15 Best SEO Courses for 2024 (Free and Paid)
There’s a unique language that governs internet traffic and prioritizes some websites over others – Search Engine Optimization (SEO), the language of online visibility.
Learning through a dedicated SEO training course is one of the best ways to enhance your own website with professional site building, content marketing strategy, keyword research, and trends analysis.
In this article, we’ll list some of the best SEO courses available in 2024, whether you need advanced techniques or a beginner SEO certification.
Table of Contents
- 1. SEO for Beginners (Yoast)
- 2. SEO Training Course by Moz (Udemy)
- 3. Complete SEO Training Course (Ahrefs)
- 4. SEO Crash Course With Brian Dean (Semrush)
- 5. Building Sustainable Search Engine Traffic for Business Growth (HubSpot)
- 6. Search Engine Optimization (SEO) Specialization
- 7. SEO Unlocked (Neil Patel)
- 8. Advanced SEO Course (Simplilearn)
- 9. The SEO Playbook (Robbie Richards)
- 10. The Complete SEO Course (Reliablesoft)
- 11. SEO Blueprint 2 (seoblueprint.com)
- 12. Traffic Think Tank Academy (trafficthinktank.com)
- 13. SEO Starter Guide (Google)
- 14. SEO Training for Beginners (Shopify)
- 15. SEO Training Course (Simplilearn)
- Why Is SEO Important?
- Grow Your Skills and Become an Affiliate
- Study Away
1. SEO for Beginners (Yoast)
Yoast offers free course training tailored for SEO beginners, utilizing intuitive language and video format enriched with key terms and graphics. It’s recognized for facilitating a solid understanding of basic SEO through its comprehensive resources, including blogs, webinars, and the Yoast SEO Academy.
Learners can explore the workings of search engines alongside quick tips for enhancing website performance. The journey continues with fundamentals of Google Analytics, content creation, and technical page optimization, supplemented by Yoast’s ultimate guides on site structure, blogging, and keyword research.
- Level: Beginner-level SEO concepts.
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Price: Free course option and Premium plan with all access. Yoast Premium and all Academy courses are paid via a
- Duration: All SEO fundamentals in under two hours. Advertises becoming SEO experts in 12 to 16 hours.
2. SEO Training Course by Moz (Udemy)
Udemy stands out for its wide range of online courses, featuring a free SEO tutorial by Moz. This fast-paced course offers a thorough breakdown of SEO fundamentals in seven digestible sections, making it a valuable resource for those looking to grasp SEO quickly and effectively.
The course covers developing an SEO strategy, performing an SEO audit, keyword research, on-page and off-page SEO, backlinking, understanding SERP features, and reporting metrics, catering to learners who prefer a compact yet comprehensive learning experience.
- Level: Intermediate-level SEO concepts.
- Price: Free to enroll.
- Duration: Seven sections with 18 lectures, totaling 3h 25min.
3. Complete SEO Training Course (Ahrefs)
Ahrefs is highly praised for its SEO platform, offering a clean, straightforward style and comprehensive SEO training. The platform provides ultimate guides, popular SEO tools, software, and advanced techniques designed to outperform other SEO courses in effectiveness and user-friendliness.
The Ahrefs Complete SEO Training Course introduces the importance of SEO and proceeds with lessons on keyword research, on-page optimization, link building, and technical SEO basics. This approach is aimed at learners looking for a quick, professional rundown of essential SEO practices – it’s one of the best courses on SEO online.
- Level: SEO beginner-level concepts.
- Price: Free to view.
- Duration: 14 tutorials in exactly two hours.
4. SEO Crash Course With Brian Dean (Semrush)
Semrush is one of the best digital marketing agencies known for its clear interface and extensive resource list, including blogs, eBooks, webinars, and the Semrush Academy. The platform draws on the expertise of leading SEO specialists to offer courses that are both informative and actionable.
Hosted by SEO specialist Brian Dean, Semrush SEO courses lay out a direct action plan in five comprehensive lessons, starting with an SEO introduction and moving through keyword research, content-led SEO, building backlinks, and monitoring results, providing a thorough educational experience in SEO.
- Level: Beginner to intermediate-level SEO concepts.
- Price: Free to enroll.
- Duration: Five tutorial sections in four hours.
5. Building Sustainable Search Engine Traffic for Business Growth (HubSpot)
HubSpot, an SEO agency and software creator, collaborates with Moz to offer a detailed SEO course module. The course aims to enhance website search engine performance, covering strategies such as link building and blog writing.
HubSpot Academy enriches this learning experience with various articles, visual guides, and quizzes, focusing on search engine basics to improve affiliate content marketing strategies, making it an invaluable resource for eCommerce and marketing professionals.
