How to sell fashionable face masks with Printify

How to sell fashionable face masks with Printify


Who knew 2020 would be the year we get a new clothing item…nothing makes sense. Anyway, it looks like we’re going to be wearing face masks for a while. Global health organizations such as the World Health Programme and the CDC have recommended that people wear masks when going out in public. In Europe, wearing a mask is a requirement for any EU country considering lessening its current social distancing restrictions for the public. In US major cities, such as NYC, New Yorkers must wear masks in public places, especially when not keeping a 6 feet social distance. Similar orders have been issued in New Jersey, Los Angeles, Puerto Rico, and more.

This is in an effort to help flatten the curve of the global pandemic we all are trying to get through. Failure to wear a mask in public can result in fines and even jail time in some countries. It looks like for the foreseeable future, we will all be wearing masks to the grocery store, on walks and runs, and during family celebrations. Wearing a fabric mask as a civilian is now common sense, and people are looking for a way to find the best ones. Custom face masks have also made their way to social media through mask selfies, which will most likely push them to become fashion statements, rather than just functional items.

Cloth vs medical face masks

First things first, let’s be clear on this: The best face masks for civilians to wear are made of cloth. Please leave the surgical masks and the medical N95s for the healthcare professionals and essential workers. Unless of course, you are sick, in which case you shouldn’t be out in the first place. 

Customers can get cloth face masks from almost anywhere right now and at different price points to meet their flair. Those who fancy one from major designer labels can get one from Fendi, Palm Angels, Marine Serre, and Christian Siriano who turned his business into a mask-making machine for hospitals. Those looking for a cheaper alternative can DIY face masks from one of the many tutorials on YT on how to make one at home.

Create Your Own Face Mask

For customers looking for face masks they don’t have to make themselves, this is where you as a print on demand seller comes in. To see just how popular face masks are right now, check out Etsy’s landing page which has become all about face masks.

The Etsy CEO disclosed that between April 4 and 6, 2020, people searched for masks on the site an average of 9 times per second, totaling more than 2 million searches.

Supply on Etsy has also exploded, as the number of mask sellers on the site increased fivefold in the last week of March and the first week of April.

Why is it important to wear a face mask?

The truth is wearing a cloth face mask may not prevent you from contracting the coronavirus or any other virus, but it can greatly decrease the likelihood of spreading germs from the wearer.

It’s important for everyone to wear a mask because viruses have varied effects on people. According to Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Disease, somewhere between 25% and 50% of people infected with the coronavirus may never show symptoms or become ill. Whether you’re asymptomatic, pre-symptomatic, or showing mild symptoms that could be brushed off as a common cold, there’s still a possibility you’ve contracted the coronavirus and can unknowingly spread it to others. Wearing face masks limits other people’s exposure to the virus.

The CDC recommends that face masks have the following features:

  • A snug fit that sits comfortably against the side of the face
  • Ties or ear loops that keep it secure
  • Multiple layers of fabric
  • Allow for breathing without restriction
  • The ability to be laundered and machine dried without damage

Masks are not a fashion accessory, but they do take up a fair amount of real estate on your face. So it’s not surprising that people are looking for aesthetically pleasing ones. With that in mind, below is a list of fashionable face mask design ideas to help you make the most stylish face masks for your customers to buy right now.

Fashionable face masks ideas

When you think about wardrobe essentials, the usual suspects come to mind: a crisp white shirt, a great pair of jeans, and some cool sneakers. But in 2020, no outfit is complete without a face mask. As with all things, fashion has a way of making boring articles of clothing and accessories infinitely cooler. Your fashion-forward customers are looking for some trendy face masks to complement their wardrobe while they protect them at the same time. 

Although it may not be the first choice for a fashion accessory there’s no denying that, if worn correctly, a mask can pull an outfit together. Below is a collection of fashionable face mask design ideas that will push your face masks ahead of the game for your customers.

