Unique Valentine’s day gifts to maximize sales + 10 marketing and design tips

Unique Valentine’s day gifts to maximize sales + 10 marketing and design tips

Valentine’s Day is a big day for eCommerce, and if you’re not planning for it, you’re missing out on sales. In this article, we’ll look at unique Valentine’s day gifts for him and her that you can customize and sell. Because the world is going custom, and why should your online store be any different?

Merchants online look forward to Valentine’s Day like a kid on Christmas Eve because of the huge sales potential.

Slapping some hearts on a few products and email campaigns is not enough to motivate consumers to buy your Valentine’s day merchandise. Instead, you need to create promotions that strike an emotional chord. To help you aim your Cupid’s arrow true and maximize sales, we are sharing our top Valentine’s Day marketing and design tips.

Valentine’s Day consumer and product trends

Research shows that the average person spends over $196 on Valentine’s Day, totaling $27.4 billion, with over 1 billion spent on greeting cards alone.

V-day purchasing habits have changed over the years. Not only do people now spend money on unique valentine’s day gifts for their significant others, but also friends, family, co-workers, and even pets. Interestingly, research shows that Americans, especially younger generations, buy gifts for more than just one partner. In addition, single people are treating themselves to unique valentine’s day gifts, too.

Statistics show that almost 12% of all single shoppers will buy something special for themselves, and nearly 20% of all Valentine’s gifts are for friends and non-significant others.

Thus, to address the needs of these types of shoppers, we recommend offering a variety of products including Mugs, greeting cards, and humorous t-shirts are great products to keep in mind for this specific group of shoppers.  

And don’t forget about the V-day haters! There are a ton of shoppers who love to splash out on ‘anti-Valentine’s’ day products, so if it fits your brand, include some funny anti-V-day t-shirts, custom socks, cards, blankets, or pillows to appeal to these types of shoppers.

Product design ideas

Think about what helps people express their love to their significant others, pets, friends, and family members and go from there. Today, when we’re more used to communicating through emojis and GIFs, a card, t-shirt, or blanket could speak louder than a thousand words. But don’t forget the haters. There definitely is a fun way you can help shoppers express their contempt for the day that’s painted in red hearts and general “ewwww-iness.”

10 FREE

Valentine's Day

Designs

Check out and download free Valentine’s Day designs made by our team. There are ten unique designs available, and they are free for commercial use. And you’re familiar with design programs, you can also modify them to suit your brand.

Unique Valentine’s Day gifts for her

To make the V-day even more special for lovely ladies out there, here’s a couple of ideas of valentines day gifts you can add to your store.

A list of unique Valentine’s day gifts would be incomplete without mentioning cheeky underwear for her. Create eye-catching designs to put a smile on her face (and butt, too!)

Valentines Day Unique Gifts Underwear
Valentines Day Unique Gifts Blanket

Add a personal touch to her space with an amazing personalized blanket that’s warm and cozy and super soft!

A great reminder of someone’s love towards her with every sip. Mugs make for classic and practical gifts.

Valentines Day Unique Gifts Mugs

Jigsaw puzzle

Love can be puzzling. But it can be also fun as heck with a personalized jigsaw puzzle. Create a stunning 252-piece puzzle that will serve as an entertaining and unique Valentine’s day gift for her.

Valentines Day Unique Gifts Puzzle
Valentines Day Unique Gifts Greeting Cards

If you’re having trouble saying it – write it! Valentine’s day greeting cards will be a wonderful addition to your eCommerce store. Cute designs, heartfelt words, fun love puns will help your customers express their feelings towards the special women in their lives.

Unique Valentine’s Day gifts for him

These customizable Printify products are going to be perfect for all the gentlemen out there.

Boxer briefs with fun graphics placed on strategic places and all that jazz. You know – keep it light, fun and a lil’ bit naughty.

Valentines Day Unique Gifts Underwear For Him
Valentines Day Unique Pillow Case For Him

Fall asleep on top of her. Hey, keep your mind out of the gutter! We’re talking about personalized pillow cases – allow your clients to put their photos on a pillowcase for a hilarious V-day gift. Or keep it fun with loving or cheeky messages, etc.

