Printify holiday guide 2025: Your roadmap to a successful sales season

Printify Choice

Printify Choice helps you fulfill faster, avoid stockouts, and stay on track during the holiday rush. It automatically selects the top Print Provider for each order based on product availability, location, and performance rating.

Available for a curated selection of over 30 Printify products – including holiday favorites like t-shirts, hoodies, and mugs – you’ll see the Printify Choice label on eligible product pages in the Catalog. No additional setup needed.

If you sell on Etsy or Shopify, Printify Choice Global Fulfillment helps you convert more international shoppers. It routes eligible products to local providers in the US, Canada, UK, EU, and Australia, offering faster delivery and lower shipping rates – two key factors that reduce cart abandonment and drive sales.

AI image generator

Printify’s AI image generator is a practical tool for quickly designing unique presents for your shop – without needing a designer. Select a product, open the Product Creator, choose AI image, and enter a prompt (e.g., “cute reindeer in snow, pop art style”). You’ll have a ready-to-print design in seconds.

Tweak the image style, remove the background, or use the prompt enhancer to explore fresh visual ideas. The tool lets you generate up to 15 AI images per day, with the limit resetting every 24 hours.

Early Access Catalog

Timing is everything during the holidays. Printify’s Early Access Catalog lets you list new, in-demand products before they fully roll out across the platform. That way, you can offer trending products customers want and expand your gift list.

These products are ready for sale but don’t include Printify-generated mockups, so you’ll need to create your own visuals. In return, you gain early access to high-potential items before they hit the wider market.

Go to Catalog → Early Access, choose a product, add your design, upload your mockup, and publish.

Printify Premium

Printify Premium gives you up to 20% off products in the Catalog. The discount directly increases your profit margin – or gives you room to lower prices and attract more shoppers during peak season.

Plans start at $29/month or $299/year. Once you subscribe, discounted pricing is applied automatically across your product list.

Printify Connect

When order volumes spike, customer support can quickly overwhelm your inbox. If you’re subscribed to Premium, you can enable Printify Connect, a tool that routes customer order issues directly to Printify’s Support Team.

When enabled, your customers can report issues by responding to their order confirmation email. Printify reviews the case, issues a refund or reprint, and keeps your inbox clear – saving you time and helping you deliver a smoother customer experience during the holidays.

Connect currently works with standalone stores on eCommerce platforms like Shopify or Wix, but not on marketplaces like Etsy, Amazon, or eBay.

Engraving 

Engraving creates a permanent design by etching into the product surface, for a tactile, premium finish. It’s ideal for creating unique, practical holiday presents like tumblers, flasks, and wood items where durability matters.

Create unforgettable gifts by engraving logos, text, or even photos. The results vary by material – for example, wood and metal allow more detail and shading than glass.

Engraved products are a great way to expand your holiday gift list with timeless, high-quality items that customers will treasure.

Embroidery

Embroidery adds texture, depth, and a handcrafted look by stitching thread onto fabric. It’s ideal for classic or minimal holiday designs, like simple graphics, logos, or monograms.

This decoration technique is highly durable and holds its shape long-term. Whether you’re selling embroidered hats, beanies, polos, or sweatshirts, embroidery makes the perfect gift your customers didn’t know they needed.

Personalization

Allow shoppers to add custom text or photos to your products through personalization. It’s a feature customers love – and an effective way to increase conversions.

Personalization is available for Etsy, TikTok Shop, and Pop-Up Store. When enabled, a text or photo field appears on the product page for the buyer to customize. You’ll get a notification on your Printify dashboard to review and approve each order before it’s sent to production.

This feature supports both personalized and non-personalized versions of the same item, so you can easily expand your gift list without creating separate listings.

Gift messages

Let customers add a personal note to their order at checkout with gift messages. It’s an easy way to offer more value during the holidays and help your customers share gifts that feel thoughtful and complete.

This feature is available for Etsy orders marked as gifts. If enabled, Printify prints the message on a 6″ x 4″ card and includes it in the shipment. Whether your buyer wants to celebrate a friend, surprise a young couple, or send something heartfelt to a faraway grandparent, a custom message is the finishing touch that can brighten a holiday package and make your shop feel more premium.

