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Comparing print-on-demand platforms: Gelato vs Printful

March 19, 2025 11 minutes

Custom products, global reach

When comparing Gelato vs Printful for your print-on-demand business, their product range, customization options, and pricing will play a big role in deciding which is best for your business.

In this article, we’ll weigh the strengths and weaknesses of Gelato and Printful and explore Printify’s potential benefits for your print-on-demand business. 

Keep reading to find the best POD company for you.

Disclaimer

The data for this blog was collected in December 2024. Some information may have changed since.

Key takeaways

  • Print on Demand is a fantastic business model with no upfront costs.
  • POD platforms Gelato, Printful, and Printify offer personalized products with high profit margins.
  • Some POD providers offer custom-branded neck labels, packing slips, or packaging inserts.
  • Printful and Printify both have excellent free design tools.
  • Printify offers more products than Gelato and Printful.

What is Gelato?

Gelato is a global print-on-demand platform that focuses on local production and distribution. They have partnered with 140 production partners in 32 countries to minimize shipping distances and reduce carbon footprints. 

Known for its eco-friendliness, Gelato integrates with many eCommerce marketplaces and platforms, making it suitable for businesses that prioritize sustainability and faster delivery times.

What is Printful?

Printful is a well-established POD service offering a wide array of custom products, such as apparel, accessories, and home decor items. It stands out for its in-house printing facilities located in the US, EU, and beyond, which ensure consistent print quality and control over production.

Printful integrates with many eCommerce platforms and marketplaces to create and sell branded products easily. Although Printful offers comprehensive options, its pricing and shipping times may vary depending on location and product choice.

Quick tip

Compare Printify vs Printful to find the best solution for your print-on-demand business.

Product range

A woman scrolling through Printful’s web page using a laptop.

One of the most important aspects when choosing a POD service is its product range. For example, Printify’s Catalog contains more than 1,300 high-quality products you can add to your online store. But what are the numbers when comparing Gelato vs Printful?

Gelato’s product catalog

Gelato offers a somewhat modest product selection featuring 250+ items, including:

  • Men’s and women’s clothing (t-shirts, hoodies)
  • Kids’ clothing
  • Wall art
  • Phone cases
  • Mugs
  • Photo books
  • Calendars

This variety lets businesses explore different niches with personalized apparel, home decor, and gifts. Gelato’s emphasis on products with local production helps reduce shipping costs and delivery time, making it an attractive option for sellers aiming to reach customers quickly and sustainably.

Printful’s product catalog

Printful’s catalog is larger, featuring 370+ items in categories such as:

  • Women’s and men’s clothing (t-shirts, hoodies, bottoms, swimwear)
  • Kids’ and youth clothing
  • Hats
  • Accessories
  • Home and living

Printful’s broad selection lets brands diversify their offerings, whether focusing on fashion or extending into lifestyle and home decoration items.

Customization options

A custom black t-shirt with a floral design on a blue background.

Both Gelato and Printful offer customization options for users to create unique products. However, the extent and type of branding services they provide may influence which platform is best for your brand strategy.

Gelato’s customization options

Gelato uses multiple printing methods like direct-to-garment (DTG), direct-to-film (DTF), and flat embroidery, offering businesses flexibility in their print-on-demand approach. The platform also offers several design options.

  • Design tools: Gelato’s platform lets users upload their own artwork or choose from free graphics and paid options via Shutterstock. Users can also set different layouts, create patterns, and adjust colors for personalized products.
  • Font selection: Many fonts are available but require a Gelato+ subscription.
  • Personalization studio: Gelato offers automated personalized order fulfillment through its Personalization Studio for merchants on Etsy and Shopify. Subscription plans range from $0 to $749 per month, depending on order volume.

Branding options include:

  • Branded labels: Available for certain products, helping elevate visibility.
  • Packaging inserts: Custom packaging options for businesses seeking a personalized customer experience. These are only available to paid subscribers.

Printful’s customization options

Printful offers many customization features, including embroidery, DTG, all-over print (AOP), and DTF, which are suitable for businesses creating everything from apparel to home decoration items. 

Their design maker lets users upload graphics or use free clipart. Printful also provides access to paid images from Getty. The tool lets you adjust colors, create patterns, layer designs, and add text from a library of over 791 fonts

Branding options offered by Printful include:

  • Neck labels: Essential for establishing your company identity on apparel.
  • Packaging inserts: Gives a personal touch to each order. 
  • Custom packaging: Full control over packaging design for a professional and cohesive brand experience.

These expansive features make Printful a great choice for those who want to customize their products extensively and add their branding.

Printing and production quality

A smiling man working on an industrial printer.

When comparing Gelato vs Printul in printing and production quality, both companies stand out for their commitment to delivering high-quality DTF, AOP, and DTG products, but they achieve this through different approaches.

How is Gelato’s quality?

Gelato prioritizes consistent print quality for custom designs by collaborating with leading printing companies across its global network. Every partner must follow the Gelato Standard, a set of guidelines and print machine settings developed to ensure uniformity and excellence in output no matter where the item is produced.

How is Printful’s quality?

Printful emphasizes strict quality control throughout its production process. Each item undergoes a thorough check after printing and before shipping to guarantee it meets their standards. Since they have their own printing facilities, they have much more control over quality. 

Using advanced printing technologies, Printful ensures that products display vibrant, sharp details. By investing in state-of-the-art machines and processes, Printful offers customers a reliable option for premium products with superior printing outcomes.

Shipping and fulfillment

A person sticking a shipping label on top of a cardboard box.

Next, let’s compare Gelato vs Printful’s fulfillment and shipping.

Shipping and fulfillment with Gelato

Gelato focuses on local production and partners with over 40 delivery services globally, ensuring faster delivery times and reducing the carbon footprint. By selecting the most suitable delivery service based on the production country, destination, and shipping method, Gelato optimizes its global network for efficiency.

Typical delivery for Gelato’s Standard/Economy rate takes two to four business days, including production, fulfillment, and shipping. For businesses that need quicker turnarounds, Gelato also offers Express Shipping, which prioritizes faster delivery for higher customer satisfaction.

Shipping and fulfillment with Printful

Printful supports its customers with a global fulfillment network, operating print-on-demand facilities in North America, South America, Europe, Japan, and Australia. Orders are generally fulfilled within two to five business days.

Shipping times vary based on destination and the selected shipping method, with US deliveries typically arriving within two to six business days. Printful provides multiple shipping tiers, from Standard to Express, letting businesses choose options that best align with their customers’ preferences.

Pricing and fees

A woman using a calculator while sitting at a desk full of different papers and a laptop.

Comparing Gelato vs Printful in pricing, both platforms offer flexible structures to accommodate different needs, but their product pricing and subscription models vary.

Cost of Gelato

Gelato provides several subscription tiers:

  • Gelato+: $25/month or $249/year, offering up to 20% product discounts. This tier also includes access to a premium mockup generator, custom branding options, and other exclusive key features.
  • Gelato Gold: $129/month or $1,285/year, including up to 25% off all products and 30% off packing inserts. This plan is ideal for those scaling their print-on-demand businesses.
  • Gelato Platinum: Custom pricing tailored to specific business needs, including special product discounts and additional perks like a dedicated Customer Success Manager. 

Cost of Printful

Printful offers a free plan with no hidden costs and two paid plans: Growth and Business

  • Growth: Costs $24.99/month and includes up to 30% product discounts, additional discounts on branding options, free design digitization for sample orders, and unlimited stores per account. 
  • Business: To qualify for this plan, you must have made at least $60,000 in sales in the last 12 months. Perks include up to 33% product discounts, 9% off branding options, 25% off sample orders, priority support, and more. As a bonus, once you meet the criteria for this plan, there’s no monthly fee! 

Printful’s free plan covers essential features like automatic order fulfillment, customer support, and access to their mockup generator. 

For businesses seeking to scale or further enhance their offerings, the Growth membership provides cost savings on product pricing and enhanced branding options.

Integrations

A screenshot mockup of Printful’s and Gelato’s integration pages on a blue background.

The Gelato vs Printful integration comparison has a pretty clear winner – Printful. They offer more eCommerce integrations for print-on-demand merchants than Gelato, including some pretty popular and profitable channels.

