A landing page is a conversion-focused web page that visitors land on after they click a link in search engine results, email newsletters, or other digital platforms.
What Is a Landing Page?
A landing page is a conversion-focused web page designed to help visitors progress in the buying journey. It’s different from other web pages in that it’s designed with a single goal or focus (i.e., to convert visitors). It’s this focus that compels visitors to complete a desired conversion action. Visitors typically arrive on a landing page after clicking a link in search engine results, email newsletters, or other digital platforms.
Landing pages should include a clear offer with explicit next steps. This helps visitors quickly assess whether your business has the resources to meet their needs.
Types of Landing Pages
Landing pages can help you generate leads, build relationships, and drive sales for your business. There are many types of landing pages, including:
Ways to Optimize a Landing Page
Optimizing landing pages can increase your likelihood of converting the visitors arriving on your website. There are best practices you can follow to reduce your landing page bounce rate and make visitors engage with your content: