Six years ago, Karolis Leskauskas was looking for a good side hustle for his growing family. He found out about making your own t-shirts and mugs on YouTube. “I intended to create something that I can move from my full-time job and do on my own.” At the time, running a merch business entirely on your own was a great idea. Excited about this promising new venture, Karolis told his wife, Aiste Leskauskiene, who agreed to join him.
Despite Karolis having a full-time job and Aiste studying for her bachelor’s degree, they set out on a challenging experience in their entrepreneurship career. As their family grew to 4, welcoming their two children, now 6-year-old Mia and 3-year-old Dominic, so did the workload. After many years and many dollars invested in the business, they desperately needed a new business model if the business was to survive, and they found it.
Read on as Karolis tells us their story and how they found a way out through Printify and print on demand in Europe and USA.
