands: Companies like Gymshark expand product lines with minimal overhead, focusing on branding and marketing.
Beauty and skincare
- Emerging beauty brands: Startups can quickly enter the market with white-labeled skincare products, avoiding high development costs.
- Salons and spas: Offer exclusive skincare and haircare items sourced from white-label manufacturers.
Household and personal care
- eCommerce platforms: Retailers like Wayfair provide many branded home goods.
- Pharmacies: Established brands and chains like CVS offer affordable white-labeled personal care items, from vitamins to hygiene products.
Advantages and disadvantages of the white-label model
Pros of white-label production:
- Lower costs – White-labeling is more cost-effective than manufacturing your own products, eliminating the need for equipment, inventory, salaries, and other expenses.
- Assured quality – Brands benefit from other companies’ quality assurance and expertise, offering only the best to their consumers.
- Flexibility – Easy customization lets white-label brands quickly adapt merchandise to trends, market demands, and customer needs.
- Higher profits – White labeling requires little to no upfront investment or risk, offering competitive pricing that leads to higher profit margins.
- Branding opportunities – Companies can expand their product range with new and unique branded items, reaching new audiences.
- Speedy processes – White labeling lets brands launch new products quickly without making them from scratch.
Cons of white-label production:
- Potential legal issues – White-label suppliers and brands have to carefully monitor trademark infringement, copyright, and licensing to avoid potential intellectual property issues.
- Limited control – Since white-label suppliers fulfill all orders, sellers have less control over quality, pricing, stock, and customer support. They need to trust their print providers completely.
- Limited branding – White-label manufacturers offer limited branding options beyond your designs, such as custom packaging or neck labels, which can slow down brand recognition and business growth.
- Increased competition – Because many merchants use the same products, services, and print-on-demand providers, it can be harder to differentiate your brand in the market.
18 Best white-label products that give your brand a competitive edge
Inspired by top sellers and Pinterest’s trend predictions, take a look at what many retailers are adding to their product lines today.
1. T-shirts, tank tops, and long sleeves
![18 Best white-label products to sell in [bp_year] 2](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-T-Shirts-Tank-Tops-and-Long-Sleeves.jpg "Best White Label Products T Shirts Tank Tops and Long Sleeves")
Nothing builds brand loyalty like a tee that your customers actually want to wear. The white-label model lets you drop your designs on shirts, tanks, and long sleeves – without the drama of production.
Launch fast, test trends, and keep your store fresh while customers rep your brand daily. It’s the simplest way to build hype and get your brand seen everywhere, every day.
2. Stainless steel water bottles
![18 Best white-label products to sell in [bp_year] 3](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Stainless-Steel-Water-Bottles.jpg "Best White Label Products Stainless Steel Water Bottles")
White-label water bottles are a simple way to nail brand differentiation while staying practical. Partner with a third-party supplier, add your design, and sell bottles people take to the gym, office, or trail.
Demand is strong, margins are solid, and your brand stays in customers’ hands daily. Pair them with fitness gear for a clean, profitable add-on that keeps your business top of mind.
3. Hoodies and sweatshirts
![18 Best white-label products to sell in [bp_year] 4](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Hoodies-and-Sweatshirts.jpg "Best White Label Products Hoodies and Sweatshirts")
Hoodies and sweatshirts sell because people live in them. With white-label suppliers and Print on Demand, you can drop your designs on cozy staples without inventory headaches.
Launch collections under your own brand name, test new styles fast, and build a strong following. By adding fresh designs, you compete with big brands and create your own branded products – all you need is a solid idea and reliable partners.
4. Mugs
![18 Best white-label products to sell in [bp_year] 5](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Mugs.jpg "Best White Label Products Mugs")
Moving beyond apparel, mugs open a fresh lane in your white-label business model. They’re practical, giftable, and always in demand. Add custom designs for birthdays, company logos, or seasonal drops to create everyday essentials that increase brand recognition.
With strong margins and easy shipping, mugs let you expand your product line risk-free while keeping your brand in customers’ hands every single day.