K-pop inspired face masks

Way before we even knew what they were, face masks were already a common item worn by East Asians to protect them from pollutants in the air such as fine dust and as a courtesy to the people around them when they had a cold. But nobody made them a better fashion statement that K-pop idols. For K-pop idols, face masks have been the must-have accessory to complete the ultimate airport outfit.

The world of K-Pop fashion can show the rest of the world how it’s done when it comes to fashionable masks. They pull off a sleek “airport” look by pairing their face masks, mostly in black, with that classic K-Pop style, like oversized pants and jackets, ball caps, and ripped jeans. If you’re wondering how to add the face mask to your store, take cues from K-Pop stars.


Streetwear face masks

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Streetwear, at its most basic, incorporates classic wardrobe staples like jean jackets, sneakers, skinny jeans, and of course, tracksuit. Wearing a cool face mask actually pairs well with streetwear. 

Adding streetwear aesthetics such as arrows and minimal black or white lettering to your masks make it an easy streetwear staple. For best results, make sure that the color of your mask won’t clash with your designs. Designing on neutral-colored face masks gives you the blank canvas to tweak them and it shouldn’t be too hard to do.

Animal instincts face masks

You probably saw this one coming… try as you might, one has to admit that animal print never goes out of style. For whatever reason, people can’t stay away from a cute cat snout printed on a face mask. Take this as a cue to add just that to your store. Cute animal designs can range from animal prints such as leopard, zebra, and tigers to animal photos such as a cute cat or dog snout. Your customers will love the whimsical element added to their wardrobe.

“Designer” face masks

They are those who “ball on a budget”, and for them, a little “creative liberty” is required. Borrowing a few recognizable elements from popular designers can be a way to make those who look for a budget-friendly buy happy. Just be very careful to not break any copyright laws while at it. Our recommendation would certainly be to stick to very few elements such as recognizable patterns or fonts and to stay away from logos or stylized prints.

Afro-inspired face masks

Before we were all quickly hurdled back home to wait out the pandemic, everyone was jamming to Afrobeat tunes from the motherland. It is no shocker then that popular prints from the African continent such as the Lesso, Kitenge, and Kente are making way to people’s faces. The beauty of African prints is the abundance of color and pattern. You have an infinite amount to choose from making adding afro-inspired face masks to your store very easy.

Floral chic face masks

custom fabric face mask
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Floral print works on literally anything, including comfortable yet trendy wardrobe items like jogging pants, sneakers, leather jackets, and even on athletic wear. If you’re worried about a floral print on a face mask killing the vibe, don’t be. Play around with colors, types of flowers, and the patterns they make. Use this opportunity to design face masks that add a bold flair to your store. Design a floral face mask is in fact very easy and can easily be accomplished by choosing a mask with a fun accent color and adding a fun pattern or illustration on top of the floral.

Creative face masks

fabric face mask with emoji design

One positive thing about the surge in the demand for masks has been how the ingenuity of creators has been on full display. If you’re a crafty person or have a friend who is a crafty person, now is the time to take advantage of your creativity and create charming face masks with cool prints. Choosing a mask design that is clever, intricate, or even humorous can not only brighten up your customer’s outfit, but it can allow them to stand out as the special character they truly are.

Geometric pattern face masks

A face mask is a great way to let your personality shine through. When choosing a mask, there is nothing saying that you have to stick to a solid, ordinary color. Going with an energetic pattern, such as a geometric style, can help you stand out above the rest. You can choose simple geometric lines or full-on patterns. If you are finding it difficult to find cool designs for your face masks, geometric face masks are an easy solution to add a nice touch to an otherwise blank canvas. 

Minimalist face masks

custom face mask with text

They are those who prefer simple things in life. For them, bold patterns on the face may seem too attention-grabbing. Designing color-blocked face masks in single colors such as black, white, or navy blue may be the best bet. For one thing, black and white masks pair great with any outfit. Nothing is as easy to style as a single color for so your customers will love the option. It may seem strange, but don’t knock it until you try it!

