The goal of marketing is to engage customer interest and get them to spend more money at your store. This is true for both online as well as brick and mortar stores.
While online marketing strategies are different, some of the tips can work for brick and mortar stores as well.
Here are a few short and helpful tricks to encourage customers to spend more!
Hold Limited Edition Sales
Limited supply, pique customers’ interest and their desire to own something.
Identify a segment of products that will no longer be offered on your store after a
particular date can evoke a sense of urgency causing the to purchase now, rather
than later. People don’t like to miss out on things.
Identify Your Best Sellers
People like to know that they are up to date with current styles. Showcasing the
top sellers in your store will give customers a sense of ease as they can see what
styles to steer towards or away from. This is a great way to help the uncertain
customers to make up their mind.
Fast Buy Accessories
Consumers spend $5,400 on impulse buys annually. Find a couple universal
accessories you can sell for a flat $5 or $10. If you can create even a slim margin
on a staple product like plain blue dress socks, or simple plain white T shirt it is
worthwhile to tap into the impulse buying tendencies of your customers.
Color Code Appropriately
Social Media Sales & Banner ads
Use attractive warm colors (Red, Orange, Yellow) in external ads and sponsored
posts to help catch the eye of your current or prospective customers. This is why
most “Sale” signs in brick and mortar stores are in a bright classic red.
Online Store Page
Use calm, sanguine, cool colors (Blue Green, Light Purple) inside your actual
store to give the customer a sense of ease while they browse.
Besides this, color also has the unique ability to attract specific types of shoppers and change shopping behavior.
1.Impulse Shoppers - Red, Orange, Black, Royal Blue
2.Shoppers on a Budget - Navy Blue, Teal
3.Traditional Buyers - Pink, Sky Blue, Rose
Stoke the Imagination
Display some ensembles with complementary styles and designs that stir your
customers’ creativity. Other customers can buy items as shown but you can
offer then a unique, fun experience by enabling customers to or mix and match
by size, color, pattern and style.
Showcase the Exclusive
Similar to how brick and mortar stores put more expensive items at eye level,
placing your more expensive items at the top of the page and less expensive
items below that, will encourage customers to spend on the less expensive
Bargain Hunter’s Section
Products ending with .99 are viewed as cheaper than if it is a flat dollar amount.
As you think of how to price new products and maybe discount some existing or
Remember that customer will look at $1.99 much differently than if it is priced flatley at $2.