How to get your customers to spend more | PODTips

How to get your customers to spend more | PODTips

The goal of marketing is to engage customer interest and get them to spend more money at your store.  This is true for both online as well as brick and mortar stores. 

While online marketing strategies are different, some of the tips can work for brick and mortar stores as well.
Here are a few short and helpful tricks to encourage customers to spend more!

Scarcity Sells

Hold Limited Edition Sales

Limited supply, pique customers’ interest and their desire to own something.

Limited supply, pique customers’ interest and their desire to own something. Identify a segment of products that will no longer be offered on your store after a particular date can evoke a sense of urgency causing the to purchase now, rather than later. People don’t like to miss out on things.

Identify Your Best Sellers

People like to know that they are up to date with current styles. Showcasing the top sellers in your store will give customers a sense of ease as they can see what styles to steer towards or away from. This is a great way to help the uncertain customers to make up their mind.

Source: Shopify

Fast Buy Accessories

Consumers spend $5,400 on impulse buys annually. Find a couple universal accessories you can sell for a flat $5 or $10. If you can create even a slim margin on a staple product like plain blue dress socks, or simple plain white T shirt it is worthwhile to tap into the impulse buying tendencies of your customers.

Color Code Appropriately

Source: Medium

Social Media Sales & Banner ads

Use attractive warm colors (Red, Orange, Yellow) in external ads and sponsored posts to help catch the eye of your current or prospective customers. This is why most “Sale” signs in brick and mortar stores are in a bright classic red.

Online Store Page

Use calm, sanguine, cool colors (Blue Green, Light Purple) inside your actual store to give the customer a sense of ease while they browse.

Besides this, color also has the unique ability to attract specific types of shoppers and change shopping behavior.

  1. Impulse Shoppers – Red, Orange, Black, Royal Blue
  2. Shoppers on a Budget –  Navy Blue, Teal
  3. Traditional Buyers – Pink, Sky Blue, Rose

Stoke the Imagination

Display some ensembles with complementary styles and designs that stir your customers’ creativity.  Other customers can buy items as shown but you can offer then a unique, fun experience by enabling customers to or mix and match by size, color, pattern and style.

Price Setting

Showcase the Exclusive

Similar to how brick and mortar stores put more expensive items at eye level, placing your more expensive items at the top of the page and less expensive items below that, will encourage customers to spend on the less expensive items.

Bargain Hunter’s Section

Products ending with .99 are viewed as cheaper than if it is a flat dollar amount. As you think of how to price new products and maybe discount some existing or older styles

Remember that customer will look at $1.99 much differently than if it is priced flatley at $2.

Share these tips with friends and do not forget to try them yourself too!

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