Tie-dye face masks

et’s admit it, we’re not all experts at using a sewing machine. Chances are that many of your customers’ attempts at making face masks lie at the bottom of a box somewhere, never to see the light of day. Sewing is indeed a lot harder than it looks. What then is the option for those that want to have the DIY look but don’t want to risk sewing their fingers together? A chic DIY-inspired tie & dye face mask. Tie-Die is the go-to “I did this myself” print which makes it the best alternative. The even better news is that tie-die masks don’t look half bad, either. Save your customers from their well-intended efforts by designing cool tie-dye face masks that are as fashionable as they are crafty.

Print on demand face masks

custom face mask

Print on Demand is a modern business model for many online stores today. As of 2019, 3.2million online sellers use print on demand to sell over 60 million unique print on demand items every day. This means that with the right idea and designs, you too can have an online store that makes you a good profit. With trendy face masks become bestsellers overnight, it only makes sense to take advantage of such an opportunity.

With Printify, the fulfillment of print on demand products ranging from t-shirts, hoodies, shoes, and our newly added face masks, as well as household items such as mugs, pillowcases, blankets, magnets, and stickers, is done only after the sale has been completed. Once your customer buys a face mask from your online store, the order is sent to your chosen Print Provider, who begins the process of production. This business model is ideal for small businesses as it eliminates the need for bulk storage and inventory, a large sum in investment capital, and enrollment of shipping partners. You only need to make your face masks and market them.

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How to design your own face masks online

Printify offers an easy to use free Printify Mockup Generator to help you design beautiful face masks and create profitable online businesses. 

To design your face mask online, choose the custom face masks you would like to make and ensure that your designs fit the requirements for a high-quality print. Each product on our mockup generator has the size requirements indicated at the bottom right of the user panel. Once you apply your design, you can choose to see the preview and check the placement and sizing to see if it looks exactly how you want it. Please note that we also do quality checks for each of your products and we will let you know if it does not meet the printing standards.

Use the “Preview Mode” to view face mask with your designs on them. You can preview it from different angles and also get high-quality product images for your store. Once you make a sale, your face masks will be produced and shipped directly to your customers. You don’t need to worry about pre-stocking or storage, you can freely design as many face masks as you want for your store.

Where to sell face masks online?

Once you have designed face masks for your store, picking an eCommerce platform to host your store is next. Printify is integrated with many leading eCommerce platforms that will host your online store and also equip you with awesome marketing tips to help you sell and make money online. Below are some of the integrated platforms we have and the types of sellers who tend to go for them. 

Many artists choose Etsy because it is a great online marketplace “home-made” feeling print on demand items. It is a popular choice for online sellers with really unique selling points that set them apart. You also get marketing tools that help gain quick exposure. Etsy is currently the most popular platform for face masks online.

Shopify is currently the largest online e-commerce platform in the world. It is a good choice for creatives who want to own their sites and have a bit more creative leeway on how to brand their storefront. With Shopify, you can also have your own domain name and get access to advanced sales metrics and analysis. 

Wix is the platform for those who would like a fully custom-looking site with a little more help from renowned designers. They have 500 designer-made templates that give you a variety of options for designing your store. Use their inbuilt site editor to make sure your template-made site looks as uniquely yours as possible. Wix is usually preferred by sellers who want a very high-end look for online stores.

If you however already have an eCommerce website and would;t want to transition to any other platform, pick Woocommerce. It is a free online shop plugin for WordPress that enables you to host your own website on the WordPress site and is not tethered to any other platform. For those more technical and would prefer a completely independent web host but still want to use Printify, the Printify API is another great option.

Start selling face masks with Printify

Printify has beautiful customizable face masks for you to sell on many platforms online. With no order minimum, a great mockup generator, and this article that gives you great design ideas, you’d be remiss not to start your very own facemask business today.  We are well equipped to manage your sales through our automated production and fulfillment partners with a customer base in both the USA and Europe. Don’t miss out, join the thousands of sellers designing and selling their own face masks today.

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1 comment

  1. John Hernandez
    August 27

    Some of your photos show a pleated style front on the mask, the masks I have added to my store are not that way and I have had complaints from everyone who has ordered that they sit too close to the nostrils and makes it even harder to breathe

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