You can never go wrong with a mug. It’s a well-priced universal gift. Just pick the ones you love from the Printify catalog, add relevant artwork and you’re good to go.

Valentines Day Unique Gifts Mug For Him
Valentines Day Unique Gifts Poster For Him

Say it with a poster. Nicely framed, well-spoken… what’s not to love?

Better together? Yes

Create ‘His & Hers’ collections! Valentine’s Day is about love, about being together. It’s the time when shoppers are looking for unique gifts for their loved ones, so consider creating product combos in your store. Combo products are an excellent cross-sell technique, which can help you boost your sales this holiday season. People may not even realize that you have matching products for both, their loved ones, and themselves. By the way, Valentine’s Day designs don’t mean just pink and red hearts and teddy bears. 

You can also keep the designs ambiguous enough so that they’re appealing all year round. Below are examples of how to make your designs into cool combo Valentine’s Day products:

Valentines Day Unique Gifts Socks For Him

No self-respecting list of unique Valentine’s day gifts would be complete without socks. It’s the mother of all last-minute gifts – slap a fun design on our DTG or AOP socks for guaranteed success.

T-shirt is a wardrobe staple. Do we even need to say more?

Valentines Day Unique Gifts T-shirts
Valentines Day Unique Gifts Pillow Cases

In these weird times, people are obsessed with bed linen (and everything Home Decor for that matter). So add fun pillowcases for him and her to enjoy on the V-day night and years to come.

Nothing screams ‘Couple’ louder than matching hats.

Valentines Day Unique Gifts Embroidery Hats
Valentines Day Unique Gifts Face Masks

Add matching face masks to your store. I’ll paraphrase Gabriel García Márquez here: “Love in the time of Covid”. Isn’t it romantic?

10 FREE

Valentine's Day

Designs

Valentine’s Day marketing tips

Prepping for Valentine’s Day traffic is like prepping for any other major retail event. You have to start early if you want to catch shoppers’ eyes with your promotions.

To market your products better, optimize your keywords towards top search trends. For example, tap into the flower and candy search trends by creating floral and sweet designs for mobile cases, and make sure to update your title tags and keywords to catch shoppers’ eyes with your ads and descriptions.

Lastly, Valentine’s Day shoppers are notorious for abandoning their carts, so prepare for it by lining up solutions to help you re-engage and persuade customers to come back and see it through.

To make your life a little easier, we have put together a list of top Valentine’s Day marketing tips to help you stand out from the crowd, engage your customers and boost sales during one of the busiest retail periods of the year.

10 Valentine’s Day marketing tips & tricks

Put your shoppers in a gift-giving spirit with Valentine’s Day-themed storefront. A catchy store design will motivate customers to buy, and showing the Valentine’s Day spirit will enhance their user experience. Use tools like Canva for quick banner ad mockups and Seasons for holiday-specific effects on your site.  If you feel like redesigning your whole store for just one holiday is too much work, there are other ways to share the love on your site with little effort. However, holiday themes really do attract more business.

Pop-ups

Welcome shoppers with a charming Valentine’s Day-themed pop-up window with a lovely discount, or other promotion you might be running on your store. It’s a great way to collect emails too. You can use products like SmartPop to create and run your coupons.

Shop banners, headers, and CTAs

If you don’t have much space on your site but still want to show some love to your customers, create a charming banner ad. Spotlight any offers you might be running, special discounts, or just a simple message that will put shoppers in a happy mood. Adding a call to action (CTA) is a great way to boost your business. 

Spotlight your bestsellers

Distinguish your store’s  best-selling items that would also make an excellent gift for a significant other. Then, create occasion-specific graphics and copy for your homepage and other relevant landing pages, to highlight these products as an excellent choice for someone special on this day. It’s imperative to spotlight these items on your homepage in the weeks leading up to Valentine’s Day because people start looking for gift ideas earlier than you think. 

By the way, not everyone knows what they’re looking for, so showing your customers the options makes it easier for them to decide what to get and increases their chances of clicking through to buy.