- Level: Intermediate-level SEO concepts.
- Price: Free to enroll.
- Duration: Four lessons over 20 videos in 1h 35min.
6. Search Engine Optimization (SEO) Specialization
Hosted by Coursera, the University of California Davis delivers a detailed SEO course for digital marketing and content development, leading to a professional SEO certificate. It offers a deeper exploration of SEO within professional settings, focusing on search algorithms, optimization, and online marketing.
The specialization is designed for those with at least two years of business experience, offering a thorough dive into SEO concepts, keyword research, and competitive analysis, distinguishing itself as a comprehensive educational approach to SEO training.
- Level: Beginner-level SEO concepts.
- Price: Free to enroll. Financial aid available.
- Duration: Five-month course, suggested at a pace of six hours per week.
7. SEO Unlocked (Neil Patel)
Neil Patel Digital provides the SEO Unlocked course, focusing on establishing an SEO framework from scratch. This comprehensive weekly module covers SEO terminology, keyword research, on- and off-page optimization, and SEO auditing.
The course progresses to content marketing practices and optimization tips, concluding with guidance on Google SEO analytics and improving branding and customer experience. It’s structured to offer actionable insights and resources across three phases, led by marketing influencer Neil Patel.
- Level: Beginner to intermediate-level SEO concepts.
- Price: Free to view.
- Duration: Seven-week course, with varying lengths of video guides in presentation format.
8. Advanced SEO Course (Simplilearn)
Simplilearn offers free, self-paced video lessons on SEO, focusing on web analytics, content marketing, keyword research, and website optimization. It’s backed by a team of industry professionals and provides SEO certifications upon completion.
The Advanced SEO Course is structured to teach SEO basics and technical aspects, including URL management and analytics tools. It caters to learners seeking to understand how search engines work and aims to enhance website architecture for better search performance.
- Level: Beginner to intermediate-level SEO concepts.
- Price: Free to enroll for 90 days.
- Duration: 13 lessons over 36 hours with a quiz at the end.
9. The SEO Playbook (Robbie Richards)
Robbie Richards offers the SEO Playbook, a course aimed at marketing professionals looking to enhance their SEO skills with successful campaigns for both small businesses and large brands. The course is designed around a library of materials that guide learners through each SEO technique step-by-step.
Upon entering the playbook, students gain access to a vast array of course materials, including pre-built templates for SEO management. Richards fosters a community for individuals eager to improve their SEO capabilities, focusing on a practical approach to search engine optimization.
- Level: Beginner to advanced-level SEO concepts.
- Price: Enrollment is based on a waitlist.
- Duration: 14 hours of video training through 23 in-depth modules.
10. The Complete SEO Course (Reliablesoft)
Reliablesoft provides a digital marketing strategy course that blends SEO consulting with social media marketing and pay-per-click marketing to offer a holistic approach to improving search rankings. Their Complete SEO Course bundle is structured with step-by-step instructions for making websites SEO-friendly.
The courses cater to various learning styles through video, text, and screenshot annotations. For those interested in a comprehensive learning package, Reliablesoft offers their full bundle, which includes an actionable SEO blueprint that learners can directly apply to their strategies.
- Level: Beginner to intermediate-level SEO concepts.
- Price: $60 per SEO course with possible bundle deals.
- Duration: Four courses consisting of 34 lessons, designed to be completed within 60 days or less.
11. SEO Blueprint 2 (seoblueprint.com)
SEO Blueprint Training introduces the latest SEO insights and practical ways to enhance organic website traffic. Their SEO Blueprint 2 module focuses on new market trends, offering videos, checklists, and a community for entrepreneurs to thrive in.
The course is designed to provide a niche perspective on SEO, encouraging learners to master advanced techniques, overcome competition, and discover innovative solutions to common issues. It’s an ideal choice for those looking to delve deeper into SEO.
- Level: Beginner to advanced-level SEO concepts.
- Price: Full community training purchase for $597, available twice a year.
- Duration: 175 step-by-step lessons with over 27 hours of training.
12. Traffic Think Tank Academy (trafficthinktank.com)
Traffic Think Tank is an SEO training platform that supports learners at all levels, enhancing SEO skills through a dynamic and community-based approach. It offers courses ranging from beginner to advanced levels, covering key SEO concepts, content marketing, link building, and technical SEO.
TTT’s commitment to a lively learning environment is evident in its community program, which actively engages students in addressing specific queries. This platform is suitable for those seeking foundational, in-depth knowledge of SEO.