GelatoPrintful
Etsy
Shopify
Amazon
BigCommerce
eBay
Squarespace
Prestashop
Wix
WooCommerce
TikTok Shop
Custom API Integration

We can’t talk about integrations without mentioning a third print-on-demand platform, Printify. In addition to having 1,300+ high-quality products, Printify integrates seamlessly with all the major sales channels, just like Printful, letting merchants create and sell products to different audiences worldwide.

Customer support and user experience

A smiling woman working as a customer service specialist.

Customer support is another important factor when choosing your print-on-demand platform. Having great design tools and generous product offerings is great, but when there’s a hiccup with an order, you want someone reliable to help you. You also don’t want to stumble through a platform, unsure where to find what you need. So, how does Gelato vs Printful compare in this category?

Using Gelato

Gelato offers robust customer support through email and live chat, ensuring merchants receive prompt assistance. Their extensive knowledge base is also valuable for troubleshooting and learning about platform features. 

Gelato’s user-friendly interface simplifies managing your print-on-demand business. It provides design tools and an efficient order management system, making it easy for both new and experienced users to navigate the platform and launch custom products.

Using Printful

Printful is also recognized for its responsive customer support, which is available via email and live chat and offers timely assistance to its customers. This print-on-demand platform provides an extensive library of resources, including tutorials and guides, which help users familiarize themselves with Printful’s features and tools. 

Their interface is intuitive, and they integrate with all major eCommerce platforms. Their powerful design tools make it simple to set up products, manage orders, and run an online store effectively. This comprehensive approach ensures a smooth experience for businesses of all sizes.

Quick tip

Before starting your business, compare all Printful alternatives to make an informed choice.

Printify vs Printful vs Gelato

A mockup of Printify’s, Printful’s, and Gelato’s logos.

Now, let’s compare all three heavyweights to decide who you want to start your POD business with.

PrintifyPrintfulGelato
Product range1,300+ products370+ products250+ products
CustomizationProduct Creator with:

  • Free graphics library
  • Fonts
  • Shutterstock integration
  • AI Image generator
  • Design Maker with:

  • Free clipart
  • Paid Getty Images
  • Free fonts
  • Product tool with:

  • Free graphics
  • Most fonts behind a paywall
  • A higher degree of customization via Personalization Studio
  • Print qualityHigh-quality; varies by Print Provider.Consistent, high-quality.High-quality; varies by provider.
    Shipping and fulfillmentGlobal network of Print Providers that offer fast shipping.Global fulfillment centers with predictable shipping times.Fast delivery through a worldwide network of print hubs.
    PricingCompetitive, free plan available.Competitive, free plan available.Competitive, free plan available.
    IntegrationsNine integrations plus Printify API.22 integrations plus Printful API.Six integrations plus Gelato API.

    Launch your print-on-demand company today!

    Which platform is right for your business?

    A woman sitting on a couch with a laptop on her lap.

    Choosing between Gelato, Printful, and Printify depends on your business needs, but Printify stands out for its flexibility:

    • Printify is ideal for businesses looking for great prices and a diverse range of customizable products. Printify offers a vast network of partners with no mandatory subscription fees, providing access to higher profits. It’s perfect for entrepreneurs wanting control over product pricing and the option to choose from numerous printing facilities worldwide.
    • Gelato is great for businesses focusing on local production and sustainability. With its global network, Gelato ensures efficient delivery and eco-friendly options, although premium features come at an extra cost.
    • Printful is suitable for those who need advanced customization options with embroidery. It integrates with major eCommerce platforms, offering advanced tools and enhanced branding and fulfillment solutions for businesses willing to invest in higher-tier plans.

    Gelato vs Printful or Printify – Choose what’s best for you

    Print-on-demand services Gelato, Printful, and Printify each offer unique benefits for POD merchants. Gelato excels in local fulfillment and eco-friendly options, Printful provides extensive customization features, and Printify stands out for its flexibility, broad supplier access, and cost-efficiency. 

    Evaluate your needs, browse both sites, and choose a platform to start making products your way!

    Start selling today!

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