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Naming your Etsy shop is like picking a name for a new pet – you want it to be catchy, memorable, and totally you.
In this guide, we’ll share steps for picking Etsy shop names to spark inspiration, plus tips on creating a strong brand identity, checking your name’s availability, and making your shop stand out.
Let’s name your business and start selling on Etsy!
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Etsy’s store name requirements
If you haven’t already, take a minute to learn about Etsy store name criteria and shop policies. Here’s a list of the main requirements:
- Character limit. Your Etsy shop name can only contain under 20 characters.
- No spaces. Separate words can’t be divided by spaces. Instead, use capitalization.
- No special characters. The new shop name can’t include punctuation or symbols.
Your Etsy business name makes the first impression on shoppers – go for memorable, relevant, and unique. Get inspired and start your own Etsy shop with a name that truly stands out.
Best practices for picking a name for your Etsy business
Look up the name in the search results
Start by Googling your potential Etsy shop name. This will help you determine if any websites or industry terms have already claimed it. The less used the name, the higher the chance that your business becomes the sole brand association.
Avoid using generic names or phrases. Limit competition from over-saturated search results.
Next, look up your ideas directly on Etsy. Since Etsy shop names have to be entirely unique, it’s frustrating to find out the name you’ve chosen is too similar or already taken by another store.
Consider making multiple variations of the same idea.
Match your brand and what you’re selling
Association is often the key to coming up with good Etsy shop names. Customers want to know what the store sells before browsing the catalog. Even one word can be a unique selling point for the right audience.
Use suggestive and descriptive words in the title and combine them with your brand identity.
Using the “product category + business name” formula is often enough to improve organic search results and associate your other online accounts with Etsy product listings.
Include a keyword
Want your Etsy store name to pop up in search results? Keywords are your secret weapon. Think of them as the words your ideal customers would type into Etsy’s search bar – like “vintage jewelry” or “handmade candles.”
But here’s the catch: super-popular keywords are crazy competitive. Instead of going generic, get specific.
- Instead of “JewelryShop,” try “BohoGemFinds” or “MinimalGoldWear” (adds style and material).
- Instead of “VintageStore,” try “RetroVinylVibes” or “MidCenturyMaven” (highlights a specific era or product).
- Instead of “HandmadeCandles,” try “SoyGlowStudio” or “WildflowerWaxWorks” (mentions materials or themes).
- Instead of “CustomGifts,” try “EngravedByYou” or “PersonalizedPrintCo” (specifies customization type).
Use eRank to research niche-friendly Etsy SEO keywords and find a unique Etsy shop name that ranks well without disappearing in the crowd.
Make sure it is easy to pronounce and spell
Whether you’re using an abstract name or an entirely unique one, ensure that customers worldwide can pronounce it sensibly.
Check whether your potential store name divides into clear syllables, has a strong inflection point, and doesn’t use special characters.
Keep it short but memorable
On a similar note, a short name is a catchy name. If a user can’t recall your Etsy store name after one visit, they’re unlikely to return for a purchase later.
Finding the sweet spot between simplicity and originality is key.
Check availability for social media and as a domain name
Came up with a few good shop names for Etsy? Awesome. Now, ensure it’s available everywhere – Instagram, Facebook, TikTok – you name it. Consistency helps customers find you across platforms.
If your small business might grow into a full-blown online business, check domain availability. Sites like Shopify, GoDaddy, and NameCheap let you snag your website domain name before someone else does. Future-proof your brand, one click at a time.
Check if it’s not already trademarked
Even if a potential name is available, it doesn’t mean that parts of it or the full title are automatically free for commercial use. If you’re a US seller, research the USPTO trademark database and cross-reference any mention of your Etsy store name ideas. Find databases for:
- Canada – Trademarks Database
- The UK – Gov Website
- The EU – Trademark View
It’s a good idea to trademark your Etsy store name early. To limit any potential legal issues, learn how to trademark a name with our Printify trademark guide.
Tips and tools for coming up with Etsy shop name ideas
Use AI
Brainstorming good Etsy shop names is a breeze with AI-powered tools.
AI works as an Etsy shop name generator, mixing synonyms, catchy phrases, and niche-specific words to spark inspiration. You can even suggest the tone of voice and values you’re trying to convey. Enter a few relevant keywords and instructions, and let AI generate original, creative, and brand-worthy Etsy name ideas.
Try these:
- ChatGPT
- Copy.ai
- Namelix
- Durable.co
- Hostinger
Use business name generators
This is a great way to explore Etsy shop name ideas with built-in filters for niche, style, and domain availability. These tools generate memorable names based on industry trends, helping you find one that fits your brand value and target audience.
Try these:
Use Etsy shop name suggestions
Etsy offers built-in shop name ideas during setup. It generates suggestions based on your products, niche, and relevant keywords. Tweak and mix them until you find the perfect name.
Etsy even provides legal tips and allows for name changes later, so you have flexibility as your Etsy store name evolves.
