Wix eCommerce gives you everything you need to create a successful online store. From stylish templates to detailed retail pages, there are tons of features to help you reach eCommerce success.
In this article, we’ll cover the key features that make Wix a go-to for eCommerce and show you how to use them to increase your sales.
Key takeaways
- Beginner-friendly design: Wix’s drag-and-drop editor makes website creation easy.
- Multiple payment methods: accept several payment types with no transaction fees.
- Tailored shipping: set localized rates, offer free shipping, and integrate with shipping carriers.
- Advanced marketing: use built-in SEO, email marketing, and social media tools.
- Customer experience: request reviews, offer live chat, and personalize your marketing assets.
- Order management: Manage orders and inventory seamlessly from your dashboard.
Design hassle-free
Wix’s built-in drag-and-drop editor is excellent for quickly constructing a visually appealing and highly functional eCommerce website. Choose from a huge selection of eCommerce website templates tailored to different types of Wix stores.
Template categories include:
- Fashion and Clothing
- Jewelry and Accessories
- Arts and Crafts
- Home and Decor
- Beauty and Wellness
- Food and Drinks
- Sports and Outdoors
- Electronics
- Kids and Babies
Wix’s knowledge base provides resources to help you make the most of these eCommerce templates and tools. Whether you need to tweak a design element or overhaul your layout, the Wix Editor offers flexibility and control.
Leverage as many Wix Design Tools as you need. Use the platform’s image editor and built-in design features like filters, shaping, animations, custom fonts, and slideshows to personalize your template, enhancing your brand’s visual identity so it stands out from competitors.
Check our guide on how to create a Wix website. To start, log in or sign up for a Wix account to create your new website.
Wix’s mobile-ready feature ensures your site adapts seamlessly to different screen sizes, making it easier for shoppers to browse from their phones.
Connect multiple payment methods
Accept payments through multiple channels to make the checkout process convenient for everyone.
Connect various payment providers to process credit card payments or accept online payments through services like PayPal.
Want a shortcut? Integrate Wix Payments to enable all these transaction processes for your online store in one go, from credit cards in multiple currencies to mobile wallets on iPhone and Android.
Wix Payments does not charge transaction fees, even if you have a free plan.
Note: check availability. Wix Payments is not currently available for every country and payment provider. Find more information on the Wix Help Page.
If you are targeting an international audience, add a currency converter on your Wix page so your customers can view local product prices regardless of their location.A big bonus of Wix Payments is the added security. Applying the platform’s strict security standards protects your customers’ data, builds trust, and encourages repeat business.
Tailor shipping prices
Setting up shipping rates is an important part of optimizing your eCommerce business. Wix lets you tailor domestic and international shipping prices to suit your needs.
Access the Shipping Settings to manage prices and connect with shipping providers.
- Go to your site’s Wix eCommerce dashboard.
- Click Store Products.
- Select Shipping & Fulfillment.
Integrate with shipping carriers like USPS or FedEx for real-time shipping rates based on customer location. You’ll find this under the Shipping Providers section.
Free shipping thresholds
Advanced features like free shipping thresholds encourage customers to buy more. Set this up by going to Shipping Rules and adding a free shipping condition based on order value.
Shipping zones
Create shipping zones and set specific rates for different regions under Shipping Settings.
Use advanced marketing tools
Wix offers many built-in and third-party marketing tools to help you reach more customers and increase sales.
Access them in the Marketing & SEO section of your Wix Dashboard or browse the Wix App Market for additional options.
SEO, email marketing, and social media are some of Wix’s most popular tools.
Search engine optimization (SEO)
Search engine optimization (SEO) is the practice of including relevant keywords and elements in your website to improve your website’s ranking in search engines, making it easier for people to find your site.
Wix’s SEO tools enhance your eCommerce website for Google search, helping drive organic traffic. Use these tools for page optimization, keyword research, and analytics to improve your site’s visibility and rank higher than competitors in search engines.
Email marketing
Automated emails keep your audience engaged and informed about new products, special offers, upcoming sales, and abandoned cart recovery emails.
Set up automated email campaigns through the Wix Email Marketing page or the Marketing Tools section.
Social media marketing
Social media marketing tools help you connect with more potential customers. Integrate your social accounts under the Social Media section in Settings or use third-party integrations.
Share updates and promotions and engage with your followers to boost traffic to your eCommerce store.
Content marketing
Use the Wix Blog app and post content related to your customer base to drive more traffic to your site. This pairs super well with Wix’s SEO tools, as optimizing your blog posts with keywords will enhance your visibility and attract even more potential customers.
Analytics
Access the Analytics & Reports section in your dashboard to adjust your strategies for better results. Use the Wix site insights to track the data that’s relevant to you.
Figure out what’s working and what to improve to get the most out of your Wix store marketing strategy.
Enhance customer experience
An exceptional customer experience is key to gaining repeat customers and increasing sales. Wix eCommerce includes multiple features to improve customer shopping experiences.
Reviews and ratings
Good reviews and ratings are like a golden badge on your storefront window. Add the Wix Reviews app from the Wix App Market to enable user reviews and ratings.
Live chat support
Use apps like Wix Chat or third-party options from the App Market to integrate live chat support and answer customer questions quickly.
Analyzing customer data
Wix’s analytics tools help you understand customer behavior and preferences. Use this data to offer tailored product recommendations and targeted email campaigns.
Customer loyalty
Create loyalty program apps from the Wix App Market. To gamify the experience, offer rewards like points, discounts, or exclusive access to new products.
Language variety
Integrate Wix Multilingual to offer website translation, making your Wix eCommerce site more accessible to international customers and increasing your reach.
Manage orders with ease
The Wix dashboard provides a streamlined, easy-to-use interface for online stores to manage their products and orders.
Access order management tools by navigating to the Orders tab in your dashboard.
Inventory management
Set up inventory tracking in the Store Products section to monitor stock levels and receive notifications when inventory runs low.
Catalog management
While in the Store Products section, organize your products into relevant categories or product variations to make it easier for customers to find what they need.
Automated emails
Automated emails save you time and effort and keep your customers informed every step of the way. In the Automated Emails section, set up notifications for order confirmations, shipping updates, and delivery confirmations.
Multi-site management
Have more than one Wix store? Use the Multi-Site Management dashboard to keep track of each of your Wix stores so you never lose an order while running several successful businesses.
Swiftly integrate Print on Demand and dropshipping
Integrating print-on-demand and dropshipping services with Wix is an awesome way to automate your business. Sell ready-made merchandise and streamline order fulfillment with Wix’s partnered apps.
Wix works with on-demand services like Printify, making it possible to design and sell custom products without holding inventory. Choose from over 900 customizable, white-label items, all backed by beginner-friendly design tools and global fulfillment centers.
Offer products from multiple suppliers without the headache of managing stock. This flexibility supports business growth and opens the door to an even larger customer base.
Both dropshipping and Print on Demand have no upfront costs, making them low-risk, high-reward business models.
To get started, just add the Printify app from the Wix App Market and follow the simple setup steps – signing up is free!
Analyze for growth
Wix offers great analytics tools to track sales, site visitors, and conversion rates. Access these tools by navigating to the Analytics & Reports section in your dashboard.
Sales reports
Track revenue, average order value, and other key metrics to make strategic decisions and identify growth opportunities. Wix’s sales reports provide a clear picture of your store’s performance. Go to your dashboard and select Reports to find them.
Google Analytics
Connect to Google Analytics for deeper insights into your customer behavior. To set up Google Analytics, link your account under the Tracking & Analytics section in Settings.
Conversion tracking tools
Conversion tracking tools reveal which marketing campaigns drive sales and which need improvement. Set up conversion tracking on the Marketing & SEO page in just a few clicks.
A/B testing
Wix also offers tools for A/B testing. Test different versions of your site to see which performs better. Set up A/B tests using the Wix Editor and monitor the results in your analytics.
Customer behavior
Wix Analytics provides detailed reports about your customers’ purchasing and site navigation activity, helping you understand how customers interact with your site and make necessary adjustments to improve their experience.
Apps for days
The Wix App Market and its third-party tools offer a treasure trove of features that enhance your store’s functionality. Whether you need SEO, marketing, customer support, or inventory management tools, you’ll find free and paid options online to enhance your site.
For example, Wix integrates with Printify to provide automated print-on-demand services.
Here are some useful categories:
- SEO tools: Improve site visibility with tools like Semrush.
- Email marketing: Use tools like MailerLite to automate campaigns.
- Social Media integration: Connect and share content easily.
- Live chat: Provide real-time customer support.
- FAQ builders: Create comprehensive help sections.
- Currency converter: Cater to international customers.
- Product reviews: Collect and display customer feedback.
- Discount managers: Create and manage promotional offers.
Run your store from your phone
The Wix Owner App, available on the App Store and Google Play, is a simple way to manage your store on the go. Use the app to handle orders, track inventory, and communicate with buyers directly from your phone.
Notifications keep you informed on new orders, low inventory, and customer messages so you can stay on top of operations and provide excellent customer service.
The Wix Owner App also offers features like sales analytics. Monitor your store’s performance in real time and make informed decisions. This level of control keeps your business agile and responsive, capable of adapting to changes and responding quickly to hiccups.
Examples of successful Wix eCommerce stores
These Wix stores have used the website builder tools above to enhance their sites for an enjoyable shopping experience.
1. Copper and Brass
Copper and Brass features a unique selection of stationary and school supplies with a retro cartoon theme. Their Wix site showcases high-quality images, a prominent bestseller section, excellent product reviews, and shop policies.
2. Ogi Eyewear
Ogi Eyewear uses Wix to sell contemporary and stylish eyewear. This sleek eCommerce store features a list of collections, a mobile app integration, and an interactive spotlight graphic. It also has an intuitive and artistic product catalog and easy navigation.
3. The Spice Suite
The Spice Suite Wix website is a spice store that offers customers bundle sets in the form of SpiceBoxes, SpiceBags, and KitchenWEAR. With unique listing formats and several links to socials, this is an excellent example of how to interact with a community and offer something new.
4. Fresh Prints
Fresh Prints is a sports-themed apparel store for students. It’s absolutely brimming with personality and social media glamor. The home page includes vibrant photo and video albums, gliding product highlights, and designs as digital products. Everything is animated and colored to encourage visitors to stay a while.
5. The Boho Birdy
The Boho Birdy provides bohemian-style clothing and accessories. Its front page includes a curated list of collections for different styles, new arrivals, and top picks, giving the customer several options for browsing. The site has multiple category pages for quick navigation and plenty of discount promotions.
Start a Wix eCommerce business with Printify
1. Sign up
Create a free account on Printify to get started.
2. Pick and design products
The Printify Catalog offers over 900 bestselling products, ranging from apparel and accessories to home decor and consumer packaged goods (CPGs). Pick your favorite and use the Printify Product Creator to upload your designs or create some new art from scratch.
3. Integrate with Wix
Seamlessly connect Printify to your Wix store to ensure smooth order processing and product updates.
4. Let Printify do the rest
We’ll take it from here! Our network of Print Providers will handle production and shipping while you perfect your business plan and harness all the tools Wix eCommerce offers to enhance your store for success.
FAQ
Wix is a website builder, and its eCommerce features provide tools to create and manage an online store. It has a beginner-friendly drag-and-drop editor, multiple payment gateway options, and advanced marketing tools to set up an online business.
Yes, Wix is good for eCommerce and online businesses. Wix stores come with extensive features for building, managing, and growing. The platform has a beginner-friendly interface that’s accessible to everyone.
Both have their strengths. Wix eCommerce pricing is a bit more budget-friendly, and business owners enjoy its ease of use. Shopify offers many advanced features but comes with a higher price tag.
Check out our Wix vs Shopify article for a more in-depth Shopify and Wix eCommerce review.
The Wix platform offers a free trial plan with basic features to sell products, but the Business Elite or Enterprise Plan, which has many more advanced features, comes with a price tag. Many people upgrade to these plans to access these additional eCommerce tools and expand their online businesses.
See all free and paid plans on the Wix eCommerce pricing page.
Some users find that advanced customization options for their online store are limited compared to other platforms. Additionally, while free accounts offer several great features, they don’t include a dedicated Success Manager or other valuable tools many business owners want.
To summarize
Wix eCommerce has many excellent features to help you create and manage a successful online store. From a hassle-free interface and multiple payment methods to advanced marketing tools and seamless order management, Wix has everything an online business needs to thrive.
