Whether you’re trying to optimize sales during your busiest periods of the year, encourage repeat purchases or just trying to grow your POD-based business at a steady rate, you need to know some tricks of the trade. While the print on demand space is still in its relative infancy a few truths have emerged that should help you take maximum advantage of this low overhead business model.
Here are 3 tactics you have to try for your POD store in 2019:
#1 Expand Your Catalog by Adding New Products and Track Performance
Whether you’re selling t-shirts, mugs, shoes, bags or anything else it’s crucial to introduce new products at a regular clip and to keep track of what’s selling and what isn’t.
One of the many great things about a POD business is that offering a new product requires no more than creating a comp in Photoshop and posting it to your site along with a brief description and price. No more purchasing inventory that may or may not sell.
Tracking sales with a brick and mortar retail is easy because the evidence is right in front of you: empty shelf = hot item. With POD, however, you’ll need to dig a bit deeper into the order records to determine what’s moving and what isn’t. But it’s important that you do.
Once you figure out what the people are buying make sure you place those items in a prominent position on your website and festoon them with “Best Seller” or “Hot” labels. Then take down the duds and replace them with new offerings you just invented in Photoshop.
#2 Learn From the Best and Use Trends
Image Source: Pexels
Your POD business is internet related so… set aside at least one hour per week to check the best performing items on competitor’s websites and see what’s trending in online retail in general.
Look at the most successful retailers to see what they’re moving. Sift through the offerings on bestsellerclothing.ca or check out what is hot on amazon by going to amazon.com/Best-Sellers/zgbs and navigating to the products you’re interested in.
One invaluable resource for exposing what’s hot online is Google Trends. This free tool is incredibly easy to use and can save you a bundle on market research. Use it to evaluate your product choices, see who your competition is or reveal the size of a potential market.
#3 Explore Photoshop and Illustrator Alternatives
Image Source: Pexels
Adobe Photoshop and Illustrator are the gold standard of image manipulation and design apps. Problem is, they’re no one’s idea of cheap. If your budget is tight there’s no reason to despair, however. There are an increasing number of free or nearly free alternatives available that will help you create the comps you need to enable your POD-based business.
Among the best Photoshop alternatives are: