Product inspiration

18 Best promotional products: Design and order with ease

February 27, 2025 9 minutes

The best promotional products help you stand out in today’s competitive market and connect with consumers.

With the potential to improve customer engagement by 30%, designing unique items featuring your brand’s visuals or logos is a profitable marketing strategy to keep your brand visible.

Creating custom promotional products is simple and cost-effective with Printify’s print-on-demand (POD) platform. Read on to explore promotional product ideas that help keep your brand top of mind.

Do consumers actually use promotional products?

Customers love practical, high-quality promotional products to use daily. Writing tools, t-shirts, and drinkware are among the most owned items.

Promotional products effectively engage people and build brand recognition over time, making them popular among small businesses to connect with their audience.

Here are some of the main benefits of a promotional item:

  • Cost-effective branding.
  • A tangible, long-term marketing tool.
  • Creates positive associations as freebies or an impromptu gift.
  • Perfect for free swag at events and trade shows.
Did you know?

69% of people keep promotional writing tools due to their quality, and 41% retain them because they’re useful.

18 best promotional products to order

Want to find unique promotional products for your company without worrying about inventory and fulfillment?

From totes and tees to phone cases, leverage Printify’s vast Catalog to design and effortlessly deliver quality, custom-branded items.

2. Branded tote bags

A woman going somewhere and holding a custom white “Thank you, next” tote bag.

Tote bags are among the most useful promotional items, blending practicality and brand exposure.

Our stylish swag bags come in various types and are great for trade shows, giveaways, and daily use. Choose a sturdy, eco-friendly cotton as a durable canvas for showcasing your logo or message.

We provide options from reliable brands like Liberty Bags and Econscious with quality materials to support long-lasting print designs.

3. Reusable water bottles and tumblers

Three reusable water bottles with custom prints used as promotional products.

Reusable water bottles and tumblers are a top trend in sustainable promotional products, ideal for brands looking to make an eco-friendly statement.

From stainless steel to copper vacuum-insulated options, each water bottle offers durability and style. Encourage customers to reduce single-use plastic bottles while keeping your brand visible in everyday settings.

These products are perfect for health and wellness events, employee gifts, or client giveaways, aligning with modern eco-conscious values.

5. Personalized notebooks and journals

A woman reading a custom-printed gratitude journal.

Personalized notebooks and journals are among the best promo products for a thoughtful, practical gift

Offer your audience a space to jot down ideas, notes, or to-do lists – perfect for corporate or educational events and client gifts.

With options like hardcover journals, spiral notebooks, and softcover designs, choose the style that best reflects your brand image.

6. Custom magnets and stickers

“Only good vibes” sticker on a laptop case.

Custom magnets and stickers are undeniably fun promotional items that give brands a playful edge.

From fridge magnets to wall decals, these versatile products literally stick around, keeping your brand top of mind in homes, offices, or on the road.

Browse Printify’s magnets and stickers to showcase your promotional message creatively. Whether you prefer kiss-cut or die-cut designs, these items allow endless customization to match your brand’s style.

7. Travel mugs

A woman drinking from a custom travel mug in the wilderness.

One of the most popular promotional products, travel mugs combine everyday convenience with exceptional brand visibility.

Perfect for keeping drinks hot or cold on the go, these mugs offer a practicality that customers appreciate, making them ideal for corporate and client gifts.

Available in various designs, from classic stainless steel to insulated options with handles, each Printify travel mug provides a durable and stylish backdrop for your brand message.

8. Personalized umbrellas

A man standing under a custom white umbrella with a black graffiti-like print.

Personalized umbrellas make for unique promotional items that stand out in a crowd, offering both functionality and creativity.

They provide a large, visible surface for showcasing your company’s branding while being a convenient item that people can rely on in any weather.

Printify’s semi-automatic foldable umbrella is the perfect promotional product. The ample space for custom designs makes it an excellent choice for small business owners to create memorable, high-impact giveaways.

9. Branded hats

A woman wearing a custom white cap with a blue palm tree logo.

Hats are easy-to-customize, dynamic promotional items that effortlessly combine style and utility, making them ideal for many audiences. 

From trucker caps and snapbacks to trendy bucket hats, these accessories help brands appeal to fashion-forward wearers while maintaining practicality.

Perfect for employee uniforms, client gifts, or fan merchandise, branded hats offer more than just functionality – they’re wearable statement pieces.

10. Coffee mugs

A red mug with a custom print of a ramen cup.

A timeless choice for branding in both personal and professional settings. This everyday essential brings your message right to people’s morning routines, creating a memorable connection.

From classic ceramic styles to trendy enamel camping mugs, our mug collection is perfect for every use or any corporate event. Explore accent colors and a range of sizes for promoting your brand’s values.

11. Branded mouse pads

A custom mouse pad with a print of illustrated operating system elements.

Branded mouse pads are valuable promotional items that seamlessly integrate your brand into daily workspaces, offering constant visibility on people’s desks.

These items are great additions to offices or gaming setups, making them ideal for corporate giveaways or tech-centric promotions. 

