How to make money on social media in 2025

Social media platforms

Overview of popular platforms

Facebook

A comprehensive social media platform that allows users to connect with friends and family, share updates, photos, and videos, and join groups and events.

It offers extensive features for personal and business use, including Pages for businesses, Marketplace for buying and selling items, and various advertising tools to reach a broad audience.

Instagram

Instagram is a visually-driven platform primarily focused on photo and video sharing. Users can follow accounts, like and comment on posts, and explore content based on their interests.

It has features like Stories for temporary posts, IGTV for long-form videos, and Reels for short, engaging clips.

X

X is a microblogging platform known for its short, real-time updates called tweets. Users can follow others, retweet content, and use hashtags to engage in larger conversations.

It’s known for features like Spaces for live audio conversations and Lists for creating lists of other accounts according to group, topic, or interests.

A video-sharing platform where users create and share short-form videos. It’s known for its algorithm that promotes viral content and its community-driven challenges.

TikTok

Features like Duet for collaborative videos, the Effect House for creative editing, and the For You page for personalized content discovery drive its popularity.

YouTube

YouTube is a video-sharing platform where users can upload, view, and share videos. It’s popular for various content, including tutorials, vlogs, music videos, and educational content.

It offers live streaming, YouTube Shorts for short-form videos, and Community posts for engaging with subscribers using polls, quizzes, GIFs, and other features.

LinkedIn

A professional networking platform for career development, business connections, and industry insights. Users can create profiles showcasing their work experience, skills, and qualifications, connect with colleagues and industry professionals, and join groups for networking and discussion.

LinkedIn also offers job postings, company pages, and content sharing features to encourage professional growth and business opportunities.

Choosing the right social media platform

The key to choosing the best social media platform for your needs lies in understanding your target audience’s demographics, effective audience targeting options, and content formats that resonate with your business goals.

Demographics and Audience Targeting:

• Facebook
  This social media platform attracts a diverse user base across all age groups, but 18.4% of global users were men aged 25 to 34, followed by 13.5% of men in the 18 to 24 age group.
• Instagram
  Popular among younger demographics, with most Instagram users aged between 18 and 24. The gender divide is close, but 50.6% of users are men.
• X
  Predominantly used by adults aged 25 to 34, closely followed by the 18 to 24 age group, with 63.1% being men.
• TikTok
  Mainly used by Gen Z aged 18 to 24, with 18.9% of users being men, closely followed by 17.3% of women of the same age.
• YouTube
  It appeals to a wide demographic, with 12.1% being men aged 25 to 34, followed by 9.4% of women in the same age group.
• LinkedIn
  50.6% of LinkedIn users are between 25 and 34 years of age, with 56.4% being men.
  

Content Type Suitability:

• Videos
  Effective on platforms like YouTube, Instagram, TikTok, and LinkedIn for engaging storytelling, tutorials, and product demonstrations.
• Images
  Ideal for platforms like Instagram and Facebook, where visual content can showcase products, lifestyle shots, and brand aesthetics.
• Text
  Suitable for platforms like X and LinkedIn, where concise updates, articles, and thought leadership content can drive engagement and professional networking.

Choosing the right platform involves aligning these factors with your brand’s target audience, content capabilities, and marketing objectives to maximize engagement and conversion opportunities.

Building your social media presence

Create a professional profile

Having a consistent and appealing look across your profiles isn’t just about aesthetics, it’s about making a lasting impression.

Your bio should be like a friendly handshake, introducing what you’re all about and why people should stick around. Choose profile pictures and cover images representing your brand’s vibe and values.

These visual elements are your brand’s first impression, so make sure they’re on point to attract and keep your audience.

Think of a content strategy

When planning your content strategy, consider what resonates with your audience. Mix educational posts with entertaining content that brings joy or humor and inspirational messages that inspire and uplift to keep your audience engaged.

Posting frequency and timing are equally important. Consistent posts help maintain engagement and keep your brand memorable.

Experiment with posting at different times of the day to determine when your audience is most active and likely to interact with your content.

Adapt your strategy based on engagement metrics to establish a loyal audience.

Grow your audience

Sparking engagement on social media is all about encouraging interaction and building relationships with your audience. 

