We’re looking for a

Chief Marketing Officer

Marketing & Communications

Riga, Tallinn or remote

As Chief Marketing Officer at Printify (CMO), you will directly influence many aspects of the business. Duties pertain to a variety of directives; this includes branding, custom acquisition, product roadmaps, sales, and other relevant fields. The ultimate goal of this position is to sustain 3X year-over-year growth.
Main challenges
  • Brand Voice: Lead our efforts to create a unique Printify brand voice, both internally and externally. Ensure the brand’s message is strong and consistent across all channels, marketing efforts, etc.
  • Printify Story: Develop and communicate our company narrative – differentiating our efforts to the outside world.
  • Public Relations: Drive the communication of successes, stories, and significant mentions through the press.
  • Go-to-Market Strategy: Develop and execute a GTM plan for entering new geographies, niches, and demographics.
  • Ad-Budget Scaling: Develop and expand channels (both new and existing) by managing a multi-million dollar ad budget.
Responsibilities
  • New Markets: Develop and execute go-to-market strategies for new geographies.
  • Content Marketing: Improve SEO material, site content, knowledge center, etc.
  • Product Marketing: Develop effective communication regarding new features and merchandise to existing users; develop and improve user connections. 
  • Value Propositioning: Convey Printify propositions, differentiators, and value to relevant parties.
  • Market Research: Conduct market research tasks for Product development.
People Excellence
  • Provide leadership and development for the marketing organization; lead, develop, motivate, and retain high-performing staff.
  • Build best-in-class internal marketing & creative capabilities.
  • Develop appropriate succession planning across marketing functions within the company.
  • Build and maintain relationships with outside partners and vendors, expand relationships with existing partners.
Process Excellence
  • Implement best in class marketing processes, systems, tools, and metrics
  • Drive standardized operating procedures and protocols to maximize execution speeds
  • Integrate market insights and marketing activation processes that help the Printify brand compete
  • Develop best-in-class approaches for customer-channel development. Align Printify marketing strategies and plans with key customers –  cementing Printify as a thought leader within the marketplace.
  • Create a suite of reporting tools that allow for easy, intuitive reporting to key stakeholders – along with actionable insights.
Expectations
  • 3+ years in a marketing leadership role (CMO, marketing director, head of growth, etc.)
  • Cross-functional knowledge/direct experience in all aspects of marketing including brand marketing, consumer promotion, marketing insights and analytics, advertising and promotion, and agency management.
  • Experience working in a product company.
  • Familiarity with agile marketing frameworks and iterative improvement approaches.
  • Experience in managing and optimizing multi-million dollar marketing budgets on international scales.
  • Experience working in a matrix organization with cross-functional teams.
  • Outstanding verbal and written communication skills.
  • Experience managing product marketing function.
  • Strong analytics capabilities; a deep understanding of data analysis and predictive science.
  • Rapid testing, iteration, and implementation – beyond obvious solutions.
What we offer
  • Stock options; employees own a part of Printify.
  • Remote work opportunities.
  • An amazing workplace culture with flexible work scheduling.
  • Health Insurance.
  • Career development events, conferences, and mentorships.
  • Free Food: breakfast, snacks, and Friday lunch.
  • We offer relocation support for international candidates to our headquarters in Latvia. This pertains to immigration processes, housing, and even direct financial support.

Join Printify as Chief Marketing Officer