5. Shower curtains and mats
![18 Best white-label products to sell in [bp_year] 6](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Shower-Curtains-and-Mats.jpg "Best White Label Products Shower Curtains and Mats")
Step into a niche market with shower curtains and bath mats. These everyday essentials are perfect for bold designs that attract customers and elevate their bathroom vibes. Easy to launch under a white-label business model, they’re a fast, low-risk entry into home decor. This category is a smart way to test new designs and expand your product lineup.
6. Posters
![18 Best white-label products to sell in [bp_year] 7](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Posters.jpg "Best White Label Products Posters")
Posters are a low-cost, high-reward opportunity when working with a trusted white-label manufacturer. They’re easy to launch and perfect for graphic designers looking to monetize their art without heavy overhead. With fresh designs and seasonal drops, posters build brand loyalty and keep customers coming back.
Whether for dorm rooms, home offices, or gifts, posters are a smart, scalable product that turns small investments into steady profits.
7. Baby and toddler clothing
![18 Best white-label products to sell in [bp_year] 8](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Baby-and-Toddler-Clothing.jpg "Best White Label Products Baby and Toddler Clothing")
Baby and toddler clothing is a smart niche if you’re following market trends. Parents love fun, personal designs that stand out, making this category perfect for print-on-demand and white-label branding.
You get strong margins without inventory risk, all while offering charming products families actually want. If you want to grow your family brand quickly, this niche keeps your store fresh and customers coming back.
8. Candles
![18 Best white-label products to sell in [bp_year] 9](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Candles.jpg "Best White Label Products Candles")
Candles sell, period. The Printify Catalog offers all kinds of options – scented, unscented, jars, tins, glass – all ready for white-label branding. Add your designs, launch with Print on Demand, and let customers grab cozy essentials that align with today’s wellness market trends.
Whether it’s a calming lavender scent or a sleek, minimalist jar, candles add warmth to your product line and keep your brand top of mind.
9. Tote bags
![18 Best white-label products to sell in [bp_year] 10](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Tote-Bags.jpg "Best White Label Products Tote Bags")
White-label tote bags are a practical, stylish way to make your business stand out. Easy to launch with a trusted white-label products manufacturer, custom tote bags are always in demand as shoppers look for reusable, everyday essentials.
The reusable shopping bag market is expected to hit $13.52 billion by 2033 – and custom totes are leading the charge.
From quick errands to office commutes, these bags carry your brand everywhere. Add your designs, match your store’s aesthetic, and use tote bags to expand your lineup and drive repeat sales.
10. Canvases
![18 Best white-label products to sell in [bp_year] 11](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Canvas.jpg "Best White Label Products Canvas")
Canvas prints are a premium add-on for any eCommerce store expanding into home decor. Easy to customize and launch, canvases let you showcase art, photography, or branded designs without complicating production.
They’re high-margin products that turn wall space into a branding opportunity, building customer loyalty with pieces they love to display. If you want to add high-value items that elevate your store, canvases are a smart move.
11. Balloons and greeting cards
![18 Best white-label products to sell in [bp_year] 12](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Balloons-and-Greeting-Cards.jpg "Best White Label Products Balloons and Greeting Cards")
Balloons and greeting cards are easy wins with this business model. They’re perfect for testing new designs without risking brand dilution, keeping your store’s vibe consistent across seasonal launches.
As part of your marketing strategy, these products let you reach customers during birthdays, anniversaries, and holidays while driving impulse buys. With steady demand and low production costs, they’re a simple, profitable way to expand your product lineup.
12. Notebooks and journals
![18 Best white-label products to sell in [bp_year] 13](https://printify.com/wp-content/uploads/2023/07/Best-White-Label-Products-Notebooks-and-Journals.jpg "Best White Label Products Notebooks and Journals")
Notebooks and journals are practical, versatile products that customers love. They’re perfect for personal use, thoughtful gifts, or branded company merch that actually gets used. Design them for birthdays, weddings, or corporate promotions – with endless customization options that make each one feel unique.