• Stick to a schedule
  Regularly share high-quality content to keep your audience engaged and attract new followers.
• Hashtags
  Use relevant and trending hashtags to increase discoverability and reach on platforms like Instagram and X.
• Engage with your audience
  Reply to comments, messages, and mentions as soon as possible to nurture relationships and encourage more interactions.
• Reward your audience
  Organize contests or giveaways that require participants to follow your account, increasing follower numbers.
• Create quality visuals
  Post visually appealing images and videos that resonate with your target audience and encourage sharing.
• Use paid advertising
  Invest in targeted advertising campaigns on social media platforms to reach specific demographics and grow your follower base.
• Follow trends
  Stay up to date with current trends and topics relevant to your industry or niche to attract followers interested in popular discussions.

Respond promptly to comments and messages and start conversations by asking engaging questions in your posts. This approach fosters ongoing dialogue and encourages followers to share their opinions.

Recognize loyal followers with shout-outs or exclusive offers to strengthen your connection and increase overall engagement.

Monetization strategies

Sponsored posts and brand partnerships

Turning your social channels into a money-making machine involves meaningful connections with other brands and businesses. These connections can lead to sponsored posts and brand collaborations.

Use your social media presence, along with stats on audience demographics and engagement, to showcase your value to potential partners.

When setting rates, factor in your reach, engagement levels, and the brand’s budget. Negotiating deals involves ironing out details like deliverables, timelines, and exclusivity terms.

Affiliate marketing

Promote third-party products or services on social media and earn commissions on sales made through unique affiliate links or codes. This profitable online business model requires minimal upfront investment and allows for flexible working hours.

Join a specific company’s affiliate program. Apply to become a Printify Affiliate and earn a 5% commission from each sale your referrals make, join an affiliate network like Shopify Collabs or ShareASale, or reach out to enter custom affiliate relationships.

Consider factors like commission rates, the length of the tracking cookie, and the level of support the program offers. This guarantees you earn money from unique referral codes and links and maintain credibility with your audience.

Best Practices for Promoting Affiliate Products

• Craft compelling content that highlights your personal experiences with the product.
• Be transparent about your affiliate partnerships to build trust.
• Experiment with different content formats, such as reviews, tutorials, and comparisons.
• Monitor performance metrics to refine your strategies over time.

Selling products or services

Use social media to sell products or services directly to your audience. This approach harnesses social media’s vast reach and engagement to showcase your offerings, attract customers, and drive sales.

Platforms like Printify offer an easy way to create and sell branded merchandise directly to your followers.

Creating and selling digital products

These products can be created once and sold repeatedly without managing inventory or shipping logistics, which offers a clear opportunity to make money on social media.

Here are some popular types of digital products:

• eBooks: Share your expertise or insights in a downloadable eBook format.
• Webinars and courses: Offer in-depth learning experiences on topics relevant to your audience.
• Printables: Calendars or organizers for various purposes; cater to specific needs, such as fitness, productivity, or setting goals.
• Digital art and designs: Sell digital artwork, graphics, templates, or other design assets that appeal to creative professionals or enthusiasts.
• Photography: Offer high-quality stock photos, digital wallpapers, and Lightroom presets.
• Music and Audio: Digital music tracks, sound effects, audio samples, or music production templates and presets.

When marketing and selling digital products on social media, consider these effective strategies:

• Content marketing
  Create valuable content that addresses your audience’s pain points or interests related to your digital products.
• Email marketing
  Build an email list and nurture potential customers with targeted campaigns by offering exclusive content.
• Social media promotion
  Promote your digital products with engaging posts, stories, and ads.
• Affiliate partnerships
  Collaborate with influencers or affiliates who can promote your digital products to their social media audience.
• Limited-time offers
  Create urgency with limited-time discounts or bonuses to encourage quick purchases.

Using platform-specific features for social media marketing

Each social media platform offers unique features that can enhance your monetization efforts. Here’s how to make money from social media by using platform-specific features:

Facebook

• Run targeted ads
  Use Facebook’s powerful ad-targeting tools to reach specific audiences interested in your products or services.
• Offer Facebook subscriptions
  Allow devoted audiences to support their favorite creators with monthly, recurring payments.