With options ranging from classic desk mats to comfortable wrist rests and LED gaming mouse pads, we have choices for every preference.

12. Wireless chargers

A wireless charger with a custom print on top of it.

Wireless chargers are some of the best promotional items for modern small businesses. They keep your brand front and center each time customers’ devices need a power boost.

People value items that make their lives easier, and a sleek wireless charger delivers just that – no more fumbling for cables or finding outlets.

These products fit seamlessly into home or office settings, giving your brand an edge as a thoughtful, tech-savvy choice.

13. Bluetooth speakers

Custom Bluetooth speaker hanging from a wooden wall.

With phones now central to streaming music and podcasts, portable speakers are a must-have for a high-quality audio experience. They make dynamic promotional items that complement a busy, on-the-go lifestyle. 

Whether for outdoor adventures or home, Bluetooth speakers help your brand be seen and heard everywhere. 

From compact designs to robust outdoor models – these speakers add value as both a tech accessory and a statement piece.

14. Personalized candles

A custom “Light if you need some inner peace” candle standing on top of a wooden stool.

Personalized candles bring a warm, inviting touch to promotional items. They’re especially suited for lifestyle, wellness, and hospitality brands aiming to elevate personal moments and cherished spaces.

Printify’s elegantly crafted candles in various scents, sizes, and containers offer an original canvas for your promotional ideas. 

From soy to coconut-apricot blends, customize candles with unique designs to elevate your brand’s presence in a subtle yet impactful way.

15. Custom backpacks and drawstring bags

A woman looking for something in a custom floral-themed drawstring bag.

Bags are a creative way to promote your brand with a functional yet stylish item consumers can carry daily.

Custom bags make excellent mobile advertising canvases showcasing your logo everywhere.

With options like classic backpacks and casual drawstring bags, each style offers ample space for customization while adding optimal visibility to your promotional strategy.

16. Laptop sleeves

A person putting a laptop in a custom laptop cover.

Laptop sleeves are popular promotional items for tech-savvy audiences, offering protection and function for everyday use.

With various finishes, these sleek, padded sleeves keep devices safe from scratches and bumps while doubling as a canvas for your branding.

Perfect for professionals and students, customized laptop sleeves let your logo travel from offices and cafes to airports and beyond.

17. Personalized towels

A white beach towel with a custom beach-themed print in blue.

From gyms to beaches to outdoor events, custom towels bring a fresh, versatile spin to promotional items.

Hand, face, and beach towels are adaptable to various settings and audiences, making your brand visible in daily routines and recreational spaces.

Perfect for wellness brands, fitness centers, or travel promotions, blank towels offer generous space for your logo, turning an everyday essential into a memorable brand memento.

18. Custom calendars

A yellow calendar with custom illustrations printed on the cover page.

These are a practical way to keep your brand top of mind all year. With options for wall and desktop formats, custom calendars become fixtures in homes, offices, and workspaces. 

Each month becomes an opportunity to highlight your logo and different custom designs for consistent exposure and utility.

Ideal for end-of-year gifts, corporate giveaways, or client appreciation, calendars offer functionality while reinforcing brand presence in a thoughtful way.

Create a lasting impression with custom promotional products

Create promotional products without worrying about production, inventory, or shipping. With Printify, all you have to do is design, publish, and market your products – our network will handle the rest.

1. Sign up

Register for a free Printify account to access our expansive Catalog and easy-to-use design tools.

2. Select your products

Browse over 1,300 products and choose from apparel, accessories, or home decor, depending on your brand and audience.

3. Add your designs

Bring your promo products to life by adding high-resolution logos or images using our easy-to-use Product Creator.

Check the final mockup preview and fine-tune the design before finalizing your order.

4. Order in a few clicks

With no minimum order requirements, you enjoy complete flexibility to place a single sample order or print in bulk.

This means you can test designs, fulfill small requests, or scale up to meet high demand with ease.

5. Let Printify do the rest

Once you place an order, our printing partners automatically produce, pack, and ship your promotional products – eliminating the need for upfront investment or inventory management.

With a global network of Print Providers, small business owners will receive their promo products with fast, affordable, and reliable shipping.

FAQ

The most useful promo items integrate into people’s daily lives, such as custom tote bags, reusable water bottles, and tech accessories like wireless chargers. These items provide functional value while keeping your brand visible.

A good promotional product is memorable, practical, and aligns with your target audience’s needs. Showcase your brand in a way that reflects its shared values with consumers.

Popular promotional products include branded apparel, drinkware, tech accessories, bags, and office supplies. These items cater to a variety of audiences.

Yes, promotional products are highly effective in building brand awareness and customer loyalty. They provide long-lasting exposure, often making them a cost-effective marketing strategy for businesses of all sizes.

To summarize

The most popular promotional items combine practicality, visibility, and brand appeal.

From custom apparel like t-shirts and hoodies to tech-savvy accessories, each product category offers a unique way to connect with your audience. 

Easily create impactful products without handling inventory using Printify. It’s an efficient solution for businesses of all sizes to enhance brand recognition and loyalty through creative, high-quality merchandise.

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