Easy to launch and simple to ship, notebooks and journals are reliable sellers that add a functional, personal touch to your store’s lineup.
13. Phone accessories
Phone cases, grips, and covers are an affordable accessory anyone can use and swap out to match their mood or outfit. Customers don’t stop at one – they collect multiples, making these white-label tech accessories a steady seller for any private-label business.
Partner with reliable suppliers to add your designs, offering durable, stylish essentials that keep your store relevant while delivering high margins and daily brand visibility.
14. Pet products
The pet industry is booming, making now the perfect time to launch white-label pet products with a clear marketing focus. Custom bandanas, engraved ID tags, and branded bowls attract dog lovers, cat owners, and niche pet communities looking for stylish, personal goods.
Ideal for boutique brands and online stores, these products tap into a high-demand market while adding a playful, profitable category to your lineup.
15. Coffee beans
People will always buy coffee; white-label products let you enter the market without roasting beans yourself. A supplier handles the sourcing while you focus on crafting your brand’s story and packaging.
Whether you’re launching a coffee brand, adding a signature roast to your merch, or building subscription boxes, white-label coffee is a low-risk, high-loyalty product that helps you stand out while customers sip your brand daily.
16. Beach towels
Summer never goes out of style, and neither do custom beach towels. Target travel lovers, resort shops, or fitness brands – white-label towels offer huge branding potential.
Think bold prints, tropical patterns, or minimalist aesthetics – whatever fits your niche.
Soft, fast-drying, and durable, these are easy to sell year-round to customers dreaming of their next getaway.
17. Water bottles and tumblers
Reusable bottles are a lifestyle staple, and white-label water bottles make it easy to enter this high-demand market. A third-party manufacturer handles production while you add your designs, offering stylish, practical products that customers use daily.
Whether it’s a sleek tumbler or a BPA-free sports bottle, these everyday essentials build customer loyalty and keep your brand in their hands, helping your business grow with every refill.
18. Fitness clothing
The athleisure boom is here to stay, and white-label options in fitness wear let you jump in without the production headaches. High-waisted leggings, custom sweatshirts, and breathable sports bras become your brand’s signature pieces through white-label solutions.
Customers want stylish, functional gear – and you can deliver it fast while skipping inventory and shipping hassles. If you’re launching a fitness brand or expanding your store, white-label activewear is a smart, scalable move.
Choosing your products
Picking the right products is the backbone of a successful white-label business. Before diving in, understand the differences between white-label products, private-label products, and wholesale products to align your business strategy and branding goals.
White-label products
These are unbranded goods made by a third-party manufacturer that multiple businesses can customize and sell. You add your own designs, logo, or custom packaging to these ready-made products, giving them your brand’s look – without dealing with production.
It’s a fast, low-risk way to expand your product line and test what resonates with your audience. Check out the Printify Catalog for a wide range of white-label products ready for your designs.
Private-label options
Made by manufacturers specifically for one retailer, sold exclusively under that brand’s name. Private-label products often have more customization options and give you tighter control over branding and features.
Think of store-brand organic snacks, essential oils, or skincare products at your local grocery store – these are private-label products tailored to a single brand’s audience.
Wholesale
This model involves buying bulk, identical goods at a lower price to resell for a profit. You don’t get to customize these products, so your branding opportunities are limited. It’s straightforward but doesn’t offer much differentiation, making it harder to stand out.
Knowing these differences helps you choose the right approach, balance profit margins, and build a product line that aligns with your own brand identity and market demands.
Create your own white-label merch for free
Join Printify and design white-label items without minimum order quantities, upfront investments or inventory. Create custom print-on-demand products in minutes and start selling today. Quick, easy, and 100% free.
What about labels and branding on the product?
![18 Best white-label products to sell in [bp_year] 14](https://printify.com/wp-content/uploads/2023/07/Labels-and-Branding-on-the-Product.jpg "Labels and Branding on the Product")
Merchants often ask about garment labels and tags. These are manufacturer labels that sometimes come attached to white-label clothing products. Here’s a quick breakdown of the label options you’ll see when working with Printify’s Print Providers.