One of the most effective ways to win customers during the holiday season is with holiday-specific promotions. Give your customers an incentive to finish a purchase by offering a discount, a gift with every purchase, or maybe a free Valentine’s Day card. As I mentioned earlier, use pop-ups and shop banners to highlight these promos and any exclusions, terms, and conditions, and order thresholds customers need to be aware of before they buy. Use products like Secomapp to run hassle-free promotions in your store.

Have you ever been tempted by a limited time offer? I sure have. Nothing puts shoppers in the mood to buy better than a little fear of missing out. By offering Valentine’s Day promotions with a timer, you can give your customers an incentive to make an immediate purchase, boosting your conversion rates. 

Upon making a purchase, people think a lot, and the longer they take to consider, the less likely they will convert. Giving them a gentle nudge with a limited time offer makes them feel like they’re getting a good deal and drives more conversions on your site. Use products like Urgency, Social Proof & Timers to give your sales a boost this Valentine’s Day.

Searches for unique Valentine’s day gift ideas spike early in the year, so start creating Valentine’s themed content now to boost your SEO rankings. For example, many shoppers begin the hunt for the perfect gift without having any clue what they are looking for, so help them by creating a Valentine’s Day Gift Guide that features creative gift ideas.

Don’t forget to include gift ideas for men, women, pets, and friends. It’s a great way to spotlight some of your best-selling products or introduce something new in your collection. By promoting your gift guide on your social media and in your newsletter, you’ll help your existing customers and attract new ones to your store.

Use your social media channels to hype up the holiday with fun and eye-catching videos, photos, and graphics. V-day is a perfect occasion to showcase your brand’s personality, so keep it fun and romantic while engaging your audience. You can go crazy on your IG Stories with “this or that” graphics, fun polls or try asking questions about the holiday to your followers and share their answers.

Even though the competition for attention in your customers’ inbox is fierce, email remains the most significant way to market to your audience. Email campaigns put your customers on the most direct path to purchase, so you should see an increase in traffic, sales, and conversions. Don’t forget to set up some lifecycle email campaigns to re-engage shoppers leading up to Valentine’s Day. Re-engagement emails see an increase of 5% in retail conversion rates, so don’t forget to re-connect with customers and give them another opportunity to purchase. Products like Omnisend can take care of your email, SMS, Facebook, and Google marketing in one place, leaving you time to focus on other things.

Valentine’s Day shoppers are willing to splash out on gifts. 55% of Americans are celebrating this holiday, and the average purchase in 2020 was $196, which means that cross-sells and upsells can be a great way to increase your sales this holiday season.

You probably have items in your store that can be featured as a set. For example, maybe you’re selling a tote bag that would pair nicely with a phone case or a beach towel that would match a bathing costume perfectly. ‘His and hers’ hoodies. A beanie and face mask… the possibilities are nearly endless. The customer may not have seen these items previously, but suggesting relevant articles to the ones already in their basket will improve their shopping experience and your overall revenue! You can use Ultimate Special Offers to feature similar products of higher value (upsell) or relevant products that go together (cross-sell).

Target all types of customers – the early planners and buyers of last-minute impulse unique Valentine’s day gifts. Start your V-day promotions early, build up the event, and keep the momentum going throughout the buying period. Use products like Google Trends and Consumer Barometer to keep an eye on search trends before, during, and after the holiday season, and adjust your ads and promotions accordingly.

Like with many other holidays, you can expect some last-minute, panic-driven shoppers scrambling to get their hands on something before time runs out. This is a time when you get creative with your offering – if you can’t offer next day shipping, then think about digital gifts that would fulfill last-minute shoppers’ needs. Offer gift-cards and ecards that customers can download and present to their loved ones.

Valentine’s Day is no longer just a day when people shop for significant others. For some people, the 14th of February is the annual ‘Treat yo’ self’ day. If you want to know the numbers, of all people not celebrating this holiday, 28% of men and 30% of women are going to treat themselves with a gift or two on Valentine’s Day. So, mix in some messaging that caters to single people, create a separate gift guide for singles, and don’t forget to encourage shoppers to treat themselves. 

