How to sell with Print on Demand on Amazon in 2025: A thorough guide

Amazon is one of the world’s most popular online marketplaces. If you want your online business to reach a wide audience, it’s the place to be.

Discovering how to sell with Print on Demand on Amazon is much easier than you think, and we’ll guide you through the whole process.

We’ll cover everything you need to know to start selling on Amazon – from creating a seller account and choosing a print-on-demand supplier to designing products and marketing your store.

Step 1: Create an Amazon seller account

Anyone can start selling on Amazon quickly. This walkthrough will show you how to create an account.

1. Register. Visit Amazon’s Seller website, click Sign up, then Create your Amazon account.

2. Enter the verification code. A second screen will appear, requesting the code sent to your email address. Submit this to begin the Amazon account setup.

To create an Amazon seller account, you need a bank account and routing number, credit card, valid government-issued ID, tax information, and phone number.

3. Add business information. Select business location and type. If you choose None, I am an individual, enter your first, middle, and last name. Click Agree and continue.

4. Enter personal details. Input primary contact information, including country of citizenship, identity proof, and residential address. Verify your phone number, then click Next.

5. Add billing information. Read the provided details, and click Continue.

Then, add a bank account number and click Verify bank account. Carefully read the Monthly Subscription Fee section. Enter a credit card number, expiry date, and the cardholder’s name, then click Next.

6. Enter store and product information. Answer questions about your new Amazon store, and click Next.
7. Verify your identity. Upload images of your ID and submit a bank account statement.

Afterward, click Join video call, and an Amazon representative will contact you to verify your identity. You can also schedule an appointment for a later date.

As soon as the representative verifies you, you’re good to go. Just don’t forget to set up two-step verification to increase the security of your account.

You’ll also need to choose a selling plan, but you can switch or cancel anytime, so feel free to adjust as the business grows.

There are two options:

• The Individual selling plan, which costs $0.99 per sale.
• The Professional selling plan, which has a monthly fee of $39.99.

Many sellers create an Amazon Professional seller account because it provides a wider set of benefits for running and growing a business. If you don’t plan to sell more than 40 products per month, the Individual selling plan may be the best option.

However, each provides different tools and services, so carefully evaluate Amazon’s selling plans. Amazon also has referral fees, which vary by product category.

If you prefer video instructions, watch Amazon’s step-by-step tutorial for beginners, explaining in detail how to start selling on their marketplace:

Step 2: Choose a print-on-demand provider

Print on Demand is one of the easiest ways to start selling custom-printed products on Amazon. You don’t need to worry about inventory, packaging, or shipping – the supplier does it all for you.

Let’s explore your options.

Amazon Merch on Demand

Also called Merch by Amazon – it’s the marketplace’s POD service, allowing people to sell products with original designs without any upfront costs.

How it works:

• Upload your design, choose a product type and color, and add a description. 
• Once Amazon approves your design, they create the product page for you. 
• When you make a sale, they handle printing, packaging, shipping, and customer service.

The setup is easy. You can sign up with your existing Amazon account or create a new one during the sign-up process. 

Visit Merch by Amazon and click Sign up. Then, accept their Services Agreement, fill out Creator Information, Add Your Bank Account, and Tax Information sections. When done, click the Save and Continue button.

Now, wait for Amazon to approve your account. The process can take a while – even up to a few weeks. They’ll provide an expected timeframe and will notify you of their decision via email.

While exercising patience, read through their resources, including content policies and best practices, to increase your likelihood of success.

Printify

Printify is your go-to solution for creating and selling custom products without the hassles of inventory management, production, or shipping. Whether you’re launching a new brand or scaling an existing business with customized phone cases, shirts, or personalized puzzles, Printify’s print-on-demand platform empowers you to design unique products and reach customers worldwide.

With direct integration with Amazon, Printify takes your business to the next level. Selling on Amazon is no longer a complex process. Printify streamlines the entire experience so you get to focus on what you do best – creating and marketing your products.

How it works?

• Sign up. If you’re new to Printify, create a free account. Then, use your existing Amazon seller account or create a new one.
• Create products. Use Printify’s Product Creator to design custom products. Preview product mockups and save them to your library.
• Connect to Amazon. Once your designs are ready, connect your Printify account to your Amazon seller account directly through the Printify platform.

• List your products. Publish your products on Amazon with just a few clicks. Printify automatically syncs your listings, making it easy to manage your Amazon store.
• Automatic order fulfillment. When customers place orders on Amazon, Printify automatically handles the production and fulfillment. 

This means you can focus on growing your business while Printify and its partners manage the logistics.

The Amazon integration also includes automatic sales tax collection, ensuring compliance, and simplifying your accounting processes. 

Whether you’re new to eCommerce or an experienced seller, this integration offers an efficient and powerful way to expand your reach and increase sales.

Step 4: Set up your Amazon storefront

You can set up an Amazon Storefront if you’re on their Brand Registry. The program helps to protect the merchant’s brand and provides them access to the Store builder.

