We’re looking for a

CRO / Content Optimization Specialist

Marketing & Communications

Riga, Tallinn or remote

Printify is a high-growth, print-on-demand platform that connects e-commerce merchants and print-on-demand manufacturers. We work in a fast-paced and ever-developing industry with endless growth opportunities.

As a CRO/Content Optimization Specialist you will collect data, use your understanding of analytics, UX and A/B testing to find pain points and execute CRO campaigns on website content projects and landing pages to maximize conversion rate. This position requires a high-energy, self-motivated individual who thrives in a fast paced environment.
Your responsibilities
  • Oversee and optimize website content (landing pages, blog posts, guides) to establish trust, make it function perfectly, convert well and deliver the best possible user experience.
  • Collaborate with the Content Marketing Managers, SEO Specialists, Designers and WP Managers to incorporate conversion-driving functionality of our website content. 
  • Collect data on website metrics, heat mapping, A/B tests and user surveys to get a full visual perspective of how exactly users are using our website.
  • Produce and present testing roadmap, CRO performance reports and recommendations on new feature implementation to optimize conversion.
  • Prioritize optimization projects.
  • Leverage design best practices.
  • Understand, monitor, and improve key conversion metrics.
  • Stay on top of CRO trends and best practices.
What you need
  • 3+ years experience in marketing and CRO, content optimization.
  • A strong understanding and hands-on experience with Google Analytics, Optimizely, Hotjar, A/B testing and other CRO optimization and website analytics tools.
  • Strong analytical skills and understanding of the fundamental elements that convert visitors.
  • Great project management skills to manage multiple projects in a fast-paced, deadline-driven environment.
  • Ability to report and act on data to drive decisions, identify opportunities for improvement, and to validate the success of key site changes/enhancements.
  • Excellent written and verbal communication skills in English to effectively communicate test results, insights and recommendations to internal teams.
  • Excellent time-management and project management skills with strong attention to detail.
  • Solid understanding of online content marketing strategies and SEO.
  • A good understanding of persuasion techniques and consumer behavior.
What we offer
  • Amazing workplace culture with a flexible work schedule.
  • We offer Stock Options, so everyone at Printify owns a part of the company.
  • Health Insurance to support your well-being.
  • Career development and growth through training such as events, conference training, and mentorship.
  • Relocation assistance is available. Modern office in the center of Riga.
  • Possibility to work remotely from Tallinn, Estonia or Kiev, Ukraine  
  • Free food: breakfast, snacks, and Friday lunch.
Our team
  • Printifyers come from more than 20 countries
  • Our team has grown to more than 300 team members (and growing!)
  • We are the 15th America’s fastest-growing company in 2020 (Financial Times) 

Join Printify as CRO / Content Optimization Specialist