Valentine’s Day is not just couple-centric, people like to treat their family members and pets too. On average, shoppers spend less on non-significant others, so consider creating search and product ads for affordable gifts, to truly make this the best day of the year. 

Create a fun and inspiring gift guide for those who always postpone their shopping to the last minute. Play to their needs by offering a guide for last-minute unique Valentine’s day gifts that includes your products. Maybe throw in free shipping to urge them to spend even more. Pick romantic items, items that promote self-love, and showcase them in your TikTok, Instagram, Snapchat, or banner in your store.

1. Give your store a romantic make-over

Put your shoppers in a gift-giving spirit with Valentine’s Day-themed storefront. A catchy store design will motivate customers to buy, and showing the Valentine’s Day spirit will enhance their user experience. Use a tool like Canva for quick banner ad mockups. If you feel like redesigning your whole store for just one holiday is too much work, there are other ways to share the love on your site with little effort. However, holiday themes really do attract more business.

2. Highlight your V-day products

Pop-ups

Welcome shoppers with a charming Valentine’s Day-themed pop-up window with a lovely discount, or other promotion you might be running on your store. It’s a great way to collect emails too. You can use products like SmartPop to create and run your coupons.

Shop banners, headers, and CTAs

If you don’t have much space on your site but still want to show some love to your customers, create a charming banner ad. Spotlight any offers you might be running, special discounts, or just a simple message that will put shoppers in a happy mood. Adding a call to action (CTA) is a great way to boost your business.

Spotlight your bestsellers

Distinguish your store’s  best-selling items that would also make an excellent gift for a significant other. Then, create occasion-specific graphics and copy for your homepage and other relevant landing pages, to highlight these products as an excellent choice for someone special on this day. It’s imperative to spotlight these items on your homepage in the weeks leading up to Valentine’s Day because people start looking for gift ideas earlier than you think.

By the way, not everyone knows what they’re looking for, so showing your customers the options makes it easier for them to decide what to get and increases their chances of clicking through to buy.

3. Offer special Promotions

One of the most effective ways to win customers during the holiday season is with holiday-specific promotions. Give your customers an incentive to finish a purchase by offering a discount, a gift with every purchase, or maybe a free Valentine’s Day card. As I mentioned earlier, use pop-ups and shop banners to highlight these promos and any exclusions, terms, and conditions, and order thresholds customers need to be aware of before they buy. Use products like Secomapp to run hassle-free promotions in your store.

Have you ever been tempted by a limited time offer? I sure have. Nothing puts shoppers in the mood to buy better than a little fear of missing out. By offering Valentine’s Day promotions with a timer, you can give your customers an incentive to make an immediate purchase, boosting your conversion rates. 

Upon making a purchase, people think a lot, and the longer they take to consider, the less likely they will convert. Giving them a gentle nudge with a limited time offer makes them feel like they’re getting a good deal and drives more conversions on your site. Use products like Urgency, Social Proof & Timers to give your sales a boost this Valentine’s Day.

4. Create Valentine’s day-themed content early to boost SEO

Searches for unique Valentine’s day gift ideas spike early in the year, so start creating Valentine’s themed content now to boost your SEO rankings. For example, many shoppers begin the hunt for the perfect gift without having any clue what they are looking for, so help them by creating a Valentine’s Day Gift Guide that features creative gift ideas.

Don’t forget to include gift ideas for men, women, pets, and friends. It’s a great way to spotlight some of your best-selling products or introduce something new in your collection. By promoting your gift guide on your social media and in your newsletter, you’ll help your existing customers and attract new ones to your store.

5. Get creative in your social media channels

Use your social media channels to hype up the holiday with fun and eye-catching videos, photos, and graphics. V-day is a perfect occasion to showcase your brand’s personality, so keep it fun and romantic while engaging your audience. You can go crazy on your IG Stories with “this or that” graphics, fun polls or try asking questions about the holiday to your followers and share their answers.