As soon as your brand is approved, use the Store builder to create a website following these steps:

• Log in to Amazon Seller Central, and in the navigation menu, select Stores, then Manage Stores, and click Create Store.
• Select your storefront format by picking one of three templates – Product grid, Marquee, and Showcase.
• Go to Page Manager, choose Add a Page to build further by adding subcategories, a page name and description, as well as choosing a page template.
• Use the Tile Manager to add content, like images, videos, and descriptions.
• Use the Preview Window to check how your storefront will appear to customers.
• When everything’s ready, click Submit for Publishing.

Then, Amazon will review your store and publish it on their platform.

For detailed instructions on how to build a storefront, visit Amazon’s Storefronts 101 page.

Step 5: Market your store

Don’t forget about marketing when learning how to sell with Print on Demand on Amazon. Running successful online businesses requires a thorough marketing strategy to succeed.

Amazon Advertising

Amazon Advertising helps businesses to reach more customers, increase traffic, sales, and improve customer loyalty.

For example, you can create Amazon-sponsored product ads to promote your print-on-demand merchandise directly on Amazon.

Set a budget for your paid advertising campaign, choose targeting options, and track the performance through the Amazon Advertising console.

Amazon search engine optimization

Use Amazon SEO to improve product visibility by optimizing listings to show up in search results within the platform. Amazon has its own algorithm and optimization rules for increasing traffic – more traffic equals more organic merch sales.

Learn how to optimize product listings from Amazon, including how to research keywords with the auto-complete search feature and compile a list of relevant keywords. This guide also explains how to write discoverable titles, product descriptions, and bullet points.

How to sell with Print on Demand on Amazon: 5 Tips for success

While Print on Demand is a great eCommerce business model, selling print-on-demand products can be competitive. Stay ahead of the game and bring in more customers by following these tips.

1. Pick a profitable print-on-demand niche

A niche is a specialized market segment for a product that appeals to a specific group of people. With the right niche, it’s easier to stand out, attract customers, and increase sales.

For example, a niche can be anything from mushroom hunting, bird watching, or storm chasing. The more narrow, the better. However, try aiming for niches that are popular.

Find profitable niches by conducting market research using Facebook, Instagram, and X to gain useful insights into the popularity of certain topics.

Additionally, try market research tools like Semrush or BuzzSumo to see what people search for. 

Or use Google Trends to assess the popularity of a topic. Google Trends visualizes search queries over time across different regions, categories, and platforms.

2. Provide exceptional customer service

By delivering exceptional customer service, people are more likely to leave positive reviews, suggest your store to others, and purchase your POD products again.

Some key factors in achieving customer satisfaction: 

• Customer centricity. Use an inviting and polite tone. Focus on creating a positive experience for the customer.
• Transparency. Address concerns clearly and set realistic expectations, including straightforward policies on returns and refunds.
• Service reliability. Quick response times and fast delivery of goods.

Combine excellent service with selling top-notch POD products, and you’ll be on a clear path to entrepreneurial success.

3. Take care of legalities

Each country, state, and city has different rules and regulations – carefully check the legal requirements in your jurisdiction.

Also, visit the U.S. Small Business Administration’s website and read their guide on registering a business.

Before you begin, choose a business structure by weighing up the pros and cons to find the right one for your business.

In some cases, you might need a business license or a permit.

4. Analyze performance for growth

Performance analysis is crucial for building a successful print-on-demand business and if you want to expand. It helps to identify strengths, address weaknesses, and improve overall profitability.

Monitor how your print-on-demand business performs in the Store builder, Insights section, where you can check your number of page views, visitors, and sales.

Here are a few important metrics every seller should keep an eye on:

• Conversion rate

This indicates whether your traffic is reaching the right pages. Calculate it by dividing the number of orders by the number of unique visitors to your store.

• Average order value

This metric tells you how much customers usually spend on an order. It’s useful for assessing how well your advertising and pricing strategies are working. Typically, you’d measure this on a monthly basis. To find it, divide your total revenue by the number of orders.

• Shopping behavior metrics

Track how often people add items to their carts, how long they stay on your site, and which products are selling the best. This data can help you make decisions about pricing, expanding your product lines, or tweaking your store layout.

5. Scale your online store

As your business grows, regularly introducing new products can help you reach a broader audience and increase your sales. 

With Printify’s print-on-demand services, you can offer a diverse range of products, customize them to your liking, and add them to your store without incurring additional costs.

Our Catalog has more than 1,000 high-quality print-on-demand products at the best prices on the market.

These include: 

• Apparel. T-shirts, hoodies, sweatshirts.
• Accessories. Stickers, phone cases, shot glasses.
• Stationery. Journals, postcards, bookmarks.
• Home decor. Wall art, lamps, window curtains.
• Pet supplies. Tags, bowls, beds, leashes.