First 10 custom products to launch with Printify

Selecting the right products involves risk. Instead of guessing, treat your first ten Printify items as strategic “test cells.” Mix proven staples with trend capturers using Printify Premium and the Copy to feature to get data and scale winners. By using this approach, you minimize risk and build a foundation for Print on Demand success.

Your first 10 products

Proven staples and trend capturers

Making smart decisions is key. Launching products gathers market insights without inventory risk. By strategically blending reliable “proven staples” with agile “trend capturers,” you create a portfolio designed for cash flow and market validation. This approach ensures stability while helping you capitalize on emerging opportunities.

The ROI logic

Why data is new inventory

Inventory is risk. In print on demand, your first ten products become “test cells” to gather crucial data. The goal is to understand market signals. Determine your Conversion Rate (CR) and Customer Acquisition Cost (CAC) for each item. This data helps you scale winners and pivot from losers. Every product you launch transforms raw data into actionable insights.

The Printify Premium advantage

Launching ten diverse products with a Printify Premium subscription means an immediate 20% discount on base costs across your entire Printify Catalog. This lowers your break-even point and allows for aggressive testing without burning capital. Use this strategic financial move for rapid market validation.

Your 80/20 portfolio

Core revenue generators

These products are your foundation. They offer broad appeal and consistent demand. Prioritize items with low return rates to keep the business hands-off.

• Heavyweight Tees (e.g., Bella+Canvas 3001, Gildan 5000): These are high demand and versatile. Focus on quality fabric options for perceived value.
• Hoodies/Sweatshirts (e.g., Gildan 18500): These offer a higher price point and extend your sales season. They are great for colder markets.
• Ceramic Mugs (e.g., 11oz, 15oz): These are fantastic for gifting and have extremely low return rates. They offer high customization potential.
• Canvas Prints/Posters: These appeal to home decor niches and offer higher margins. They are virtually return-proof if quality is consistent.
• Journals/Notebooks: These have strong appeal in personal development and gift niches. They carry very low return risk.

High-margin upsells

These products offer higher profit margins and appeal to specific niches. Use these to test new design aesthetics and emerging trends.

• Die-Cut/Kiss-Cut Stickers: These are low cost and high margin. They are perfect for impulse buys or bundling.
• Phone Cases: These offer constant demand for customization. They are excellent for capturing aesthetic trends.
• Embroidered Hats: This is a growing category with a premium feel. Minimalist designs translate well here.
• Keychains/Coasters: These are highly personalizable and great for gifts. They have inherently low return rates.
• AOP Tote Bags: These appeal to eco-conscious buyers. The large canvas allows for unique designs.

To capture market opportunities, use tools like Printify Trends and Google Trends. Pair this insight with these products to create a relevant offering.

Direct activation

Step 1: Design your hero product

Start with a proven winner. Design your first “hero” product on a versatile item like the Bella+Canvas 3001 Unisex Jersey Tee. Focus on a design that reflects your initial niche. This will be your benchmark for quality and market appeal.

Step 2: Use the Copy to feature

Once your hero design is ready, use the Copy to feature within the Product Creator. Instantly sync that winning design across your other nine high-potential products. This reduces your setup time by an estimated 90%, allowing you to launch a diverse portfolio with minimal effort.

Integrate analytics from day one

Ensure your eCommerce platform is fully integrated with analytics tools. Every product launched is a data point. Monitor impressions, clicks, adds-to-cart, and purchases to build your CR and CAC profiles. This data is your compass for future scaling.

Beyond the first 10

Interpreting your data

After launching, analyze your results. Identify which products have the highest CR and lowest CAC. These are your winners. Use this data-driven insight to make informed decisions that impact your financial freedom.

The iterative process

Use your data to optimize designs and target new niches. Expand your Printify Catalog strategically. Cut underperforming products to reallocate resources to what works. This iterative approach is the blueprint for long-term scalability.

Head to your account, use your Printify Premium discount, and design your hero product. Use the Copy to feature to build your first ten strategic test cells today.