Sewn-in label
A sewn-in label is stitched into the garment like a patch. The provider’s label is visible and can’t be easily removed, which is common for white-label merchandise.
Tear-away label
A tear-away label is a thin, paper-like slip that can be easily removed by the customer without damaging the product. It has no other branding.
Custom neck label
Custom neck labels allow resellers to add their branding, usually printed inside the collar. Like Printify’s custom labels, this premium feature starts at just a few cents.
Tagless
Tagless products have care instructions printed directly on the garment, avoiding traditional labels. They offer a clean look and are shipped without added branding.
How to create white-label products with Printify
Step 1: Sign up
Create a Printify account for free. Fill in the information, explore the platform, and consider Printify Premium for up to 20% off white-label costs.
Step 2: Pick your white-label product
Browse our Catalog of over 1,300 white-label items. Choose the best product for your brand, filter by various criteria, including customization options, and click Start designing.
Step 3: Apply your design
Use our free Product Creator to develop your branding. Add your custom artwork, text, images, patterns, and colors to create unique designs for your white-label products.
Step 4: Connect your online store
Integrate with top eCommerce sites like TikTok Shop, Amazon, Etsy, and Shopify. Go to your account, click My stores → Add new store, and connect your sales channel for seamless selling on top platforms.
Step 5: Start selling
Set your prices, create product listings, and start selling. Our Print Providers handle printing, quality control, packaging, and shipping. Customize shipping labels with your store name and address.
FAQ
Sell white-label products in multiple ways:
- Bulk orders for a physical store
- Through an eCommerce store or marketplace
- On your own website
Pick the sales channel that fits your needs and white-label services. With Printify’s white-label solutions, you can easily launch a store using our eCommerce integrations or connect via API for a custom setup.
Place sample orders of your selected white-label products to check your products in person – your brand’s reputation depends on it.
Yes, white-label products are legal and widely used across industries. However, you need to ensure you’re operating within trademark and copyright laws when creating and selling white-label products.
Always check that your suppliers (white-label manufacturers) follow regulations and provide products free from infringement. Likewise, use original designs or properly licensed artwork to avoid legal trouble. Staying informed and compliant protects your brand while allowing you to grow confidently.
White-label products are generic goods sold under multiple brands, with different retailers customizing and rebranding the same product. You’ll see white-label phone accessories, tote bags, fitness clothing, and even white-label software offered by various white-label suppliers, allowing businesses to add white-label branding without managing production.
Private-label products, in contrast, are made exclusively for one company by a private-label manufacturer. They offer more customization options, ensuring the product is unique to that brand’s identity and specific target market.
You can easily find white-label products through platforms like Printify. Browse our product Catalog, which offers a wide range of white-label options – from apparel and accessories to dietary supplements, self-care items for cosmetics brands, and white-label pet products.
Use filters to narrow down by category, price, and customization features, making it easy to select products that align with your white-label branding and target market.
OEM (Original Equipment Manufacturer) products are custom-made to meet a single company’s quality standards and specifications. These products are exclusive and not available to other brands.
White-label products follow market trends and are generic products sold under multiple brands. Businesses can customize and rebrand these items without developing their own manufacturing process, making them a flexible and cost-effective option.
A white-label product is a generic item made by one company and rebranded by multiple retailers to sell under their own identity. For example, a manufacturer might produce stainless steel water bottles, which white-label companies then customize with their logo, colors, or artwork to sell under their brand.
Using white-label solutions, these bottles are sold under different brands, giving businesses a competitive edge without production costs or inventory headaches.
Start your own brand with Printify’s white-label services today
Printify has all the tools you need to customize white-label products and add them to your store. From our online tutorials to product mockups – get your business up and running in just a few clicks.
Skip the manufacturing process of a private-label brand and surpass other retailers by selling the same product types with your personal touch. Add custom designs and skyrocket sales with white labeling and no minimum order quantities.