 6. Start email marketing early

Even though the competition for attention in your customers’ inbox is fierce, email remains the most significant way to market to your audience. Email campaigns put your customers on the most direct path to purchase, so you should see an increase in traffic, sales, and conversions. Don’t forget to set up some lifecycle email campaigns to re-engage shoppers leading up to Valentine’s Day. Re-engagement emails see an increase of 5% in retail conversion rates, so don’t forget to re-connect with customers and give them another opportunity to purchase. Products like Omnisend can take care of your email, SMS, Facebook, and Google marketing in one place, leaving you time to focus on other things.

7. Cross-sell and upsell

Valentine’s Day shoppers are willing to splash out on gifts. 55% of Americans are celebrating this holiday, and the average purchase in 2020 was $196, which means that cross-sells and upsells can be a great way to increase your sales this holiday season.

You probably have items in your store that can be featured as a set. For example, maybe you’re selling a tote bag that would pair nicely with a phone case or a beach towel that would match a bathing costume perfectly. ‘His and hers’ hoodies. A beanie and face mask… the possibilities are nearly endless. The customer may not have seen these items previously, but suggesting relevant articles to the ones already in their basket will improve their shopping experience and your overall revenue! You can use Ultimate Special Offers to feature similar products of higher value (upsell) or relevant products that go together (cross-sell).

8. Start early, end late

Target all types of customers – the early planners and buyers of last-minute impulse unique Valentine’s day gifts. Start your V-day promotions early, build up the event, and keep the momentum going throughout the buying period. Use products like Google Trends and Consumer Barometer to keep an eye on search trends before, during, and after the holiday season, and adjust your ads and promotions accordingly.

Like with many other holidays, you can expect some last-minute, panic-driven shoppers scrambling to get their hands on something before time runs out. This is a time when you get creative with your offering – if you can’t offer next day shipping, then think about digital gifts that would fulfill last-minute shoppers’ needs. Offer gift-cards and ecards that customers can download and present to their loved ones.

9. Don’t forget the single people

Valentine’s Day is no longer just a day when people shop for significant others. For some people, the 14th of February is the annual ‘Treat yo’ self’ day. If you want to know the numbers, of all people not celebrating this holiday, 28% of men and 30% of women are going to treat themselves with a gift or two on Valentine’s Day. So, mix in some messaging that caters to single people, create a separate gift guide for singles, and don’t forget to encourage shoppers to treat themselves.

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Valentine’s Day is not just couple-centric, people like to treat their family members and pets too. On average, shoppers spend less on non-significant others, so consider creating search and product ads for affordable gifts, to truly make this the best day of the year.

10. Last-minute gifts

Create a fun and inspiring gift guide for those who always postpone their shopping to the last minute. Play to their needs by offering a guide for last-minute unique Valentine’s day gifts that includes your products. Maybe throw in free shipping to urge them to spend even more. Pick romantic items, items that promote self-love, and showcase them in your TikTok, Instagram, Snapchat, or banner in your store.

And then what?

The success of your Valentine’s Day marketing is determined by your planning and how well you connect with your customers. Be bold, be sexy, and be lovable with your designs and promotions. Offer items people love.  

Help shoppers express their love for their significant others, pets, friends, and co-workers or make them feel good about being single. Valentine’s Day can be lonely and if you’re there to help shoppers get through it, they’ll love you for it.

Start prepping for the holiday season early, gear up for last-minute deal hunters, and use these Valentine’s Day marketing and design tips to set yourself up for seasonal success.

Make it happen today!

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4 comments

  1. Seifeddine Rabhi
    January 21

    thank uuuuu Anita Njoki
    this article gives me more info

  2. Sarah
    January 18

    Inspiring beyond measure!

  3. Sara Yusupov
    January 10

    wow so much great advice. I don’t even know where to start. I want to implement everything you said here. But I don’t have shopify I have woocommerce. Will those app work on woocommerce?

    1. Elina Stafecka
      January 13

      Sara, yes, of course – Printify app works with Woocommerce. How to do it? Read here – https://help.printify.com/en/articles/2789064-how-to-integrate-with-woocommerce

      Elina

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