Unlock global Print on Demand profits: Master Shopify Markets and multi-currency

Why local currency drives sales

Protect your margins

You’re driving international traffic, but are those sales truly profitable? Hidden fees and fluctuating exchange rates can silently chip away at your hard-earned margins, especially when dealing with high-volume transactions. Selling in local currencies with Shopify Markets directly addresses this pain point by providing transparent pricing. This eliminates unexpected margin cuts and exchange rate risks, ensuring that the up to 40% increase in conversion isn’t just about more sales, but more profitable sales.

Eliminate currency conversion fees

Every time an international customer pays in their local currency and your payment processor converts it to your primary currency, a fee is typically incurred. These seemingly small charges can accumulate into a significant profit leak over thousands of orders. Shopify Markets, combined with strategic multi-currency settings, reduces or even eliminates many of these hidden costs. This means greater financial efficiency and healthier margins for your Print on Demand business, directly boosting your bottom line with every international order.

High-volume international growth

For a dropshipper like you, scaling means handling high order volumes without logistical and financial headaches. Managing multiple currencies through traditional methods can lead to complex reconciliation and administrative burdens that slow down growth. A unified multi-currency approach via Shopify Markets simplifies financial tracking, reporting, and management. This streamlined system allows you to expand rapidly into new international markets with confidence, ensuring your high-volume operations remain efficient and highly profitable.

Shopify Markets and multi-currency

Activate multi-currency for global sales

International shoppers are more likely to complete a purchase when they see prices in their local currency. Shopify Markets offers a powerful solution by allowing you to set competitive, localized pricing for diverse global markets. This creates a truly localized purchasing experience, which is crucial for converting international shoppers and maximizing the value of each order. With easy-to-set-up local pricing rules, you can ensure your products are perfectly positioned for every global audience.

Printify’s hyper-local advantage

Your profit-focused strategy demands efficiency and cost-effectiveness at every stage. The Printify network of Print Providers across the globe is a game-changer. By routing orders to local printing partners, Printify drastically reduces international shipping costs and times. This technical integration is key for high-margin sales: local production mitigates unexpected import duties, minimizes customs delays, and provides faster delivery. The result is an enhanced customer experience and increased repeat purchases, solidifying your profitability and fulfilling our promise of Speed and Quality.

Local currency and fulfillment synergy

Imagine a customer in Germany seeing prices in Euros and knowing their custom hoodie will be printed and shipped from within the EU. This combined power of local currency pricing (via Shopify Markets) and Printify’s local fulfillment creates a truly seamless customer experience. This synergy demonstrably boosts conversion rates by building trust and reducing cart abandonment. It fosters loyalty through reliable, fast delivery and transparent pricing, leading to higher long-term profitability and sustainable growth. This is the essence of our Speed and Selection promises, delivering a superior experience that directly impacts your ROI.

Maximize your ROI

Agile global expansion

The faster you can react to trends and enter new markets, the quicker you can generate profit. Shopify Markets and Printify’s extensive network allow for rapid deployment and testing in international markets. This unparalleled agility means you can capitalize on demand faster than competitors, translating directly into accelerated profit generation for your Print on Demand business.

Diversify your Printify Catalog

The Printify Catalog of over 900 products is your secret weapon for global expansion. This extensive selection allows you to offer high-margin items precisely tailored to specific regional preferences and cultural nuances. By diversifying your product offerings with a broad range of Quality products, you can tap into new markets and unlock unprecedented profit opportunities, ensuring you always have the right product for the right audience.

Pricing for every market

Global competition demands smart pricing. Multi-currency pricing through Shopify Markets gives you the strategic advantage to adjust product prices based on local purchasing power, economic conditions, and competitor landscapes. This granular control ensures you’re not leaving money on the table. You can strategically optimize pricing in each market to maximize both profitability and sales volume, giving you a distinct competitive edge.

Launch your multi-currency store

Step-by-step: Enable Shopify Markets

Ready to see the difference? It’s time for a live store update.

1. Log in to your Shopify Admin.
2. Navigate to Settings > Markets.
3. Explore the default markets set up for your store (e.g., International).
4. Click Manage next to an existing market or Add market to create a new one.
5. Within each market, you can activate local currencies, adjust pricing (fixed prices or percentage adjustments), and enable local domains/subfolders for a truly native experience.
6. Remember to review your payment gateway settings to ensure they support the new currencies you’re offering.

For detailed instructions, visit your Shopify Integration settings.

Optimize Printify for international fulfillment

Once Shopify Markets is enabled, optimize your Printify setup for maximum global Profitability and Speed.

1. Access your Printify account.
2. Review your products in the My Products section.
3. For each product, explore the available Print Providers. Note the origin country of each Print Provider.
4. When setting up shipping for different regions in your Shopify Markets settings, refer to the shipping rates and estimated delivery times provided by Printify.
5. Prioritize Print Providers with facilities closest to your target international markets to reduce shipping costs and delivery times, directly boosting your margins and customer satisfaction.

Learn more about optimizing your global strategy on the Printify International Shipping page.

Ready to turn international sales into your primary profit engine? Activate Shopify Markets in your store settings and optimize Printify for global fulfillment to immediately capture higher margins and scale your Print on Demand business worldwide. Don’t just sell globally—profit globally.