Packaging inserts

Packaging inserts are printed on a 6″ x 4″ card and placed inside orders from supported Print Providers. It’s the perfect space to say thank you, share a holiday discount code, or invite customers to follow your shop on social media. Some sellers even add QR codes to collect reviews or build their email list.

Inserts turn standard holiday orders into marketing opportunities, creating a memorable unboxing experience and keeping your brand top of mind long after the gift is opened.

Neck labels

Custom neck labels let you replace the manufacturer’s tag with your own design, printed inside the collar of select t-shirts and sweatshirts. This seemingly small detail instantly makes your products look professional.

To add one, choose a garment with the neck label option, upload your design in the Product Creator, and publish. Printify automatically includes the legally required sizing and care info, so your products comply with any laws and regulations.

Pair neck labels with packaging inserts and gift messages for a complete holiday gift experience that feels polished and personal – just like something customers would find in their favorite store.

Make holiday order deadlines a priority

Holiday shoppers expect their gifts to arrive on time. Late deliveries can damage your reputation and lead to complaints. That’s why providing clear cutoff dates is essential.

Share them on your storefront banners, product descriptions, and order confirmations so customers know exactly when to buy. A clear message saves confusion and gives shoppers a sense of security.

Think of deadlines as more than just logistics – they can be part of your marketing. Remind customers to order early or position your bestsellers as the perfect gift that’s still available before cutoffs. You can even create a “last-chance” list highlighting which products are still safe to order.

Printify’s holiday order deadlines are usually announced by the middle of October. Once published, you’ll find them on the Printify network fulfillment status page.

Offer multiple shipping options

Not every buyer has the same needs. Some want their gifts yesterday, while others prefer to save a few dollars and wait. Offering multiple shipping choices keeps your shop flexible and your customers happy.

Here’s our holiday shipping guide:

• Express Delivery: Best for last-minute shoppers during the holidays. Express delivers Bella+Canvas 3001 and Gildan 5000 t-shirts with a front print in 2-3 business days. It’s a smart way to capture those final orders and still deliver the perfect gift.
• Economy Shipping: A practical option for budget-conscious buyers. Delivery takes 4-8 business days, but it comes at a lower cost, making your store more competitive.
• Standard Shipping: The default selection providing reliable delivery within 2-5 business days, with international options available.
• Priority Shipping: Faster than Standard (2-3 days domestic, 3-5 days international), though available for specific products and providers.

Add delivery timelines to product pages and checkout so customers know what to expect. You can serve more customers and reduce cart abandonment by matching shipping options to different buyer profiles.

Set clear shop policies

Shoppers buy more confidently when your return and refund rules are easy to find and understand. Share exactly how you handle damaged or wrong orders, what qualifies for a refund, and how customers can reach you.

Clear policies also reduce unnecessary back-and-forth, saving you lots of time.

How to manage order statuses

Manage order statuses by checking them regularly and acting quickly if issues appear – whether it’s updating a payment, fixing an address, or resolving a shipping delay. Every order moves through multiple stages, and knowing what each status means helps you take the right step at the right time.

Staying familiar with this process means fewer surprises and keeps customers’ holiday presents from getting stuck in limbo.

Prepare customer support templates

Holiday sales bring a wave of customer questions – about shipping, returns, or missing packages. Having ready-to-use templates saves time, keeps responses consistent, and helps you resolve issues faster.

Think ahead to the busiest weeks, before your inbox is filled with urgent questions. Well-written replies prevent frustration and free you to focus on sales.

Support templates also make it easier if you work with staff or virtual assistants, ensuring they have the right words ready.

Reach out to Merchant Support

Even with the best planning, the holidays can bring unexpected problems. If you can’t resolve an issue yourself, submit a request to our Support Team through your account or use live chat. Providing clear details, like order numbers, screenshots, or tracking links, helps them solve cases faster and keeps your shop running smoothly.

Our Support Team works hard 24/7, so whenever something comes up, we’re here to help you.