Chan Robbertse

Chan Robbertse

Printify

Content Writer

About the author

Chan is a copywriter, creative writer, and technical writer with 15 years of experience creating everything from training courses to compelling marketing copy. A self-confessed research nerd, she loves digging deep into a subject and bringing it to life on the page.

When she’s not writing, she’s exploring forest trails or walking the beach with her dog, or in the kitchen experimenting with homemade pickles and jams.

Areas of expertise

    Research
    eCommerce
    SEO
    Marketing
    Niches

Explore Chan's articles

Design trends

Unpacking the data behind the custom pet merchandise boom

The US pet industry hit $157B in 2025, and custom merch is one of its fastest-growing segments. Here’s the data behind the boom, the top-selling product categories, and how to start your own pet merchandise business with Printify.

March 13, 20268 minutes