Instagram

• Sell products
  Tag products in your posts and stories, allowing users to purchase directly from Instagram.
• Use IGTV and Stories
  Create engaging video content through IGTV for longer-form videos and use Stories for short content that drives immediate engagement.
• Offer Instagram subscriptions
  Share exclusive content and benefits with your followers for a monthly fee.
• Instagram badges
  Viewers can support you by purchasing multiple badges during your Live for $0.99, $1.99 and $4.99.
• Gifts on Reels
  Your fans can purchase and share virtual gifts on the content they love.
• Instagram bonuses
  Earn from creating engaging content with invite-based limited-time bonuses.
• Creator marketplace
  Partner with brands to showcase their products.
• Use Instagram Ads
  Run targeted ads in different formats to reach a wider audience and use analytics tools to track and optimize performance.

X

• Use X Ads
  Promote your tweets to targeted audiences based on interests, demographics, or keywords to increase visibility.
• Engage in trending conversations
  Participate in trending topics and hashtags to increase your visibility and engagement with a broader audience.

TikTok

• Create viral content
  Produce entertaining and engaging short videos that resonate with TikTok’s audience and aim for viral reach.
• Join the Creator Fund
  Collaborate with brands on sponsored content through TikTok’s Creator Fund.
• Use TikTok Ads
  Promote your videos, reach a broader audience, and drive engagement with your content.
• Video gifts
  Receive virtual gifts from your fans during live streams, which can be converted into real money.
• Receive tips
  Accept tips from your followers directly through the platform, providing another stream of income for your creative efforts.
• TikTok Shop
  Sell custom products to your followers directly through our integration with TikTok Shop.

YouTube

Join the YouTube Partner Program to unlock various monetization features, including:

• Shopping on YouTube
  This feature allows you to showcase products from your own store and use affiliate offers to highlight other brands across your content. Connect your store, tag products in videos, Shorts, and live streams, and track shopping analytics.
• Memberships
  Turn on memberships and allow your viewers to subscribe to your channel through monthly payments.
  Create several membership tiers and perks tailored to your audience’s interests and engagement levels.
• Super Chat, Super Stickers, and Super Thanks
  Viewers can support you directly during live streams, Premieres, and videos by purchasing highlighted messages and animated images.
• BrandConnect
  YouTube uses Google technology to learn about your audience and provides opportunities to partner with different brands for branded content campaigns.

LinkedIn

• Offer professional services
  Showcase your expertise and services, connecting with professionals who may need your skills.
• Build a professional network
  Expand your network by engaging with industry peers, sharing insights, and participating in relevant groups and discussions.

Enhancing your reach and engagement

Content optimization

Effective content optimization can significantly boost your visibility and engagement on social media. Here are key strategies:

• Use hashtags effectively

Incorporate relevant hashtags to expand your content’s reach to a broader audience interested in your niche. Research trending and industry-specific hashtags to increase visibility.

• Write compelling captions and headlines

Craft engaging captions that resonate with your audience and encourage interaction. Use compelling headlines to capture attention and entice users to engage with your posts or click through to your content.

Analytics and insights

Use analytics to make sure your social media efforts are effective and refine your content strategy by focusing on what resonates best with your followers.

Track performance metrics to gain valuable insights into audience engagement, such as which posts receive the most likes, shares, or comments.

Adjusting your approach based on analytics, like posting at optimal times or emphasizing preferred content types, enhances engagement and increases your chances of converting interactions into revenue.

Collaborations and influencer marketing

Social media is all about connecting to like-minded individuals and communities, and a good way to do it is by becoming a micro-influencer or collaborating with established social media influencers.

What is a micro-influencer? It’s a social media influencer with a smaller but highly engaged following, typically ranging between 1,000 and 100,000 followers.

This offers a closer connection with your audience, leading to higher engagement rates and more authentic interactions.

Working with other social media influencers who have matching values and niche markets allows you to effectively expand your brand’s reach and credibility among your target audience.

Engage in cross-promotion marketing campaigns like shoutouts or joint content creation to create a mutually beneficial relationship.

Tips for longterm success

Prioritize consistency and authenticity. Regularly posting content that resonates with your audience and reflects your brand’s values will build trust and loyalty.

Adapt to current trends to stay ahead of your competition, making sure you stay relevant and engaging.

Build a strong community around your brand to encourage user engagement and create a sense of belonging among your followers, strengthening their connection with your products or services over time.

FAQ

Conclusion

Social media platforms offer unique opportunities for reaching diverse audiences and maximizing earnings.

Mastering these platforms can turn your social presence into a profitable venture, whether through sponsored content, affiliate marketing, or product sales.

With insights on content strategies, audience engagement, and platform-specific features, this guide equips you with knowledge on how to make money off social media.

Ready to transform likes into lasting income?