Go Back to School With Printify

Prepare a successful Back-to-School campaign with these proven tips and tricks.

Back To School Printify Promotion

Back-to-School Campaign Opportunities

In a few weeks, school hallways will be buzzing with chatter, and the biggest spenders of this shopping season – parents, teachers, and students – are getting ready to stock up on classroom essentials for in-person learning.

To help you make more profit by selling school supplies this fall, we’re offering great discounts on essential back-to-school and back-to-college items.

$250 to $500

The amount of money a third of parents plan to spend on this year’s back-to-school items.

Back To School Campaign Opportunities

That’s an impressive step up from the staggering record sales of 2021, given that today we’re all hit by an extreme price increase on daily essentials.

Currently, we’re seeing a high demand for clothing, new electronics, and fundamental school supplies. So make sure you offer the best deals during this shopping season and boost sales by using our reduced prices for back-to-school products.

How to Get Ready for the Back-to-School Season

Lesson 1: Prepare early

Getting all your marketing materials, product visuals, and new content up and running takes time. Use our free back-to-school design pack and educational articles to fast-track your process.

Back To School Campaign Printify Lesson 1
Back To School Campaign Printify Lesson 2

Lesson 2: Give your customers what they want

Back-to-school season shoppers almost always try to find coupons and sales to reduce prices before making a purchase. With our product discounts, you can give buyers the flashing-red SALE banners and promo codes they want.
Consider offering discounted pricing for students going back to college.

Millennials and Gen-Zs are looking for more personalized products. If that’s your customer base, use the Printify Mockup Generator to easily customize any item from our catalog with your original designs.

Lesson 3: Get social

Consumer habits have changed thanks to the pandemic – people have turned to social media to find inspiration and make shopping decisions. Learn which platforms your buyers use most frequently and utilize them to run an engaging back-to-school campaign.

Use this as a bonus opportunity to build a closer relationship with your customers by launching fun promotional activities like a video or photo contest, giveaways, and special follower discounts.

Back To School Campaign Printify Lesson 3

Remember your ABCs

Ask questions when you need help. If you’re having trouble creating designs, marketing content, or simply want to save more time, ask a Printify Expert to do it for you.

Build strong relationships. In the future, it’ll be easier to sell to existing customers than to new ones. Post-purchase email marketing is particularly effective in keeping people engaged with your business and returning for products.

Checkouts should be as easy as 1,2,3. Most buyers who abandon their carts at the last minute do so because of long and confusing checkout steps. Keep it simple – provide an option to buy as a guest, give a simple cart breakdown, and offer multiple digital payment options, like Apple Pay, Google Pay, and buy now – pay later.

Useful Resources

Clever marketing ideas, best sellers, and smart bundles – learn everything you need to know to make the most out of this Back-to-School shopping season.

Your Back to School marketing campaigns start here, with insightful methods and strategies to increase sales for your online store.

When it comes to personalized school supplies, our youngest & brightest deserve the best. Start the school year in style with our top 20 custom school supplies.

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Get Ready for the Back-to-School Season