Draw inspiration from other stores
Looking at good Etsy shop names in your niche sparks excellent ideas. Pay attention to names that feel memorable, fun, or professional – what makes them stand out?
A strong Etsy store name will capture your brand’s personality and attract customers. Keep a list of names you love and use them as creative fuel.
What to do when your business name is already taken
Found the perfect Etsy shop name – only to realize someone else beat you to it? Don’t worry. You can still create an authentic Etsy business name that fits your brand identity while standing out in search results. Try these quick tricks:
Swap in synonyms or related words
If your top choice is taken, think creatively. Stick to your brand’s vibe by swapping in something similar. Selling custom t-shirts? Try “Apparel,” “Threads,” or “Wear.” Got an art shop? “Illustration,” “Crafts,” or “Creations” could work. This keeps your Etsy shop name fresh, recognizable, and SEO-friendly for potential customers.
Add a catchy prefix or suffix
A small tweak makes good Etsy shop names great. For a new variation, attach a word like “Shop,” “Studio,” “Works,” or “Designs” to your business name. Want something fun? Try “Get” (GetStitching) or “The” (ThePrintLab). This method works great for Etsy sellers looking to personalize their shop while keeping it simple and brandable.
Use a descriptive word
Choose the right Etsy shop name and make it more searchable by adding a keyword describing what you sell. Instead of just “GoldenOak,” try “GoldenOakWoodworks” or “GoldenOakPrints.” Customers love clarity, and Etsy’s algorithm does too. This trick helps you attract your target market and amp up the shop’s visibility in Etsy search results.
Named your Etsy store? List and sell products with Printify
Now that you’ve nailed your Etsy shop name, it’s time to fill it with best-selling products. Printify is the leading print-on-demand platform. It offers the largest catalog and a global Print Provider network for fast, reliable fulfillment. No inventory, no hassle – just design, list, and sell.
Create a Printify account and integrate it with Etsy
Sign up for free and connect your Etsy store in just a few clicks. Our automated listing process syncs your products, updates stock, and helps streamline your business.
Pick and design custom products
Choose from over 1,300 products and customize them with Printify’s Product Creator. Add text, patterns, and AI-generated images, or use our free graphics library to bring your ideas to life.
List and start selling worldwide
With your authentic designs ready, publish them to your shop and start selling. Printify’s Print Providers handle the printing, packaging, and shipping – so you can focus on Etsy marketing and growing your business.
How to make money on Etsy and Best things to sell on Etsy for inspiration.
Etsy shop names: FAQ
A good Etsy shop name should be unique, memorable, and reflect your brand’s personality. Here’s how to name your Etsy shop:
- Use tools like NameSnack, Shopify’s business name generator, or EverBee for inspiration.
- Keep it short, easy to spell, and relevant to your product range.
- To set it up, go to Shop Manager > Settings > Info & Appearance and enter your desired name.
Before finalizing your shop name, check its availability on Etsy. Go to Etsy’s Search bar and type the name idea to see if it’s taken. If it is, try adding variations or multiple words to find an authentic style. For a broader check, search on Google, Instagram, and domain registrars to avoid customer confusion with an existing business.
A good shop name is catchy, relevant, and reflects your products or unique style. For POD, try something niche-specific like “RetroPrintCo” or “MinimalistMerch.” If you sell personalized gifts, go with something like “YoursAndMineCreations.” Test your name ideas by saying them out loud – if it sticks, it’s a keeper.
Catchy names are short, fun, and easy to remember. Use alliteration (“PrettyPrints”), puns (“ThreadLightly”), or descriptive words (“RusticCharmCo”). If your target audience loves trendy items, use modern names like “NeonNiche.” Avoid long, complicated names to keep your brand snappy and recognizable.
Absolutely! Your Etsy shop name is a crucial part of your brand. It helps customers remember you, builds trust, and makes marketing easier. A strong name aligns with your business vision and product range, while a confusing or generic one can hurt visibility. Make it authentic and relevant – a unique name is more than just a title; it’s your brand’s first impression.
When setting up your first store, you’ll need to choose a name during the shop creation process. But don’t worry – you can change it later. Here’s how:
- Log in to Etsy and open your Shop Manager.
- Head to Settings > Info & Appearance.
- Click Change next to your current Shop name.
- Enter your new shop name and see if it’s available.
- Hit Save, and you’re all set.
Read our full guide on setting up an Etsy shop to not miss a thing.
That’s a wrap on naming your Etsy shop
Choosing the right Etsy shop name is a crucial first step in building your brand. Keep it original, memorable, and aligned with your niche. Here’s a quick checklist:
- Follow requirements. Under 20 characters, no spaces, minimal special characters.
- Check for originality. Use synonyms, prefixes, or unique descriptors.
- Match your brand. Highlight your products and identity.
- Include keywords. Improve visibility with niche-specific terms.
- Make it memorable. Short, catchy names stick with customers.
- Check for availability. Secure the name on social media and domains.
- Use online resources. Try AI tools and name generators for inspiration.
Once you’ve picked the perfect name, it’s time to start selling. Let Printify help you launch a store today!