- Level: Beginner to advanced-level SEO concepts.
- Price: Self-guided learning for $99/month and a full-guided accelerator for $119/month.
- Duration: Over 200 hours of training across a vast library of resources.
Google’s own SEO Starter Guide has been one of the best SEO courses online for more than a decade, crafted by Google developers to introduce Google SEO fundamentals. This guide covers many SEO topics, including site structure, content optimization, and Google search strategies.
It delves into keyword research, on-page SEO optimization, understanding Google’s algorithm and techniques to enhance website visibility, offering a comprehensive overview for those new to SEO or looking to update their knowledge based on Google’s standards.
- Level: Beginner-level SEO concepts.
- Price: Free to view.
- Duration: Self-paced, intended for several weeks, with comprehensive guidance covering dozens of fundamentals.
The Shopify SEO Course is tailored for eCommerce, providing a beginner-friendly overview of SEO strategies for online stores. This concise course covers advanced training topics in a format that’s accessible to Shopify users, focusing on optimizing stores for better search engine rankings.
Learners are guided through implementing keywords, optimizing product descriptions, and leveraging Shopify’s SEO tools, along with strategies to build links and content creation. It’s an essential resource for Shopify store owners aiming to drive organic traffic and improve site performance.
- Level: Beginner-level SEO strategies for eCommerce.
- Price: Free to register.
- Duration: 30-minute course with an hour-long curriculum, designed as a series of short, digestible modules for easy learning.
This comprehensive course by Simplilearn is designed to provide an all-encompassing education in SEO. It caters to intermediate and advanced learners, covering the latest trends for advanced tactics in all things SEO.
Simplilearn’s course module covers crucial SEO concepts, including keyword research, link building, on-page and off-page optimization, SEO analytics, local SEO, and further career development topics for SEO specialists. It sets itself apart as an online boot camp emphasizing hands-on learning through case studies, practical exercises, and project work based on real-world scenarios.
- Level: Intermediate to advanced-level SEO concepts.
- Price: Free to enroll for 90 days.
- Duration: More than 20 hours spread over various modules, including practical exercises and quizzes.
Why Is SEO Important?
SEO is crucial for any online endeavor, serving as the backbone of web visibility and playing a vital role in digital marketing strategies. You’ll inevitably have to tackle SEO to become a successful online store owner, web developer, digital marketer, or pursue any other digital service career path.
Here’s why learning SEO is important:
- Increases Website Visibility: Good SEO boosts your site’s visibility in search engines, ranking higher in search results and attracting more visitors.
- Enhances User Experience: SEO practices improve website usability, enhancing the user experience with easier navigation and web performance.
- Cost-Effective Marketing: SEO provides long-term, cost-effective organic growth, unlike paid advertising.
- Builds Credibility and Trust: High search engine rankings and quality website backlinks position your brand as trustworthy and credible.
- Supports Content Marketing: SEO complements and amplifies your content marketing efforts via keywords and improved outlines, titles, and meta descriptions.
- Improves Conversion Rates: Well-optimized websites attract quality traffic, enhancing conversion rates, whether it’s sales, sign-ups, or subscriptions.
- Adapts to User Behavior: SEO captures user intent, dynamically responding to new trends and allowing optimized access through both desktop and mobile.
The best SEO training courses can help you streamline these goals and enhance your competitiveness against other websites.
Learning how search engines operate is a constant effort but essential for navigating the online environment and adapting to its updates and changes over time.
Grow Your Skills and Become an Affiliate
Learning to develop a strategic SEO skill set is nothing without a practical way to use it and earn money. See if you have what it takes to become an SEO professional by joining the Printify Affiliate Program as a digital marketer.
- Commission Structure: Affiliates receive a 5% commission from each sale made through their advertising efforts of Printify’s print-on-demand eCommerce service.
- Simple Sign-Up Process: Easy sign-up with a brief form that you can complete in just a few steps to apply for an affiliate position.
- Marketing Support: Access to custom Printify affiliate links, promo codes, and dedicated support from eCommerce and SEO professionals.
- Potential Earnings: Opportunity to earn an average of $1,000/month leveraging your existing audience.
- Traffic Growth: Encouragement to continue growing your website traffic through effective search engine optimization techniques.
Study Away
Check out some of the best free SEO courses available, or access new learning modules through dynamic paid programs with professional assistance. Find the best search engine optimization course for your needs.
The best way to learn SEO is to put it into practice. Use your SEO knowledge immediately and join the Printify Affiliate Program. Reach out to our dedicated Printify Affiliate Manager for any help during your application process – [email protected].
Make It Happen Today!
Written by
Janis Lazda
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